Random Buzzers:     Driving Word of Mouth      with a YA Audience Linda Leonard, Executive Director, Digital MarketingSoni...
“No marketing or advertising is more     interesting than your friends.”- Paul Adams, Global Brand Experience Manager, Fac...
Community Goals1. Establish Random Buzzers as the place to discover   the perfect teen book before anyone else2. Curate re...
Target Audience• Readers of YA/Teen Lit ages of 16 – 35 years old• Includes tween & new adult readers
Socializing the Reading Experience                   Member Bookshelves                   Reviews & Ratings             ...
Random Buzzers Ecosystem
Direct Communication w/ Authors
Direct Communication w/ Authors Video Blogs (Vlogs)                       Twitter Chats
Direct Communication w/ Authors
Community Management• Weekly  • Author Visits & Profiles  • Editorial Activities, Polls, Surveys, Blog Posts  • Email News...
What Works…        Focus on the three A’s          Amazement          Amusement          Anxiety       via…        Ex...
Unique Attributes• Adopting a “Give to Get” philosophy• Willingness to talk about products we don’t sell• Exclusive reads ...
Questions?   Follow us:@randombuzzers@loolooleonard   @snash12
Random Buzzers: Driving word of mouth with a YA audience
Upcoming SlideShare
Loading in …5
×

Random Buzzers: Driving word of mouth with a YA audience

980 views

Published on

Linda Leonard and Sonia Nash Gupta will present about teen list destination RandomBuzzers.com. They will talk about the importance of creating content that engages readers and draws in new members as well as how they are evolving and amplifying members' interests while promoting RH titles and authors.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
980
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Random Buzzers: Driving word of mouth with a YA audience

  1. 1. Random Buzzers: Driving Word of Mouth with a YA Audience Linda Leonard, Executive Director, Digital MarketingSonia Nash Gupta, Sr. Producer, Social Media Manager
  2. 2. “No marketing or advertising is more interesting than your friends.”- Paul Adams, Global Brand Experience Manager, Facebook
  3. 3. Community Goals1. Establish Random Buzzers as the place to discover the perfect teen book before anyone else2. Curate recommendations + encourage reviews3. Facilitate author and reader relationships4. Empower members to share with their friendsWith the ultimate aim to Increase Sales + Word of Mouth
  4. 4. Target Audience• Readers of YA/Teen Lit ages of 16 – 35 years old• Includes tween & new adult readers
  5. 5. Socializing the Reading Experience  Member Bookshelves  Reviews & Ratings  Weekly Author Appearances  @RandomBuzzers Facebook.com/RandomBuzzers  Buzz Bucks  Social currency for the community rewarded with signed books; gift cards; in- house critiques
  6. 6. Random Buzzers Ecosystem
  7. 7. Direct Communication w/ Authors
  8. 8. Direct Communication w/ Authors Video Blogs (Vlogs) Twitter Chats
  9. 9. Direct Communication w/ Authors
  10. 10. Community Management• Weekly • Author Visits & Profiles • Editorial Activities, Polls, Surveys, Blog Posts • Email Newsletter + Advanced Copy Giveaways• Monthly • Video Book Reviews • Contests• Quarterly: Store Updates• Ongoing • User generated content (Groups, Send to Friend, Product Registration, Reviews, Blogs, Forums)
  11. 11. What Works…  Focus on the three A’s  Amazement  Amusement  Anxiety via…  Exclusive Video Messages  Themed Chats  Contests
  12. 12. Unique Attributes• Adopting a “Give to Get” philosophy• Willingness to talk about products we don’t sell• Exclusive reads + author interaction• Law of Small #’s: empower our most active users to be brand ambassadors (Ambuzzadors)• Encouraging critical thinking & discussion
  13. 13. Questions? Follow us:@randombuzzers@loolooleonard @snash12

×