One fine body…
- London, United Kingdom, wiltshire, United Kingdom
- Industry Advertising / Marketing / PR
- Website www.20plus30.com
- Phone +44 (0) 207 193 0915
- About I am a consultant, writer and conference speaker. My marketing consultancy, 20plus30, helps organizations improve their customer experience (CX) by ensuring the customer journey is age-neutral. In 2017, I published This I Know, a hard-hitting commentary that explains the fantasies, fiction and fantastic potential of the Ageing Business. This is my third and final book about older consumers. This isn’t your usual marketing textbook. Not one bullet point, not one marketing matrix, not one graph and not one citation. It is long on predictions, conclusions and advice, and short on analysis and references. Marketing to the Ageing Consumer, co-authored with Kim Walker, is the first marketin...
age friendly age-friendly ageing aging blogger books boomer boomers boomers. seniors cars demographics digital financial services inclusivity kindle marketing marketing and advertising over-50s physical ageing physiological ageing retail sandwich generation senior seniors sensory ageing usability more…
age friendly age-friendly age-neutral ageing ageing in place aging assisted living blogger books boomer boomers boomers. seniors brand management cars channel shift customer experience customer service demographics digital financial services gen x inclusivity kindle marketing marketing and advertising older consumers over-50s physical ageing physiological ageing retail sandwich generation senior seniors sensory ageing travel and tourism usability …less