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December 2013

Educational Publishing Innovation
for a Global Market
Shane Armstrong

Executive Vice President, Scholastic...
Factors that impact educational publishing

• Culture
• Politics
• Teaching methods

• Teachers
• Students
• Technology

2
First hurdle: the differences in the cultural perception of
reading

Students who read widely and
frequently are higher ac...
First hurdle: the differences in the cultural perception of
reading

Studies have proven that
increased family engagement
...
First hurdle: the differences in the cultural perception of
reading

Research has found a relation
between the amount of t...
First hurdle: the differences in the cultural perception of
reading

If an average American reads 20,000
pages a year, the...
First hurdle: the differences in the cultural perception of
reading

A recent UNESCO study revealed that
Mexicans read on ...
One Nation Reading Together
Factors that impact educational publishing

• Culture
• Politics
• Teaching methods

• Teachers
• Students
• Technology

9
• As publishers, we must satisfy the
national obligations to deliver
solutions that foster performance
gains AND provide c...
Factors that impact educational publishing

• Culture
• Politics

• Teaching methods
• Teachers
• Students

• Technology

...
The impact of different teaching methods

Reading:
Phonetic awareness, synthetic phonics,
systematic phonics, guided readi...
Example: Phonics

13
Example: Pr1me

14
Factors that impact educational publishing

• Culture
• Politics

• Teaching methods
• Teachers
• Students

• Technology

...
Scholastic early English: works for all teachers

16
Factors that impact educational publishing

• Culture
• Politics

• Teaching methods
• Teachers
• Students

• Technology

...
Students’ ability to read

18
What else they are accustomed to

19
Our solution: Hi-Lo
• High interest
• Low reading level

• High visual appeal
• Low cost
• High engagement for the student...
Factors that impact educational publishing

• Culture
• Politics

• Teaching methods
• Teachers
• Students

• Technology

...
Blended models
• Assessment and reporting is done online
• Reading can be done online or offline

22
Computer access

24
The impact of teacher training

25
Guess the country!
A major document issued in 2001 calls for the following changes:
•

To move away from pure knowledge tr...
Learning and Reading around the Globe (Shane Armstrong, Scholastic International)
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Learning and Reading around the Globe (Shane Armstrong, Scholastic International)

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The growth of digital devices, digital reading, and online purchasing is opening up new opportunities for publishers around the world, and this is particularly true in the classroom environment. Shane Armstrong, Executive Vice President of Scholastic Corporation and President of International Growth Markets, will present an overview of Scholastic’s big plans for global educational publishing, especially in the core areas of math and reading. He’ll talk about new opportunities with assessment, how ancillary products support Scholastic’s goals, and how trade pubs can take advantage of an increasingly global (and increasingly digital) education market.

Published in: Education, Business, Technology
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Learning and Reading around the Globe (Shane Armstrong, Scholastic International)

  1. 1. December 2013 Educational Publishing Innovation for a Global Market Shane Armstrong Executive Vice President, Scholastic President, Scholastic International
  2. 2. Factors that impact educational publishing • Culture • Politics • Teaching methods • Teachers • Students • Technology 2
  3. 3. First hurdle: the differences in the cultural perception of reading Students who read widely and frequently are higher achievers than students who read rarely and narrowly. 3
  4. 4. First hurdle: the differences in the cultural perception of reading Studies have proven that increased family engagement in educational programs is linked with increases in child reading achievement and other academic successes 4
  5. 5. First hurdle: the differences in the cultural perception of reading Research has found a relation between the amount of time that children read for fun on their own and reading achievement. 5
  6. 6. First hurdle: the differences in the cultural perception of reading If an average American reads 20,000 pages a year, the corresponding number for an average Indian is 320. 6
  7. 7. First hurdle: the differences in the cultural perception of reading A recent UNESCO study revealed that Mexicans read on average just over two books per year, while Swedes finish that many every month. 7
  8. 8. One Nation Reading Together
  9. 9. Factors that impact educational publishing • Culture • Politics • Teaching methods • Teachers • Students • Technology 9
  10. 10. • As publishers, we must satisfy the national obligations to deliver solutions that foster performance gains AND provide content that helps students want to become a life-long learners. • With technology we can measure the impact of learning content that may not APPEAR academic to the student, but in fact is. 10
  11. 11. Factors that impact educational publishing • Culture • Politics • Teaching methods • Teachers • Students • Technology 11
  12. 12. The impact of different teaching methods Reading: Phonetic awareness, synthetic phonics, systematic phonics, guided reading, extensive reading, whole language Math: TERC, CCSS, Singapore, HK, Korea, Finland 12
  13. 13. Example: Phonics 13
  14. 14. Example: Pr1me 14
  15. 15. Factors that impact educational publishing • Culture • Politics • Teaching methods • Teachers • Students • Technology 15
  16. 16. Scholastic early English: works for all teachers 16
  17. 17. Factors that impact educational publishing • Culture • Politics • Teaching methods • Teachers • Students • Technology 17
  18. 18. Students’ ability to read 18
  19. 19. What else they are accustomed to 19
  20. 20. Our solution: Hi-Lo • High interest • Low reading level • High visual appeal • Low cost • High engagement for the student • Low implementation for the teacher • High technology usability • Low bandwidth 20
  21. 21. Factors that impact educational publishing • Culture • Politics • Teaching methods • Teachers • Students • Technology 21
  22. 22. Blended models • Assessment and reporting is done online • Reading can be done online or offline 22
  23. 23. Computer access 24
  24. 24. The impact of teacher training 25
  25. 25. Guess the country! A major document issued in 2001 calls for the following changes: • To move away from pure knowledge transmission towards fostering learning attitudes and values. • To move away from discipline-based knowledge, towards more comprehensive and balanced learning experiences. • To move away from pure “bookish” knowledge and to improve relevance and interest in the content of a curriculum. • To move away from repetitive and mechanistic rote-learning towards increased student participation, real-life experience, capacity in communications and teamwork, and ability to acquire new knowledge and to analyse and solve problems. • To de-emphasise the screening and selective functions of assessments and instead to emphasise their formative and constructive functions. • To move away from centralisation, so as to leave room for adaptation to local relevance and local needs. #1 in the 2009 OECD PISA Post assessment survey results: “As one experienced educator insightfully expressed it, the changes in student learning were brought about chiefly by organised and structured top-down reforms, implemented either through examinations or policy shifts. Such measures may be well designed, but students are still not given much autonomy in their study […] and are not fully prepared for their lives and work in the future. This is seen as a deep crisis, exacerbated by the reality of single-child families.” 26

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