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Through the Looking Glass: The Past, Present and Future of Children's Publishing - Digital Book World 2016
The document discusses the evolution of children's publishing, highlighting the impact of digital offerings and the rise of personalized books as gifts. It notes significant growth in young adult book sales and emphasizes the continued relevance of physical books among kids despite their digital engagement. The text outlines opportunities for authors and brands to create additional revenue streams through personalized products and innovative formats.
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Through the Looking Glass: The Past, Present and Future of Children's Publishing - Digital Book World 2016
- 1. Through the LookingGlass: The Past, Present and Future of Children’s Publishing Launch Kids, Digital Book World March 2016 Dominique Raccah, Publisher and CEO
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- 3. Online Distribution/Retail Print Digital Brickand Mortar Retail Online Retail Format/Content
- 4. The first Kindlegoes on sale in November 2007 The Kindle DX Graphite debuts in July 2010
- 5. The iPad1 firstships in April 2010
- 6. eBooks Growth: 2008– 2013
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- 9. The Demise ofBorders + eBooks—Total Books -‐24% +10% Source: Nielsen Bookscan (omitting week 53) -‐ 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 YTD YTD YTD YTD YTD YTD YTD YTD 2008 2009 2010 2011 2012 2013 2014 2015 Series1 2012
- 10. The Demise ofBorders + eBooks — Children’s + YA -‐24% +10% Source: Nielsen Bookscan (omitting week 53) -‐ 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 YTD YTD YTD YTD YTD YTD YTD YTD 2008 2009 2010 2011 2012 2013 2014 2015 Series1 Series2 -‐9% 2012 +25%
- 11. What we’re seeingtoday
- 12. Expanded Children’s BooksOffering at Retail
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- 14. 90% of teens read physical books 40% of teens EXCLUSIVELY read physical books Source: Nielsen Books & Consumers Children’s Deep Dive, June 2015 1 of the surprises
- 15. Book Based MediaTie-Ins
- 16. “ ” Today children areplaying Minecraft, watching YouTube and playing with apps—but they’re also still reading books, watching TV and playing with toys. Kids are more digital, but that doesn’t mean they’re abandoning traditional sources of entertainment. The Guardian, YouTube, apps and Minecraft: digital kids and the future of children’s media
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- 19. Evolution of children’sbooks at Sourcebooks
- 20. Sourcebooks Children’s BestsellersEntering 2011
- 21. Children’s Book Sales 2011- 2015 3.5x growth
- 22. Young Adult BookSales 2011 - 2015 7.5x growth
- 23. Sourcebooks Sales byPiece of Business 2015
- 24. Growth Continuing in2016 (up 23%)
- 27. Jab-Fire Starred Reviews 2014 2013 2015 2012 2011 2016
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- 29. The Opportunity: BooksAre Great Gifts $15.72 billion! 2014 U.S. trade book sales (AAP Snapshot) $2.36 billion! The opportunity in the books-as-gifts market 43%! For children 12 and under (Nielsen) 15%! Trade books bought as gifts in the U.S. (Nielsen) And personalized books can create extraordinary gift experiences
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- 31. Author + contentdriven Marianne Richmond Greg Lang
- 32. Could you createadditional revenue for bestselling authors and brands through personalized books?
- 33. The #1 Personalized Books Sitein America
- 34. Our Bestselling LicensePartners
- 35. Bestselling Author Brands Comefrom book publishing and are author/creator driven Lemony Snicket Bestselling author of the Series of Unfortunate Events, we are creating personalized hilarity with his All The Wrong Questions series. Nationally known gift product and novelty book author brings her new picture books to Sourcebooks & PMITS. Internationally renowned photographer Anne Geddes has joined Sourcebooks with both personalized and non- personalized product. Marianne Richmond Cornerstone Sourcebooks and Put Me In The Story author with more than 2 million books sold. Nancy Tillman New York Times bestselling author and illustrator.
- 36. Creating extraordinary customer+ book experiences… Your child as narrator Your child’s name woven into Illustration Play “I Spy” with your child’s face
- 37. An Adoption Story “Safeand sound, you’re here with me now, and that’s all I’ll ever need.” 11 Year Old with Asperger’s “I got this book for my 11 year old daughter with Aspergers. She absolutely loves it and reads it over and over. It’s helped bring some positive interactions into every day, days often filled with frustration. I’m going to order her a second one. This is the best gift I’ve ever gotten her.” 100’s of Different Use Cases How customers use Put Me In The Story Deployed Daddy “My boys love this book, especially my 3 year old. Daddy is deployed, so whenever he misses him he can look through the book and find Daddy’s smiling face on every page.”
- 38. Coming to PutMe in the Story from Harper Collins
- 39. Creating additional revenue for bestselling authors and brands
- 40. NEW revenue forbestselling books + licensed content partners
- 41. “ ” …nothing says 'transformation' more than revenue sourcesyou didn’t used to have. —Mike Shatzkin, ideolog, Nov. 5, 2015
- 42. 2015: Put Mein the Story adds significant additional revenue 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% 100.00% 0 10 20 30 40 50 60 70 80 90 PMITS % of Sales PMITS % of Sales AVERAGE 36% On average Put Me in the Story adds 36% NEW units
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- 44. Creating an AdditionalRevenue Stream for Books: Experimenting with Non-Book Product Plush 1. Sleepytime Elmo 2. My Favorite Teddy Bear 3. Cozy Polar Bear Plush 4. Sesame Street Elmo Plush Personalized Gifts 1. Santa is coming placemat 2. I Love You placemat 3. Lil Owl Nightlight 4. Little Sweetheart Pillowcase 5. Whooo Loves You Placemat
- 45. Barnes and Noble:Immediate in-store experience : Espresso Machine
- 46. Barnes and Noble: experimentingwith in-store 211 stores across the country
- 47. Barnes and Noble:Online
- 48. The #1 Personalized Books Sitein America Creating an extraordinary customer experience
- 49. There are no secretsto success. It is the result of preparation, hard work, and learning from failure. Colin Powell The future of children’s books — physical books and read aloud will not change
- 50. “ ” Every author isa potential brand, every brand is a potential license; every book has multiple format and market opportunities. What is great about children’s publishing and media is that there is both lateral opportunity—formats, series, tv, movies, games, licenses, toys, etc.—and potential for ubiquity and longevity that happens in the adult market only rarely. —Lorraine Shanley, 2016
- 51. Creating New RevenueStreams for Authors + Brands Around Personalized Books As Gifts Personalized Book Personalized versions of print or digital books. Personalized Gifts based on books Personalized non-book gifts include puzzles, placemats, wall art and more. Non-Personalized Gift Non-personalized, non-book gifts include things like plush, to be bundled with book product. Non-Personalized Book The trade version of a book, in print or digital. The same product that could be purchased in stores. non-personalized personalized physical + digital book non-book gifts CONFIDENTIAL
- 52. “ ” Ingram sees personalizedpublishing as a strong growth area both for trade publishing and also for our print and fast distribution capabilities. In creating Put Me In The Story, Dominique Raccah and her Sourcebooks colleagues foresaw this trend, locked up premium content with licenses, and have started an unbelievable franchise that is only scratching the surface of its potential. —John Ingram, March 2016
- 53. Questions? Thoughts. Comments. dominique.raccah@sourcebooks.com @draccah