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Digital Publishing in the Developing World (Octavio Kulesz at Publishers Launch Frankfurt 2013)

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Digital Publishing in the Developing World -- Presented by Octavio Kulesz, Director, Editorial Teseo - Alliance Lab

At Publishers Launch Frankfurt, Frankfurt Book Fair, 8 October 2013

Octavio Kulesz studies the world’s emerging markets: China, India, Russia, Africa, and Latin America. In this quick summary, he will tell us what we can expect to see as they develop into real ebook markets in the near future. How do local players and cultural differences change the game for publishers hoping to find new readers? Where can we expect to see the biggest breakthroughs soonest? How should publishers approach new business partnerships in these markets?

Published in: Business, Technology
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Digital Publishing in the Developing World (Octavio Kulesz at Publishers Launch Frankfurt 2013)

  1. 1. E-publishing in Developing Countries Octavio Kulesz www.alliance-lab.org ok@editorialteseo.com
  2. 2. Global Digital Publishing Ebook market share Different stages of maturity
  3. 3. “Car Race” Model Some ahead, others behind “Acceleration”, “Plateau”, “Slowdowns”
  4. 4. Problems Years behind Gutenberg markets ok, but what about the rest? E.g.: China
  5. 5. A New Approach Different races, different games “Digitizing Gutenberg” = one race
  6. 6. Bridging the Digital Divide Developing countries: huge variety Major capitals: Digitizing Gutenberg (race 1) But macro-game is: “Bridging the digital divide” (race 2)
  7. 7. 3 Components Low cost devices (India) Education for the masses (India, Latin America) Local e-commerce (China)
  8. 8. Double Opportunity Selling e-books (race 1) Licensing educational content (race 2) But: in both cases, adapt your strategy
  9. 9. Tips Local dialects Currencies Prices Infrastructure Public sector Low profile Partners
  10. 10. E-publishing in Developing Countries Octavio Kulesz www.alliance-lab.org ok@editorialteseo.com

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