David Nussbaum - In the Niches: Market Verticals Reap the Rewards of Scale

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In several short years, F+W Media has built its thriving ecommerce business to revenues in the tens of millions. Economies of scale have made this possible. David Nussbaum, Chairman & CEO will share how applying a single strategy to its direct-to-consumer ecommerce business has benefitted even the Company’s narrowest communities through increased efficiencies and shared resources. By focusing on creating best practices to serve its largest six communities and by deploying a centralized service model, two dozen of its smaller sub-communities have achieved greater reach and growing revenues. Hear from Nussbaum and learn how economies of scale make ecommerce success possible for publishing companies of any size.

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David Nussbaum - In the Niches: Market Verticals Reap the Rewards of Scale

  1. 1. In the Niches:Market Verticals Reaping theRewards of ScaleDavid Nussbaum, Chairman & CEOF+W Media@dnussbaum @fwmediawww.fwmedia.com
  2. 2. @dnussbaum @fwmediawww.fwmedia.com 2
  3. 3. @dnussbaum @fwmediawww.fwmedia.com 3
  4. 4. @dnussbaum @fwmediawww.fwmedia.com 4
  5. 5. @dnussbaum @fwmediawww.fwmedia.com 5
  6. 6. @dnussbaum @fwmediawww.fwmedia.com 6
  7. 7. "Failure is not fatal;failure to change mightbe."- John Wooden7@dnussbaum @fwmediawww.fwmedia.com
  8. 8. @dnussbaum @fwmediawww.fwmedia.com2008 20138
  9. 9. How did we get there?• Focus on Core Communities• Create economies of scale• Establish new departments of expertise indigital media, events, online education, more• Shared resources focused on corecommunities@dnussbaum @fwmediawww.fwmedia.com 9
  10. 10. FictionHorticulture GenealogyLiving ReadyNumismaticsConstruction WoodworkingWorld Tea Automotive SportsCRAFTSDESIGN & WRITINGFINE ARTLIFESTYLE & HEALTHCOLLECTIBLES OUTDOORSAll F+W Communities@dnussbaum @fwmediawww.fwmedia.com 10
  11. 11. CRAFTSDESIGN & WRITINGFINE ARTLIFESTYLE & HEALTHCOLLECTIBLES OUTDOORSCore F+W Communities@dnussbaum @fwmediawww.fwmedia.com 11
  12. 12. Core Communities: Then and Now@dnussbaum @fwmediawww.fwmedia.com+ 38% Overall Revenue Growth122010 2013
  13. 13. "The problem is neverhow to get new,innovative thoughts intoyour mind, but how to getold ones out."- Dee Hock, Founder of Visa13@dnussbaum @fwmediawww.fwmedia.com
  14. 14. @dnussbaum @fwmediawww.fwmedia.com 14
  15. 15. eCommerce• Create dedicated team• Establish common platform• Resources assigned to coreCommunities• Systems/ email marketing/online retailing / third-partyproducts / inventory logisticsexpertise@dnussbaum @fwmediawww.fwmedia.com 15
  16. 16. Events• Create dedicated team• Establish common platform• Resources assigned to coreCommunities• Event planners / marketers /logistics expertise@dnussbaum @fwmediawww.fwmedia.com 16
  17. 17. Online Education• Create dedicated team• Establish common platform• Resources assigned to coreCommunities• Instructors / Marketers /Product Developers@dnussbaum @fwmediawww.fwmedia.com 17
  18. 18. Audience Development• Create dedicated team• Establish common platform• Resources assigned to coreCommunities• SEO / SEM / EmailMarketing / AudienceDevelopment / Social Mediaexpertise@dnussbaum @fwmediawww.fwmedia.com 18
  19. 19. 2013Results: Then print/publishing = 90% of all revenues.Now print/publishing = 67% and we’ve increasedoverall revenue by +38%.@dnussbaum @fwmediawww.fwmedia.com 192010
  20. 20. 20@dnussbaum @fwmediawww.fwmedia.com
  21. 21. Diversify Your Content Portfolio@dnussbaum @fwmediawww.fwmedia.comFrom books anddigital downloads,to video & DVDs,online education,ecommerceexclusives, andmore21
  22. 22. You need to own therelationship and ensurecustomer loyaltythrough exclusiveexperiences,unparalleled content,exceptional serviceFocus on Your Core Communities@dnussbaum @fwmediawww.fwmedia.com 22
  23. 23. Create dedicated expert teams Look outside the industry Find and hire the right talent Give the tools needed to succeed Or partner with the bestEstablish common platformAssign talent to Core CommunitiesFocus on Economies of Scale@dnussbaum @fwmediawww.fwmedia.com 23
  24. 24. "Innovation has nothing to do with howmany R&D dollars you have. WhenApple came up with the Mac, IBM wasspending at least 100 times more onR&D.Its not about money. Its about thepeople you have, how youre led andhow much you get it." - Steve Jobs24@dnussbaum @fwmediawww.fwmedia.com

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