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In the Niches:Market Verticals Reaping theRewards of ScaleDavid Nussbaum, Chairman & CEOF+W Media@dnussbaum @fwmediawww.fwmedia.com

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"Failure is not fatal;failure to change mightbe."- John Wooden7@dnussbaum @fwmediawww.fwmedia.com

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@dnussbaum @fwmediawww.fwmedia.com2008 20138

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How did we get there?• Focus on Core Communities• Create economies of scale• Establish new departments of expertise indigital media, events, online education, more• Shared resources focused on corecommunities@dnussbaum @fwmediawww.fwmedia.com 9

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FictionHorticulture GenealogyLiving ReadyNumismaticsConstruction WoodworkingWorld Tea Automotive SportsCRAFTSDESIGN & WRITINGFINE ARTLIFESTYLE & HEALTHCOLLECTIBLES OUTDOORSAll F+W Communities@dnussbaum @fwmediawww.fwmedia.com 10

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CRAFTSDESIGN & WRITINGFINE ARTLIFESTYLE & HEALTHCOLLECTIBLES OUTDOORSCore F+W Communities@dnussbaum @fwmediawww.fwmedia.com 11

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Core Communities: Then and Now@dnussbaum @fwmediawww.fwmedia.com+ 38% Overall Revenue Growth122010 2013

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"The problem is neverhow to get new,innovative thoughts intoyour mind, but how to getold ones out."- Dee Hock, Founder of Visa13@dnussbaum @fwmediawww.fwmedia.com

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eCommerce• Create dedicated team• Establish common platform• Resources assigned to coreCommunities• Systems/ email marketing/online retailing / third-partyproducts / inventory logisticsexpertise@dnussbaum @fwmediawww.fwmedia.com 15

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Events• Create dedicated team• Establish common platform• Resources assigned to coreCommunities• Event planners / marketers /logistics expertise@dnussbaum @fwmediawww.fwmedia.com 16

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Online Education• Create dedicated team• Establish common platform• Resources assigned to coreCommunities• Instructors / Marketers /Product Developers@dnussbaum @fwmediawww.fwmedia.com 17

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Audience Development• Create dedicated team• Establish common platform• Resources assigned to coreCommunities• SEO / SEM / EmailMarketing / AudienceDevelopment / Social Mediaexpertise@dnussbaum @fwmediawww.fwmedia.com 18

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2013Results: Then print/publishing = 90% of all revenues.Now print/publishing = 67% and we’ve increasedoverall revenue by +38%.@dnussbaum @fwmediawww.fwmedia.com 192010

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Diversify Your Content Portfolio@dnussbaum @fwmediawww.fwmedia.comFrom books anddigital downloads,to video & DVDs,online education,ecommerceexclusives, andmore21

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You need to own therelationship and ensurecustomer loyaltythrough exclusiveexperiences,unparalleled content,exceptional serviceFocus on Your Core Communities@dnussbaum @fwmediawww.fwmedia.com 22

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Create dedicated expert teams Look outside the industry Find and hire the right talent Give the tools needed to succeed Or partner with the bestEstablish common platformAssign talent to Core CommunitiesFocus on Economies of Scale@dnussbaum @fwmediawww.fwmedia.com 23

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"Innovation has nothing to do with howmany R&D dollars you have. WhenApple came up with the Mac, IBM wasspending at least 100 times more onR&D.Its not about money. Its about thepeople you have, how youre led andhow much you get it." - Steve Jobs24@dnussbaum @fwmediawww.fwmedia.com