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The Future of Children's Books in Five Trends

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These are the slides from Kristen's McLean's Keynote speech at TOC Bologna 2013.

Published in: Business

The Future of Children's Books in Five Trends

  1. 1. + THE FUTURE OF CHILDREN’S BOOKS IN FIVE TRENDSKristen McLeanTOC Bologna 2013@BKGKristen
  2. 2. Hello!Kristen McLeanFounder & CEOBookigee, Inc.
  3. 3. <30,000 view image>
  4. 4. TREND 1+ The Rise of the Empowered Author #TOCBologna
  5. 5. + Stats - Hybrid ―Hybrid Authors‖
  6. 6. + Stats - Hybrid ―Hybrid Authors‖ = entrepreneurswww.digitalbookworld.com/2013/what-authors-want-third-of-published-authors-interested-in-self-publishing-next-book/
  7. 7. + Stats - Hybrid ―Hybrid Authors‖ = entrepreneursHybrids earn $10K more per year than traditionally published peers
  8. 8. + Stats - Hybrid ―Hybrid Authors‖ = entrepreneursHybrids are 10% more likely to be blogging and on Facebook
  9. 9. + Stats - Hybrid ―Hybrid Authors‖ = entrepreneursHybrids have been on Twitter 12% longer than their peers
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  11. 11. + Value proposition: access-vs-control
  12. 12. Takeaway+ You now have TWO customers The consumer, and the author
  13. 13. TREND 2+ The Rise of the Empowered Consumer #TOCBologna
  14. 14. + It’s about what, when, & how they want it And at the price they want it too
  15. 15. + They don’t care about our limitations, processes, territories, fears, concerns, workflows, rights, or profits.
  16. 16. + They DO care about ease of use, price, narrative, quality, novelty, imagination, and word of mouth.
  17. 17. Takeaway+ Your CUSTOMER is in charge You must become customer anthropologists #TOCBologna
  18. 18. TREND 3+ The Rise of the Empowered Child #TOCBologna
  19. 19. “My child asked for it.” #1 purchase driver for kids 7-12 #2 for kids 0-6
  20. 20. + Education is a self-organizing system, where learning is an emergent phenomenon.‖ -Sugata Mitra, professor of educational technology at Newcastle University (UK)http://www.ted.com/talks/sugata_mitra_the_child_driven_education.html
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  22. 22. 441,000 kindle e-books to kids in sub-Saharan Africa500,000 people reading e-books via mobile
  23. 23. CathedralOne dominant pedagogy –rewards compliance & diligence
  24. 24. MarketplaceMany pedagogies—rewards critical thinkinggogies –
  25. 25. Children arefundamentally in charge + of their own inquiry. #TOCBologna
  26. 26. Takeaway+ Goodbye gatekeepers, hello facilitators. How do we cultivate an appropriate conversation with our end readers? #TOCBologna
  27. 27. TREND 4+ New Patterns of Content Emergence #TOCBologna ç
  28. 28. Publishing 1.0
  29. 29. Who are the Publishing 2.0facilitators? mass market agents, packagers, editors? bloggers, niche/longtail reviewers, tastemakers? crowd
  30. 30. Takeaway+ New mechanisms are driving the acquisition of content Advantage will accrue to those with creative approaches #TOCBologna
  31. 31. TREND 5+ Drivers of choice are stable, delivery is not #TOCBologna
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  38. 38. Takeaway+ Great books are still important As we move forward digital content will separate from its print forms #TOCBologna
  39. 39. Thanks!Kristen McLeanFounder & CEOBookigee, Inc.

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