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Rebecca Smart is the CEO of Osprey Group, which began as a military specialist publisher but is rapidly expanding into other verticals. When they bought the fledgling sci-fi imprint Angry Robot from HarperCollins, Smart remarked at the time that military buffs love science fiction. They also own two businesses publishing for the UK heritage market, Shire and Old House. Recently they acquired the UK publisher Duncan Baird, which owns a substantial and long-standing religion imprint called Watkins as well as a list with many mind body spirit books and titles in food and health. That gives Osprey at least two more vertical areas to work in and a start on some others. In this presentation, Smart describes Osprey's vertical strategy and discusses how what Osprey has learned and developed for its original market of military buffs benefits them in other areas far afield from where they started.