SlideShare a Scribd company logo
1 of 15
Download to read offline
STATE OF THE MEDIA:
THE SOCIAL MEDIA REPORT
                      Q3 2011
SOCIAL MEDIA                                                ’s popularity continues
to grow, connecting people with just about everything they watch and buy.             KEY FINDINGS
Whether it’s a brand icon inviting consumers to connect with a company on
                                                                                        Social networks and blogs continue to dominate Americans’ time online,
LinkedIn, a news ticker promoting an anchor’s Twitter handle or an advertise-           now accounting for nearly a quarter of total time spent on the Internet
ment asking a consumer to “Like” a product on Facebook, people are constantly           Social media has grown rapidly – today nearly 4 in 5 active Internet users
being driven to social media. The latest Nielsen insights provide some answers          visit social networks and blogs
on exactly how powerful this influence is on consumer behavior, both online and          Americans spend more time on Facebook than they do on any other U.S.
off.                                                                                    website
                                                                                        Close to 40 percent of social media users access social media content from
In the U.S., social networks and blogs reach nearly 80 percent of active U.S.           their mobile phone
Internet users and represent the majority of Americans’ time online. The value of       Social networking apps are the third most-used among U.S. smartphone
the time consumers spend online and on social networks and blogs continues to           owners

grow, most visible through the influence on purchase decisions. For instance, 60         Internet users over the age of 55 are driving the growth of social network-
                                                                                        ing through the Mobile Internet
percent of people who use three or more digital means of research for product
purchases learned about a specific brand or retailer from a social networking            Although a larger number of women view online video on social networks
                                                                                        and blogs, men are the heaviest online video users overall streaming more
site. Forty-eight percent of these consumers responded to a retailer’s offer            videos and watching them longer
posted on Facebook or Twitter.
                                                                                        70 percent of active online adult social networkers shop online, 12 percent
                                                                                        more likely than the average adult Internet user
As the influence of social media – and those using social media – continues to           53 percent of active adult social networkers follow a brand, while 32
grow, it’s crucial for traditional media, retailers, brands and advertisers to          percent follow a celebrity
understand how different consumer segments use and share content. Nielsen’s             Across a snapshot of 10 major global markets, social networks and blogs
“State of the Media: The Social Media Report – Q3 2011” presents a snapshot of          reach over three-quarters of active Internet users
the current social media landscape and audiences in the U.S. and other major            Tumblr is an emerging player in social media, nearly tripling its audience
markets.                                                                                from a year ago

1
Social Networks
                                                                                             social
and Blogs: Still the
                                                                                             networks
                                                                                             & games
                                                                                                   blogs
Top Destination
Online
                                                                                            22.5%




                                                                                            online
Social Networks and Blog sites rule Americans’ Internet time,
accounting for 23 percent of time spent online, more than
twice the amount of time spent on the #2 category, Online

                                                                                                                         e-mail
                                                                                                                                            7.6%
Games. To further put this into context, time spent on the 75                                           9.8%
“Other” online categories combined only accounts for 35
percent of Americans’ total Internet time.                                                                     4.5%   portals
Top 10 online categories by share of total Internet time >>
Home and Work (May 2011)                                                                                                 videos/movies 4.4%
                                                                                                                                   4.0%
    * OTHER. In order of total minutes spent, highest to lowest:                                                          search
    multi-category entertainment - adult - Internet tools/web services - mass
    merchandiser - corporate information - sports - kids/games/toys - universities -
                                                                                                                               instant messaging
                                                                                                                                                     3.3%
    reserach tools - apparel/beauty - educational resources - full service banks &                                                                              3.2%
    credit unions - government - health/fitness/nutrition - multi-category
    telecom/internet services - gambling /sweepstakes - music - coupons/rewards -
                                                                                                                                   software manufacturers
    isp - home & garden - hardware manufacturers - personals - career development                                     2.9% classifieds/auctions




                                                                                                    other
    - financial news & information - broadcast media - food & cooking - maps/travel




                                                                                                         *
    info - real estate/apartments - photography - weather - cellular/paging - special
    interest news - automotive information - targeted portals & communicaties -
                                                                                                                                 current events & global news
    multi-category travel - books - multi-category home & fashion - financial tools -
    computer & consumer electronics news - multi-category computers & consumer
                                                                                                                                          2.6%
    electronics - directories/local guides - airlines - shopping directories/guides -
    humor - insurance - non-profit - delivery/stampes - multi-category news &
    information - credit card - multi-category finance/insurance/investments -
    hotels/hotel directories - genealogy - online trading - religion & spirituality - web       35.1%
    hosting - family resources - multi-category family & lifestyles - arts/graphics -
    pets - ground transportation - events - loans - parts & accessories - automotive
    manufacturer - destinations - cruise lines - greeting cards - gifts & flowers -
    multi-category special occasions - free merchandise - holidays & special events -
    multi-category automotive - military - multi-category education & careers - long
                                    distance/local carrier


2                                                                                                                                                     Source: Nielsen
Females and                                                                GENDER
                                                                           The average visitor is female


18-34-Year-Olds
                                                                             MALE            96
                                                                           FEMALE            103
                                                                                                        AGE

Most Active
                                                                                                        She is between 18 and 34
                                                                                                            2-17         88
                                                                                                           18-34          108

Social Networkers                                                                                          35-49
                                                                                                           50-64
                                                                                                                          104
                                                                                                                         98
                                                                                                             65+         91
Females make up the majority of visitors to social networks and blogs,
and people aged 18-34 have the highest concentration of visitors among
all age groups. Americans aged 35-49 are also avid visitors: 4 percent          RACE/ETHNICITY
more likely than average to visit social networks and blogs than they do        She is likely Asian or Pacific Islander
any other site and 27 percent of these sites’ audience.                                  HISPANIC                  100
                                                                                            WHITE                  101
Who is the average visitor to social networks and blogs? >>                     AFRICAN AMERICAN                   94
Unique Audience Composition Index, Home and Work (May 2011)                                    ASIAN/
                                                                                    PACIFIC ISLANDER               103
Read as: During May 2011, U.S. Internet users aged 18-34 were 8                    AMERICAN INDIAN/                102
percent more likely than average to visit Social Networks and Blogs                   ALASKA NATIVE
                                                                                               OTHER               101
LOCATION
She likely lives in New England
      NEW ENGLAND                   102         EDUCATION
    MIDDLE ATLANTIC                99
                                                She has obtained a Bachelor’s degree
    SOUTH ATLANTIC                  101
EAST SOUTH CENTRAL                  101
                                                      GRAMMAR SCHOOL
                                                               OR LESS              89             HOUSEHOLD
WEST SOUTH CENTRAL                 97             SOME HIGH SCHOOL                   102           INCOME
                                              HIGH SCHOOL GRADUATE                   99
EAST NORTH CENTRAL                 100                                                             Her household income is less
                                                       SOME COLLEGE                  103           than $50,000 per year
WEST NORTH CENTRAL                 100
                                   99               ASSOCIATE DEGREE                 101            UNDER $50K                102
         MOUNTAIN
                                                  BACHELOR’S DEGREE                  106             $50K - $75K
             PACIFIC               100                                                                                        99
                                               POST GRADUATE DEGREE                  106                  $75K+               98

3                                                                                                                                   Source: Nielsen
Men are More
Likely to Visit
                                                 140,336
                                                 UNIQUE VISITORS
                                                                               FACEBOOK
                                                                                           62          %
                                                                                                            Share of page views
                                                                                                            by female visitors
                                                                                                            on Facebook




                                                                                           $75
                                                                                                                    Household
                                                                                                                    income of 41%
                                                                    50,055      BLOGGER
                                                                                                             K+     of Blogger’s

LinkedIn and                                                                                                        audience
                                                                                                              Demographic more
                                                                                           AFRICAN representedthe Twitter
                                                                                                               on

Wikia
                                                                   23,617       TWITTER            than any of    9 other
                                                                                           AMERICANS          social networks


Social networking as a whole skews female –
and so do nine of the top 10 U.S. social
networks and blogs – but LinkedIn and Wikia
                                                                   22,417      WORDPRESS
                                                                                           25         %
                                                                                                            Share of visitors to
                                                                                                            Wordpress who have
                                                                                                            a Bachelor’s degree



                                                                                           TEENS
                                                                                                               Demographic that views
are the only sites in the category where the                       19,250       MYSPACE                        twice as many pages on
percentage of men visiting the respective site                                                                 Myspace than average




                                                                                           3
exceeds the percentage of total active male
                                                                                                    Likelihood Internet users with a
Internet users (47%). Facebook continues to                         17,786      LINKEDIN            post graduate degree are to visit
reign supreme as the top U.S. social network                                                    x   LinkedIn compared to average
with over 140 million visitors during May 2011
                                                                                           FEMALE              Demographic more
                                                                                                               represented on Tumblr

                                                                                           TEENS
– nearly 3-times the audience of the #2 site,                        11,870     TUMBLR                         than on any of the other
Blogger – and reaching 70 percent of active                                                                    9 social networks
U.S. Internet users.                                                                                       Region with a higher con-
                                                                               SIX APART
Top 10 U.S. Social Networks and Blogs >>
Unique Audience (000s), Home and Work
                                                                      8,578
                                                                               TYPEPAD     PACIFIC         centration of Six Apart
                                                                                                           visitors than from any of the
                                                                                                           other top 9 social networks
(May 2011)

                                                                      8,397
                                                                                YAHOO!     NEW     Region with the highest
                                                                                                   concentration of Pulse
                                                                                 PULSE     ENGLAND visitorsthe countryother
                                                                                                   part of
                                                                                                           versus any




                                                                                           18-34
                                                                                                               Age group more re-
                                                                                                               presented on Wikia
                                                                       7,601     WIKIA                         than on any of the other
                                                                                                               top 9 social networks

4                                                                                                                         Source: Nielsen
Top 5 U.S. Social Networks and Blogs
Total minutes (000s), Home and Work (May 2011)


                                                                                        U.S. Internet
FACEBOOK




BLOGGER
           5 3,4 5 7 , 2 5 8                                                mn.
                                                                                        Users Spend More
              ,7 2 3,7 9 3                                                  mn.
                                                                                        Time on Facebook
TUMBLR
                                                                                        than Any Other
              ,6 2 3,5 2 5                                                  mn.
                                                                                        Web Brand
TWITTER




              ,5 6 5, 1 5 6
                                                                                        Facebook has become synonymous not only with social
                                                                                        media, but with Web use more generally, as Americans
                                                                            mn.
                                                                                        spend more time on Facebook than on any other site.
LINKEDIN




              ,3 2 5 ,6 7 9                                                 mn.


Top 10 U.S. Web Brands by Total Minutes, in Billions, Home and Work (May 2011)




    53.5                    17.2             12.5           11.4           9.5         9.1           4.5         4.3          4.3         3.4

                                                                            MSN/
                                                          AOL MEDIA    WINDOWSLIVE/
     FACEBOOK               YAHOO!          GOOGLE        NETWORK           BING      YOUTUBE        EBAY         EA         APPLE    MICROSOFT

5                                                                                                                                    Source: Nielsen
How does social networking compare to other features consumers have on
                                                                          their phones? And what features do they value most?
                                                                                 Have featured       Most valued



    Mobile Social Media                                                         DOWNLOAD/
                                                                                 PLAY MUSIC                          26%
                                                                                                                                     49%



    Use is on the Rise                                                              SOCIAL                                          47%
                                                                                NETWORKING                               30%
    The ability to access social media is a commonly used feature among
    mobile owners. According to a recent study by NM Incite, a Nielsen/
    McKinsey Company, nearly 2 in 5 social media users access these                    WEB                                     40%
                                                                                   BROWSING                          26%
    services from their mobile phones.

                                                                                                                               40%
                                                                                           GPS
    How do consumers access social media?                                                                                                  56%

                                                                                                                             37%
                                                                                       GAMES
                                                                                                            13%

     97%               37%                 3%              3%                       CHECK IN                     24%
COMPUTER              MOBILE             GAMING           iPAD
                      PHONE              CONSOLE                                   TO PLACES                  16%

                                                                              SEND FEEDBACK                        22%
                                                                               TO COMPANIES                 13%
               2%               2%                 1%                                                            20%
            INTERNET-        E-READER         HANDHELD                                 SCAN
           ENABLED TV                        MUSIC PLAYER                          BARCODES                        21%

                                                                                      MOBILE                  17%
                                                                                   PAYMENTS                      20%
6                                                                                                                                    Source: NM Incite
Top 10 Categories of Apps
Social Networking                                                    Used by Smartphone Owners
                                                                        Who Download Apps
App Usage Up 30%                                                                  Games, 67%

from 3Q 2010
                                                                                  Weather, 65%
                                                                                  Social networking, 60%
                                                                                  Maps/Navigation/Search, 55%
                                                                                  Music, 45%
Social networking’s popularity extends across devices as it is the                News, 42%
third most-used type of mobile application among U.S.                             Entertainment, 36%
smartphone owners who download apps. Facebook ranks as the                        Banking/finance, 35%
                                                                                  Shopping/retail, 28%
most popular app across all operating systems and Twitter is the
                                                                                  Dining/restaurant, 27%
#5 most used app on BlackBerry and Windows Mobile operating
systems.


Percentage of Social Networking App Users by Age
    13-17     18-24      25-34      35-44        45-54         55+


    FACEBOOK 9% 20%   29%                   20%        12% 10%
      TWITTER 6 18  37                       23           10 6
     LINKEDIN 3 10 27              26            18       16
     MYSPACE 22       20            29            20           6 4
FOURSQUARE 7 21               31            21           13    8




7                                                                                                        Source: Nielsen
16%
     13-17             44%
                                                                                 Over Twice as Many
                                                    68%
                                                                                 People Aged 55+ Visit
                       NATIVE AMERICAN/
                       ALASKAN NATIVE
                                                    35-54


                                                                                 Social Networking
    70%
    OTHER
                                                                                 Sites on Their Mobile
                                 109%
                                 55+                                             Phone than Last Year
                                                                                 As app usage in the U.S. continues to grow, it might be assumed that
                                                                                 growth is at the expense of the Mobile Internet. This is not the case.
             45%                                                                 Mobile Internet usage - the use of a browser on a mobile device - is
             HISPANIC ORIGIN                                                     alive and well with the unique number of Mobile Internet users in the
                                                                                 U.S. up 47 percent over the last year. The Mobile Internet audience to

                                 41%                      61%                    social networking sites is up 62 percent during the same period, as
                                                          18-34
                                 BLACK/                                          publishers continue to optimize their content across a new generation
                                 AFRICAN
                                 AMERICAN                                        of connected devices.
                                                                                 << Year-Over-Year Mobile Internet Audience Growth to Social
                                                                                 Networking Sites

    76%                                                                              Top 5 U.S. Social Networking Sites via Mobile Internet,
    ASIAN/
    PACIFIC ISLANDER                                              37%                Unique Audience (000s)
                                                                  MIXED RACIAL
                                       67%                        BACKGROUND
                                                                                        46,531
                                       WHITE


                                                                                                    11,453
                                                                                                                 6,031       4,047        2,112

    Age demographics        Race/ethnicity demographics                                FACEBOOK TWITTER         LINKEDIN    MYSPACE PHOTOBUCKET

8                                                                                                                                            Source: Nielsen
FEMALE TOTAL STREAMS
                                                                                             MALE TOTAL STREAMS

                                                                      TOTAL STREAMS
                                                                    MALE: 83,013,000
                                                                  FEMALE: 73,861,000


More Women
View Video on                                             UNIQUE VISITORS
                                                        FEMALE: 17,827,000


Social Networks,
                                                         MALE: 13,639,000




but Men Watch
Longer
During May 2011, over 31 million people in the U.S.
watched video content on social networks and blogs,
viewing nearly 157 million video streams. Although
over 4,000 more women view video on these sites
compared to men, men are the heaviest users,
streaming more videos and spending 9 percent more
time watching.

Video Usage on Social Networks and Blogs by Gender >>
Home and Work (May 2011)                                                               TIME SPENT VIEWING (in minutes)

    Female          Male          Female & Male                                        MALE: 247,671,000
                                                                                       FEMALE: 226,921,000




9                                                                                                                Source: Nielsen
WHEN COMPARED
     TO THE AVERAGE
     ADULT INTERNET
     USER, ACTIVE
                                  19%
                                  more likely to attend a
     ADULT SOCIAL                 professional sporting
     NETWORKERS ARE…              event
                                                                  SOCIAL NETWORKING ACTIVITIES                 OFFLINE ACTIVITIES


     45%                          18%                             ONLINE SPENDING POWER                INFLUENCE


     more likely to go on
     a date
                                  more likely to work out
                                  at a gym or health club
                                                               Active Social Media
                                                               Users are Influential
     75%
     more likely to be heavy
                                  47%
                                  more likely to be heavy
                                                               Offline
     spenders on music            spenders on clothing,        Consumers frequently trust the recommendations of their peers,
                                  shoes and accessories        making social media an ideal platform for influencers to spread
                                                               their ideas and purchase power. Research by NM Incite shows that


     26%
     more likely to give their
                                  33%
                                  more likely to give their
                                                               60 percent of social media users create reviews of products and
                                                               services. In fact, consumer-created reviews/ratings are the preferred
                                                               source for information about product/service value, price and
                                                               product quality. Offline, active adult social networkers are more
     opinion on politics and      opinion on TV programs
                                                               likely than the average adult Internet user to be found at political
     current events
                                                               rallies, professional sporting events and working out at the gym.


              53%                          32%
              of active social             of active social
              networkers follow            networkers follow
              a brand                      a celebrity


10                                                                                                      Source: Nielsen and NM Incite
Emerging Social Network:
     Tumblr Nearly Tripled its
     Unique U.S. Audience Over
     the Last Year
     New social networks emerge on a daily basis, creating fresh outlets for consumers and                      Tumblr U.S. Audience Profile, Home and Work (May 2011)
     brands alike. Tumblr, which combines elements of blogging and Twitter by letting users                     Unique Audience Composition
     post and customize everything from pictures and videos to links and quotes, has grown                               53.5
                                                                                                                 46.5%                     44.4
     significantly over the last couple of years to become the 8th largest site in the U.S. Social
     Networks and Blogs category. An analysis of online buzz by NM Incite shows that Tumblr
     is also a popular conversation topic, generating an average of 21,280 messages and links                                                       25.2
     per day to the site during May 2011, spreading critical word-of-mouth fueling its viral
                                                                                                                                  12.9%                     13.6
     growth.
                                                                                                                                                                    3.9
     Tumblr Unique U.S. Audience (000) Trend, Home and Work >>
                                                                                                                  MALE FEMALE       2-17   18-34    35-49   50-64   65+
     Read as: During May 2011, Internet users aged 18-34 were 75 percent more likely than
     average to visit Tumblr

                                                                                                       11,870   Composition Index by Unique Audience
                                                                                       +183%
                                                                                       change                                                 175


                                                                                                                   98     101                        97
                                                                                                                                    79
                                                                                                                                                             62
                                                                                                                                                                    38
      4,199

      M ‘10    J ‘10   J ‘10   A ‘10   S ‘10   O ‘10   N ‘10   D ‘10   J ‘11   F ‘11   M ‘11   A ‘11    M ‘11     MALE FEMALE       2-17   18-34    35-49   50-64   65+

11                                                                                                                                              Source: Nielsen and NM Incite
Social Networking around the World
                                    Social networking is indeed a global phenomenon. In a look across a sample of 10 global markets,
                                        social networks and blogs are the top online destination in each country, accounting for the
                                           majority of time spent online and reaching at least 60 percent of active Internet users.




                                                                                                        4
                                                                                      10       8


                                                      9
                                                                                  7        3       5                                 6

                                                                       2
                                                                                                                                         1


 1   AUSTRALIA                                                                                     6    JAPAN
     Among Nielsen’s 10 Internet-metered markets, Australian Internet users spend the                   FC2 Blog – the top social networking site in Japan during May 2011 – was visited by
     most time visiting social networks and blogs, averaging 7 hours, 17 minutes per                    over half of active Japanese Internet users
     person
                                                                                                   7    SPAIN
 2   BRAZIL                                                                                             Although Spanish Internet users spend the most total time on #1 site Facebook,
     Orkut is the #1 social networking and blog site in Brazil, visited by 30.3 million                 they average the most time per person on #4 site Tuenti (4 hours, 42 minutes per
     Brazillians in May 2011, 11 percent more visitors than #2 site Facebook                            person)
 3   FRANCE                                                                                        8    SWITZERLAND
     Nearly a quarter of active French Internet users - 9.6 million - visited #2 social                 Social networks and blogs reach 60 percent of active Internet users in Switzerland
     networking site Overblog
                                                                                                   9    U.S.
 4   GERMANY                                                                                            Blogger is now the number #2 social networking and blog site in the U.S. with 50.1
     German Internet users spend more time on social networks and blogs than they do                    million unique U.S. visitors, up 17 percent from a year ago
     any other online category of sites, a total of 12.7 billion minutes during May 2011
                                                                                                   10   U.K.
 5   ITALY                                                                                              Internet users in the U.K. viewed 229.6 million pages on Tumblr, the second most
     Italian Internet users spend nearly one-third of their time online visiting social                 page views on any social network or blog in the country after Facebook (20.2 billion
     networks and blogs (31% of total Internet time)                                                    page views)

12                                                                                                                                                                          Source: Nielsen
FOOTNOTES
2-5      Nielsen, NetView, Home & Work (May 2011).

                                                                                 8    Nielsen, Mobile Media View, All Carriers (May 2011) .

     6   NM Incite, State of Social Media Survey (April 2011). NM Incite’s
         ‘State of Social Media Survey’ is based on a representative sample of   9    Nielsen, VideoCensus, Home & Work (May 2011).
         1,865 adult (18+) social media users who were recruited from the
         Nielsen Online Panel to take an online survey. “Social media user” is
         defined as participating, talking, and networking online through
                                                                                 10   Nielsen, @Plan (Release 2 2011). “Active social networkers” is defined
                                                                                      as Adult Internet users with 1+ social networking profile AND Posts
         various platforms to share information and resources. This includes          links/articles/videos/websites. Consumer product review data
         Internet forums, blogs, Facebook, Twitter, video sharing, consumer           provided by NM Incite (State of Social Media Survey)
         rating and other social networking websites. The survey fielded from
         March 31 to April 14th.                                                 11   Nielsen, NetView, Home & Work (May 2011). Buzz data provided by
                                                                                      NM Incite (May 2011)
     7   Nielsen, Apps Playbook (Q1 2011). Nielsen’s App Playbook Q1 2011 is
         based on a survey of 4,339 mobile subscribers who reported having       12   Nielsen, Global Index (May 2011). Nielsen has meter-measured
         downloaded a mobile app in the past 30 days. The respondents                 Internet data in 10 major markets: Australia, Brazil, France, Germany,
         completed an online, self-administered survey in March 2011.                 Italy, Japan, Spain, Switzerland, U.K. and U.S.
13
Nielsen social-media-report

More Related Content

What's hot

AI in Banking Summit 2017 - Brett King
AI in Banking Summit 2017 - Brett King AI in Banking Summit 2017 - Brett King
AI in Banking Summit 2017 - Brett King Abe
 
American Express Mini Case Study
American Express Mini Case StudyAmerican Express Mini Case Study
American Express Mini Case StudyVinshu Jain
 
Mobile Money Business Track: understanding the Model and Market
Mobile Money Business Track: understanding the Model and MarketMobile Money Business Track: understanding the Model and Market
Mobile Money Business Track: understanding the Model and MarketArief Gunawan
 
Case Study Aardvark
Case Study AardvarkCase Study Aardvark
Case Study AardvarkFM Signal
 
Starbucks Social Media Strategy
Starbucks Social Media StrategyStarbucks Social Media Strategy
Starbucks Social Media StrategyAlison Haselden
 
research
researchresearch
researchhanif69
 
Cake shop Digital marketing proposal
Cake shop Digital marketing proposalCake shop Digital marketing proposal
Cake shop Digital marketing proposalGaurav Peswani
 
Strategic Brand Assessment - Amex
Strategic Brand Assessment - AmexStrategic Brand Assessment - Amex
Strategic Brand Assessment - AmexHenry Jenkins
 
Digital marketing & campaign management by Sowmak Bardhan
Digital marketing & campaign management by Sowmak BardhanDigital marketing & campaign management by Sowmak Bardhan
Digital marketing & campaign management by Sowmak BardhanSowmak Bardhan
 
Credit Card Analytics on a Connected Data Platform
Credit Card Analytics on a Connected Data PlatformCredit Card Analytics on a Connected Data Platform
Credit Card Analytics on a Connected Data PlatformHortonworks
 
Social Media Marketing Project pdf.
Social Media Marketing Project pdf.Social Media Marketing Project pdf.
Social Media Marketing Project pdf.RishiRoy36
 
Internet marketing full project report
Internet marketing full project reportInternet marketing full project report
Internet marketing full project reportGitika Kolli
 
Seo work portfolio as of 20/03/2013
Seo work portfolio as of 20/03/2013Seo work portfolio as of 20/03/2013
Seo work portfolio as of 20/03/2013Norman Pongracz
 
The Impact of Social Media Marketing on Consumer Behavior: A Comparative Study
The Impact of Social Media Marketing on Consumer Behavior: A Comparative StudyThe Impact of Social Media Marketing on Consumer Behavior: A Comparative Study
The Impact of Social Media Marketing on Consumer Behavior: A Comparative StudyAdityaKumar565318
 
Project report on- "A study of digital marketing services"
Project report on- "A study of digital marketing services" Project report on- "A study of digital marketing services"
Project report on- "A study of digital marketing services" MarketerBoard
 
Digital Marketing project black book
Digital Marketing project black bookDigital Marketing project black book
Digital Marketing project black bookVikas Gupta
 

What's hot (20)

AI in Banking Summit 2017 - Brett King
AI in Banking Summit 2017 - Brett King AI in Banking Summit 2017 - Brett King
AI in Banking Summit 2017 - Brett King
 
American Express Mini Case Study
American Express Mini Case StudyAmerican Express Mini Case Study
American Express Mini Case Study
 
Mobile Money Business Track: understanding the Model and Market
Mobile Money Business Track: understanding the Model and MarketMobile Money Business Track: understanding the Model and Market
Mobile Money Business Track: understanding the Model and Market
 
Case Study Aardvark
Case Study AardvarkCase Study Aardvark
Case Study Aardvark
 
Starbucks marketing plan
Starbucks marketing planStarbucks marketing plan
Starbucks marketing plan
 
Marketing Credit card
Marketing Credit cardMarketing Credit card
Marketing Credit card
 
Starbucks Social Media Strategy
Starbucks Social Media StrategyStarbucks Social Media Strategy
Starbucks Social Media Strategy
 
research
researchresearch
research
 
Digital Landscape
Digital LandscapeDigital Landscape
Digital Landscape
 
Social Media Strategy for Real Estate
Social Media Strategy for Real EstateSocial Media Strategy for Real Estate
Social Media Strategy for Real Estate
 
Cake shop Digital marketing proposal
Cake shop Digital marketing proposalCake shop Digital marketing proposal
Cake shop Digital marketing proposal
 
Strategic Brand Assessment - Amex
Strategic Brand Assessment - AmexStrategic Brand Assessment - Amex
Strategic Brand Assessment - Amex
 
Digital marketing & campaign management by Sowmak Bardhan
Digital marketing & campaign management by Sowmak BardhanDigital marketing & campaign management by Sowmak Bardhan
Digital marketing & campaign management by Sowmak Bardhan
 
Credit Card Analytics on a Connected Data Platform
Credit Card Analytics on a Connected Data PlatformCredit Card Analytics on a Connected Data Platform
Credit Card Analytics on a Connected Data Platform
 
Social Media Marketing Project pdf.
Social Media Marketing Project pdf.Social Media Marketing Project pdf.
Social Media Marketing Project pdf.
 
Internet marketing full project report
Internet marketing full project reportInternet marketing full project report
Internet marketing full project report
 
Seo work portfolio as of 20/03/2013
Seo work portfolio as of 20/03/2013Seo work portfolio as of 20/03/2013
Seo work portfolio as of 20/03/2013
 
The Impact of Social Media Marketing on Consumer Behavior: A Comparative Study
The Impact of Social Media Marketing on Consumer Behavior: A Comparative StudyThe Impact of Social Media Marketing on Consumer Behavior: A Comparative Study
The Impact of Social Media Marketing on Consumer Behavior: A Comparative Study
 
Project report on- "A study of digital marketing services"
Project report on- "A study of digital marketing services" Project report on- "A study of digital marketing services"
Project report on- "A study of digital marketing services"
 
Digital Marketing project black book
Digital Marketing project black bookDigital Marketing project black book
Digital Marketing project black book
 

Viewers also liked

State of the Media: The Social Media Report 2012
State of the Media: The Social Media Report 2012State of the Media: The Social Media Report 2012
State of the Media: The Social Media Report 2012NM Incite
 
Harn social media strategy
Harn social media strategyHarn social media strategy
Harn social media strategyDamian Fuentes
 
Monthly Social Media Report - KRDS_Travel & Hopitality
Monthly Social Media Report - KRDS_Travel & HopitalityMonthly Social Media Report - KRDS_Travel & Hopitality
Monthly Social Media Report - KRDS_Travel & HopitalitySocial Samosa
 
Sample Social media analysis/Report
Sample Social media analysis/ReportSample Social media analysis/Report
Sample Social media analysis/ReportKantinath Banerjee
 
Facebook report Template
Facebook report TemplateFacebook report Template
Facebook report TemplateKrishnan Nair
 
Monthly Social Media Report
Monthly Social Media ReportMonthly Social Media Report
Monthly Social Media ReportJack Ramsay
 
Social Media Report Template
Social Media Report TemplateSocial Media Report Template
Social Media Report TemplateHaiku Deck
 
Facebook Performance Report Template
Facebook Performance Report TemplateFacebook Performance Report Template
Facebook Performance Report TemplateSocial Status
 
How to create a winning social media report
How to create a winning social media reportHow to create a winning social media report
How to create a winning social media reportBen Howden
 
Facebook Insights Reports
Facebook Insights ReportsFacebook Insights Reports
Facebook Insights ReportsReportGarden
 

Viewers also liked (10)

State of the Media: The Social Media Report 2012
State of the Media: The Social Media Report 2012State of the Media: The Social Media Report 2012
State of the Media: The Social Media Report 2012
 
Harn social media strategy
Harn social media strategyHarn social media strategy
Harn social media strategy
 
Monthly Social Media Report - KRDS_Travel & Hopitality
Monthly Social Media Report - KRDS_Travel & HopitalityMonthly Social Media Report - KRDS_Travel & Hopitality
Monthly Social Media Report - KRDS_Travel & Hopitality
 
Sample Social media analysis/Report
Sample Social media analysis/ReportSample Social media analysis/Report
Sample Social media analysis/Report
 
Facebook report Template
Facebook report TemplateFacebook report Template
Facebook report Template
 
Monthly Social Media Report
Monthly Social Media ReportMonthly Social Media Report
Monthly Social Media Report
 
Social Media Report Template
Social Media Report TemplateSocial Media Report Template
Social Media Report Template
 
Facebook Performance Report Template
Facebook Performance Report TemplateFacebook Performance Report Template
Facebook Performance Report Template
 
How to create a winning social media report
How to create a winning social media reportHow to create a winning social media report
How to create a winning social media report
 
Facebook Insights Reports
Facebook Insights ReportsFacebook Insights Reports
Facebook Insights Reports
 

Similar to Nielsen social-media-report

Trends in internet use - how public radio fits in
Trends in internet use - how public radio fits inTrends in internet use - how public radio fits in
Trends in internet use - how public radio fits inLee Rainie
 
Social media presentation
Social media presentationSocial media presentation
Social media presentationmaster_winni
 
Ten reasons to go mobile first
Ten reasons to go mobile firstTen reasons to go mobile first
Ten reasons to go mobile firstVisible
 
Social Media Trends and what they mean for brands
Social Media Trends and what they mean for brandsSocial Media Trends and what they mean for brands
Social Media Trends and what they mean for brandsMarkus von der Luehe
 
Media Logic Media Preferences of Older Adults 2023
Media Logic Media Preferences of Older Adults 2023Media Logic Media Preferences of Older Adults 2023
Media Logic Media Preferences of Older Adults 2023Media Logic
 
Need to knows about social networking countries wise statics
Need to knows about social networking countries wise staticsNeed to knows about social networking countries wise statics
Need to knows about social networking countries wise staticsebriksinfotech
 
TOP-10 Need-to-knows About Social Networking And Where It Is Headed.pdf
TOP-10 Need-to-knows About Social Networking And Where It Is Headed.pdfTOP-10 Need-to-knows About Social Networking And Where It Is Headed.pdf
TOP-10 Need-to-knows About Social Networking And Where It Is Headed.pdfЕвгений Храмов
 
Top 10 need-to-knows_about_social_networking_and_where_it_is_headed
Top 10 need-to-knows_about_social_networking_and_where_it_is_headedTop 10 need-to-knows_about_social_networking_and_where_it_is_headed
Top 10 need-to-knows_about_social_networking_and_where_it_is_headedSvetlana Belyaeva
 
It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where I...
It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where I...It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where I...
It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where I...Ryan Green
 
Global media snapshot
Global media snapshotGlobal media snapshot
Global media snapshotMarcello Mari
 
The social media report 2012
The social media report 2012The social media report 2012
The social media report 2012Nicolas Bariteau
 

Similar to Nielsen social-media-report (13)

The Changing Digital Landscape: Where Things are Heading
The Changing Digital Landscape: Where Things are HeadingThe Changing Digital Landscape: Where Things are Heading
The Changing Digital Landscape: Where Things are Heading
 
Trends in internet use - how public radio fits in
Trends in internet use - how public radio fits inTrends in internet use - how public radio fits in
Trends in internet use - how public radio fits in
 
Social media presentation
Social media presentationSocial media presentation
Social media presentation
 
Ten reasons to go mobile first
Ten reasons to go mobile firstTen reasons to go mobile first
Ten reasons to go mobile first
 
Social Media Trends and what they mean for brands
Social Media Trends and what they mean for brandsSocial Media Trends and what they mean for brands
Social Media Trends and what they mean for brands
 
Global analysis digital consumer
Global analysis digital consumerGlobal analysis digital consumer
Global analysis digital consumer
 
Media Logic Media Preferences of Older Adults 2023
Media Logic Media Preferences of Older Adults 2023Media Logic Media Preferences of Older Adults 2023
Media Logic Media Preferences of Older Adults 2023
 
Need to knows about social networking countries wise statics
Need to knows about social networking countries wise staticsNeed to knows about social networking countries wise statics
Need to knows about social networking countries wise statics
 
TOP-10 Need-to-knows About Social Networking And Where It Is Headed.pdf
TOP-10 Need-to-knows About Social Networking And Where It Is Headed.pdfTOP-10 Need-to-knows About Social Networking And Where It Is Headed.pdf
TOP-10 Need-to-knows About Social Networking And Where It Is Headed.pdf
 
Top 10 need-to-knows_about_social_networking_and_where_it_is_headed
Top 10 need-to-knows_about_social_networking_and_where_it_is_headedTop 10 need-to-knows_about_social_networking_and_where_it_is_headed
Top 10 need-to-knows_about_social_networking_and_where_it_is_headed
 
It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where I...
It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where I...It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where I...
It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where I...
 
Global media snapshot
Global media snapshotGlobal media snapshot
Global media snapshot
 
The social media report 2012
The social media report 2012The social media report 2012
The social media report 2012
 

More from Jennifer Pricci

Icd target marketing_needs_analysis
Icd target marketing_needs_analysisIcd target marketing_needs_analysis
Icd target marketing_needs_analysisJennifer Pricci
 
Sample website el_provost_hilevnav
Sample website el_provost_hilevnavSample website el_provost_hilevnav
Sample website el_provost_hilevnavJennifer Pricci
 
Linda chorneyonlinepresskit
Linda chorneyonlinepresskitLinda chorneyonlinepresskit
Linda chorneyonlinepresskitJennifer Pricci
 
Horse racingjones socialmediamrktgreport
Horse racingjones socialmediamrktgreportHorse racingjones socialmediamrktgreport
Horse racingjones socialmediamrktgreportJennifer Pricci
 
Diane turtonrecruitingdripcampaignscript
Diane turtonrecruitingdripcampaignscriptDiane turtonrecruitingdripcampaignscript
Diane turtonrecruitingdripcampaignscriptJennifer Pricci
 
Constant contact university
Constant contact universityConstant contact university
Constant contact universityJennifer Pricci
 
Lisa bouchelle musician e newsletter
Lisa bouchelle musician e newsletterLisa bouchelle musician e newsletter
Lisa bouchelle musician e newsletterJennifer Pricci
 
Power pointanimationhighimpactpresentations
Power pointanimationhighimpactpresentationsPower pointanimationhighimpactpresentations
Power pointanimationhighimpactpresentationsJennifer Pricci
 
Custom schicklogo eventivesponsorshippitch
Custom schicklogo eventivesponsorshippitchCustom schicklogo eventivesponsorshippitch
Custom schicklogo eventivesponsorshippitchJennifer Pricci
 
Guide to project management by j pricci
Guide to project management by j pricciGuide to project management by j pricci
Guide to project management by j pricciJennifer Pricci
 
Embracing the web a tutorial
Embracing the web   a tutorialEmbracing the web   a tutorial
Embracing the web a tutorialJennifer Pricci
 
Edison learning cms_manual
Edison learning cms_manualEdison learning cms_manual
Edison learning cms_manualJennifer Pricci
 
Turton sister site how to organize web content
Turton sister site how to organize web contentTurton sister site how to organize web content
Turton sister site how to organize web contentJennifer Pricci
 
Bob burgeronlinepresskit
Bob burgeronlinepresskitBob burgeronlinepresskit
Bob burgeronlinepresskitJennifer Pricci
 
Lfi patrickparker patrick-parker_listing_preso
Lfi patrickparker patrick-parker_listing_presoLfi patrickparker patrick-parker_listing_preso
Lfi patrickparker patrick-parker_listing_presoJennifer Pricci
 
Real estate-social-networking-blogging-web-tutorial.pdf
Real estate-social-networking-blogging-web-tutorial.pdfReal estate-social-networking-blogging-web-tutorial.pdf
Real estate-social-networking-blogging-web-tutorial.pdfJennifer Pricci
 
090712 education hotbuttonfocusgroupresults
090712 education hotbuttonfocusgroupresults090712 education hotbuttonfocusgroupresults
090712 education hotbuttonfocusgroupresultsJennifer Pricci
 

More from Jennifer Pricci (20)

Icd target marketing_needs_analysis
Icd target marketing_needs_analysisIcd target marketing_needs_analysis
Icd target marketing_needs_analysis
 
Sample website el_provost_hilevnav
Sample website el_provost_hilevnavSample website el_provost_hilevnav
Sample website el_provost_hilevnav
 
Linda chorneyonlinepresskit
Linda chorneyonlinepresskitLinda chorneyonlinepresskit
Linda chorneyonlinepresskit
 
Bob burger case_study
Bob burger case_studyBob burger case_study
Bob burger case_study
 
Horse racingjones socialmediamrktgreport
Horse racingjones socialmediamrktgreportHorse racingjones socialmediamrktgreport
Horse racingjones socialmediamrktgreport
 
Diane turtonrecruitingdripcampaignscript
Diane turtonrecruitingdripcampaignscriptDiane turtonrecruitingdripcampaignscript
Diane turtonrecruitingdripcampaignscript
 
Constant contact university
Constant contact universityConstant contact university
Constant contact university
 
Lisa bouchelle musician e newsletter
Lisa bouchelle musician e newsletterLisa bouchelle musician e newsletter
Lisa bouchelle musician e newsletter
 
Power pointanimationhighimpactpresentations
Power pointanimationhighimpactpresentationsPower pointanimationhighimpactpresentations
Power pointanimationhighimpactpresentations
 
Custom schicklogo eventivesponsorshippitch
Custom schicklogo eventivesponsorshippitchCustom schicklogo eventivesponsorshippitch
Custom schicklogo eventivesponsorshippitch
 
Linda chorneyonesheet
Linda chorneyonesheetLinda chorneyonesheet
Linda chorneyonesheet
 
Guide to project management by j pricci
Guide to project management by j pricciGuide to project management by j pricci
Guide to project management by j pricci
 
Embracing the web a tutorial
Embracing the web   a tutorialEmbracing the web   a tutorial
Embracing the web a tutorial
 
Edison learning cms_manual
Edison learning cms_manualEdison learning cms_manual
Edison learning cms_manual
 
Turton sister site how to organize web content
Turton sister site how to organize web contentTurton sister site how to organize web content
Turton sister site how to organize web content
 
Eventive marketing
Eventive marketingEventive marketing
Eventive marketing
 
Bob burgeronlinepresskit
Bob burgeronlinepresskitBob burgeronlinepresskit
Bob burgeronlinepresskit
 
Lfi patrickparker patrick-parker_listing_preso
Lfi patrickparker patrick-parker_listing_presoLfi patrickparker patrick-parker_listing_preso
Lfi patrickparker patrick-parker_listing_preso
 
Real estate-social-networking-blogging-web-tutorial.pdf
Real estate-social-networking-blogging-web-tutorial.pdfReal estate-social-networking-blogging-web-tutorial.pdf
Real estate-social-networking-blogging-web-tutorial.pdf
 
090712 education hotbuttonfocusgroupresults
090712 education hotbuttonfocusgroupresults090712 education hotbuttonfocusgroupresults
090712 education hotbuttonfocusgroupresults
 

Recently uploaded

Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 3652toLead Limited
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024Lonnie McRorey
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubKalema Edgar
 
SALESFORCE EDUCATION CLOUD | FEXLE SERVICES
SALESFORCE EDUCATION CLOUD | FEXLE SERVICESSALESFORCE EDUCATION CLOUD | FEXLE SERVICES
SALESFORCE EDUCATION CLOUD | FEXLE SERVICESmohitsingh558521
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxLoriGlavin3
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfAddepto
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfAlex Barbosa Coqueiro
 
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfHyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfPrecisely
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebUiPathCommunity
 
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxThe Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxLoriGlavin3
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenHervé Boutemy
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Mattias Andersson
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024Stephanie Beckett
 
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxUse of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxLoriGlavin3
 
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxThe State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxLoriGlavin3
 
Advanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionAdvanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionDilum Bandara
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxLoriGlavin3
 

Recently uploaded (20)

Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding Club
 
SALESFORCE EDUCATION CLOUD | FEXLE SERVICES
SALESFORCE EDUCATION CLOUD | FEXLE SERVICESSALESFORCE EDUCATION CLOUD | FEXLE SERVICES
SALESFORCE EDUCATION CLOUD | FEXLE SERVICES
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
 
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfHyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio Web
 
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxThe Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache Maven
 
DMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special EditionDMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special Edition
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024
 
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxUse of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
 
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxThe State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptx
 
Advanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionAdvanced Computer Architecture – An Introduction
Advanced Computer Architecture – An Introduction
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
 

Nielsen social-media-report

  • 1. STATE OF THE MEDIA: THE SOCIAL MEDIA REPORT Q3 2011
  • 2. SOCIAL MEDIA ’s popularity continues to grow, connecting people with just about everything they watch and buy. KEY FINDINGS Whether it’s a brand icon inviting consumers to connect with a company on Social networks and blogs continue to dominate Americans’ time online, LinkedIn, a news ticker promoting an anchor’s Twitter handle or an advertise- now accounting for nearly a quarter of total time spent on the Internet ment asking a consumer to “Like” a product on Facebook, people are constantly Social media has grown rapidly – today nearly 4 in 5 active Internet users being driven to social media. The latest Nielsen insights provide some answers visit social networks and blogs on exactly how powerful this influence is on consumer behavior, both online and Americans spend more time on Facebook than they do on any other U.S. off. website Close to 40 percent of social media users access social media content from In the U.S., social networks and blogs reach nearly 80 percent of active U.S. their mobile phone Internet users and represent the majority of Americans’ time online. The value of Social networking apps are the third most-used among U.S. smartphone the time consumers spend online and on social networks and blogs continues to owners grow, most visible through the influence on purchase decisions. For instance, 60 Internet users over the age of 55 are driving the growth of social network- ing through the Mobile Internet percent of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking Although a larger number of women view online video on social networks and blogs, men are the heaviest online video users overall streaming more site. Forty-eight percent of these consumers responded to a retailer’s offer videos and watching them longer posted on Facebook or Twitter. 70 percent of active online adult social networkers shop online, 12 percent more likely than the average adult Internet user As the influence of social media – and those using social media – continues to 53 percent of active adult social networkers follow a brand, while 32 grow, it’s crucial for traditional media, retailers, brands and advertisers to percent follow a celebrity understand how different consumer segments use and share content. Nielsen’s Across a snapshot of 10 major global markets, social networks and blogs “State of the Media: The Social Media Report – Q3 2011” presents a snapshot of reach over three-quarters of active Internet users the current social media landscape and audiences in the U.S. and other major Tumblr is an emerging player in social media, nearly tripling its audience markets. from a year ago 1
  • 3. Social Networks social and Blogs: Still the networks & games blogs Top Destination Online 22.5% online Social Networks and Blog sites rule Americans’ Internet time, accounting for 23 percent of time spent online, more than twice the amount of time spent on the #2 category, Online e-mail 7.6% Games. To further put this into context, time spent on the 75 9.8% “Other” online categories combined only accounts for 35 percent of Americans’ total Internet time. 4.5% portals Top 10 online categories by share of total Internet time >> Home and Work (May 2011) videos/movies 4.4% 4.0% * OTHER. In order of total minutes spent, highest to lowest: search multi-category entertainment - adult - Internet tools/web services - mass merchandiser - corporate information - sports - kids/games/toys - universities - instant messaging 3.3% reserach tools - apparel/beauty - educational resources - full service banks & 3.2% credit unions - government - health/fitness/nutrition - multi-category telecom/internet services - gambling /sweepstakes - music - coupons/rewards - software manufacturers isp - home & garden - hardware manufacturers - personals - career development 2.9% classifieds/auctions other - financial news & information - broadcast media - food & cooking - maps/travel * info - real estate/apartments - photography - weather - cellular/paging - special interest news - automotive information - targeted portals & communicaties - current events & global news multi-category travel - books - multi-category home & fashion - financial tools - computer & consumer electronics news - multi-category computers & consumer 2.6% electronics - directories/local guides - airlines - shopping directories/guides - humor - insurance - non-profit - delivery/stampes - multi-category news & information - credit card - multi-category finance/insurance/investments - hotels/hotel directories - genealogy - online trading - religion & spirituality - web 35.1% hosting - family resources - multi-category family & lifestyles - arts/graphics - pets - ground transportation - events - loans - parts & accessories - automotive manufacturer - destinations - cruise lines - greeting cards - gifts & flowers - multi-category special occasions - free merchandise - holidays & special events - multi-category automotive - military - multi-category education & careers - long distance/local carrier 2 Source: Nielsen
  • 4. Females and GENDER The average visitor is female 18-34-Year-Olds MALE 96 FEMALE 103 AGE Most Active She is between 18 and 34 2-17 88 18-34 108 Social Networkers 35-49 50-64 104 98 65+ 91 Females make up the majority of visitors to social networks and blogs, and people aged 18-34 have the highest concentration of visitors among all age groups. Americans aged 35-49 are also avid visitors: 4 percent RACE/ETHNICITY more likely than average to visit social networks and blogs than they do She is likely Asian or Pacific Islander any other site and 27 percent of these sites’ audience. HISPANIC 100 WHITE 101 Who is the average visitor to social networks and blogs? >> AFRICAN AMERICAN 94 Unique Audience Composition Index, Home and Work (May 2011) ASIAN/ PACIFIC ISLANDER 103 Read as: During May 2011, U.S. Internet users aged 18-34 were 8 AMERICAN INDIAN/ 102 percent more likely than average to visit Social Networks and Blogs ALASKA NATIVE OTHER 101 LOCATION She likely lives in New England NEW ENGLAND 102 EDUCATION MIDDLE ATLANTIC 99 She has obtained a Bachelor’s degree SOUTH ATLANTIC 101 EAST SOUTH CENTRAL 101 GRAMMAR SCHOOL OR LESS 89 HOUSEHOLD WEST SOUTH CENTRAL 97 SOME HIGH SCHOOL 102 INCOME HIGH SCHOOL GRADUATE 99 EAST NORTH CENTRAL 100 Her household income is less SOME COLLEGE 103 than $50,000 per year WEST NORTH CENTRAL 100 99 ASSOCIATE DEGREE 101 UNDER $50K 102 MOUNTAIN BACHELOR’S DEGREE 106 $50K - $75K PACIFIC 100 99 POST GRADUATE DEGREE 106 $75K+ 98 3 Source: Nielsen
  • 5. Men are More Likely to Visit 140,336 UNIQUE VISITORS FACEBOOK 62 % Share of page views by female visitors on Facebook $75 Household income of 41% 50,055 BLOGGER K+ of Blogger’s LinkedIn and audience Demographic more AFRICAN representedthe Twitter on Wikia 23,617 TWITTER than any of 9 other AMERICANS social networks Social networking as a whole skews female – and so do nine of the top 10 U.S. social networks and blogs – but LinkedIn and Wikia 22,417 WORDPRESS 25 % Share of visitors to Wordpress who have a Bachelor’s degree TEENS Demographic that views are the only sites in the category where the 19,250 MYSPACE twice as many pages on percentage of men visiting the respective site Myspace than average 3 exceeds the percentage of total active male Likelihood Internet users with a Internet users (47%). Facebook continues to 17,786 LINKEDIN post graduate degree are to visit reign supreme as the top U.S. social network x LinkedIn compared to average with over 140 million visitors during May 2011 FEMALE Demographic more represented on Tumblr TEENS – nearly 3-times the audience of the #2 site, 11,870 TUMBLR than on any of the other Blogger – and reaching 70 percent of active 9 social networks U.S. Internet users. Region with a higher con- SIX APART Top 10 U.S. Social Networks and Blogs >> Unique Audience (000s), Home and Work 8,578 TYPEPAD PACIFIC centration of Six Apart visitors than from any of the other top 9 social networks (May 2011) 8,397 YAHOO! NEW Region with the highest concentration of Pulse PULSE ENGLAND visitorsthe countryother part of versus any 18-34 Age group more re- presented on Wikia 7,601 WIKIA than on any of the other top 9 social networks 4 Source: Nielsen
  • 6. Top 5 U.S. Social Networks and Blogs Total minutes (000s), Home and Work (May 2011) U.S. Internet FACEBOOK BLOGGER 5 3,4 5 7 , 2 5 8 mn. Users Spend More ,7 2 3,7 9 3 mn. Time on Facebook TUMBLR than Any Other ,6 2 3,5 2 5 mn. Web Brand TWITTER ,5 6 5, 1 5 6 Facebook has become synonymous not only with social media, but with Web use more generally, as Americans mn. spend more time on Facebook than on any other site. LINKEDIN ,3 2 5 ,6 7 9 mn. Top 10 U.S. Web Brands by Total Minutes, in Billions, Home and Work (May 2011) 53.5 17.2 12.5 11.4 9.5 9.1 4.5 4.3 4.3 3.4 MSN/ AOL MEDIA WINDOWSLIVE/ FACEBOOK YAHOO! GOOGLE NETWORK BING YOUTUBE EBAY EA APPLE MICROSOFT 5 Source: Nielsen
  • 7. How does social networking compare to other features consumers have on their phones? And what features do they value most? Have featured Most valued Mobile Social Media DOWNLOAD/ PLAY MUSIC 26% 49% Use is on the Rise SOCIAL 47% NETWORKING 30% The ability to access social media is a commonly used feature among mobile owners. According to a recent study by NM Incite, a Nielsen/ McKinsey Company, nearly 2 in 5 social media users access these WEB 40% BROWSING 26% services from their mobile phones. 40% GPS How do consumers access social media? 56% 37% GAMES 13% 97% 37% 3% 3% CHECK IN 24% COMPUTER MOBILE GAMING iPAD PHONE CONSOLE TO PLACES 16% SEND FEEDBACK 22% TO COMPANIES 13% 2% 2% 1% 20% INTERNET- E-READER HANDHELD SCAN ENABLED TV MUSIC PLAYER BARCODES 21% MOBILE 17% PAYMENTS 20% 6 Source: NM Incite
  • 8. Top 10 Categories of Apps Social Networking Used by Smartphone Owners Who Download Apps App Usage Up 30% Games, 67% from 3Q 2010 Weather, 65% Social networking, 60% Maps/Navigation/Search, 55% Music, 45% Social networking’s popularity extends across devices as it is the News, 42% third most-used type of mobile application among U.S. Entertainment, 36% smartphone owners who download apps. Facebook ranks as the Banking/finance, 35% Shopping/retail, 28% most popular app across all operating systems and Twitter is the Dining/restaurant, 27% #5 most used app on BlackBerry and Windows Mobile operating systems. Percentage of Social Networking App Users by Age 13-17 18-24 25-34 35-44 45-54 55+ FACEBOOK 9% 20% 29% 20% 12% 10% TWITTER 6 18 37 23 10 6 LINKEDIN 3 10 27 26 18 16 MYSPACE 22 20 29 20 6 4 FOURSQUARE 7 21 31 21 13 8 7 Source: Nielsen
  • 9. 16% 13-17 44% Over Twice as Many 68% People Aged 55+ Visit NATIVE AMERICAN/ ALASKAN NATIVE 35-54 Social Networking 70% OTHER Sites on Their Mobile 109% 55+ Phone than Last Year As app usage in the U.S. continues to grow, it might be assumed that growth is at the expense of the Mobile Internet. This is not the case. 45% Mobile Internet usage - the use of a browser on a mobile device - is HISPANIC ORIGIN alive and well with the unique number of Mobile Internet users in the U.S. up 47 percent over the last year. The Mobile Internet audience to 41% 61% social networking sites is up 62 percent during the same period, as 18-34 BLACK/ publishers continue to optimize their content across a new generation AFRICAN AMERICAN of connected devices. << Year-Over-Year Mobile Internet Audience Growth to Social Networking Sites 76% Top 5 U.S. Social Networking Sites via Mobile Internet, ASIAN/ PACIFIC ISLANDER 37% Unique Audience (000s) MIXED RACIAL 67% BACKGROUND 46,531 WHITE 11,453 6,031 4,047 2,112 Age demographics Race/ethnicity demographics FACEBOOK TWITTER LINKEDIN MYSPACE PHOTOBUCKET 8 Source: Nielsen
  • 10. FEMALE TOTAL STREAMS MALE TOTAL STREAMS TOTAL STREAMS MALE: 83,013,000 FEMALE: 73,861,000 More Women View Video on UNIQUE VISITORS FEMALE: 17,827,000 Social Networks, MALE: 13,639,000 but Men Watch Longer During May 2011, over 31 million people in the U.S. watched video content on social networks and blogs, viewing nearly 157 million video streams. Although over 4,000 more women view video on these sites compared to men, men are the heaviest users, streaming more videos and spending 9 percent more time watching. Video Usage on Social Networks and Blogs by Gender >> Home and Work (May 2011) TIME SPENT VIEWING (in minutes) Female Male Female & Male MALE: 247,671,000 FEMALE: 226,921,000 9 Source: Nielsen
  • 11. WHEN COMPARED TO THE AVERAGE ADULT INTERNET USER, ACTIVE 19% more likely to attend a ADULT SOCIAL professional sporting NETWORKERS ARE… event SOCIAL NETWORKING ACTIVITIES OFFLINE ACTIVITIES 45% 18% ONLINE SPENDING POWER INFLUENCE more likely to go on a date more likely to work out at a gym or health club Active Social Media Users are Influential 75% more likely to be heavy 47% more likely to be heavy Offline spenders on music spenders on clothing, Consumers frequently trust the recommendations of their peers, shoes and accessories making social media an ideal platform for influencers to spread their ideas and purchase power. Research by NM Incite shows that 26% more likely to give their 33% more likely to give their 60 percent of social media users create reviews of products and services. In fact, consumer-created reviews/ratings are the preferred source for information about product/service value, price and product quality. Offline, active adult social networkers are more opinion on politics and opinion on TV programs likely than the average adult Internet user to be found at political current events rallies, professional sporting events and working out at the gym. 53% 32% of active social of active social networkers follow networkers follow a brand a celebrity 10 Source: Nielsen and NM Incite
  • 12. Emerging Social Network: Tumblr Nearly Tripled its Unique U.S. Audience Over the Last Year New social networks emerge on a daily basis, creating fresh outlets for consumers and Tumblr U.S. Audience Profile, Home and Work (May 2011) brands alike. Tumblr, which combines elements of blogging and Twitter by letting users Unique Audience Composition post and customize everything from pictures and videos to links and quotes, has grown 53.5 46.5% 44.4 significantly over the last couple of years to become the 8th largest site in the U.S. Social Networks and Blogs category. An analysis of online buzz by NM Incite shows that Tumblr is also a popular conversation topic, generating an average of 21,280 messages and links 25.2 per day to the site during May 2011, spreading critical word-of-mouth fueling its viral 12.9% 13.6 growth. 3.9 Tumblr Unique U.S. Audience (000) Trend, Home and Work >> MALE FEMALE 2-17 18-34 35-49 50-64 65+ Read as: During May 2011, Internet users aged 18-34 were 75 percent more likely than average to visit Tumblr 11,870 Composition Index by Unique Audience +183% change 175 98 101 97 79 62 38 4,199 M ‘10 J ‘10 J ‘10 A ‘10 S ‘10 O ‘10 N ‘10 D ‘10 J ‘11 F ‘11 M ‘11 A ‘11 M ‘11 MALE FEMALE 2-17 18-34 35-49 50-64 65+ 11 Source: Nielsen and NM Incite
  • 13. Social Networking around the World Social networking is indeed a global phenomenon. In a look across a sample of 10 global markets, social networks and blogs are the top online destination in each country, accounting for the majority of time spent online and reaching at least 60 percent of active Internet users. 4 10 8 9 7 3 5 6 2 1 1 AUSTRALIA 6 JAPAN Among Nielsen’s 10 Internet-metered markets, Australian Internet users spend the FC2 Blog – the top social networking site in Japan during May 2011 – was visited by most time visiting social networks and blogs, averaging 7 hours, 17 minutes per over half of active Japanese Internet users person 7 SPAIN 2 BRAZIL Although Spanish Internet users spend the most total time on #1 site Facebook, Orkut is the #1 social networking and blog site in Brazil, visited by 30.3 million they average the most time per person on #4 site Tuenti (4 hours, 42 minutes per Brazillians in May 2011, 11 percent more visitors than #2 site Facebook person) 3 FRANCE 8 SWITZERLAND Nearly a quarter of active French Internet users - 9.6 million - visited #2 social Social networks and blogs reach 60 percent of active Internet users in Switzerland networking site Overblog 9 U.S. 4 GERMANY Blogger is now the number #2 social networking and blog site in the U.S. with 50.1 German Internet users spend more time on social networks and blogs than they do million unique U.S. visitors, up 17 percent from a year ago any other online category of sites, a total of 12.7 billion minutes during May 2011 10 U.K. 5 ITALY Internet users in the U.K. viewed 229.6 million pages on Tumblr, the second most Italian Internet users spend nearly one-third of their time online visiting social page views on any social network or blog in the country after Facebook (20.2 billion networks and blogs (31% of total Internet time) page views) 12 Source: Nielsen
  • 14. FOOTNOTES 2-5 Nielsen, NetView, Home & Work (May 2011). 8 Nielsen, Mobile Media View, All Carriers (May 2011) . 6 NM Incite, State of Social Media Survey (April 2011). NM Incite’s ‘State of Social Media Survey’ is based on a representative sample of 9 Nielsen, VideoCensus, Home & Work (May 2011). 1,865 adult (18+) social media users who were recruited from the Nielsen Online Panel to take an online survey. “Social media user” is defined as participating, talking, and networking online through 10 Nielsen, @Plan (Release 2 2011). “Active social networkers” is defined as Adult Internet users with 1+ social networking profile AND Posts various platforms to share information and resources. This includes links/articles/videos/websites. Consumer product review data Internet forums, blogs, Facebook, Twitter, video sharing, consumer provided by NM Incite (State of Social Media Survey) rating and other social networking websites. The survey fielded from March 31 to April 14th. 11 Nielsen, NetView, Home & Work (May 2011). Buzz data provided by NM Incite (May 2011) 7 Nielsen, Apps Playbook (Q1 2011). Nielsen’s App Playbook Q1 2011 is based on a survey of 4,339 mobile subscribers who reported having 12 Nielsen, Global Index (May 2011). Nielsen has meter-measured downloaded a mobile app in the past 30 days. The respondents Internet data in 10 major markets: Australia, Brazil, France, Germany, completed an online, self-administered survey in March 2011. Italy, Japan, Spain, Switzerland, U.K. and U.S. 13