This document discusses and analyzes several print advertisements, including an ad from PETA showing the harsh reality of fur coat production by juxtaposing a skinned animal with a woman in a dress, an ad about global warming showing an hourglass where melting ice floods a town to represent the threats of climate change, and anti-smoking ads that use different perspectives to highlight the harms of smoking, including one ad that combines an adult's hand with a child's body to represent the dangers of secondhand smoke.

1. Textual and visual analysis of
print advertisements
Ranju K Ravindran
10020533

3. • This PeTA ad
showcases the hard
truth behind the
production of fur
coats.
• The use of the
skinned animal
creates a contrast
with the beautiful
woman in black
dress.

4. Ferdi Rizkiyanto
• Global warming is a
threat on our future
and we are the people
causing it.
• Here in the hourglass if
the bottom part (town)
generates enough heat
the upper ice melts and
floods the town.
• It is a expression of
reality explained under
several parameters

5. The Diet Pepsi can fit in anywhere

6. Smoking ads.
• These ads. Make up a very big category and
use a variety of perspective to convey the
harmful effects of smoking.
• The ad against passive smoking is very
innovative as it combines the hand of an adult
to the body of a CHILD.