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Ancillary Task 2 Deconstructions
digipak advertisements
Tia Paul
The image used for the
advertisement is part of
the digipak cover photo.
The only difference
between the two images
is that the
advertisement is a
zoomed in version of the
digipak cover, mainly
focusing on the artist.
The artists name is large
and boldly presented. The
font colour matches the
colour of the chair used as a
prop in the photo used. Also
for the artists name to be
the main focus indicated
that she is recognisable and
a selling point.
Below the artists name the
title of the digipak is clearly
presented in the same font
and colour. In addition, the
featuring songs are also
displayed in the same way
with the same font and
colour scheme.
The digipak cover is clearly
presented in the lower left
hand corner of the
magazine advertisement.
Website link
markets the artist
across different
media formats
The albums cover is the main
focus on this advertisement.
As the same image is used in
the centre of the
advertisement. This being
the first thing that viewers
are going to see due to the
contrast between the use of
colour for the main image
and the black background.
The artists name is clearly
presented at the centre top of
the page. This indicating that the
artist is the main selling point
and well known.
The name of the album is also
clearly presented in the centre
underneath the main image
used. This again being
noticeable by the viewers due to
the contrast of the red font on
the black background.
The album release date is
presented in the centre
underneath the name of the
album.
The use of the website link
indicated that the artist is
marketing over different media
formats. This is the same with
the use of amazon, this showing
that the album is available over
different formats.
Title is in a handwritten style font,
which gives the impression that
she has signed it herself which
immediately gives a personal feel.
Main focus it the artists face as she
is placed in the middle, which is
the pain selling point. The close up
shot is intimate and clearly
indicates she the main selling
point.
Also advertises the
recording label she’s with
Website link is marketing her
across different media formats.
Logo is the biggest text on the
advert. Her name is the main
focus, showing that her name
alone is a selling point and
recognisable.
Colour scheme means it’s
all linked together.
Everything is black so that
her face is the main focus
and the first thing the
viewer is drawn to.
Doesn’t just feature the name
of the album but also the
single that was number 1
international hit to sell the
album
Her hair, makeup and nails
link in with the colour
scheme and also with what
you can see of he clothing.
Her fashion and image is a
selling point.

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Ancillary task 2 deconstructions

  • 1. Ancillary Task 2 Deconstructions digipak advertisements Tia Paul
  • 2. The image used for the advertisement is part of the digipak cover photo. The only difference between the two images is that the advertisement is a zoomed in version of the digipak cover, mainly focusing on the artist. The artists name is large and boldly presented. The font colour matches the colour of the chair used as a prop in the photo used. Also for the artists name to be the main focus indicated that she is recognisable and a selling point. Below the artists name the title of the digipak is clearly presented in the same font and colour. In addition, the featuring songs are also displayed in the same way with the same font and colour scheme. The digipak cover is clearly presented in the lower left hand corner of the magazine advertisement. Website link markets the artist across different media formats
  • 3. The albums cover is the main focus on this advertisement. As the same image is used in the centre of the advertisement. This being the first thing that viewers are going to see due to the contrast between the use of colour for the main image and the black background. The artists name is clearly presented at the centre top of the page. This indicating that the artist is the main selling point and well known. The name of the album is also clearly presented in the centre underneath the main image used. This again being noticeable by the viewers due to the contrast of the red font on the black background. The album release date is presented in the centre underneath the name of the album. The use of the website link indicated that the artist is marketing over different media formats. This is the same with the use of amazon, this showing that the album is available over different formats.
  • 4. Title is in a handwritten style font, which gives the impression that she has signed it herself which immediately gives a personal feel. Main focus it the artists face as she is placed in the middle, which is the pain selling point. The close up shot is intimate and clearly indicates she the main selling point. Also advertises the recording label she’s with Website link is marketing her across different media formats. Logo is the biggest text on the advert. Her name is the main focus, showing that her name alone is a selling point and recognisable. Colour scheme means it’s all linked together. Everything is black so that her face is the main focus and the first thing the viewer is drawn to. Doesn’t just feature the name of the album but also the single that was number 1 international hit to sell the album Her hair, makeup and nails link in with the colour scheme and also with what you can see of he clothing. Her fashion and image is a selling point.