Advertising Ppt Observation
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The document discusses key elements of print advertisements, including headlines, copy, illustrations, and signatures. It outlines an activity for students where they will analyze 3 advertisements based on these 4 elements. They will write their analysis on a sheet of paper and present one advertisement to the class.
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The document discusses the key elements of print advertisements, including:
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2) Copy that expands on the headline and sells the product's benefits and features with simple, direct language and a call to action.
3) Illustrations like photos that attract attention and show how the product works or its benefits to encourage purchase.
4) Identification elements like the business name and logo to clearly identify the advertiser.
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This document provides information and tasks for a GCSE media studies coursework assignment on print advertising. It includes assessment criteria, key concepts to understand like unique selling points and audience targeting. It defines important terminology like call to action and imperatives used to maximize sales. It asks students to analyze sample ads for their USPs and examples using imperatives and calls to action. It explains the technique of "synthetic personalization" and provides a creative task to design a fragrance ad using these techniques.
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The document outlines the common elements of print advertisements, including the header, image, body, call to action, and contact information. The header attracts attention and communicates key benefits. Images create curiosity and show what readers will learn. The body elaborates on the header and builds interest in the product. The call to action leads readers to take a specific action, like visiting the store. Finally, the contact information tells readers how to get in touch with the business.
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This document outlines common subjects and purposes for advertising visuals, including showing the product alone or in use, comparing products, highlighting product features, using humor, testimonials, or showing user benefits. It also discusses headline types like benefit, news, provocative, question, and command headlines. The role of headlines is to engage audiences, attract attention, direct attention, explain the visual, and present the selling message.
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The document discusses the key elements that make an effective advertisement, including attention grabbers, trust development, positive associations, a desire hook, and a call to action. It notes that attention grabbers like catchy music, visual humor, and appealing to senses can catch a viewer's attention. Trust must be established through a well-produced ad and likable characters. Creating positive feelings through babies, animals, beauty, comedy etc. helps associate products with those feelings. The ad must tell a story to create desire for the product and motivate action through behavior modeling or explicit calls to action.
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The document provides an overview of key components of print advertisements, including the headline, visual, copy, slogan, and contact information. It discusses the purpose of each component and strategies for effective design. Some key points include:
- The headline should attract attention, target the audience, and offer a benefit. The visual should be graphic and control eye movement.
- The copy supports the headline and emphasizes benefits. The slogan creates a memorable phrase. Contact information includes the company logo.
- Common advertising techniques aim to create associations, appeal to emotions, use repetition, and highlight benefits to increase consumer interest. Effective layout strategies place important elements along the path of the reader's eye.
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1) Headlines that get readers' attention in 7 words or less and lead them to read the rest of the ad.
2) Copy that expands on the headline and sells the product's benefits and features with simple, direct language and a call to action.
3) Illustrations like photos that attract attention and show how the product works or its benefits to encourage purchase.
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- The copy supports the headline and emphasizes benefits. The slogan creates a memorable phrase. Contact information includes the company logo.
- Common advertising techniques aim to create associations, appeal to emotions, use repetition, and highlight benefits to increase consumer interest. Effective layout strategies place important elements along the path of the reader's eye.
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The document discusses the importance of strategy in marketing and public relations. It recommends aligning goals with business objectives, identifying target customer groups, and creating resonant messages for each audience. Examples of well-known brands with clear positioning are provided, such as Duracell as the long-lasting battery. The document also stresses developing a strategy that communicates messages through appropriate channels and tactics for each audience, and measuring returns on investment.
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The document discusses research conducted on the effectiveness of advertisements for cold drinks in Yamuna Nagar, India. It includes the following key points:
1. The objectives were to determine the most effective media, reasons for liking certain ads, and most popular slogans.
2. A survey was conducted of 50 respondents through a questionnaire to collect primary data on brand and media preferences.
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This document discusses different advertising appeals and creative execution strategies. It describes rational/informational appeals that focus on product features and benefits, as well as emotional appeals that relate to social and psychological needs. Some common execution strategies mentioned include straight sell messages, demonstrations, testimonials, humor, and dramatization. The document also provides guidelines for evaluating creative outputs, such as ensuring the approach is consistent with brand objectives and communicates clearly to the target market.
Chap09 Creative Strategy Implementation And Evaluation
The document discusses advertising appeals and execution styles. It identifies two broad categories of appeals - informational/rational appeals that focus on practical benefits, and emotional appeals that relate to social/psychological needs. Various execution techniques are also outlined, such as straight sell messages, testimonials, and humor. The document then provides details on creative tactics for print, television, and online advertising, including components like headlines, visuals, and layout. It concludes with guidelines for evaluating creative work against objectives and appropriateness.
Advertisement report
The document discusses key aspects of advertising such as definitions, objectives, types, elements and what makes an advertisement effective. It defines advertising as any paid, non-personal presentation of ideas, goods or services by an identified sponsor. The main objectives of advertising are to inform, persuade, generate buzz, induce demand, remind, reinforce, change perception and build relationships. Common advertising media include television, newspapers, magazines, radio, internet, social media and email marketing. The document also outlines the main text, illustration, graphic and layout elements that make up an advertisement. It concludes by stating that an effective ad must create an impression for a product, influence a response and differentiate the product from competitors.
Brochures
The document defines what a brochure is and provides guidance on how to design an effective brochure. It states that a brochure is a flyer, pamphlet or leaflet used to provide information about a service, product, event or company. It then outlines different types of brochures including bi-fold and tri-fold designs. The document provides tips for designing a brochure, including choosing a layout, placing content effectively, using photos and copywriting. It emphasizes planning the brochure design, using headings to draw attention, and proofreading for errors. The goal is to create a brochure that addresses a target audience's needs and highlights solutions in a clear, visually appealing way.
Get Yourself Noticed
Microsoft’s solution is to offer partners the
opportunity to adopt and embrace the
magazines as their own, providing all of the
benefits associated with customer magazines but
at a fraction of the cost and effort of producing a
publication themselves. If the return is proven,
costs and resources can be justified. What makes
this solution unique is the opportunity to benefit
from the collective power and impact of a
number of successful brands.
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Recommend tips for speakers addressing the media.
Recommend visual and auditory aids.
Describe the strategies used to enhance the effectiveness of the message.
Write a one-page (minimum) business letter to your supervisor explaining your campaign.
Write a half-page memo to your coworkers outlining the campaign.
Add a one-page summary of what you learned from this writing activity and how it will help you in your future career activities. Include in this section the challenges you faced.
...
test web
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Week14&15_Promotion Strategies.ppt
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10 elements for a successful partner marketing execution
Presentation developed for marketers involved in partner marketing programs. Please share if you find this interesting.
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Assignment # 3IMC Exercise· Find an example of a print advertis.docx
Assignment # 3
IMC Exercise
· Find an example of a print advertisement or television commercial that uses one of the specific creative execution techniques discussed in the chapter 9
· Discuss how this ad uses the creative execution technique and why the advertiser may have chosen to do use it.
· Do you feel the creative execution technique is appropriate for the product or service and communicates effectively with the target audience?
· Do you think one of the other execution techniques discussed in the chapter may have been more appropriate for creating the print or television commercial? Explain why.
Instructions:
· Answer should be not more than 2 page (A4 size)
· References / Citations if requited.
Extra instruction
The four questions above need to be answered as a question and answer, not as an essay
For example:
· Find an example of a print advertisement or television commercial that uses one of the specific creative execution techniques discussed in the chapter 9
Answer
· Discuss how this ad uses the creative execution technique and why the advertiser may have chosen to do use it.
Answer
And so on ….
And ill attach chapter 9 power point slides for more information about the topic. Also the printed ad must be attached too. And please include references .
67
70
Creative Strategy: Implementation and Evaluation
9
McGraw-Hill/Irwin
Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.
*
Chapter One
An Introduction to Integrated Marketing Communications
© 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
Appeals and Execution Style
Advertising
Appeals
Execution
Style
To influence consumer feelings toward a product,
service or cause
The approach used to attract the attention of consumers
The way an appeal is turned into an advertising message
The way the message is presented to the consumer
*
Types of Informational/Rational Appeals
Popularity: Stresses the brand’s popularity
News: News announcement about the product
Price: Makes price offer the dominant point
Competitive: Makes comparisons to other brands
Feature: Focus on dominant traits of the product
*
A Rational Appeal
*
Appealing to Personal States or Feelings
Safety
Security
Fear
Love, Affection
Happiness, Joy
Nostalgia
Sentiment
Excitement
Arousal
Stimulation
Sorrow, Grief
Pride
Achievement
Accomplishment
Self-esteem
Embarrassment
Actualization
Pleasure
Ambition
Comfort
*
Appealing to Social-Based Feelings
Social-Based
Feelings
Many feelings or needs can serve as the basis for advertising appeals designed to influence consumers on an emotional level.
Status
Acceptance
Respect
Approval
Affiliation
Belonging
Rejection
Recognition
Embarrass-ment
Involvement
*
Transformational Ads
It must make the product use experience . . .
The ads
create . . .
Transformational ads are defined as those which associate the experience of using the advertised brand with a unique set of psycholog.
Marketing.ppt Guide about marketing planning and execution. Helping you out t...
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Learn about how to maximize your channel mix when marketing membership for your association. Any questions, call Erik Schonher, VP, MGI, at 703.706.0358
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Advertisement mgmt
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