The document analyzes the key elements and design considerations for a print advertisement for The Killers' new album. It discusses including the album cover artwork, band logo, album name, release date, and call to action text about the new single. Music industry logos and social media links are also included for context. The advertisement is designed to be visually simple and easy to read to attract audience attention and clearly communicate the purpose of advertising the new album release.

1. PRINT PLANNING
ADVERTISEMENT

2. OTHER
ADVERTS IN
THIS GENRE
When looking at
advertisements, we
all found they were
quite similar. Some
had more text than
others and other
advertisements had
more visuals. A key
thing that we found
consistently in all
these advertisements
was that it was
usually linked to the
album cover or was a
picture of the album
cover. This
immediately
addressed that we
were going to use the
album artwork to
represent the
advertisement also.
This was as it meant
they would interlink
and the audience
would know what
digipak we’re
advertising to them.

3. KEY FEATURES WE WILL INCLUDE:
PLANNINGAfter looking at a range of different advertisements as a group we identified
some key features within an advertisement. Our first thought was using the
album cover on the advertisement. We will reuse the background image from
the front cover, we then decided we would add logos to our advertisement.
The first logo will be the bands name. This is used throughout The Killers
albums and advertisements so the audience will connect with it easily as they
have seen it before. A typical convention in all advertisements also is using
the logos of the music industries. As The Killers are licensed under Island
records which is a subsidiary of the universal music group we placed both of
these music companies logos. This allows the audience to know who
publishes their music. Underneath the band’s logo we will use the album
name. This will be placed in the same font that is on the album so that the
audience understand that the digipak and advert are connected. This will also
let the audience to know what the advertisement is talking about. We will then
include text (in the same font as the album name to match the house style).
This text will help intrigue the audience in and is common in advertisements.
This will include a plug talking about the single ‘for reasons unknown’ this has
been done as we want to connect the print production to our video and by
doing this it will intrigue audience members who have watched and enjoyed
the music video to buy the digipak. Their will be other conventions on the
advertisement. This will include the date of when the album will be released
and ways to interact the band on media platforms. This will include the social
media of Facebook and twitter. For twitter we decided just to use ‘@thekillers’
because from research we learnt that our audience is very active on social
media understanding what this reference means. A website will also be
included and this will allow the audience to interact and learn more about the
promotional packages that we’re releasing.

4. DESIGN OF ADVERT:
PLANNING
For the advertisement we decided to design it in a
simple manner. We did this because from audience
research it was found that the audience like more
visually pleasing advertisements rather than heavy text
based advertisements. This effected what type o
advertisement we made and by doing so we have left it
quite basic meaning the audience will understand what
it is telling them and as it is quite quick to read they will
probably read the whole of the advertisement rather
than just parts of it. The way the audience will read the
text will be in a downwards motion. This is as we want
the highlight of the advertisement to be the band name
and the date. By doing this it will be the focal attention
for the audience and those fans of The Killers will
immediately be attracted and read the advertisement
as they know what logo this band is from. The whole
advertisement will have a background image, this is
simple yet effective and as they know what this image
is from so they can connect with it. The text on the
advertisement will use two plugs with conventional text
in between. This conventional text (the date) will be
placed in a slightly bigger font; this is as we want this to
capture the audiences attention the most so they know
when they can get the album. Near the bottom of the
advertisement a line will be placed. Underneath this
line will be conventional text which is placed on all
advertisements. This has been done to show that this
information is slightly different and some of the
information like the music industries logos is not
relevant to them.

5. TEXTUAL ANALYSIS:
ADVERTISEMENT
BAND LOGO:
This will be the biggest text on the advert.
This is to draw in the audiences attention.
This logo has been used as this is what is used to represent the band
name on all their previous adverts and albums. This is
a common convention for the band and the audience
will understand this and connect with the advert.
ALBUM NAME:
Underneath the band logo will be the
album name. These are both placed in
the exact same position on the digipak.
This is done to reference that this
advertisement is linked to that album.
The text is placed allot smaller than the
band logo. This is as we want the
audience to notice who it is by rather
than the album. By placing this in
completely different text to the band
logo it is visually pleasing to the
audience as they’re looking at different
things.
Date:
This text is placed quite large. This is
done because we want the focal of the
album to be on when the album is
released. By placing this date we can get
a hype about the album release from the
audience making more people aware of
the digipak.
Plug:
To intrigue the audience a plug about the
music video is used. We did this as we
wanted to connect the print production and
video production together. By doing so fans
that have seen the video and enjoyed it will
immediately want to buy the digipak. We
also used the words ‘brand new album’ as
this is quite common on an advertisement.
Music industry logos:
In the bottom corners we placed two logos.
We included two logos as The Killers are a
part of island records however, they’re a
subsidiary of the universal music group
which publishes all their music. By placing
both of these companies it allows for the
audience to directly know who
helps make their music
and is placed because it is
a common convention that
is seen on music
advertisements.
SOCIAL MEDIA LINKS:
The last part of the text that we see are links to various
media platforms including: a website, Facebook and
twitter. These are now conventions in modern advertisements as everything is online. From the audience research we found that the
audience are likely to watch things via. Their phone, or an application like YouTube. This means it is likely the audience have social
media accounts and by knowing that they can follow the bands updates on the digipak and music video this connects them directly
with band. For twitter we only used the ‘@’ symbol. This was done as we feel the audience will clearly understand what social media
we’re linking it to. By placing these the audience can really feel connected and learn about more information from the band.
BACKGROUND IMAGE:
For the background image the same image that is on
the digipak is used. This links it together as they share
the same album artwork. The image can be clearly
seen and there is a space in between the conventional
text and logos at the top. By using this break our eyes
are drawn to the image which adds a certain feeling to
the audience. By placing this as the darkest thing on
the advertisement (because everything else is placed
in white font) it gives a nice contrast and shows how
dark and more so emotional this digipak will be. This
will be really significant to newer fans of the
alternative/indie rock genre as darker colours appeal
to them.