The document discusses the design choices made for a band's promotional magazine advertisement. Key points include: - The same font was used for the band and album names to create a consistent brand identity. - An iTunes visualizer screenshot was used instead of a band image to focus on branding over personality. - Standard elements like the record label logo, release date, and website were included in the same font for cohesive branding. - Including multiple formats (vinyl, digital) shows the band appeals to a wide audience. Specifying iTunes ensures wide digital access.

1. The typography for my band name is unique and is
the same as that of the album title. This was to
create a sense of brand identity as they are the
same font so they would be easily recognisable. I
also used the same feature underneath the name
to again give a sense of brand identity.
The image I used was a
screenshot of the iTunes visualiser
as I wanted to keep the
recognisable brand identity and
not replace it with an image of
the band. Another reason for this
choice was due to conventional
indie bands not being obsessed by
star image (Dyer) and being more
about their branding and music
itself.
The record label logo is a convention for
all promotional magazines as it promotes
the company. The bottom right corner is
also conventional as it is not the main
focus of the advert.
The release date was
positioned here because I
wanted the viewers to
know when it is available
to purchase as this is an
important fact.
I also chose the
typography to be the
same as the band and
album names as branding
which bands need to get
recognition and get
themselves recognised
but by what they produce
not the way they look
and dress.
The typography of this
is, again, the same as
on the rest of the
advert to add a
cohesive brand identity
to my product.
The text itself was
conventional of all
magazine adverts so the
readers identify a
popular song that will
be included on the
album.
Including the platforms
that the album is
available on in the same
typography is
conventional as it allows
the audience to chose
how they consume the
product. It also shows
that the band are
diverse and appeal to
mass audiences as they
include vinyl as well as
digital which are often
used by different
audiences.
I also chose to include
that the album will
be available on
iTunes as digital
could be a wide
range but to
specify iTunes
shows that it will
be consumable by
a wider audience
as many people
can access iTunes
and it is cheaper
than CD’s and Vinyl.
The website is a convention for all
promotional magazine adverts because it
allows audiences to pre-order the album
and also learn more about the band such
as when they will be touring and what
merch they have for sale. This is in the
same typography to show the cohesive
brand identity that is noticeable.