This document summarizes a survey conducted on the impact of advertisements on youth. The survey was completed by 85 students aged 18-22 from Navrachna University. It found that television and outdoor advertisements (hoardings) were the most influential modes of advertising. Respondents indicated that effective advertisements should be believable, feature deals and discounts, and be shown on television or outdoor displays. The objectives of the survey were to examine the influence of ads, determine the most preferable ad formats, and identify elements of highly effective advertisements.

1. Impact of
Advertisement
on Youth
Made by:-
Swapnil Patel
Contact no. 7567297947
Navrachana University

2. Table of contents
• Introduction to Impact of Advertisement on Youth
• Objectives
• Survey Questions
• Observation
• References

3. Introduction
• Advertising is a best way of promotion.
• Advertising create awareness for the product in the
mind of consumers to take purchase decision.
• Advertising influence audiences for purchasing any
specific commodity.

4. Objectives of
Survey
The present research/survey work is designed
to achieve the following objectives-
• To examine the influence of advertisements.
• Most preferable mode of advertisements and how?
• What should be the elements in a perfect
advertisements?

5. Survey
Questions
• The Survey has been conducted via Google forms.
• It is conducted from almost 85 people from age
group of 18-22 years.
• Applicants are the students from Navrachna
University.

6. Question 1

7. Question 2

8. Question 3

9. Question 4

10. Question 5

11. Question 6

12. Question 7

13. Question 8

14. Question 9

15. Question 10

16. Question 11

17. Question 12
motivating
Change in Attitude
Believable

18. Observations from Survey
• Advertisement creates an emotional response in the
consumer ability to recall that particular commodity
• According to our survey television and Hoarding (at
public places) is the most influential mode for
advertisement.
• Elements for perfect advertisement are
– Television / Hoardings (at public places)
– Deals and Discounts
– Believable

19. References
• https://docs.google.com/forms/d/18br6hAg0whZ67nM
D1hh7j7u6a1kXnqtZwWYqfC2sN8s/edit#responses
• Wells W, Burnett J and Moriarty S (2000), Advertising
Principles and Practice, 5th Edition, Prentice Hall,
USA.