Advanced Strategies for Book Sales - BookExpo 2013

•Download as PPT, PDF•

1 like•969 views

Advanced Facebook marketing strategies to increase awareness of authors and their books and ultimately to drive sales - presented at BookExpo America on May 30, 2013 in New York City

Education Business Technology

1
Advanced Strategies
for Book Sales
Facebook

Advanced Content Marketing
Authors as Rock Stars
Dress for Success
Feed the Monster
Visualize Sales
Advertise on a Budget
Secret groups for book club leaders

Rock Your Genre with Live Chats
CoveritLive.com

Attract Readers Visually
Authors
Releases
Interests
Quotes
Pin from
site
Share to
Facebook

Pinterest for Authority
Appearances
Books
Press
Shareable
quotes

Creative Content - Instagr.am
Tour photos
Contests
Events
Fan photos

Advertising on $10 a day
Split test image
Split test copy
Split test audience
Review daily
Facebook.com/advertising

Book Club
•Exclusive chats
•Exclusive access
•Exclusive
discounts
•Exclusive events
•Exclusive first
reads
Facebook.com/about/groups

Questions? Let’s Connect.
Facebook.com/BrandNewBrandYou
Twitter.com/BrandYou
YouTube.com/CindyRatzlaff
Pinterest.com/CindyRatzlaff
CindyRatzlaff.com

What's hot

Fresh Business Thinking Social Media Event - Julie Hall fbtslides

Social Media Marketing Sarah Page

Your brand is more than your logoPhil Hollows

Promoting a film festival in three weeks!Deborah Spector

20 Ideas for Marketing Your Business with Social MediaSarah Page

20 Ideas for Marketing your Destination with Social MediaSarah Page

Facebook For Authors - Book launch marketing Bret Gregory

Build Your Brand with InstagramCision

Got customersGirard Brewer

TBEX North America 2015: Fort Lauderdale Katie HammelTBEX

Give Your Facebook a BoostBall State University

20 Ideas for Marketing Your Destination with Social MediaSarah Page

20 Ideas for Marketing Your Business with Social MediaSarah Page

Facebook Marketing for RestaurantsPrivy

21 things that annoy me on facebookStephen Brown

Facebook and Twitter 101: Using Facebook and Twitter To Promote Your BusinessSarah Page

3 Social Media Tips for VenuesUnique Venues

Listening for opportunityLaurel Ackerman

Facebook promotions, marketing and fan acquisitionPinpoint Social

The Social Solution - Image Magazine Digital Masterclass - Mar 2, 2016Felicity McCarthy (Leavy)

What's hot (20)

Fresh Business Thinking Social Media Event - Julie Hall

Social Media Marketing

Your brand is more than your logo

Promoting a film festival in three weeks!

20 Ideas for Marketing Your Business with Social Media

20 Ideas for Marketing your Destination with Social Media

Facebook For Authors - Book launch marketing

Build Your Brand with Instagram

Got customers

TBEX North America 2015: Fort Lauderdale Katie Hammel

Give Your Facebook a Boost

20 Ideas for Marketing Your Destination with Social Media

20 Ideas for Marketing Your Business with Social Media

Facebook Marketing for Restaurants

21 things that annoy me on facebook

Facebook and Twitter 101: Using Facebook and Twitter To Promote Your Business

3 Social Media Tips for Venues

Listening for opportunity

Facebook promotions, marketing and fan acquisition

The Social Solution - Image Magazine Digital Masterclass - Mar 2, 2016

Viewers also liked

What Your Website Needs To Sell Ebooks (techtownebooks)Sylvia Hubbard

New and Effective Viral Marketing TechniquesMOS SEO Services

12/02 Social Media Marketing for Authors with Diane K. DanielsonErin Murphy

Create an Author Platform That's Built to LastAnne Hill

марія луїза ді п'єтро ідеологія ґендеру Dukh Oleh

Storytelling To Create Impact BrandsMark Lightowler

Literary archetypes and the hero’s journeyMsReynolds

Internet Book Marketing for Authors -- Links and Tips, All New and Updated as...Lorilyn Roberts

Viewers also liked (8)

What Your Website Needs To Sell Ebooks (techtownebooks)

New and Effective Viral Marketing Techniques

12/02 Social Media Marketing for Authors with Diane K. Danielson

Create an Author Platform That's Built to Last

марія луїза ді п'єтро ідеологія ґендеру

Storytelling To Create Impact Brands

Literary archetypes and the hero’s journey

Internet Book Marketing for Authors -- Links and Tips, All New and Updated as...

Similar to Advanced Strategies for Book Sales - BookExpo 2013

Cedar Fort Author Training by Moller MarketingMoller Marketing, LLC

Cedar Fort Marketing Conference 7.30.11Moller Marketing, LLC

SOLD OUT! Top 10 Tips To Sell Out Your Event or Venue Using Social MediaMannix Marketing, Inc.

Pub355W: SEO, Marketing Roles & Planningsomisguided

Vtic 2013 smseo_bootcampfinalBobbie Carlton

Friends of the Library - Abilene, TXRobyn Sharp

Book PR PlanCassie Boorn

Own Your Niche for Professional Speakers: Internet Marketing and Social Media...Stephanie Chandler

ACCVB - Social Media PresentationMannix Marketing, Inc.

Powerful pinterest!NYU SCPS, Leadership & Human Capital Management Department

How to Create a Fierce Facebook Fan PageMarissa Wasseluk

Digital Marketing for Childcare Providersevision12804

Veg Authorpreneuring: Marketing BasicsVegan Mainstream

Facebook for BusinessesCosmic

Content Marketing in 5 Easy Steps by Susan Gunelius for BrainsharkKeySplash Creative, Inc.

Score social media_workshop_series 1 - 2012Penney Fox

Social Media Success for Small Businesses Likeable Media

How to Write Publish and Market your Bookinspireabook

Advanced facebook for authors and publishing professionals - BookExpo 2014Cindy Ratzlaff

Hubspot Facebook for BusinessDan St. Peter

Similar to Advanced Strategies for Book Sales - BookExpo 2013 (20)

Cedar Fort Author Training by Moller Marketing

Cedar Fort Marketing Conference 7.30.11

SOLD OUT! Top 10 Tips To Sell Out Your Event or Venue Using Social Media

Pub355W: SEO, Marketing Roles & Planning

Vtic 2013 smseo_bootcampfinal

Friends of the Library - Abilene, TX

Book PR Plan

Own Your Niche for Professional Speakers: Internet Marketing and Social Media...

ACCVB - Social Media Presentation

Powerful pinterest!

How to Create a Fierce Facebook Fan Page

Digital Marketing for Childcare Providers

Veg Authorpreneuring: Marketing Basics

Facebook for Businesses

Content Marketing in 5 Easy Steps by Susan Gunelius for Brainshark

Score social media_workshop_series 1 - 2012

Social Media Success for Small Businesses

How to Write Publish and Market your Book

Advanced facebook for authors and publishing professionals - BookExpo 2014

Hubspot Facebook for Business

Recently uploaded

Judging the Relevance and worth of ideas part 2.pptxSherlyMaeNeri

Solving Puzzles Benefits Everyone (English).pptxOH TEIK BIN

AMERICAN LANGUAGE HUB_Level2_Student'sBook_Answerkey.pdfphamnguyenenglishnb

Earth Day Presentation wow hello nice greatYousafMalik24

Field Attribute Index Feature in Odoo 17Celine George

Crayon Activity Handout For the Crayon AUnboundStockton

Planning a health career 4th Quarter.pptxLigayaBacuel1

Procuring digital preservation CAN be quick and painless with our new dynamic...Jisc

Difference Between Search & Browse Methods in Odoo 17Celine George

Raw materials used in Herbal Cosmetics.pptxAshokrao Mane college of Pharmacy Peth-Vadgaon

Hierarchy of management that covers different levels of managementmkooblal

ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...JhezDiaz1

Atmosphere science 7 quarter 4 .........LeaCamillePacle

EPANDING THE CONTENT OF AN OUTLINE using notes.pptxRaymartEstabillo3

OS-operating systems- ch04 (Threads) ...Dr. Mazin Mohamed alkathiri

How to Configure Email Server in Odoo 17Celine George

Rapple "Scholarly Communications and the Sustainable Development Goals"National Information Standards Organization (NISO)

TataKelola dan KamSiber Kecerdasan Buatan v022.pdfSarwono Sutikno, Dr.Eng.,CISA,CISSP,CISM,CSX-F

Quarter 4 Peace-education.pptx Catch Up FridayMakMakNepo

Computed Fields and api Depends in the Odoo 17Celine George

Recently uploaded (20)

Judging the Relevance and worth of ideas part 2.pptx

Solving Puzzles Benefits Everyone (English).pptx

AMERICAN LANGUAGE HUB_Level2_Student'sBook_Answerkey.pdf

Earth Day Presentation wow hello nice great

Field Attribute Index Feature in Odoo 17

Crayon Activity Handout For the Crayon A

Planning a health career 4th Quarter.pptx

Procuring digital preservation CAN be quick and painless with our new dynamic...

Difference Between Search & Browse Methods in Odoo 17

Raw materials used in Herbal Cosmetics.pptx

Hierarchy of management that covers different levels of management

ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...

Atmosphere science 7 quarter 4 .........

EPANDING THE CONTENT OF AN OUTLINE using notes.pptx

OS-operating systems- ch04 (Threads) ...

How to Configure Email Server in Odoo 17

Rapple "Scholarly Communications and the Sustainable Development Goals"

TataKelola dan KamSiber Kecerdasan Buatan v022.pdf

Quarter 4 Peace-education.pptx Catch Up Friday

Computed Fields and api Depends in the Odoo 17

Advanced Strategies for Book Sales - BookExpo 2013

1. 1 Advanced Strategies for Book Sales Facebook

2. Advanced Content Marketing Authors as Rock Stars Dress for Success Feed the Monster Visualize Sales Advertise on a Budget Secret groups for book club leaders

3. Authors as Rock Stars

4. Rock Your Genre with Live Chats CoveritLive.com

5. Cover Photo as Ad

6. Live Video Broadcasts

7. Make it Easy

8. Dress Your Page for Success

9. Custom “Buy the Book” Tab

10. Feed the Content Monster

11. Video Calls to Action

12. Attract Readers Visually Authors Releases Interests Quotes Pin from site Share to Facebook

13. Pinterest for Authority Appearances Books Press Shareable quotes

14. Creative Content - Instagr.am Tour photos Contests Events Fan photos