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Viral marketing techniques are not only as effective as other internet
marketing strategies, but they are also less expensive in comparison to them.
This is one of the reasons why viral marketing is appealing to all types of
businesses. Customized viral campaigns can be created by clearly
understanding your business, market and industry. This will help to promote
your products/services effectively.
One of the most important factors you need to consider for the success of
any viral marketing campaign is creativity. You need to ensure that your
products are marketed in a credible manner, apart from working to promote
traffic to your website.
Internet marketing can prove to be as powerful as any other kind of
advertising techniques, as far as increasing traffic to your website is
concerned. If planned and executed in a proper manner, this kind of
promotion can result in persuading people to talk about your website. This
will lead to attracting more visitors to your site and a subsequent rise in the
Some of the most effective and creative marketing methods you could use
for your business purposes are:
News Stories: Creative news story related to your website may be
submitted to the media, thus attracting more traffic flow.
Creative Blogs: Implementation of a creative blog on your website is
yet another effective viral marketing technique. Choose headlines and
topics that will succeed in grabbing the attention of readers and encourage
people to either talk about or visit your website.
Including viral marketing techniques including social media marketing and
link building in your promotional campaign is important. By employing the
above techniques, you can make your business grow virally and quickly. As
far as possible, try to be creative while devising your viral marketing
techniques and you will have a steady flow of visitors, leads and increased
Games and Contests: Organizing games and contests, from time to
time, also encourages people to visit your website. A chance of winning a
free gift is a motivation enough for them to read the marketing messages
on your website, and even accept the call for action.
Movie Clips and Graphics: Including interesting movie clips or
graphics helps in drawing traffic to your website.
E-books: Providing original, informative and entertaining content
through eBooks is another technique which is quite effective. Well written
eBooks are passed on by people to their family members, friends and
colleagues, resulting in the eBook being easily spread to many people.
Spreading word about your eBook via chat rooms and online forum
members, will also lead to more people downloading it.