Villanova Women in Business

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Creating the Brand of You

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Villanova Women in Business

  1. 1. Villanova Women in Business Society Breaking Through The Glass Ceiling November 17, 2010 Creating the Brand of YOU The Key Elements of Personal Branding Presenter: Cindy Ratzlaff
  2. 2. Who or What is a Brand? <ul><li>Pepsi, Starbucks, Nordstrom’s and You </li></ul><ul><li>You must building the brand of YOU even as you serve the needs of an employer </li></ul>
  3. 3. Four Elements of Branding <ul><li>Visual </li></ul><ul><li>Voice </li></ul><ul><li>Value </li></ul><ul><li>Variation </li></ul>
  4. 4. Visual <ul><li>Present yourself for the job you want, not the job you have. </li></ul><ul><li>Purposefully create the subliminal message that you are executive material </li></ul><ul><li>Be aware that even casual business functions are just that - business </li></ul>
  5. 5. Voice <ul><li>Your voice is your core brand message and tone. Decide exactly how you want people to hear you. </li></ul><ul><ul><li>Thoughtful and reasoned </li></ul></ul><ul><ul><li>Measured and thorough </li></ul></ul><ul><ul><li>Positive and eager </li></ul></ul><ul><ul><li>Passionate and detail oriented </li></ul></ul>
  6. 6. Value <ul><li>What is your value to a company? </li></ul><ul><ul><li>Starting salary matters </li></ul></ul><ul><ul><li>Who you work for is as important as what you do. Your boss is your gateway. </li></ul></ul><ul><ul><li>Evaluate your goals every year. </li></ul></ul><ul><ul><ul><li>Potential for upward motion </li></ul></ul></ul><ul><ul><ul><li>A supportive, influential boss </li></ul></ul></ul><ul><ul><ul><li>Work you truly enjoy </li></ul></ul></ul><ul><ul><li>Add to your skills </li></ul></ul>
  7. 7. Variation <ul><li>What is your unique selling proposition? </li></ul><ul><ul><li>Previous experience </li></ul></ul><ul><ul><li>Ability to work extra hours </li></ul></ul><ul><ul><li>Willingness to change locations </li></ul></ul><ul><ul><li>Passion for the work </li></ul></ul><ul><ul><li>Natural personality fit for the task </li></ul></ul><ul><ul><li>Contacts </li></ul></ul>
  8. 8. Build a Personal Brand Deck <ul><li>Create a presentation of Brand You </li></ul><ul><ul><li>Spell out your visual identity </li></ul></ul><ul><ul><li>Create a personal mission statement that defines your voice </li></ul></ul><ul><ul><li>Be clear about your value offerings </li></ul></ul><ul><ul><li>List your unique variations </li></ul></ul>
  9. 9. Creating Brand You SEO <ul><li>Build a LinkedIn Profile </li></ul><ul><li>Adjust Facebook privacy settings </li></ul><ul><li>Untag yourself in friends photos </li></ul><ul><li>Create a business fan page </li></ul><ul><li>Start a Twitter Account in your own name </li></ul><ul><li>Begin a blog using WordPress or Blogger </li></ul><ul><li>Set up a G-mail account in your own name </li></ul>
  10. 10. Cindy’s Personal Brand Business Principals <ul><li>I work with women owned businesses and those who market to women </li></ul><ul><li>I do things that scare me regularly </li></ul><ul><li>I take imperfect action rather than wait for perfect action </li></ul><ul><li>I am a cheerleader for my clients </li></ul>
  11. 14. You are the Brand What you do or what you create is your brand extension.
  12. 15. My Brand Women and those who market to women
  13. 16. Connect with leaders in your desired industry. Twitter: @BrandYou FB: Brand New Brand You

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