Advanced facebook for authors and publishing professionals - BookExpo 2014

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Facebook business page strategies for authors and publishing professionals to attract, articulate and amplify your author voice to increase readership, build a platform and develop a passionate virtual fan club for books. All the tools, tips, tactics and strategies necessary to create a very large fan base.

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Advanced facebook for authors and publishing professionals - BookExpo 2014

  1. 1. A BIG Design Change in June
  2. 2. New Facebook Design Specs
  3. 3. New Page Design Layout • 1 column news feed • Left Column; bio, apps, photos, videos, notes etc. • Left column order can be adjusted
  4. 4. Facebook is Your Exclusive Fan Club • Attract readers who are most likely to be interested in what you write • Be clear about your public voice • Let readers into your creative world • Call readers by name • Invite them to participate in community building • Reward their time with quality posts
  5. 5. The Author Strategy Articulate Attract Amplify
  6. 6. Articulate
  7. 7. Attract
  8. 8. Attract
  9. 9. Amplify
  10. 10. The Engagement Factor • Compel them to “Like” • Inspire them to “share” • Reward comments with a personal response • Make participation irresistible • Resist over posting
  11. 11. Giveaways Amplify Engagement • Winner must comment • Comments increase visibility • Comments signal quality content to Facebook • Next posts have higher reach
  12. 12. Timeline Contests Made Simple Pick a Winner with WooBox
  13. 13. ARTICULATE with Apps • Display your YouTube Channel as YOU TV • Your voice is a powerful brand tool • Video creates intimacy
  14. 14. Apps For Inspiration IconoSquare Imports Your Instagram photos
  15. 15. Amplify Your Efforts Apps Make Content Do Double Duty • Pinvolve.co • Sync Pinterest and Facebook so people can pin right from your page for added visibility.
  16. 16. Apps to Broadcast Live on Facebook
  17. 17. Custom Apps • Buy the Book • Join the List • Special Offers • Sweepstakes
  18. 18. The Graphics Tools • PicMonkey – Make custom Cover Photos • Depositphotos – royalty-free images • Instagram – Snappy Photos and short video • PrintShop –Photoshop lite • Animoto – Turn digital images into video • Canva – create snappy graphics and quotes
  19. 19. Advertising for Growth for $10 a day • Page Post Ad with Photo • General Page Like Ads • Dark or Unpublished Post Ads • Lookalike and Custom Audiences • Conversion Tracking Pixel
  20. 20. Ad Elements • Photo: Best size for most ads – 1200 x 627 px • Best size for Sidebar ads – 600 x 225 px • Minimum image size for ads (sidebar only) - 100 x 72 px • 20% text rule Grid Measurement Tool: http://bit.ly/fbgridtool • Split test up to six images with the same copy and budget to find your winner. • 25 Character Headline; 90 Character Body Copy.
  21. 21. Page Like Ad
  22. 22. Dark or Unpublished Post Ads
  23. 23. Retargeting Web Visitors
  24. 24. Long-tail Facebook Marketing • Host Google Hangouts on your Facebook page with 22Social • Share news of your next writing project • Giveaways on page of previous books or exclusive chapters of an upcoming book • Ask for new book cover feedback. • Share reviews. Ask for more. • Review and recommend other books in your genre. • Remarket to website visitors through Ads.
  25. 25. Mobilize Your Fans • Tell your fan base what you need • Give them the language and tools to help you • Treat them like insiders • THANK them for their time, support and effort • Rinse and repeat
  26. 26. 7 Habits of Highly Effective Facebook Pages • Post 1-2 X’s daily • Use 1st Person or stylized author voice • Sharable, original graphics and photos • Use Fan’s Names • Use Apps to Enhance • Strategically Advertise • Collect e-mail names Best Fan Page Ever
  27. 27. Facebook is a moving opportunity. Connect with me at Facebook.com/BrandNewBrandYou

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