Book PR Plan

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Book PR Plan

  1. 1. Self publishing is easy. Selling books is not.
  2. 2. Billions of pieces of content are publishedevery day and you are competing with every single one of them for your consumers attention.
  3. 3. Influencers and media receive hundreds ofpitches daily.
  4. 4. How do you break through the clutter?
  5. 5. We leverage over two decades of marketing,PR and social media experience to help you break through the clutter and sell books.
  6. 6. A network of authors, bloggers, influencers andpublicists who have come together to help sellcontent.Our combined power reaches:• Over a million monthly social media impressions• Connections at top traditional media channels• Connections with over 5,000 online influencers including Penelope Trunk, Seth Godin and more
  7. 7. We have created a three step process thathelps writers not just sell books but build a community they can leverage again and again throughout their career.
  8. 8. 1. Build a community by publishing good content on the right platforms.2. Drive awareness through earned, owned and paid media channels.3. Close the sale with third party endorsements, enhanced sale pages and book reviews.
  9. 9. Basic Launch• Creation of media plan and custom press materials• Secure 1-2 influencer endorsements to leverage in marketing & press materials• Distribute press materials and sample chapters to at least 250 national online media outlets• Leverage existing relationships to pitch Amazon reviews, blog post coverage and guest posts on high profile blogs that will spread awareness of your book and drive traffic to your social media profiles. Secure a minimum of 50 blog posts, 25 Amazon reviews and 1 guest post reaching at least 375k impressions per month• Leverage blog posts and SEO tactics to help your content show up at the top of Google search.Full Launch• Creation of media plan and press materials• Secure 3-4 influencer endorsement to leverage in marketing and press materials• Distribute press materials and sample chapters to at least 500 national online media outlets• Leverage existing relationships to pitch media coverage, Amazon reviews, blog post coverage and guest posts on high profile blogs that will spread awareness of your book and drive traffic to your social media profiles. Secure a minimum of 2 traditional media placements, 75 blog posts, 50 Amazon reviews and 3 guest post reaching at least 700k impressions per month• Leverage blog posts and SEO tactics to help your content show up at the top of Google search.• Amazon sale page optimizationLaunch and On-going Support• Creation of social media strategy, media plan and press materials• Secure 3-4 influencer endorsement to leverage in marketing and press materials• Distribute press materials and sample chapters to at least 700 national online media outlets• Leverage existing relationships to pitch media coverage, Amazon reviews, blog post coverage and guest posts on high profile blogs that will spread awareness of your book and drive traffic to your social media profiles. Secure a minimum of 4 traditional media placements, 200 blog posts, 75 Amazon reviews and 5 guest post reaching at least 1.5 million impressions per month• Leverage blog posts and SEO tactics to help your content show up at the top of Google search.• Amazon sale page optimization• Identify new stories, trends, studies and statistics related to your book monthly
  10. 10. All Services Branding: Publicity: Traditional media pitching Marketing: Social Media Strategy Creation Book club marketing Content Strategy Creation Regional media pitching Blog pitching SEO Media Strategy Creation Amazon Sales Page OptimizationPitching for speaking opportunities Guest placements Personal Branding Press Material Creation Gathering book credentials Garnering Amazon reviews Influencer endorsements

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