2. Pages to Like
• Montville Chamber of Commerce
• Maleny Commerce
• Hinterland Tourism Sunshine Coast
• Fig Creative
• Maleny Country Cottages
3. Questions
• Your Name
• Your Business
• Facebook proficiency level out of 10
• Time invested (or wasted) on Facebook per day
4. What is your objective?
• Generate awareness about your business
• Reach your target market
• Generate leads and customers
• Engage with your customers
• Enhance customer service
• Share your latest news
• Build email list
5. Edgerank
• Posts with higher Edgerank get seen by more people
• Edgerank calculated using 3 factors
1. Popularity – How many Likes, Comments and Shares on the post
2. Relevance – How interactive have your fans been in the past
3. Recency – Edgerank fades with time
7. Insights
• Reach – The number of people who have seen the post
• Talking About This - The number of people who have created a story
from your post. Stories are created when someone likes, comments
on or shares your post.
• Virality - The percentage of people who have created a story from
your post out of the total number of people who have seen it.
8. Posting Content
• Content Calendar
• Don’t post everything at once – schedule posts
• Think magazine style – not boring or repetitive
• “If it doesn’t get Likes, Comments, Shares – it’s crap content”
• Simple is better
• Find the best time to post by testing
9. Content Ideas
• Stuck for ideas? Get ideas from Google and other pages
• http://jobarnesonline.com/48-amazing-content-ideas/
10. Creating Connections
• Use Facebook as your Page
• LIKE your customers and suppliers
• ASK your customers and suppliers to LIKE you!
• Use your business page News Feed
• Always LIKE or COMMENT when people write on your page
• Visit other pages and LIKE, COMMENT and SHARE
• Always TAG pages using @
• TAG people where possible (their friends will see it)
11. #hashtags
• Exposure your business to new audiences #sunshinecoast
• Join a conversation #auspol
• Categorise your posts #socialmedia
• Targetting trends #royalbaby
• Don’t overuse
• No spaces, but can use #CamelCase
12. Facebook Ads
• Accurate targeting
• Sponsored story - Boost a successful story
• Offers – minimum 100 Likes
