20 Ideas for Marketing Your Business with Social Media

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Presentation given for the Longview Chamber of Commerce on May 9, 2013

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  • My job is to DEMYSTIFY social media.
  • I’m going to give you some new media tools to help you market your business, get more customers, and increase sales.
  • The restaurant doesn't typically do a brisk lunch business.Note that the paid reach was only 526.  The majority of the views came from viral views - aka shares.  Over 7k total views.  Also note that it was only shared 11 times, so asking for the share is important. There were also 10 new likes on the page during the offer.  I attribute this to the offer and shares.
  • It’s always challenging trying to integrate a downtown into a festival experience. This group may have figured out how. The Geneva Chamber of Commerce worked with downtown businesses and the Swedish Days Festival on a promotion that will help market the downtown merchants to festival attendees. Visitors with smartphones will get immediate access to featured specials and discounts exclusively during the event. When you scan the code, you go to the mobile friendly Swedish Days 2011 Hot Deals page that includes all the specials. Some are offering a % off, others are offering BOGOs.
  • 20 Ideas for Marketing Your Business with Social Media

    1. 1. For Marketing YourBusiness withSocial MediaMay 9, 2013Longview Chamber of Commerce
    2. 2. Get these slides here::http://sarahtpage.com/longview-day-2/
    3. 3. Photo: Marciniak on FlickrDEMYSTIFY
    4. 4. Photo: brandi666 on Flickr
    5. 5. Use Facebook Offers
    6. 6. Facebook Offers• Affordable and greatfor brand awareness• Spent $3.70 anddrove over $200 inbusiness• 102 offers claimed/5redeemed• Redemption rate onthis offer was low• Ask your communityto share!
    7. 7. Facebook Offers
    8. 8. Promote Your Posts
    9. 9. Facebook Promoted Posts
    10. 10. Facebook Promoted Posts
    11. 11. Facebook Promoted Posts
    12. 12. Use Cover PhotosAs Advertising
    13. 13. Source: Mari Smith
    14. 14. Participate on Yelp
    15. 15. Respond to Reviews
    16. 16. Participate on Foursquare
    17. 17. Reward Loyal Customers
    18. 18. Be Human
    19. 19. The mostawesomeexampleEVAH!
    20. 20. Create a Sense of Urgency
    21. 21. Give “Insider” Perks
    22. 22. Use QR Codes … Wisely
    23. 23. Give Love … Get Love
    24. 24. Integrate Your Marketing
    25. 25. Piggyback on Events
    26. 26. Ask YourCustomers Questions
    27. 27. Like/CommentAs Your Page
    28. 28. Host a Contest
    29. 29. Create a Facebook Ad
    30. 30. • Why advertise onFacebook?Huge audienceHighly targetedSocialrecommendationsCost effectiveEASY!
    31. 31. Use Twitter forMarket Research
    32. 32. Start a Blog/Become aSubject Matter Expert
    33. 33. Go Behind the Scenes
    34. 34. Think Outside the Box
    35. 35. Can I Help?Call Me!Photo: .Spartography on Flickr
    36. 36. Follow MeLinkedin.com/in/sarahpageFacebook.com/SarahTPageConsulting@pagetxSarah Page, PrincipalSarah T. Page Consulting, LLChttp://sarahtpage.comsarah@sarahtpage.com512-914-8873
    37. 37. Thank You!Questions?

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