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20 Ideas for Marketing Your Business with Social Media

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Sarah Page
Sarah Page

Presentation given for the Longview Chamber of Commerce on May 9, 2013

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For Marketing Your Business with Social Media May 9, 2013 Longview Chamber of Commerce
Get these slides here:: http://sarahtpage.com/longview-day-2/
Photo: Marciniak on Flickr DEMYSTIFY
Photo: brandi666 on Flickr
Use Facebook Offers
Facebook Offers • Affordable and great for brand awareness • Spent $3.70 and drove over $200 in business • 102 offers claimed/5 redeemed • Redemption rate on this offer was low • Ask your community to share!
Facebook Offers
Promote Your Posts
Facebook Promoted Posts
Facebook Promoted Posts
Facebook Promoted Posts
Use Cover Photos As Advertising
Source: Mari Smith
Participate on Yelp
Respond to Reviews
Participate on Foursquare
Reward Loyal Customers
Be Human
The most awesome example EVAH!
Create a Sense of Urgency
Give “Insider” Perks
Use QR Codes … Wisely
Give Love … Get Love
Integrate Your Marketing
Piggyback on Events
Ask Your Customers Questions
Like/Comment As Your Page
Host a Contest
Create a Facebook Ad
• Why advertise on Facebook? Huge audience Highly targeted Social recommendations Cost effective EASY!
Use Twitter for Market Research
Start a Blog/Become a Subject Matter Expert
Go Behind the Scenes
Think Outside the Box
Can I Help? Call Me! Photo: .Spartography on Flickr
Follow Me Linkedin.com/in/sarahpage Facebook.com/SarahTPageConsulting @pagetxSarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512-914-8873
Thank You! Questions?

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20 Ideas for Marketing Your Business with Social Media

Editor's Notes

  1. My job is to DEMYSTIFY social media.
  2. I’m going to give you some new media tools to help you market your business, get more customers, and increase sales.
  3. The restaurant doesn't typically do a brisk lunch business.Note that the paid reach was only 526.  The majority of the views came from viral views - aka shares.  Over 7k total views.  Also note that it was only shared 11 times, so asking for the share is important. There were also 10 new likes on the page during the offer.  I attribute this to the offer and shares.
  4. It’s always challenging trying to integrate a downtown into a festival experience. This group may have figured out how. The Geneva Chamber of Commerce worked with downtown businesses and the Swedish Days Festival on a promotion that will help market the downtown merchants to festival attendees. Visitors with smartphones will get immediate access to featured specials and discounts exclusively during the event. When you scan the code, you go to the mobile friendly Swedish Days 2011 Hot Deals page that includes all the specials. Some are offering a % off, others are offering BOGOs.