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Promoting a Film
                           Festival in 3
                             weeks!




Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
                                                                        January 2012
The Challenge




“Hi,” my friend said. “Do you have any extra
  time? I could really use some PR help promoting
  our upcoming film festival, ReelAbilities. The
  only problem is that the film festival is in three
  weeks!”
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
How to meet the challenge



Although I would never advocate waiting so late
 to promote an event, it happens. So, here’s my
         suggestion on how to proceed:




Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
Brainstorm, Brainstorm,
                                            Brainstorm


• Bring new voices to the table.
• Explore new ways to engage partners.
• Identify possible ways to distribute the message
  and outlets to approach.
• Look for the story within the story.




Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
Make sure the event website
                     is functioning properly

• Ask someone who doesn’t know how it is
       supposed to function to navigate the site.
•      Is it easy to navigate?
•       Do all the links work?
•       Are the messages clear?
•       Do the links make it easy to buy tickets to the
       film festival and/or make a donation?
•       Is it easy to find contact information?

    Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
Launch a Facebook Page


• Send messages to all your personal friends to
       “Like” the page.
•      Invite your organizational partners to Like and
       share the site.
•      Keep the posts fresh with photos and video clips
       from films.
•      Continue to add updated press releases
•      Personalize the page. Invite people to attend,
       announce new volunteer opportunities.
    Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
Word of Mouth Promotion


• Invite community organizations to join you in
  promoting the films to their members.
• Ask members and volunteers to invite their
  friends and family.
• Send messages that your team can forward to
  their email list.
• Always include information about and a link to
  ticket sales.


Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
Use a news distribution
                       service with social media
                              capabilities

• Make sure that your news distribution has the
  capability to add Social Media Links such as
  Facebook, LinkedIn and Twitter to your release.
• Confirm that the service enhances your release
  by Tweeting and/or blogging about your
  festival.
• Collect stats about how many people are
  reading your releases to your base to increase
  excitement.
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
Work with the media &
                                  bloggers
• Create a media room on your site
• Send a direct link to your media room.
• Make personal calls to contacts
• Hold a meet and greet with bloggers
• Be sure the site contains everything needed:
      JPEG files of photos & logos
      Movie trailers
      Contact info
      Pertinent details about speakers & special
       events wrapped around the festival
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
Monitor Your Progress


• Meet with your leadership and team.
• Set up Google alerts
• Track mentions about the film festival in
  your social media sites
• Keep up the buzz




Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
Film Festival PR Template



It is never too late to promote your events. If
  you would like a copy of my film festival PR
  template, please contact me at
  deborah@creative-si.com.




Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
Cheers! Now enjoy
                              the film festival.




Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
                                                                        January 2012

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Promoting a film festival in three weeks!

  • 1. Promoting a Film Festival in 3 weeks! Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 January 2012
  • 2. The Challenge “Hi,” my friend said. “Do you have any extra time? I could really use some PR help promoting our upcoming film festival, ReelAbilities. The only problem is that the film festival is in three weeks!” Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
  • 3. How to meet the challenge Although I would never advocate waiting so late to promote an event, it happens. So, here’s my suggestion on how to proceed: Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
  • 4. Brainstorm, Brainstorm, Brainstorm • Bring new voices to the table. • Explore new ways to engage partners. • Identify possible ways to distribute the message and outlets to approach. • Look for the story within the story. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
  • 5. Make sure the event website is functioning properly • Ask someone who doesn’t know how it is supposed to function to navigate the site. • Is it easy to navigate? • Do all the links work? • Are the messages clear? • Do the links make it easy to buy tickets to the film festival and/or make a donation? • Is it easy to find contact information? Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
  • 6. Launch a Facebook Page • Send messages to all your personal friends to “Like” the page. • Invite your organizational partners to Like and share the site. • Keep the posts fresh with photos and video clips from films. • Continue to add updated press releases • Personalize the page. Invite people to attend, announce new volunteer opportunities. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
  • 7. Word of Mouth Promotion • Invite community organizations to join you in promoting the films to their members. • Ask members and volunteers to invite their friends and family. • Send messages that your team can forward to their email list. • Always include information about and a link to ticket sales. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
  • 8. Use a news distribution service with social media capabilities • Make sure that your news distribution has the capability to add Social Media Links such as Facebook, LinkedIn and Twitter to your release. • Confirm that the service enhances your release by Tweeting and/or blogging about your festival. • Collect stats about how many people are reading your releases to your base to increase excitement. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
  • 9. Work with the media & bloggers • Create a media room on your site • Send a direct link to your media room. • Make personal calls to contacts • Hold a meet and greet with bloggers • Be sure the site contains everything needed:  JPEG files of photos & logos  Movie trailers  Contact info  Pertinent details about speakers & special events wrapped around the festival Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
  • 10. Monitor Your Progress • Meet with your leadership and team. • Set up Google alerts • Track mentions about the film festival in your social media sites • Keep up the buzz Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
  • 11. Film Festival PR Template It is never too late to promote your events. If you would like a copy of my film festival PR template, please contact me at deborah@creative-si.com. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
  • 12. Cheers! Now enjoy the film festival. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 January 2012