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Promoting a film festival in three weeks!

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Promoting a film festival in three weeks!

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"Hi," my friend said. "Do you have any time? I could really use some help promoting our upcoming film festival. Only problem is it is in 3 weeks!" Although I don't suggest waiting that long, there are ways to successfully promote your festival. If you would like our film festival PR template, please contact me at deborah@creative-si.com.

"Hi," my friend said. "Do you have any time? I could really use some help promoting our upcoming film festival. Only problem is it is in 3 weeks!" Although I don't suggest waiting that long, there are ways to successfully promote your festival. If you would like our film festival PR template, please contact me at deborah@creative-si.com.

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Promoting a film festival in three weeks!

  1. 1. Promoting a Film Festival in 3 weeks! Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 January 2012
  2. 2. The Challenge “Hi,” my friend said. “Do you have any extra time? I could really use some PR help promoting our upcoming film festival, ReelAbilities. The only problem is that the film festival is in three weeks!” Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
  3. 3. How to meet the challenge Although I would never advocate waiting so late to promote an event, it happens. So, here’s my suggestion on how to proceed: Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
  4. 4. Brainstorm, Brainstorm, Brainstorm • Bring new voices to the table. • Explore new ways to engage partners. • Identify possible ways to distribute the message and outlets to approach. • Look for the story within the story. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
  5. 5. Make sure the event website is functioning properly • Ask someone who doesn’t know how it is supposed to function to navigate the site. • Is it easy to navigate? • Do all the links work? • Are the messages clear? • Do the links make it easy to buy tickets to the film festival and/or make a donation? • Is it easy to find contact information? Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
  6. 6. Launch a Facebook Page • Send messages to all your personal friends to “Like” the page. • Invite your organizational partners to Like and share the site. • Keep the posts fresh with photos and video clips from films. • Continue to add updated press releases • Personalize the page. Invite people to attend, announce new volunteer opportunities. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
  7. 7. Word of Mouth Promotion • Invite community organizations to join you in promoting the films to their members. • Ask members and volunteers to invite their friends and family. • Send messages that your team can forward to their email list. • Always include information about and a link to ticket sales. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
  8. 8. Use a news distribution service with social media capabilities • Make sure that your news distribution has the capability to add Social Media Links such as Facebook, LinkedIn and Twitter to your release. • Confirm that the service enhances your release by Tweeting and/or blogging about your festival. • Collect stats about how many people are reading your releases to your base to increase excitement. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
  9. 9. Work with the media & bloggers • Create a media room on your site • Send a direct link to your media room. • Make personal calls to contacts • Hold a meet and greet with bloggers • Be sure the site contains everything needed:  JPEG files of photos & logos  Movie trailers  Contact info  Pertinent details about speakers & special events wrapped around the festival Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
  10. 10. Monitor Your Progress • Meet with your leadership and team. • Set up Google alerts • Track mentions about the film festival in your social media sites • Keep up the buzz Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
  11. 11. Film Festival PR Template It is never too late to promote your events. If you would like a copy of my film festival PR template, please contact me at deborah@creative-si.com. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031
  12. 12. Cheers! Now enjoy the film festival. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 January 2012

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