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Promoting a film festival in three weeks!


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"Hi," my friend said. "Do you have any time? I could really use some help promoting our upcoming film festival. Only problem is it is in 3 weeks!" Although I don't suggest waiting that long, there are ways to successfully promote your festival. If you would like our film festival PR template, please contact me at

Promoting a film festival in three weeks!

  1. 1. Promoting a Film Festival in 3 weeks!Creative Solutions & Innovations | | 404.325.7031 January 2012
  2. 2. The Challenge“Hi,” my friend said. “Do you have any extra time? I could really use some PR help promoting our upcoming film festival, ReelAbilities. The only problem is that the film festival is in three weeks!”Creative Solutions & Innovations | | 404.325.7031
  3. 3. How to meet the challengeAlthough I would never advocate waiting so late to promote an event, it happens. So, here’s my suggestion on how to proceed:Creative Solutions & Innovations | | 404.325.7031
  4. 4. Brainstorm, Brainstorm, Brainstorm• Bring new voices to the table.• Explore new ways to engage partners.• Identify possible ways to distribute the message and outlets to approach.• Look for the story within the story.Creative Solutions & Innovations | | 404.325.7031
  5. 5. Make sure the event website is functioning properly• Ask someone who doesn’t know how it is supposed to function to navigate the site.• Is it easy to navigate?• Do all the links work?• Are the messages clear?• Do the links make it easy to buy tickets to the film festival and/or make a donation?• Is it easy to find contact information? Creative Solutions & Innovations | | 404.325.7031
  6. 6. Launch a Facebook Page• Send messages to all your personal friends to “Like” the page.• Invite your organizational partners to Like and share the site.• Keep the posts fresh with photos and video clips from films.• Continue to add updated press releases• Personalize the page. Invite people to attend, announce new volunteer opportunities. Creative Solutions & Innovations | | 404.325.7031
  7. 7. Word of Mouth Promotion• Invite community organizations to join you in promoting the films to their members.• Ask members and volunteers to invite their friends and family.• Send messages that your team can forward to their email list.• Always include information about and a link to ticket sales.Creative Solutions & Innovations | | 404.325.7031
  8. 8. Use a news distribution service with social media capabilities• Make sure that your news distribution has the capability to add Social Media Links such as Facebook, LinkedIn and Twitter to your release.• Confirm that the service enhances your release by Tweeting and/or blogging about your festival.• Collect stats about how many people are reading your releases to your base to increase excitement.Creative Solutions & Innovations | | 404.325.7031
  9. 9. Work with the media & bloggers• Create a media room on your site• Send a direct link to your media room.• Make personal calls to contacts• Hold a meet and greet with bloggers• Be sure the site contains everything needed:  JPEG files of photos & logos  Movie trailers  Contact info  Pertinent details about speakers & special events wrapped around the festivalCreative Solutions & Innovations | | 404.325.7031
  10. 10. Monitor Your Progress• Meet with your leadership and team.• Set up Google alerts• Track mentions about the film festival in your social media sites• Keep up the buzzCreative Solutions & Innovations | | 404.325.7031
  11. 11. Film Festival PR TemplateIt is never too late to promote your events. If you would like a copy of my film festival PR template, please contact me at Solutions & Innovations | | 404.325.7031
  12. 12. Cheers! Now enjoy the film festival.Creative Solutions & Innovations | | 404.325.7031 January 2012