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Brand You: Create a Rock Star Brand for Yourself and Your Book

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Cindy Ratzlaff
Cindy Ratzlaff

Understanding the 4 elements of creating your brand and using three simple strategies to promote that brand will help you gain visibility for yourself and your book in a crowded online world. This was my keynote talk at BookExpo America 2014 UPublishU education day for self-published authors.

Marketing
1 of 12
The Three A’s of Brand YOUThe Three A’s of Brand YOU • Articulate Your Brand Attributes • Attract Your Ideal Tribe with Branded Content • Amplify Your Digital Footprint Attract Articulate Amplify
Articulate The Four V’s of Brand YOU • Value • Voice • Visuals • Variation Hello. My Brand is . . .
Amplify
Visibility Through Branded ContentVisibility Through Branded Content * Your Name Online ** Your Name Online * • Blog posts • Characters – who to cast • Case Studies for non-fiction • All Posts on Social Media Platforms • Video and audio • Essays and opinion pieces • Radio, television and print interviews • Comments on other people’s websites • Photos shared from conferences • Blog posts • Characters – who to cast • Case Studies for non-fiction • All Posts on Social Media Platforms • Video and audio • Essays and opinion pieces • Radio, television and print interviews • Comments on other people’s websites • Photos shared from conferences Attract
Your Brand PropertiesYour Brand Properties Amplify
Articulate
Brand YOUBrand YOU ArticulateArticulate ★★ AttractAttract ★★ AmplifiedAmplified

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