Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Promotions, marketing &fan acquisition     @danielpatricio     @pinpointsocial
Why do companies run promotions• Acquire and engage fans• Create buzz around new products
What I will cover• 5 things that will get your Page shut down• What Facebook users want• Promotion checklist
5 things that will get you shut down•   Likes•   Comments•   Photos•   Sharing•   Messaging
5 things that will get you shut downLikes
5 things that will get you shut downComments
5 things that will get you shut downPhotos
5 things that will get you shut downSharing
5 things that will get you shut downMessaging
5 things that will get you shut down• What would you want as a consumer?• You will get blacklisted• Just use an app already
Understanding Facebook users• “My face is next to every post”• “No one talks to brands”• “You know my mother-in-law will  ...
Understanding Facebook users• Respect your user’s        • “My face is next to  identity                     every post”• ...
Understanding Facebook users• “My face is next to every post”• “No one talks to brands”• “You know my mother-in-law will  ...
Promotion checklist• Reward your heros• Making campaigns that stick• Nuts & bolts
Reward your heros•   Don’t copy and paste•   Party for two•   Aspirational•   Roll out the red carpet•   Make them look li...
Making campaigns that stick• Why would they like you?• Why would they enter?• Why would they share?
Nuts & bolts•   Don’t you dare use the wall•   Make it short and timely•   Keep it simple•   You will need an app
Say helloPinpointSocial.com        daniel@pinpointsocial.com
Facebook promotions, marketing and fan acquisition
Facebook promotions, marketing and fan acquisition
Facebook promotions, marketing and fan acquisition
Facebook promotions, marketing and fan acquisition
Upcoming SlideShare
Loading in …5
×

Facebook promotions, marketing and fan acquisition

2,286 views

Published on

Understanding what makes marketing campaigns stick on the Facebook Platform.

Presented by Daniel Patricio from http://pinpointsocial.com at Social Media Week Toronto

Published in: Technology, Business
  • Very well done presentation. I very much enjoyed the SMWTO event last night.
    Thanks!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Facebook promotions, marketing and fan acquisition

  1. 1. Promotions, marketing &fan acquisition @danielpatricio @pinpointsocial
  2. 2. Why do companies run promotions• Acquire and engage fans• Create buzz around new products
  3. 3. What I will cover• 5 things that will get your Page shut down• What Facebook users want• Promotion checklist
  4. 4. 5 things that will get you shut down• Likes• Comments• Photos• Sharing• Messaging
  5. 5. 5 things that will get you shut downLikes
  6. 6. 5 things that will get you shut downComments
  7. 7. 5 things that will get you shut downPhotos
  8. 8. 5 things that will get you shut downSharing
  9. 9. 5 things that will get you shut downMessaging
  10. 10. 5 things that will get you shut down• What would you want as a consumer?• You will get blacklisted• Just use an app already
  11. 11. Understanding Facebook users• “My face is next to every post”• “No one talks to brands”• “You know my mother-in-law will see this right?”
  12. 12. Understanding Facebook users• Respect your user’s • “My face is next to identity every post”• Contribute to the • “No one talks to newsfeed of brands” experiences and • “You know my mother- conversations in-law will see this• Only post something right?” their friends would like
  13. 13. Understanding Facebook users• “My face is next to every post”• “No one talks to brands”• “You know my mother-in-law will see this right?”
  14. 14. Promotion checklist• Reward your heros• Making campaigns that stick• Nuts & bolts
  15. 15. Reward your heros• Don’t copy and paste• Party for two• Aspirational• Roll out the red carpet• Make them look like hero’s
  16. 16. Making campaigns that stick• Why would they like you?• Why would they enter?• Why would they share?
  17. 17. Nuts & bolts• Don’t you dare use the wall• Make it short and timely• Keep it simple• You will need an app
  18. 18. Say helloPinpointSocial.com daniel@pinpointsocial.com

×