Facebook for Authors | Advanced Strategies


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Cindy Ratzlaff's presentation from BookExpo America 2011 on Facebook applications and strategies for authors and publishers.

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Facebook for Authors | Advanced Strategies

  1. 1. FACEBOOK FOR AUTHORS Advanced Strategies Presented  By:   Cindy  Ratzlaff   Presentation by Social Media Academy for WomenYou may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
  2. 2. New York TimesFront Page Style Section
  3. 3. Personal Profile and Fan PageProfile Fan Pages  Must invite or accept   Mirror the look and feel offriends your website  Only profiles can   Can support applicationsinvite people to “like” a such as contests andpage stores   Administrators of the page  multi-level privacysettings options can remain private   Customize Opt in offers 3
  4. 4. Reaching Thousands in Seconds #BEA-FB
  5. 5. Optimized Fan Page
  6. 6.   Welcome Pagewith Video  About the Author  Other connections
  7. 7.  Book Trailersas Welcome
  8. 8.  Authentic 8
  9. 9.  Zero to 6,000in 45 days 9
  10. 10.  Opt in Free
  11. 11.  Opt in Free
  12. 12.  Free to Fans
  13. 13.  Opt in Free
  14. 14. 15
  15. 15.  Contests Badges Specials Press Kit Viral Tools 16
  16. 16. Free or LowCost DIY Apps 19
  17. 17.  LiveAuthorEvents 20
  18. 18. Facebook Ads
  19. 19. Anatomy of an Optimum Facebook PageTo draw attention and monetize your efforts on Facebook, yourpage should have:  Welcome tab with video or two part reveal tab  Live link to Website  Opt-in tab with Valuable Offer  Social connections with Twitter, LinkedIn and YouTube tabs  Live author chat options through Ustream, LiveStream or LinqtoCampaign based - Optional  NorthSocial for Flash deals and Contests  Wildfire for contests  GoodReads  AuthorPage  E-commerce with Paypal, BigCommerce, Payvment, Ecwid
  20. 20. Resource directoryCustom Page Designers CustomFanPageDesigns.com or TweetPages.comOnline HTML Editor (to create your own custom tab) free-online-html-editor.comPhoto Hosting - flickr.com, PhotoBucket.comDatabase Manager required for Opt-In box ConstantContact.com, MailChimp.com, AWeber.comShopping Cart required to accept payments online 1ShoppingCart.com or Paypal.comFree custom tabs – Involver.comContest app – Wildfire.comEcommerce apps – Payvment.com, Ecwid.com, BigCommerce.com
  21. 21. Recommendations1.  Create a fan page in the authors name2.  Add a video welcome tab and set that as the default landing page3.  Invite at least 50 people to reach your 25 Fans/”Likers” needed to reserve your unique Facebook Page URL4.  Add live links to all the authors social sites and website5.  Add your Opt-In box to start building a mailing list6.  Add a Facebook Badge or Plug-in to the website or blog7.  Add a “Buy Now” option to Facebook8.  Engage with fans daily 24
  22. 22. Connect with Me Facebook.com/ SocialMediaAcademyforWomen and BrandNewBrandYou @BrandYou and @SMA4Women info@SocialMediaAcademyforWomen.com Visit my websites atSocialMediaAcademyforWomen.com   and  CindyRatzlaff.com     Presentation by Social Media Academy for Women 25 You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2010