1. What kind of media institution might distribute your media product and why? The role of magazine distributors are to advertise the magazine and make sure that the sale of the product is successful. Ways which magazines can be distributed is from door-to-door, leaflet delivery or magazine distributing. After doing some research I came to the conclusion that door-to-door is increasingly popular and cost effective form of marketing. Institutionally my magazine is similar to rap-up. The magazine is focused on the hip hop and rnb aspect of the music industry. The publisher of the magazine is by Devin Lazerine . Therefore my magazine would be published by him, which will also be sold in more than 20 countries. The target audience for rap-up is from 14-28 similar to my own therefore the magazines will target the same audiences.