1. What kind of media institution might distribute your media product and why?
The media institution which would be Harris Publications Inc because they already publish
music magazines similar to mine so I know they have similar target audiences who like R&B
music so my magazine would sell well, also my magazine is targeted at people of a younger age
which is different to their usual target audience of around 25 so my magazine would have no
compotition with the other magazines they already publish, it would stand out from the rest
and sell very well. It also gives the publishers a wider target audience as more younger people
will start buying the magazine not just people around the age of 21-25. Bauer wouldn’t be good
distributers as the types of magazines they sell have the genre of rock and punk like ‘Kerrang’
which is completely different to mine so their target audience is different which means they will
be much less likely to buy my magazine. IPC would also not be a good institution to distribute
my magazine as they distribute magazines like ‘what’s on tv’ these magazines do not have
anything to do with music and their target audience is between 40-50 which is much older than
my target audience so it would be pointless them publishing my magazine.