The document outlines Uses and Gratifications Theory, which proposes that audiences use media to fulfill four basic needs: diversion from everyday life, forming personal relationships, exploring personal identity, and learning about surrounding events. Specifically, fans may purchase a music magazine for diversion, to learn about themselves through their favorite artist, to connect with others in the social group of fans, and to gain surveillance of events through information on the cover.

2. Diversion Consumer can read up on there favourite artist, a way of escaping the everyday humdrum. Personal identity ‘ the bible of hip-pop this could help consumers find out about themselves Surveillance Information on the front cover allows consumers to find out about events going around them, this makes them want to purchase the magazine. Personal relationships If a consumer is a fan of this artist they will purchase this magazine to be part of the social group.