2. Vibe Magazine uses Different Medias:
Vibe Website Vibe Radio Station Vibe TV Channel
Vibe Facebook Vibe MySpace Vibe Twitter

3. Vibe Target Audience: My Target Audience:
Males and females who have an interest in Males and females who have an interest in
RnB/Rap/Hip-Hop music. Usually between the RnB/Rap/Hip-Hop music. Usually between the age of
age of 18 and 34. These people usually belong 16-29. The audience tend to fall into the category of
to the middle-class. The audience tend to be of the middle-class. This shows that my magazine should
the black race seems that many RnB artists are be extremely similar to VIBE magazine due to the fact
of this race which therefore appeals to them the target audiences are very close to one another.
and inspires them. Inter Media Partners who Considering this, it means that my audience will
are the proding company of VIBE portray their preferably be aimed at the black-race also. My
magazine to meet a ‘niche’ audience which is a audience would also be of the ‘niche’ category also
small and specific group rather than a broad which means it is targeted specifically even though
group. this does not increase revenue unless the company
has other magazines with different audiences.