The document provides a summary of an FMP evaluation for a student's horror movie trailer project. It discusses the research, planning, time management, and technical and aesthetic qualities of the project. It also covers the peer feedback received, agreeing that the audio quality could be improved and the text styling was bland, while disagreeing that the shaky camera was unintentional. The student concludes they will improve footage stability, audio quality, text styling, and scene pacing/audio based on the feedback to better satisfy audiences.

1. FMP Evaluation
Harry .T. Docwra

2. Production Process Evaluation

3. Research
• For research I made a survey using Survey Monkey that my target audience answered. I asked
questions about what people would expect from a horror movie trailer, what their favourite
genre of movies was, if they liked blood or not, what their age was, what they would expect
from a mixture of both. Doing research was very useful as it helped me think about how I
would make my product appeal to my target audience and what they are interested in, and
using Survey Monkey was very helpful and I had fun creating the survey. But doing research
can take a bit of time to do whilst that time could be spent doing the actual product. I feel I
could have asked more specific questions in the survey; like if they wanted a
superhero/horror movie in the first place and what they would have liked to see. By doing
this I would’ve had an even a better idea of what the audience wanted and I could add it to
the trailer to appeal them more. I also researched other horror movie trailers so I could
reflect on them and get ideas for my trailer. The horror movie trailers I searched were for
Josh Boones ‘New Mutants’(2020), David Yarovesky’s ‘Brightburn’(2019) and Julias Avery’s
‘Overlord’ (2018). I researched these trailers because they had similar aspects to what I
wanted for my product, in terms of camera work(close ups, longshots), creepy music that
sets the scene, filming locations and overall eerie tone. All these trailers had what I wanted in
my product and that’s why I chose them for research. By doing research I was able to find out
what I wanted for my product, it helped me set the tone and decide what kind of music,
locations and camera angles and shots I was going to include in my product. The problem
with research is that it can take a long time to do whilst you could be doing the actual
product and the resources for what to look for could be hard to find.

4. Planning
• For planning I made 3 spider diagrams to help me decide what I could do with my product. My 3
ideas were; a horror movie trailer (which was the final product), a radio show where I would discuss
movies, such as classic films and upcoming films and specific genres(Such as; horror, drama,
comedy, superhero, action and Sci-fi). And the other was a photography collage which would
include all of my favourite photos that I have taken along with a description of how, where and
possibly when I took the photo. I chose the horror trailer because I wanted to do something
different, and film making really interests me so that’s why I loved doing this project as I was able to
project part of my own vision of the horror genre and I had a lot of fun editing the scenes. I really
wish I get the opportunity do something similar to it again in the future or for another project. For
planning I did a style sheet filled with photos I found on the internet of shots from movies,
silhouettes, school corridors and people standing alone in streets. I chose these because they have
a mysterious, creepy stalker vibe to them, which is the feel I want for my final product. It was fun
looking for these images and then selecting which ones had the right feel to them, but this can take
time and it can be hard to find them. I also did layouts for DVD covers for the film, which were also
fun to do as I could discover what I wanted it to look like and what I age rating it would have. I
found a black and white image of someone’s hand on the internet and an image of someone
looking at the camera with glowing yellow eyes. I wanted these specifically because they play a very
important part in the film. It felt good when I found these images because I got to see what they
would look like and I liked the look of it but the images were hard to find and took a while to edit.

5. Time Management
• I think I managed my time exceptionally. I filmed and edited the project at college and
at home, this way I was able to get all the footage I wanted early for when the project
needed to be done. With that extra time I would have edited some bits of the audio
better because at some points in the trailer it seems to get cut off by other audio
following it, making it sound squished together. I would also have found a way to make
the audio sound better because the microphone on my laptop is not very good. I would
have used a proper audio recorder to make the narration sound more HD and nicer to
listen to, because in the trailer the narration sounds like it was recorded on a very old
microphone. I feel like this would have made my trailer better and could even make it
look like an actual trailer. However, I managed to work out enough time to think of what
else I wanted in my trailer, such as what type of camera work I wanted to use, what
certain camera angles to include(close ups and wide shots), what sort of music I was
going to use and how to use it in terms of editing with the cutting of the footage in the
trailer, what locations I was going to use and more time to design my final posters for
the movie. I wanted to have enough time to make the trailer the best it could be so I
spent some time at home working on the trailer. I had enough time to fix the editing
but I wish I had spent more time on the music/narration to make it sound better and
more clear. Either way I completed my project in time to hand it in as well as all my
previous written work. Doing research and experiments helped me put my designs
together quicker because I was clearer in what I was trying to think of and that helped
me to work quicker because I was more clear in my head in what I wanted to do.

6. Time management
• On day 1, I managed to do all of my storyboard. I did this in a total of 3 hours. Which took all
of the time I had available on that day. This was great because I was keeping to my schedule.
• On day 2, I was able to write the entire script, with some extra time that I had at home.
• On day 3, I went around to a location I wanted to film at and ensured its safety and security
so we could film there. This did not take me a lot of time to do so not a lot of time was spent
on doing it.
• On day 4, I spent a day asking people whether or not they wanted to do the product with me.
All the actors said yes.
• On day 5, I filmed at home which took me up to 4 hours to film. The conditions were alright
for me to film. I kept my time and didn’t have to postpone any filming until another day,
which was good.
• On day 6, I filmed with the cast at college with permission from the cast and the teachers.
This took only two hours to do. This meant I could do some editing as well
• On day 7, we filmed a scene in a tunnel which took 20 minutes to film. This gave me even
more time to edit.
• On day 8, I finished editing the product and sent it off to the teacher. I stuck to my schedule
which I was pleased about.

7. Technical Qualities
Similarities:
Both posters use black and
white
Both are horror films a 15+
age rating.
Both have a main characters
eyes looking into the camera.
Differences:
One of the posters involves a forest in
the background, the other does not
One has reviews on it, the other does
not.
The eyes in the Mason poster are more
luminous and noticeable than the ones
in the Blair witch poster.
Mason has a wider use of different
colours than Blair Witch poster. (Such as
yellow, which signifies Yellow)
The software processes I used, such
as the text tool, the cutting and
pasting of the age ratings and the
colouring of the eyes allowed me to
create my designs that I wanted for
my poster to a more than
satisfactory standard and it
compares well to the existing
product.

8. Aesthetic Qualities
I think my trailer looks good, is well edited together and almost looks like an actual horror movie trailer which was one of the
goals I was trying to achieve. I wanted to be as creative as I could with the trailer and I think I was. I like the mysterious,
creepy theme that the trailer gives off, as well as the eerie cinematography. I also like the DVD covers for the film which are
also attempted to look like they are for a real film with the age rating, description, font, barcode and critic reviews. I think I
could have made the eyes look better by making them blend with the structure of the photo more. I also wish I had edited
some of the sound effects better so they sound better put together and don’t cut off to early as well as make the voice over
in some of the scenes sound more HD by using an audio recorder. The audience will like the posters because they have a
creepy horror vibe to them with the use of the black and white filter and don’t give a lot of detail about the film as well as
the similar colour scheme of grey, yellow and red. Horror fans may like the trailer as well as it is mysterious and doesn’t give
away lots of information about the films plot or what is really going on. The trailer also has a slow but interesting pace which
can add to the creepiness. With the shots being filmed a good quality phone camera it almost looks like it is horror movie
which the audience might appreciate. The trailer has similarities to existing products, such as ‘New Mutants’. Both of these
trailers begin with a zoom in camera shot, both have a similar pace and amount of characters. It also has resemblances to
‘Brightburn’ with the scene where Mason looks up at the red light and shaking and the fact that all of the characters in this
trailer are relatively young (like Brandon in Brightburn, but older). I had made the product almost exactly how I imagined it
from the beginning, apart from a few shots that were in the storyboard, such as when Mason walks out onto the field and
falls to his knees. I wanted to shoot that in the late evening but the weather was never right enough for it to have the
look/feel I wanted in the shot.

9. Audience Appeal
I feel I have appealed to my target audience in some ways rather than others. I have included the
theme of horror but forgot to mention the superhero aspect of it even though it is still implied. The
theme is definitely what I promised the audience. I wish I included more references to horror films
like I mentioned I would in my survey. But I think the audience will appreciate the feel and tone of
this trailer which is similar to what I promised I would give them. I also wish I had included some
blood for the 70% who said they liked it in the survey, more horror movie references for the 70% of
the audience who said that they like horror movies and more superhero references for the 80% of
the audience who said they like horror movies. In some ways I appealed to my target audience but
in some ways I feel like I failed. I was going to stick with the ‘needs driven’ psychographic by having
the main character trying to complete a certain goal. Whilst this would be happening in the movie
(The goal being overcoming his fear of himself) I wish I had made this more apparent in the trailer. I
stuck with the age rating (15+) by having a small amount of jump scares and an unnerving horror
feel that should feel scary enough to earn that rating. Despite all of these faults I feel it definitely
appeals to the male audience by including entirely male characters, so I know I succeeded at this. I
used small not too popular locations that middle class people would use, like under a bridge and in
an ordinary corridor in an ordinary place of learning.

10. Peer
Feedback

11. Feedback 1 Matt
• What did you like about the product?
– I like the editing of the trailer, with fades and the
voice to make like actual trailer.
• What improvements could have been made to
the product?
– I would improve on the close up on the door, by
closing the door to give that scene more of a
effect.

12. Feedback 2 Reece
• What did you like about the product?
– I like the whole premise/idea of the film, of it being a horror film.
– Viewing it from an audience perspective, one of the reasons they could enjoy it is because it
features an autistic person taking a higher role, but they could also take it badly because of
the fight scene.
– Overall it’s a student film so resources are limited and you work with what little you had so
having that in mind it’s a good film, but could be improved with more experience in certain
departments of movie making.
• What improvements could have been made to the product?
– The speech audio quality could have been improved to remove the echo to achieve this record in a small, soft and quiet area.
– In some of the scenes the camera is quite shaky to improve this you could either rest the recording device onto something or invest in a
tripod.
– When ever some text appears it’s rather bland, to improve this you could add some animation effects like the text slowly cracking throughout
the trailer the more times it shows the more it appears to be cracked or some other effect.
– For the scene of the door, you did well in creating a horror atmosphere but it seems boring since it’s just a picture being zoomed in, to
improve this you could either have the door slowly opening or slowly closing both would work.
– With you appearing behind the door the horror music seems to be out of place, to improve this include the music slightly earlier.
– In the fight scene you could have made the punches appear closer but of course that is hard to achieve.
– When you scream it would have been better it you knew what type of scream you were going to do for example a scream for loss, pain, anger
ETC.
– With the creepy smile at the end you could have made some animation to the eyes so that would immerse the audience into thinking ‘What’s
wrong with him?’
– There is a random sound effect at the end on what seems to be some form of growling but with no clear explanation on what the reason for
include it would be.

13. Feedback 3 Harriet
• What did you like about the product?
– I like the overall product since it is very creative and original. I also like
the theme you chose for your trailer. Despite it being a film created by
a student and also not having many resources, it has been done quite
well.
• What improvements could have been made to
the product?
– The audio quality could have been improved to remove the echo.
There are also some moments where the camera isn’t steady so it
doesn’t look as good as other parts.

14. Peer Feedback Summary
• What do you agree with from your peer feedback?
– I believe my product is creative and it is definitely original and the
audio quality could have been improved.
– I could have used a better font for the text when it appears on screen
so it doesn’t appear bland.
– I could have placed different music and sound effects for some scenes.
– The film could be improved with more experience in film making.
• What do you disagree with from your peer feedback?
– I disagree with the unstable camera because I intended to use that
because I thought it would be interesting to see being used.
– I couldn’t add animation to the eyes because I don’t have those
resources available.
– The growling sound effect is not random and is meant to tease the
movies villain.

15. Peer Feedback Summary
To satisfy my audience I would make the footage in the trailer less shaky and
more stable by holding the camera more still, this would make the fighting
scenes more easy to watch and easier to see what is going on. I would fix the
voice overs and fix the echoes so they sound more HD by using an actual
microphone, it would be clearer and nicer to listen to and make the project
look more like an actual film. I would use a more suitable font for the text so it
appears more interesting, I could make the text almost look like blood which
should intrigue the target audience more since blood is usually associated with
horror. I could have done something with the door to make the scene more
interesting (Like maybe open/close it or have my head appear behind it), this
would have made it more creepy, unsettling, more creative and less boring. I
also could have used different audio for different scenes, like whenever the
screen is about to cut to black I could use build up music to give an intense and
scarier feel to it which would match the tone of the trailer and the film.
I feel these changes would have made my product more scary and would
satisfy my audience more.