This document contains a strengths, weaknesses, and improvements analysis of the various stages of creating a horror film trailer project, including research, existing products, audience research, planning, locations, style sheets, titles, time management, and more. Some key strengths identified are that the research helped inform trailer elements and target audience, and planning helped ensure all elements were considered. Weaknesses included the limited scope of some research and locations not working out as planned. Improvements would be gathering more data, considering additional ideas, and allowing more filming time. In general, the document reflects on what went well and could be improved at each stage of the project.

1. FMP Evaluation
Your name

2. Production Process Evaluation

3. Research
Strengths, Weaknesses, Improvements of all the research
Strengths: research shows me that they is loads of different types of horror film trailers, I feel that
the research helped me with my finial product as it helped me think of what locations and what
type of characters my audience liked and what type of scenes they would enjoy more.
Weaknesses: It can take up a lot of time trying to find out more information about trailers, also the
research can not be accurate to my target audiences preferred trailer.
Improvements: The thing is I will improve on is getting better clips for my trailer as I feel as I could of
done better, I feel as if I made my fake blood as I place into my planning it would have been more
scary and it would be more realistic.
Strengths , Weaknesses, Improvements on existing products
Strengths: Using existing products helped me as all of the video trailers I viewed they all had things
in common, like they used the same elements to create tension and make a scary atmosphere. They
also included blood and gore to create a danger, violence and threating atmosphere, which creates
a frightening mood for the audience. They all had the same about of age range also so that
influenced me to stick with there age range of 15-25 years old.
Weaknesses: A Weaknesses of using these existing products is that they is only limited horror
videos to search for, so that limits my analysation on trailer clips.
Also a weakness of existing products is that I am only searching for videos of my knowledge so it will
limit on videos of what I want to see.
Improvements: I would improve on analysing different trailer videos so it will open more video
ideas, also I would of searched for different scrips and storylines as it will open my mine to more
opportunities therefore my trailer could have been more better made with different video ideas.

4. Research
• Strengths , Weaknesses, Improvements on audience research and survey
Strengths: the survey helped me with my final product and is a good idea to
use as it was free to create online so I wouldn’t have to waste my time and
write out on a piece of paper the questions and then go round asking 10 or
more people what they would answer so therefore it is more quicker to
online, it collects the data and puts them in a graph for me so its easier for
me to read the answers.
weaknesses: A weakness of using survey monkey online is that it is a waiting
game getting people to answer you questions so it cam take up to a week to
get the answers I want. Also a weakness of using the online survey is you can
not stop people commenting non-appropriate things, so you will have to
ignore them. The questions are closed so I will get limited responses
Improvements: The improvements I would of done is make my questions
more specific and word them better so I would of gotten more detailed
responses.
I could of waited more time to get more responses off the public and they
could have been better answers I could of needed.

5. Planning
Strengths, Weaknesses, Improvements on all the planning
Strengths: planning helped me with my finial product as It helped me what I was doing as it helped me
think if I wanted to do a trailer or photography etc. planning my work made it easier as I knew what I
was doing day by day. Doing planning makes you think of everything, locations, settings, sound effects
etc.
Weaknesses: It can take ages to think of a good idea, it can be pointless if you already knew what you
was doing but its always a good idea to do planning so you knew that you was doing everything you
wanted to do, plus you think of things in more detail.
improvements: Don’t think that I need improvements in my planning as its all gone to plan except the
fake blood and that I didn’t make the trailer longer.
Strengths, Weaknesses, Improvements on location looking
Strengths: I had look for abandoned houses because I didn’t know any houses that was abandoned in
my location, I needed to find a good house that isn’t far and easy to travel there without getting into
trouble. This was so that I can get the best possible atmosphere to fit with my horror movie genre.
Weaknesses: It can be time consuming finding a best location for my product, I had to ring the York city
council to ask if I can use that building but they didn’t give me an accurate answer but we decided not to
use that location and go on a hunt for another place. Also a weakness is that the location you look at
online is completely different in person or its not there no more.
Improvements: I would of liked to do some clips inside the house but when we got to the location we
couldn’t get in as it was all boarded up so I could of found another location to film in which I could of
filmed inside the house which would have been better.

6. Planning
• Strengths, Weaknesses, Improvements on the style sheet
• Strengths: You can see visually what my product will be about and what it will contain, the fonts
that are on the style sheet I was deciding which one is best for my product, also in my style sheet it
includes dark colours and the usual colours that will be in a typical horror movie. And they is also
photos of a house and forest and photos of a scary girl, all these photos are a representing what my
trailer will be including.
• Weaknesses: It can be pointless when you know what product you are doing, it can limit my ideas, it
also look not original and not what you actually want your plan to be, so it can over take your ideas.
• Improvements: I could of placed more photos on my style sheet so it shows more then 1 ideas but I
knew already what I wanted and I wasn’t going to change any plans I had. Also I could of planned
more ideas so if that plan didn’t work out you had a back up plan to follow up with.
• Strengths, Weaknesses, Improvements on the finalising title name
• Strengths: It was a good when I had found a good name for my movie title as I could now place it on
all of my work, it worked with my theme of mystery and intrigue movie. I realised that most movie
titles now a days they have one word titles so I decided to go with that idea so I found on the word
‘Caliginous’ on the internet and I wanted a word with a deeper meaning then It says so the meaning
of ‘Caliginous’ means dark, misty, obscure and unilluminated so decided that this word has a good
meaning and will look good on the headline of my movie and poster and Dvd cover.
• Weaknesses: It took awhile for me to find my final title name and my audience research didn’t help
me at all and I had to search the internet for a while to find different words but they is loads of the
movies now a days that have the same type of title so I was limited to a shorter list of words but
overall it worked off in the end as I found a good word that is perfect for my movie trailer.
• Improvements: I could of gone with another movie theme but I didn’t think I would have been hard
to find a word that means dark without it already been use in a existing movie so I could of gone
with another idea It would have been easier. I could of asked the question in my interview ‘what
word do you associate with the word dark?’ this would of gave me more ideas for a title.

7. Time Management
I feel as I management my time well as I have done everything in between the deadline.
I feel as I did my filming fast as I was organised with actors and the kit I needed so that allowed me to have more time to
edit my trailer, when I was editing my trailer I had to change it couple of times as I needed to investigate background
sounds as I needed a scary one but not too loud, it had to royalty free.
When I was using Photoshop for my poster and my DVD cover, it took me awhile for me to edit it as I kept changing my
idea on what to place in it and how to edit the photo. I think I was to do this again I would do more planning with dvd
covers and research.
If I had more time I would of taken more photos of my actor and some new scenes as I felt that I could of made it better
and more believable that it’s a realistic film.
To mange my time during this project I have made a schedule so I can create my trailer in time to the dead-lines, In the
first day I said I was going to plan what I wanted to so for the product, I went by this first day schedule as it was needed to
be done as I wouldn’t of known what I was going to create.
The second day I said I was going to plan what theme and what I was going to do when filming, I did do the planning for
this on the second day.
On the third day it said I was planning a location and finishing all the planning coursework and I did do this as I needed to
do all the planning before I start actually thinking about when the filming is taking place.
Fourth day on my schedule it said I planned the story- board but I didn’t but in fact I did do it after I filmed the actual
trailer then I knew what I did and my planning was correct, I didn’t do it on the day because I didn’t know what my actor
was going to dress up like and I didn’t plan a script so therefore I didn’t always follow the schedule as I had other course-
work to do , but I still went back to it and created on.
The fifth day on my schedule I said that I was to dress my actors up and put makeup on her but here I didn’t go by the
schedule as she is a makeup artist and she did it herself and only told her to put something scary one and look scary for
my trailer so I had no input for her character looks as she knew what would look best to create.
Day six I said I was going to the location with my actor and I did follow this schedule but I went with my actor with all the
makeup on and I filmed the trailer the same day as It requires petrol money as it wasn’t in a close location we had to travel
33 minutes out of York to arrive at my location.
So day 7 I said I went to film the trailer, I did all that in 1 day so we skipped to day 8 I said I was going to edit my trailer with
sounds which I followed my schedule as I did edit it but it took a couple of days to edit it all fully as I used a lot of
techniques.
• So overall I did use most of my schedule but some parts I didn’t use as I didn’t need to. The schedule helped me
mange my time well as I did it all up to the dead-line.

8. Time Management
• When I was filming the trailer I didn’t go by a script we improvised it all and it
relied heavily on me to direct the actors but I feel that if the actors went by a
script it would of run more smoothly and then the trailer would of looked more
professional also if they was running by a script I would of done test runs and
asked them to rehearse it. But I didn’t make a script as I thought it would have
been better then it turned out but I managed to make all my clips work as that
was the only thing I could of done instead of creating a new project which that
would be more time wasting.
• The Photoshop editing didn’t take that long as I already knew what I was doing
as have been on Photoshop before but in adobe premiere pro took awhile for
me to edit my trailer as I have never used that software before so it was hard for
me to use It but it was easy after I got use to it.
• Also on adobe premiere pro I had to also edit the background sound effects so it
took awhile as I had to do two things at once but it was fairly easy to figure it
out.

9. Technical Qualities
Blood dripping, looks
like a scary face.
Name of film in
blood, bold,
bright. Makes a
creepy affect.
Bright, bold,
clear what it
is.
I tried to make it more
dripping by using the
smudge tool by dragging
it more down the screen.
Dripping blood, blood, clear
what it is, bright red, I
edited it to be less stuck on
the page so I used the
smudge tool and blur tool
to make it more realistic.

10. Technical Qualities
• I had used Photoshop to create my poster and throughout I have used magnetic
lasso tool to cut out my actor in my photograph, I used curves to make my actors
eyes more bright and unilluminated her face as I wanted her eyes to pop.
Strengths: A strength about changing her eyes more brighter red is that it makes her
face more scary and it allows others to see her face from far distance as they pop
out. They also show the audience that she is a bad nun and it’s a sign of warning,
danger, stay away.
Weaknesses: It doesn’t look real compared to the film, it can be called out as false
advertising by editing her more frightening then she is in the film.
• I had gotten a photo off the internet of blood dripping down the screen and then I
placed it behind my actor, and It looked like it was stuck on the screen so I used
the smudge and blur tool to make it more realistic I did this because I wanted the
poster to look unique and different to existing movie posters.
Strengths: It makes it look scary and the colour red stands out in front of the house.
The blood tells the audiences that they is blood involved In the film also she is the
reason why they is blood as she has blood on her face.
Weaknesses: The blood where I have blurred and smudged it down, you can tell it is
fake as it been dragged down the page too much and not it doesn’t look realistic.

11. Technical Qualities
• On the fire crosses I got the photos off the internet and I felt that they would work on my poster as it
will bring out another bright colour on the screen, put when I placed them on the poster they looked
like they was a sticker so I had to turn the opacity down and that makes it more realistic and it now looks
like they are suppose to be there. I did all this because I thought it would look good with a bit of orange
and it looks different to other movie posters.
Strengths: A strength about the fire crosses as it looks creative and it shows that I had loads of ideas to
make the poster better for the audiences approval. It also brightens up the poster and puts a variety of
different colours in my movie trailer poster.
Weaknesses: The fire crosses look fake as I didn’t turn down the opacity lower then I should of so that make
makes the poster look professional. Also I got carried away for putting loads of crosses on it, I should of only
put two maximum but because the is four of them it makes the audience think that they will be fire crosses
in the actual film trailer so it means I can get into trouble for false advertising when the objects on my poster
isn’t in my film.
• The house behind everything I had actually used that location but I had used this photo from off the
internet as I didn’t take any good zoomed out photographs, but I had edited the house black and white
as it looks more dark and mysterious when I changed the colour, it is actually a small photograph but I
had placed a white background behind the house, its hard to tell that its the sky or a white background.
Strengths: It makes the poster look dark, which is a good thing as it is a horror movie poster so I can get
away with that. With the black and white background it shows that it’s a dark themed movie.
Weaknesses: A weakness of the black and white background is that its not engaging for viewers to see, it
wont interest anybody because the colours are plain and not making them feel scary and the colours aren't
popping in there face.

12. Technical QualitiesHere I have
edited her eyes
and changed the
brightness of
the colour, to
make them
stand out.
I had clicked on the magnetic
lasso tool the I traced around
both of her eyes then I clicked
onto adjustments on my right
side of my screen and pressed
on the curves tool and made
them brighter.
Here the makeup artist
has done the skin and
made him scary but the
editor has made him
darker.
They are both kind of
similar as they have both
gotten an makeup artist
and the editor has also
edited her too.

13. Aesthetic Qualities
I think my work looks good but I feel as I could
of made the start of the video cover look more
professional and more bright and clear.
I think my work was creative as I made a film
trailer off just a couple of clips, but It could of
gone worst and not actually of turned out good
as planned. Also its creative as its my first time
creating a film trailer and using adobe premier
so for my first time using it, I feel as it turned
out better then expected.
To improve on my product I could of made
better clips and made it more jump scare and
more frightening for the viewers. Also I could
of made the quality of the video better as I
was very shaky as I was walking and filming so
I realised that its better to film standing still
with a tripod. Also maybe if I filmed in the
dark it would have been better as its more
less clear to see the characters, but I had to
think of the health and safety hazards of
tripping over in the forest.The colours within my trailer varies as they is blacks
, reds , whites, greens and browns most of these
colours associate with the theme of a horror
movie.
The red blood she has on her face suggest that she
has eaten a human so that means she is a cannibal
also because she has red eyes that suggests that
she is possessed and she is terrifying character.
I have used cutting techniques in my trailer to
make a scary atmosphere and heart pounding
feeling for the audience to experience.

14. Audience Appeal
I feel as my film trailer is perfect for my target audience as they are between the ages of
15- 25 years old, my film trailer is perfectly fine for a 15 year old to watch as its not got
any graphic violence, No discrimination, No drugs involved, No strong language, No
dangerous behaviour ,No nudity so this film trailer is good for 15 years old but no
younger as it might scare younger children.
I also feel that my target audience genders is primary female as they is more females
viewing and answering my questionnaire, but my secondary is male as they will enjoy
the dark colours and the theme of the trailer but they is no discrimination for what
gender can view this trailer.
My targeted psychographic is balanced as it’s a mixture of achievers and they will
respond to anything that will benefit mankind, everyone. This group is perfect as they
will respond to my trailer video and tell me how it needs improving and what's good
about it.
The perfect social status for my product is the status position and my audience will
appeal to my product as they feel as they have the importance in relation to other
people within this society. They will stand there ground and tell us what they real
opinion is about my film trailer.

15. Peer
Feedback

16. Feedback 1
• What did you like about the product?
• You keep the same style and branding across all products which works very
well to help identify them as the same film to the audience.
• The locations and the costume are very good and set it as a horror film
well.
• The layouts of the posters and the editing of the film is done well with
consideration to real life media product conventions.
• What improvements could have been made to
the product?
• The trailer should start with the woods scene as the car scene and music
doesn’t match the rest of the trailer.
• The subtitles on the film need reconsidering with grammar.
• Spelling and capitalisation on the DVD case needs amending.

17. Feedback 2
• What did you like about the product?
– Poster: I like the colours and it also shows a clue to what the trailer will
be like but the lighting at the top is not grey like the other thing.
– Dvd cover: the colours stand out and works well with genre but some
of the writing is a little difficult to see but apart from that it’s good.
– Trailer: the music and sound was good and made it the trailer work
and the actors were good too.
• What improvements could have been made to
the product?
– The writing colours need to better as I cant really see them.

18. Feedback 3
• What did you like about the product?
• Poster: I liked how you have been creative.
• Trailer: I like how the music perfectly goes with every scene,
also like the story of the trailer.
• What improvements could have been made to
the product?
• On the poster you can improve in my opinion is probably
the quality of the editing.
• the things you can improve is on the trailer is probably
that you can use a tripod so its more better quality of a
film trailer.

19. Peer Feedback Summary
• What do you agree with from your peer
feedback?
• Yes I agree with the feedback I have gotten off my peers. I agree that I kept with the
same style ad I used the same title which it makes it easier for the audience to
recognise my trailer. I definitely agree that my location and costumes was good as they
all worked out and it created a great horror movie trailer. I agree that I should of
started with the woods scene as the music in the car doesn’t suit the horror theme,
also I agree that I definitely needed to use a tripod as the filming would of been more
better quality.
• What do you disagree with from your peer
feedback?
• I disagree with what one of the peers said about the colour of the text on the DVD
cover wasn’t clear to see and I disagree as I can see the writing perfectly fine.
• I also disagree that one of the peers said that the editing on the poster could of
improved, feel that my editing turned out good for what I wanted.

20. Peer Feedback Summary
• I would of made better quality clips and also I wanted to make some fake blood and
place it on the trees and other places to make it more terrifying.
• I would of liked to create longer and more clips so the movie trailer was longer to watch
for the audience, I feel as I am capable of making a better trailer, considering this has
been my first time creating one, also using adobe premier.
• I feel as my work could of gone better if I had more time, I felt like I had loads of time to
create this but despite all that I did it all to the best of my ability.
– Research :
The strengths of the research is that it made me understand what horror movies contain
and what my target audience enjoys in a movie. When I researched existing trailers they
helped me with my final product. The changes I could of made was that my survey
questions as I could of done better questions that would of helped me with my title naming
and other things in my project.
– Planning :
– The strengths of planning is that it allows me to know what I am doing every step of the
way, also the planning allows me to think of little ideas I wouldn’t normally think of. The
changes I could of made would be to do a script so my trailer would of gone smoothly.

21. Peer Feedback Summary
• Time management:
• Overall I feel that my time management went well as I have met the dead-lines and I
always complete my work when asked to. I could of created a new project instead of
doing filming, but I wanted to challenge myself and do something I've never done
before. But If I had done a project of photography like one of my initial plans I would
of done good in it but I feel If I put myself in a different area I will expand my skill set.
• technical and aesthetic qualities:
• Overall I feel that my project was good but I could of done a lot of things to make it
better like I could of made better clips and made it more jump scare and make it
more of a heart pounding feeling for the viewers. Also I could of made the quality of
the video better as I was walking and filming so it was very shaky filming but I should
of realized that It would have been better to film standing still with a tripod. ]