Andreas evaluated his production process for his film. Some strengths included researching the BBFC rating which helped him understand what content was allowed. Researching production techniques also helped him learn how to use different products in films. However, some weaknesses included difficulties with primary research not providing specific details about the target audience. He also struggled writing the proposal because he didn't fully research the target audience. Overall, if he had more time he would have done more filming, research on potential products to include, and started his reflection earlier.