Services can be classified in two ways-
Classification based on industry.
Classification based on βnature of process by which services are created and deliveredβ.
Assessing service market potential - Classification of services β Expanded marketing mix β Service marketing β Environment and trends β Service market segmentation, targeting and positioning
Integrated service marketing communication with exampleRadhika Venkat
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This presentation covers the integrated service marketing communication tools and as well as the role of communication tools for service industry.
It also covers the example relating the successful mix of communication for HOTEL MARISOL.
Offering a unique service which was not not earlier offered into the market is called new service and the process of designing such new service is called New Service Development.
Services can be classified in two ways-
Classification based on industry.
Classification based on βnature of process by which services are created and deliveredβ.
Assessing service market potential - Classification of services β Expanded marketing mix β Service marketing β Environment and trends β Service market segmentation, targeting and positioning
Integrated service marketing communication with exampleRadhika Venkat
Β
This presentation covers the integrated service marketing communication tools and as well as the role of communication tools for service industry.
It also covers the example relating the successful mix of communication for HOTEL MARISOL.
Offering a unique service which was not not earlier offered into the market is called new service and the process of designing such new service is called New Service Development.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
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Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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Memorandum Of Association Constitution of Company.pptseri bangash
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www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
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Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
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Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
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Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.π€―
We will dig deeper into:
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Attending a job Interview for B1 and B2 Englsih learnersErika906060
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
2. Strategy: Introduction
ο A strategy consists of a combination of competitive
moves and business approaches that managers employ
to please customers, compete successfully and achieve
organisational objectives.
3. Strategic planning process
ο There are at least eleven questions that need to be answered accurately to
formulate strategies. These are:
(I) What should be our business.
(II) What is our business
(III) How should the business be developed
(IV) How should the customers be satisfied
(V) How should competition be dealt with
(VI) What should be the response to everchanging market conditions
(VII) How should strategic and financial results be achieved
(VIII) How should the functional units in the organization be managed and
coordinated
(IX) How should the relationship with customer suppliers and other influencers
be managed
(X) How can stakeholders be satisfied
(XI) What is value to customer
4. Steps in strategic planning process
(I) Business mission
(II) SWOT analysis
(III) Strategy formulation
(IV) Strategy implementation
(V) Strategy evaluation and control
5. Business mission
ο It is a value statement around which the entire corporate strategy
revolves. Peter F. Drucker said that defining the purpose and
mission of business is difficult, painful and risky. But this alone
enables a business to set objectives, develop
strategies, concentrate its resources and go to work. A mission
statement:
(I) Should define What the organization is and what it aspires to
be
(II) Should be limited to exclude some ventures and broad enough
to allow for creative growth
(III) Should distinguish a given organization from all others
(IV) Should serve as framework for evaluating both current and
prospective activities
(V) Should be stated in terms sufficiently clear to be widely
understood throughout the future.
6. SWOT ANALYSIS
ο Under SWOT analysis strengths are matched with
opportunities and weaknesses are matched with
threats and then measures are taken to overcome
those threats.
7. Strategy formulation
ο In formulation of strategy it is necessary to take into
consideration the full set of commitments, decisions
and actions required for a firm to achieve strategic
competitiveness. The SWOT analysis provides
necessary strategic inputs for effective strategy
formulation and implementation.
ο In the words of Michael porter, competitive strategy is
about being different. Porter suggested five distinct
competitive strategies which will benefit service
organisations.
8. (I) Low cost provider strategy
(II) Differentiation strategy
(III) Best cost provider strategy
(IV) Focused strategy (niche market) based on lower cost
(V) Focused strategy (niche market) based on
differentiation
9. Market oriented service strategy
ο In designing strategy, service firms need to
differentiate themselves from manufacturing
organisations. They have to take market sensitivities in
relation to service characteristic into consideration in
deciding the strategic approach to achieve
organisational goals. The conventional market
thinking provides three thumb rules for strengthening
the competitive edge of a firm. These three rules are
(I) Decrease in cost of production
(II) Enhancement of promotional budget
(III) Development of new products.
10. Strategic management trap
Financial
problems or
increasing
competition
Decision
Deteriorating
concerning
corporate
internal
image
efficiency
Deteriorati
Unsatisfied
customer ng service
quality
More
traditional Unsatisfied
marketing customer
efforts
Deteriorating
Deteriorating
internal
service quality
atmosphere
11. ο Let us assume that service organization is facing either
financial problem or increased competition. The first
option for management is to achieve internal
efficiency to reduce cost. The decision on internal
efficiency often results in reduction of
personnel, introduction of self service, increase in the
work load of employees, automation and so on. In the
manufacturing sector such decision may improve
productive efficiency but in service organisations
chances of such happening is rare.
12. ο When a service organisation chooses the second
strategy of spending heavily on promotion with an
intention to attract the market, it may succeed in
increasing the demand for services. However, the
reduced internal efficiency dissatisfies the customers.
As a result of all these activities, the corporate image of
organisation weakens and the problems of company
multiply. When the image of company is low, even the
introduction of new product does not save the
organisation. A vicious circle gets formed when once
the organisation gets into the strategic management
trap and it leads to multiple problems.
13. Service oriented approach
ο Service organisations should develop a service-
oriented strategic approach to tackle problems in
marketing. The result of a service oriented strategic
approach to handle the same problem will be different.
15. The service triangle
company(top management)
Internal marketing external marketing
Employees interactive marketing customers
16. ο One of the most popular strategic models for service
marketing was developed by Christian Gronross. The
model is called service triangle. He has identified three
different groups that play important role in successfully
accomplishing organisational goals. They are
company, employees and customers.
ο The model calls for a special marketing program between
the company and its employees which is termed as internal
marketing.
ο The second marketing program is between the company
and its customers and is termed external marketing.
ο The third marketing program is between employees and
customers and is termed interactive marketing.
17. Three dimensions of service
strategy
As culture
A basic set of values and belief about the central
importance of customer guides the firm to formulate its
corporate philosophy
As strategy
Concerned with market
segmentation, targeting, positioning
As tactics
Design and implementation
of marketing
18. ο The basic set of values and beliefs of the customer
should guide and organisation to formulate its
corporate philosophy. An analysis of customer need
must be the basic input material for designing market
attractiveness strategies. The culture thus evolved from
the market feedback should reflect the overall value
proposition of the company.
21. Strategy formulation and
implementation
ο Strategy formulation requires good
conceptual, integrative and analytical skills but
strategy implementation requires special skills in
motivating and managing others.
ο Strategy formulation occurs at the corporate level of
organisation, while strategy implementation
permeates all hierarchical levels.
ο Strategy formulation requires coordination among few
individuals but strategy implementation require
coordination among many.
22. Strategy evaluation and control
ο To have an effective control following things has to be
designed:
(I) Establishment of evaluation criteria and standards
(II) Measuring and comparing performance
(III) Identification and analysis of performance gaps
(IV) Initiating corrective measures