SlideShare a Scribd company logo
EVOLUTION
GROWTH OF
SERVICES
SECTOR
IN INDIA
Presented by
NARESH
Growth in services
– Growth in output in service in India in recent times has mostly come from the
rapid development of skill intensive services in the IT and professional services
segments-oriented towards the external market
– Large proportion of services in India are a part of the informal economy and the
official employment figures mighty understate the actual size of the services
workforce is a lot cross-over between services and agriculture sector laborers
– There has been some debate on the repercussions of the skill biased
development of service sector jobs
Small brief about service sector
– Services sector is the lifeline for the socio-economic growth of a country. It is
today the largest and fastest growing sector globally contributing more to the
global output and employing more people than any other sector. In alignment
with global trend, the Indian Services sector has witnessed a major boom and is
one of the major contributors to both employment and national income in recent
time. Services sector in India today accounts for more than half of India’s GDP.
Since independence, there has been a marked acceleration in Services sector
growth in India. This paper provides an overview of the Indian Services sector. It
shows that this sector is the fastest growing sector in India, contributing
significantly to GDP and GDP growth rate. However, there are some concerns.
–
Service Sector in India
– The services sector with an around 57 per cent contribution to the gross domestic product (GDP), has made rapid
strides in the last few years and emerged as the largest and fastest-growing sector of the economy. Besides being
the dominant sector in India’s GDP, it has also contributed substantially to foreign investment flows, exports, and
employment. India’s services sector covers a wide variety of activities that have different features and dimensions.
They include trade, hotel and restaurants, transport, storage and communication, financing, insurance, real estate,
& business services, community, social and personal services and services associated with construction. Services in
India are emerging as a prominent sector in terms of contribution to national and states’ incomes, trade flows,
foreign direct investment (FDI) inflows, and employment.
– The compound annual growth rate (CAGR) of services sector GDP was 8.5 per cent for the period 2000-01 to 2013-
14.
– As per the survey, in India, the growth of services-sector gross domestic product (GDP) has been higher than that
of overall GDP between the FY01- FY14. Services constitute a major portion of India’s GDP with a 57 per cent share
in GDP at factor cost (at current prices) in 2013-14, an increase of 6 per cent points over 2000-01.
– The shift from primary and secondary activities to tertiary activities by the citizens of a country indicates that it is
on the path of progress. The growth in the services sector can be attributed mostly to the emergence of the Indian
Information Technology (IT) and IT enabled Services (ITeS) sectors as well as e-commerce.
Key drivers of growth in the
Service sector
– Low cost of operation and tax advantages
– Rapid industrialization and growth of IT parks in the country
– Supportive government policies
– Availability of technically skilled manpower and readily available resources in the
country.
– Rapid introduction of IT technologies in major sectors such as telecom, BFSI.
– Strong growth in export demand
– Use of new technologies like cloud computing
– Government established SEZs
Contribution of IT sector
– IT and ITeS: Leading services segment
– India’s technology and BPM sector (including hardware) is estimated to have
generated US$ 146 billion in revenue during FY15 compared to US$ 118 billion
in FY14, implying a growth rate of 23.72 per cent
– The contribution of the IT sector to India’s GDP rose to approximately 9.5 per
cent in FY15 from 1.2 per cent in FY98
– TCS is the market leader, accounting for about 10.1 per cent of India’s total IT
& ITeS sector revenue
– The top six firms contribute around 36 per cent to the total industry revenue,
indicating the market is fairly competitive
Growth in service sector
Segments of Service Industry in
India
– Information Technology
– Trade
– Education
– Media
– Hospitality, accommodation and food services
– Entertainment, culture and recreation
– Transportation and warehousing
– Storage
– Communication
– Healthcare & social assistance
– Tourism
– Public utilities
– Real estate and leasing
– Business support services
– Professional, scientific and technical services
SWOT analysis on Indian
Service sector
Strengths
– Highly skilled, English-speaking workforce.
– Abundant manpower
– Cheaper workforce than their Western counterparts. According to Nasscom, The wage difference
is as high as 70-80 percent when compared to their Western counterparts.
– Lower attrition rates than in the West.
– Dedicated workforce aiming at making a long-term career in the field.
– Round-the-clock advantage for Western companies due to the huge time difference.
– Lower response time with efficient and effective service.
– Operational excellence
– Conducive business environment
– High technology for database.
Weaknesses
– Recent months have seen a rise in the level of attrition rates among ITES
workers who are quitting their jobs to pursue higher studies. Of late workers
have shown a tendency not to pursue ITES as a full-time career.
– The cost of telecom and network infrastructure is much higher in India than in
the US.
– Lack of financial suppliers
– Local infrastructure
– Political opposition from developed countries
Opportunities
– To work closely with associations like Nasscom to portray India as the most
favoured ITES destination in the world.
– Indian ITES companies should work closely with Western governments and
assuage their concerns and issues.
– India can be branded as a quality ITES destination rather than a low-cost
destination.
– Development market
– Provide more security and effective database environment
Threats
– The anti-outsourcing legislation in the US state of New Jersey. Three more states in
the United States are planning legislation against outsourcing Connecticut, Missouri
and Wisconsin.
– Workers in British Telecom have protested against outsourcing of work to Indian
BPO companies.
– Competition: Other ITES destinations such as China, Philippines and South Africa
could have an edge on the cost factor.
– Slowdown of demand
– Customer indecisiveness: the requirement change and change often
Evolution growth of services sector

More Related Content

What's hot

Services marketing
Services marketingServices marketing
Services marketingiipmff2
 
Services Marketing Notes(PPT)
Services Marketing Notes(PPT) Services Marketing Notes(PPT)
Services Marketing Notes(PPT)
Miriam Abraham
 
Role of it in marketing of services
Role of it in marketing of servicesRole of it in marketing of services
Role of it in marketing of services
JinmoyBaishya1
 
List of mba project topics reports
List of  mba project topics  reportsList of  mba project topics  reports
List of mba project topics reports
Babasab Patil
 
Services Marketing - Service Positioning
Services Marketing - Service PositioningServices Marketing - Service Positioning
Services Marketing - Service Positioning
Himansu S Mahapatra
 
Service marketing introduction, , classification and challenges
Service marketing introduction,  , classification and challengesService marketing introduction,  , classification and challenges
Service marketing introduction, , classification and challenges
PROF.JITENDRA PATEL
 
Rural Marketing Strategies, Distribution Strategies
Rural Marketing Strategies, Distribution Strategies Rural Marketing Strategies, Distribution Strategies
Rural Marketing Strategies, Distribution Strategies
Rajendran Ananda Krishnan
 
Consumer behavior in service
Consumer behavior in serviceConsumer behavior in service
Consumer behavior in service
Dr. Sneha Sharma
 
Physical evidence in services
Physical evidence in servicesPhysical evidence in services
Physical evidence in servicesPrashant Sakariya
 
Classification and Characteristics of a service
Classification and Characteristics of a serviceClassification and Characteristics of a service
Classification and Characteristics of a service
Sanchit
 
Product Mix of ITC
Product Mix of ITCProduct Mix of ITC
Product Mix of ITC
Rashika Goyal
 
Challanges in service marketing
Challanges in service marketingChallanges in service marketing
Challanges in service marketing
deepu2000
 
Introduction to Marketing Analytics
Introduction to Marketing AnalyticsIntroduction to Marketing Analytics
Introduction to Marketing Analytics
Ashish Awasthi
 
Service life cycle
Service life cycleService life cycle
Service life cycle
Gopinath Guru
 
Services marketing 1
Services marketing 1Services marketing 1
Services marketing 1iipmff2
 
Unit 2
Unit 2Unit 2
Rural Retailing
Rural RetailingRural Retailing
Rural Retailing
sanjib kumar parida
 
Delivering service through intermiditiors
Delivering service through intermiditiorsDelivering service through intermiditiors
Delivering service through intermiditiors
VINAYAK JITURI
 
Delivering service through intermediaries and electronic channels
Delivering service through intermediaries and electronic channelsDelivering service through intermediaries and electronic channels
Delivering service through intermediaries and electronic channelsRbk Asr
 

What's hot (20)

Services marketing
Services marketingServices marketing
Services marketing
 
Services Marketing Notes(PPT)
Services Marketing Notes(PPT) Services Marketing Notes(PPT)
Services Marketing Notes(PPT)
 
Role of it in marketing of services
Role of it in marketing of servicesRole of it in marketing of services
Role of it in marketing of services
 
List of mba project topics reports
List of  mba project topics  reportsList of  mba project topics  reports
List of mba project topics reports
 
Services Marketing - Service Positioning
Services Marketing - Service PositioningServices Marketing - Service Positioning
Services Marketing - Service Positioning
 
Service marketing introduction, , classification and challenges
Service marketing introduction,  , classification and challengesService marketing introduction,  , classification and challenges
Service marketing introduction, , classification and challenges
 
Rural Marketing Strategies, Distribution Strategies
Rural Marketing Strategies, Distribution Strategies Rural Marketing Strategies, Distribution Strategies
Rural Marketing Strategies, Distribution Strategies
 
Consumer behavior in service
Consumer behavior in serviceConsumer behavior in service
Consumer behavior in service
 
Physical evidence in services
Physical evidence in servicesPhysical evidence in services
Physical evidence in services
 
Classification and Characteristics of a service
Classification and Characteristics of a serviceClassification and Characteristics of a service
Classification and Characteristics of a service
 
Product Mix of ITC
Product Mix of ITCProduct Mix of ITC
Product Mix of ITC
 
Challanges in service marketing
Challanges in service marketingChallanges in service marketing
Challanges in service marketing
 
Marketing project topics
Marketing project topicsMarketing project topics
Marketing project topics
 
Introduction to Marketing Analytics
Introduction to Marketing AnalyticsIntroduction to Marketing Analytics
Introduction to Marketing Analytics
 
Service life cycle
Service life cycleService life cycle
Service life cycle
 
Services marketing 1
Services marketing 1Services marketing 1
Services marketing 1
 
Unit 2
Unit 2Unit 2
Unit 2
 
Rural Retailing
Rural RetailingRural Retailing
Rural Retailing
 
Delivering service through intermiditiors
Delivering service through intermiditiorsDelivering service through intermiditiors
Delivering service through intermiditiors
 
Delivering service through intermediaries and electronic channels
Delivering service through intermediaries and electronic channelsDelivering service through intermediaries and electronic channels
Delivering service through intermediaries and electronic channels
 

Similar to Evolution growth of services sector

Economics - Over dependence On Service Sector Ppt - Done By Eco Grp
Economics - Over dependence On Service Sector Ppt - Done By Eco GrpEconomics - Over dependence On Service Sector Ppt - Done By Eco Grp
Economics - Over dependence On Service Sector Ppt - Done By Eco Grp
Kunj _R
 
service management project on consultancy industry
service management project on consultancy industry service management project on consultancy industry
service management project on consultancy industry Sunny Gandhi
 
Information Technology and Information Technology Enabled Services Sector
Information Technology and Information Technology Enabled Services SectorInformation Technology and Information Technology Enabled Services Sector
Information Technology and Information Technology Enabled Services Sector
Vibrant Gujarat
 
Asma a20
Asma a20Asma a20
Asma a20
Asma4646
 
Bpo Industry, Created On Tuesday, May 23, 2006 Arunesh Chand Mankotia
Bpo Industry,  Created On Tuesday, May 23, 2006  Arunesh Chand MankotiaBpo Industry,  Created On Tuesday, May 23, 2006  Arunesh Chand Mankotia
Bpo Industry, Created On Tuesday, May 23, 2006 Arunesh Chand MankotiaConsultonmic
 
The evolution and growth of it sector in india
The evolution and growth of it sector in indiaThe evolution and growth of it sector in india
The evolution and growth of it sector in india
Rahul Chattopadhyay
 
Beltron strategy
Beltron  strategyBeltron  strategy
Beltron strategy
Saurabh Sharma
 
The impact of perceived service quality on customer loyalty in it sector of i...
The impact of perceived service quality on customer loyalty in it sector of i...The impact of perceived service quality on customer loyalty in it sector of i...
The impact of perceived service quality on customer loyalty in it sector of i...
International Journal of Science and Research (IJSR)
 
Airlines & IT Industry
Airlines & IT Industry Airlines & IT Industry
Airlines & IT Industry
Hemant Singh
 
Service sectors ppt
Service sectors pptService sectors ppt
Service sectors ppt
MeraPPT. com
 
Big Oppportunities, Clouded Possibilities for IT Services Sector
Big Oppportunities, Clouded Possibilities for IT Services SectorBig Oppportunities, Clouded Possibilities for IT Services Sector
Big Oppportunities, Clouded Possibilities for IT Services Sector
PeopleWorks IN
 
Andhra pradesh electronic hardware policy 2012 2017
Andhra pradesh electronic hardware policy 2012 2017Andhra pradesh electronic hardware policy 2012 2017
Andhra pradesh electronic hardware policy 2012 2017Bakul Haria
 
Services Led Growth In INDIA
Services Led Growth In INDIAServices Led Growth In INDIA
Services Led Growth In INDIA
Heena Bakshi
 
Services Sector
Services SectorServices Sector
Services Sector
DVSResearchFoundatio
 
Epgp (one year) 2009-10_mos_ assignment_#1_5jan10
Epgp (one year) 2009-10_mos_ assignment_#1_5jan10Epgp (one year) 2009-10_mos_ assignment_#1_5jan10
Epgp (one year) 2009-10_mos_ assignment_#1_5jan10Rajendra Inani
 
Detailed Analysis of service sector and its composition in India by Mehrreen
Detailed Analysis of service sector and its composition in India by MehrreenDetailed Analysis of service sector and its composition in India by Mehrreen
Detailed Analysis of service sector and its composition in India by Mehrreen
Mehr Reen
 
MSME Sector - Growth, Challenges & Opportunities
MSME Sector - Growth, Challenges & Opportunities  MSME Sector - Growth, Challenges & Opportunities
MSME Sector - Growth, Challenges & Opportunities
Resurgent India
 
Strategic assessment of IT services and Products Industry
Strategic assessment of IT services and Products IndustryStrategic assessment of IT services and Products Industry
Strategic assessment of IT services and Products Industry
Mathan Anto Marshine
 
Indian services export
Indian services exportIndian services export
Indian services export
gargradhika496
 
Assignment of ied
Assignment of iedAssignment of ied
Assignment of ied
Anand Khichi
 

Similar to Evolution growth of services sector (20)

Economics - Over dependence On Service Sector Ppt - Done By Eco Grp
Economics - Over dependence On Service Sector Ppt - Done By Eco GrpEconomics - Over dependence On Service Sector Ppt - Done By Eco Grp
Economics - Over dependence On Service Sector Ppt - Done By Eco Grp
 
service management project on consultancy industry
service management project on consultancy industry service management project on consultancy industry
service management project on consultancy industry
 
Information Technology and Information Technology Enabled Services Sector
Information Technology and Information Technology Enabled Services SectorInformation Technology and Information Technology Enabled Services Sector
Information Technology and Information Technology Enabled Services Sector
 
Asma a20
Asma a20Asma a20
Asma a20
 
Bpo Industry, Created On Tuesday, May 23, 2006 Arunesh Chand Mankotia
Bpo Industry,  Created On Tuesday, May 23, 2006  Arunesh Chand MankotiaBpo Industry,  Created On Tuesday, May 23, 2006  Arunesh Chand Mankotia
Bpo Industry, Created On Tuesday, May 23, 2006 Arunesh Chand Mankotia
 
The evolution and growth of it sector in india
The evolution and growth of it sector in indiaThe evolution and growth of it sector in india
The evolution and growth of it sector in india
 
Beltron strategy
Beltron  strategyBeltron  strategy
Beltron strategy
 
The impact of perceived service quality on customer loyalty in it sector of i...
The impact of perceived service quality on customer loyalty in it sector of i...The impact of perceived service quality on customer loyalty in it sector of i...
The impact of perceived service quality on customer loyalty in it sector of i...
 
Airlines & IT Industry
Airlines & IT Industry Airlines & IT Industry
Airlines & IT Industry
 
Service sectors ppt
Service sectors pptService sectors ppt
Service sectors ppt
 
Big Oppportunities, Clouded Possibilities for IT Services Sector
Big Oppportunities, Clouded Possibilities for IT Services SectorBig Oppportunities, Clouded Possibilities for IT Services Sector
Big Oppportunities, Clouded Possibilities for IT Services Sector
 
Andhra pradesh electronic hardware policy 2012 2017
Andhra pradesh electronic hardware policy 2012 2017Andhra pradesh electronic hardware policy 2012 2017
Andhra pradesh electronic hardware policy 2012 2017
 
Services Led Growth In INDIA
Services Led Growth In INDIAServices Led Growth In INDIA
Services Led Growth In INDIA
 
Services Sector
Services SectorServices Sector
Services Sector
 
Epgp (one year) 2009-10_mos_ assignment_#1_5jan10
Epgp (one year) 2009-10_mos_ assignment_#1_5jan10Epgp (one year) 2009-10_mos_ assignment_#1_5jan10
Epgp (one year) 2009-10_mos_ assignment_#1_5jan10
 
Detailed Analysis of service sector and its composition in India by Mehrreen
Detailed Analysis of service sector and its composition in India by MehrreenDetailed Analysis of service sector and its composition in India by Mehrreen
Detailed Analysis of service sector and its composition in India by Mehrreen
 
MSME Sector - Growth, Challenges & Opportunities
MSME Sector - Growth, Challenges & Opportunities  MSME Sector - Growth, Challenges & Opportunities
MSME Sector - Growth, Challenges & Opportunities
 
Strategic assessment of IT services and Products Industry
Strategic assessment of IT services and Products IndustryStrategic assessment of IT services and Products Industry
Strategic assessment of IT services and Products Industry
 
Indian services export
Indian services exportIndian services export
Indian services export
 
Assignment of ied
Assignment of iedAssignment of ied
Assignment of ied
 

Recently uploaded

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
A Guide to UK Top Search Engine Optimization
A Guide to UK Top Search Engine OptimizationA Guide to UK Top Search Engine Optimization
A Guide to UK Top Search Engine Optimization
Brand Highlighters
 
Marketing Management Notes Philip Kotler
Marketing Management Notes Philip KotlerMarketing Management Notes Philip Kotler
Marketing Management Notes Philip Kotler
LaveenaShanker
 
Marketing as a Primary Revenue Driver - Lee Levitt
Marketing as a Primary Revenue Driver - Lee LevittMarketing as a Primary Revenue Driver - Lee Levitt
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly BulletinBLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BalmerLawrie
 
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
levuag
 
Digital Marketing Training In Bangalore
Digital Marketing Training In BangaloreDigital Marketing Training In Bangalore
Digital Marketing Training In Bangalore
syedasifsyed46
 
The What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital CommerceThe What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital Commerce
PushON Ltd
 
DMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docxDMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docx
TravisMalana
 
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Auxis Consulting & Outsourcing
 
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanGenerative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive EdgeDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysMastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Search Engine Journal
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Money Maker Club – von Gunnar Kessler digital.
Digital Money Maker Club – von Gunnar Kessler digital.Digital Money Maker Club – von Gunnar Kessler digital.
Digital Money Maker Club – von Gunnar Kessler digital.
focsh890
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Valters Lauzums
 

Recently uploaded (20)

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
 
10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan
 
A Guide to UK Top Search Engine Optimization
A Guide to UK Top Search Engine OptimizationA Guide to UK Top Search Engine Optimization
A Guide to UK Top Search Engine Optimization
 
Marketing Management Notes Philip Kotler
Marketing Management Notes Philip KotlerMarketing Management Notes Philip Kotler
Marketing Management Notes Philip Kotler
 
Marketing as a Primary Revenue Driver - Lee Levitt
Marketing as a Primary Revenue Driver - Lee LevittMarketing as a Primary Revenue Driver - Lee Levitt
Marketing as a Primary Revenue Driver - Lee Levitt
 
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly BulletinBLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
 
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
 
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
 
Digital Marketing Training In Bangalore
Digital Marketing Training In BangaloreDigital Marketing Training In Bangalore
Digital Marketing Training In Bangalore
 
The What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital CommerceThe What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital Commerce
 
DMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docxDMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docx
 
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
 
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanGenerative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive EdgeDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
 
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysMastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis Yu
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
Digital Money Maker Club – von Gunnar Kessler digital.
Digital Money Maker Club – von Gunnar Kessler digital.Digital Money Maker Club – von Gunnar Kessler digital.
Digital Money Maker Club – von Gunnar Kessler digital.
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
 
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
 

Evolution growth of services sector

  • 2. Growth in services – Growth in output in service in India in recent times has mostly come from the rapid development of skill intensive services in the IT and professional services segments-oriented towards the external market – Large proportion of services in India are a part of the informal economy and the official employment figures mighty understate the actual size of the services workforce is a lot cross-over between services and agriculture sector laborers – There has been some debate on the repercussions of the skill biased development of service sector jobs
  • 3. Small brief about service sector – Services sector is the lifeline for the socio-economic growth of a country. It is today the largest and fastest growing sector globally contributing more to the global output and employing more people than any other sector. In alignment with global trend, the Indian Services sector has witnessed a major boom and is one of the major contributors to both employment and national income in recent time. Services sector in India today accounts for more than half of India’s GDP. Since independence, there has been a marked acceleration in Services sector growth in India. This paper provides an overview of the Indian Services sector. It shows that this sector is the fastest growing sector in India, contributing significantly to GDP and GDP growth rate. However, there are some concerns. –
  • 4. Service Sector in India – The services sector with an around 57 per cent contribution to the gross domestic product (GDP), has made rapid strides in the last few years and emerged as the largest and fastest-growing sector of the economy. Besides being the dominant sector in India’s GDP, it has also contributed substantially to foreign investment flows, exports, and employment. India’s services sector covers a wide variety of activities that have different features and dimensions. They include trade, hotel and restaurants, transport, storage and communication, financing, insurance, real estate, & business services, community, social and personal services and services associated with construction. Services in India are emerging as a prominent sector in terms of contribution to national and states’ incomes, trade flows, foreign direct investment (FDI) inflows, and employment. – The compound annual growth rate (CAGR) of services sector GDP was 8.5 per cent for the period 2000-01 to 2013- 14. – As per the survey, in India, the growth of services-sector gross domestic product (GDP) has been higher than that of overall GDP between the FY01- FY14. Services constitute a major portion of India’s GDP with a 57 per cent share in GDP at factor cost (at current prices) in 2013-14, an increase of 6 per cent points over 2000-01. – The shift from primary and secondary activities to tertiary activities by the citizens of a country indicates that it is on the path of progress. The growth in the services sector can be attributed mostly to the emergence of the Indian Information Technology (IT) and IT enabled Services (ITeS) sectors as well as e-commerce.
  • 5. Key drivers of growth in the Service sector – Low cost of operation and tax advantages – Rapid industrialization and growth of IT parks in the country – Supportive government policies – Availability of technically skilled manpower and readily available resources in the country. – Rapid introduction of IT technologies in major sectors such as telecom, BFSI. – Strong growth in export demand – Use of new technologies like cloud computing – Government established SEZs
  • 6. Contribution of IT sector – IT and ITeS: Leading services segment – India’s technology and BPM sector (including hardware) is estimated to have generated US$ 146 billion in revenue during FY15 compared to US$ 118 billion in FY14, implying a growth rate of 23.72 per cent – The contribution of the IT sector to India’s GDP rose to approximately 9.5 per cent in FY15 from 1.2 per cent in FY98 – TCS is the market leader, accounting for about 10.1 per cent of India’s total IT & ITeS sector revenue – The top six firms contribute around 36 per cent to the total industry revenue, indicating the market is fairly competitive
  • 8.
  • 9.
  • 10. Segments of Service Industry in India – Information Technology – Trade – Education – Media – Hospitality, accommodation and food services – Entertainment, culture and recreation – Transportation and warehousing – Storage – Communication – Healthcare & social assistance – Tourism – Public utilities – Real estate and leasing – Business support services – Professional, scientific and technical services
  • 11. SWOT analysis on Indian Service sector
  • 12. Strengths – Highly skilled, English-speaking workforce. – Abundant manpower – Cheaper workforce than their Western counterparts. According to Nasscom, The wage difference is as high as 70-80 percent when compared to their Western counterparts. – Lower attrition rates than in the West. – Dedicated workforce aiming at making a long-term career in the field. – Round-the-clock advantage for Western companies due to the huge time difference. – Lower response time with efficient and effective service. – Operational excellence – Conducive business environment – High technology for database.
  • 13. Weaknesses – Recent months have seen a rise in the level of attrition rates among ITES workers who are quitting their jobs to pursue higher studies. Of late workers have shown a tendency not to pursue ITES as a full-time career. – The cost of telecom and network infrastructure is much higher in India than in the US. – Lack of financial suppliers – Local infrastructure – Political opposition from developed countries
  • 14. Opportunities – To work closely with associations like Nasscom to portray India as the most favoured ITES destination in the world. – Indian ITES companies should work closely with Western governments and assuage their concerns and issues. – India can be branded as a quality ITES destination rather than a low-cost destination. – Development market – Provide more security and effective database environment
  • 15. Threats – The anti-outsourcing legislation in the US state of New Jersey. Three more states in the United States are planning legislation against outsourcing Connecticut, Missouri and Wisconsin. – Workers in British Telecom have protested against outsourcing of work to Indian BPO companies. – Competition: Other ITES destinations such as China, Philippines and South Africa could have an edge on the cost factor. – Slowdown of demand – Customer indecisiveness: the requirement change and change often