Lyft provides services and consulting to assess and improve organizational sales effectiveness. Their approach focuses on identifying an organization's current capabilities and potential, developing a vision for success, and implementing changes to talent, processes, and tools to significantly enhance sales results. Lyft's solutions target improving sales force and client-facing personnel through recruitment, assessment, training, coaching, and performance management. The goal is to transform organizations by driving more of the sales team to achieve "trusted advisor" status with clients, resulting in higher win rates, margins, loyalty, and financial impact that is at least 10 times the investment in Lyft's services.
This IDC study discusses the results of IDC's research of the sales operations function. This research provides a detailed evaluation and analysis of the best and emerging practices across sales operations teams at the technology industry's largest and best-performing companies. A framework is provided to help sales operations teams identify key weaknesses and gaps in their current structure. Also provided is IDC's guidance on the key components required to enable the transition to the next-generation sales operations team, including recommendations sales operations staffing levels.
"Sales costs are outpacing revenue growth, sales organizations are increasing in complexity, and IT buyers continue to indicate that sales reps are out of touch with their needs," says Michael Gerard, vice president of IDC's Sales Advisory Practice. "The sales operations team must be the key driver and catalyst for increased productivity across the sales organization, setting the vision for its future and maintaining the path toward this vision. However, significant organizational and structural changes are required with sales operations teams to achieve this goal. With the right strategy and individuals in place, sales operations teams have the potential to be the catalyst for establishing a best-in-class, agile sales organization."
This IDC study discusses the results of IDC's research of the sales operations function. This research provides a detailed evaluation and analysis of the best and emerging practices across sales operations teams at the technology industry's largest and best-performing companies. A framework is provided to help sales operations teams identify key weaknesses and gaps in their current structure. Also provided is IDC's guidance on the key components required to enable the transition to the next-generation sales operations team, including recommendations sales operations staffing levels.
"Sales costs are outpacing revenue growth, sales organizations are increasing in complexity, and IT buyers continue to indicate that sales reps are out of touch with their needs," says Michael Gerard, vice president of IDC's Sales Advisory Practice. "The sales operations team must be the key driver and catalyst for increased productivity across the sales organization, setting the vision for its future and maintaining the path toward this vision. However, significant organizational and structural changes are required with sales operations teams to achieve this goal. With the right strategy and individuals in place, sales operations teams have the potential to be the catalyst for establishing a best-in-class, agile sales organization."
Marketing Operations (MO) is an emerging discipline with the potential to significantly increase performance and accountability in complex marketing organizations. It leverages a strong front-end infrastructure to reinforce marketing strategy and back-end programs and tactics. This article identifies the characteristics that signal your organization's readiness for MO.
Develop and Motivate a Winning Sales TeamProfiles Asia
Can you identify your bottom, middle, and top sales professionals? Do all of your sales professionals hit quota?
In this webinar, Al Rainaldi discusses the Profiles Sales Performance Solution and how assessment solutions can help to develop a top performing sales team.
Here's what you'll learn in the webinar:
How to identify your top, middle and bottom performers
How moving sales professional to the from the bottom to the middle or the middle to the top can have dramatic effects on increasing revenue.
How three critical components provide sales leadership with a unified platform for selecting salespersons and further developing their performance
The typical marketer and sales person, in a complex B2B sales environment,understands the value of a truly qualified “sales-ready” lead over a marketing ready prospect, because it meets a designated set of criteria and progresses into a sale faster with fewer selling resources
This presentation provides the basic 5 steps that are used to build a formal sales process that can double your Sales Reps revenue. The key to success lies in the adoption of the designed process. A presentation by Sales Benchmark Index, A Sales Consulting Firm.
Explains the practical CRM tools that can help to introduce repeatable, proven process to your sales team. So you can help them figure out what works best.
Implementing lead management best practices through marketing automation reduces the cost of marketing, fills the sales pipeline faster with better quality leads, and grows revenue
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Uber’s taxi service. Uber’s service enables anyone to provide taxi services and it provides dynamic pricing for better matching of supply and demand. Its value proposition for potential drivers is the opportunity to work as driver on their own hours. Its value proposition for user to lower taxi fares during most times of the day and a higher supply of taxis (and higher prices) during peak demand. The customers are tech-savvy and smart phone users who value their time. Uber receives payments directly from customers and keeps a percentage of these payments as its income. Uber’s patents for a demand-price algorithm represent a barrier of entry and thus a method of strategic control.
Presentation from one of the founders of Juno Interactive on Online Video Revenue Models at the Australasian Media & Broadcast Summit in Sydney, Australia - July 2010.
Kyle Mestery, Networking PTL, outlines the changes made in the Icehouse release as well as upcoming updates for Juno.
Learn more about Networking here: https://wiki.openstack.org/wiki/Networking
Marketing Operations (MO) is an emerging discipline with the potential to significantly increase performance and accountability in complex marketing organizations. It leverages a strong front-end infrastructure to reinforce marketing strategy and back-end programs and tactics. This article identifies the characteristics that signal your organization's readiness for MO.
Develop and Motivate a Winning Sales TeamProfiles Asia
Can you identify your bottom, middle, and top sales professionals? Do all of your sales professionals hit quota?
In this webinar, Al Rainaldi discusses the Profiles Sales Performance Solution and how assessment solutions can help to develop a top performing sales team.
Here's what you'll learn in the webinar:
How to identify your top, middle and bottom performers
How moving sales professional to the from the bottom to the middle or the middle to the top can have dramatic effects on increasing revenue.
How three critical components provide sales leadership with a unified platform for selecting salespersons and further developing their performance
The typical marketer and sales person, in a complex B2B sales environment,understands the value of a truly qualified “sales-ready” lead over a marketing ready prospect, because it meets a designated set of criteria and progresses into a sale faster with fewer selling resources
This presentation provides the basic 5 steps that are used to build a formal sales process that can double your Sales Reps revenue. The key to success lies in the adoption of the designed process. A presentation by Sales Benchmark Index, A Sales Consulting Firm.
Explains the practical CRM tools that can help to introduce repeatable, proven process to your sales team. So you can help them figure out what works best.
Implementing lead management best practices through marketing automation reduces the cost of marketing, fills the sales pipeline faster with better quality leads, and grows revenue
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Uber’s taxi service. Uber’s service enables anyone to provide taxi services and it provides dynamic pricing for better matching of supply and demand. Its value proposition for potential drivers is the opportunity to work as driver on their own hours. Its value proposition for user to lower taxi fares during most times of the day and a higher supply of taxis (and higher prices) during peak demand. The customers are tech-savvy and smart phone users who value their time. Uber receives payments directly from customers and keeps a percentage of these payments as its income. Uber’s patents for a demand-price algorithm represent a barrier of entry and thus a method of strategic control.
Presentation from one of the founders of Juno Interactive on Online Video Revenue Models at the Australasian Media & Broadcast Summit in Sydney, Australia - July 2010.
Kyle Mestery, Networking PTL, outlines the changes made in the Icehouse release as well as upcoming updates for Juno.
Learn more about Networking here: https://wiki.openstack.org/wiki/Networking
RideConnect is the only app that lets you create your own rideshare.
Using RideConnect, any car service driver can quickly and easily setup their rideshare community and start offering rides to their customers.
RideConnect emphasizes privacy and safety for its users. Riders have to explicitly include drivers into their communities before they can rideshare together.
Presentation deck from a March 22nd, 2012 webinar in which Fifth Third Bank shared their story of how they worked with Forum to implement a customer focused sales strategy.
Riskpro India is a specialized Risk Management Consulting firm providing risk management advisory, risk trainings, internal audits, forensic accounting, investigations, fraud prevention, process reviews services etc.
Today’s volatile markets pose an inherent risk of losses arising from movement in market prices, competitive edge, products differentiation, innovative strategies to capture ever increasing share of products, segmented array of consumer choice. This necessitates a regulated and robust market risk management process, reporting structure helping corporations take informed decisions with regard to market risk exposure.
Given the backdrop Riskpro is fully equipped to assist your business strategy to prudent market risk management , assessing market risk appetite and required level of sophistication for market risk monitoring capability, market risk management systems and processes. Consequently we’re pleased to launch our Market Risk Advisory Services in addition to our existing bouquet of Risk advisory, Consulting, Training & Human Capital Services. Our services are offered through our multi location delivery centres in major metros with total presence in 11 Indian cities network.
Marketing Operations: MObilizing Marketing For A Web 2.0 WorldClearAction
A sneak preview of my latest thinking, in which I parallel Web 2.0 and Marketing Operations. I have not presented this work live as of 5/11/09.
See https://ClearAction.com
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
2. Current State of Affairs in Many Organizations Today
Typically, 20% of the sales organization produces 80% of results (or some
20% version of this paradigm)
10 True “A” players generate up to 10 times the outcome as average performers
20 “A” management teams typically produce 10X+ the results of a “B” team
1M Sales professional turnover can cost more than $1,000,000 (for each person)
$$$ Management turnover costs are exponentially higher (~$15mm+)
10% “Poor Leaders” will cost your system 10% of total people expense
Source, HBS Research, DW personal experience
2
3. Current Industry Trends Highlight a Need for Transformation
40% Over the past two years, 40% of sales people did not make quota*
80% • In 2010, sales organizations in the US overall achieved less than 80% of
target. Only 1% of firms said their forecast accuracy was >90%**
63% of Sales Executive Council members say their sales managers do not
63%
have the skills and competencies they need to evolve their sales model, and
nearly 10% do not have the skills they need to be successful in the job
today****
25% Sales organization turnover continues at a 25% yearly rate***
46% of people new to a role fail within 18 months*****
Effective sales management has been hijacked and is now often more
focused on CRM adherence and revenue forecasting
Source: *,**, ***, CSO Insights 2011 and 2012, **** The Challenger Sale,*****HR Chally research 3
4. Implications for Your Business
9% Only 9% of customer loyalty is attributable to a better price-to-value ratio
than competition*
53% 53% of customer loyalty is attributable to outperforming the competition on
the sales experience itself**
Outperforming the competition on the sales experience will result in higher win
percentages, higher margins, increased customer loyalty, and ability to achieve coveted
“trusted advisor” status
*, **Source: The Challenger Sale, 2011
4
5. LYFT Value Proposition
Provide unique combination of technology, content and consulting that both
assesses organizational capability and potential and provides a real solution that
results in revenue growth
Deliver measurable enhancement of client results through improved sales force and
client-facing personnel effectiveness
Primary focus on client facing and sales personnel (and we could address other
critical roles, for example, unit managers of different geographies)
Our team is the difference
• Blend of experienced consultants and successful operating executives
• Proven tools coupled with proprietary methodologies, leverage technology
• Combine theory and research with pragmatic business disciplines
• Measurable focus on near term results and sustainable improvement
Guarantee the measured improvement is greater than our fees
Irresistible client risk/reward model
5
6. Have you thought about the following?
Discussion Points to Drive Your Sales Performance…
How close is your business to optimal sales effectiveness?
What is the affect of a sub-optimized sales organization on your business?
What would be the financial impact of improving your overall front line
effectiveness?
Can you afford to be satisfied with the status quo when it is possible to
significantly improve performance?
6
7. What Sales Effectiveness Challenges Do You Face Today?
Increasing competition Alignment of sales and operations
Struggle to differentiate offerings Alignment of sales and marketing
Solution selling approach Rise of third party purchasing
consultants
Decreasing win rates
Rise of consensus-based sale
Speed of product/service obsolescence
Greater demand for customization
Talent shortages/sales turnover
The need to be global
Rise of centralized
Sales management challenges
procurement/strategic sourcing and
increasing pricing pressure Global organizations
Decline of buyer loyalty Distributed sales leadership
Aging workforce
How far are you from one vision, one winning
strategy, one team, one standard for superior
performance?
7
8. Our Approach
We focus on the following questions
What level of capability and capacity exists today within your front line and sales
organizations?
What level of success is possible today given the current team, management
process, and tools within your business?
What organizational capabilities, roles, selling behavior, compensation, management
structure and processes are required to successfully drive step revenue growth?
What leadership and talent are required to effectively execute the strategy?
How do you know the required change is occurring?
How will you become a sustainable high performance organization?
Driving more of your sales organization to achieve the level of “trusted advisor”
8
9. The Diagnosis & Tools to Improve Front Line Performance
Achieving the“trusted advisor” relationship with your customers and clients is a much
higher bar than existed previously
The following ingredients are critical:
Talent acquisition
• Formal process and discipline to improve the hiring of strong performers
Identify strengths and development needs of existing team
• Assessment and engagement systems
• Performance and energy “pulsing”
Implement developmental actions to improve individual and organizational
performance
• Effective On-Boarding
• Compensation aligned to strategy
• Ongoing training and development,
• Effective sales management/coaching
• Proper tools and supporting technology
The payoff for improving organizational capability in this area is at least 10X the
investment.
9
10. LYFT Solution Areas
SALES MODEL
DESIGN
ASSESSMENTS
PULSE
RECRUITMENT BENCHMARKING TOOLS
Process Consulting & PROGRAMS
LASTING
TRANSFORMATION FOR
IMPROVED BUSINESS
RESULTS
SALES TRAINING
COACHING &
LEADERSHIP DEVELOPMENT DEVELOPMENT
SALES TEAM IMPROVEMENT PROGRAMS
LINKAGE TO CRM SYSTEMS
SALES COMPENSATION
10
11. Building a Best-In-Class Sales Force
Monitor, Measure & Report on Analyze Business & Sales Strategy
Results Assess Sales Strategy in Context of
Develop Automated Dashboard to Business Goals
monitor performance improvements Analyze Current Systems for
Evaluate Ongoing Performance of Selection, Training & Development and
Incumbents and New Hires Performance Management
Reinforce Training Program Conduct Job Analysis on Sales & Sales
Determine ROI
4 Management Roles
Validate Core & Job Specific
LYFT Solutions
Competencies
1
Develop Employees
Interrelationships
Implement Dashboard to Determine Gaps
between Current Workforce and Ideal Profile Develop Selection System
Provide targeted Sales Training to close Assess Incumbents using Technology-
development gaps – both classroom and driven Valid & Predictive Assessment
technology delivered Determine Ideal Profile for Sales &
Development Process
Integrate Performance Management
3
Train Sale Managers in On-going Employee Management
Utilize Validated Model within
Recruitment & Selection Process
Compensation System Create Structured Interview Protocol
Analyze Leadership Potential of Sales Force
Develop Succession Planning Process
Provide Performance Coaching &
Implement Technology-Driven
Recruitment Process 2
Mentoring
11
12. Shift Performance of Sales and Front Line Personnel
Sales Pipeline Dashboard •Execution
• Real Time Information •Organization Performance
• Stay on Top of Key Issues
Lift
Variable By-Standers Typical Game Changers
Revenue Per Employee $ 500,000 $ 750K $ 3,000,000 - $5,000,000
Profit Per Employee $ ($50K) $ 25K $ $1,000,000+
Shareholder value Per Employee $ ($100K) $ 50K $ 1,000,000
Client Service/’Will recommend you ’ >4% 15% 72%
Employee engagement ( % EE ‘engaged’) 21% 25% 37%
Turnover – ability to retain the best 32% 18% 4%
Your Organization #____________ #___________ #____________
•Execution
%___________ %__________ %___________
•Organization Performance
Drag
12
13. EXAMPLE OF HOW SOFTWARE CAN PROVIDE
VALUE – DASHBOARD THAT DISPLAYS TOTAL
COST OF PERSONNEL BY POTENTIAL
Issue: Poor performers will put drag on any change effort
13
14. Dan Has Built High Performing Sales Organizations from the
Ground Up
Dan has been responsible for architecting and executing the build out of sales organizations that have placed three
different companies on the Inc. 500 list 7 times, including the #1 ranking while at Parson Group. He created the
concept, devised the model, hired the team, put in management process and discipline to drive growth, and created
cultures that retained the most effective individuals.
His background and credentials in driving rapid growth include:
• At General Electric had 5 years of actual sales experience, and 3 years management experience, with an average
quota attainment of 130%. Never missed plan as either individual contributor or manager. Promoted 7 times in
8 years.
• At Intelogic Trace, built a team comprised of 3 district managers and 22 sales professionals. Top performing
person in this role, and in less than three years, this team was generating over $25 million in new business each
year.
• At ARC, in less than 5 years, built a sales and delivery organization from less than three million in revenue in 1989
to a run rate of over $100mm in early 1994. ARC ranked #13 on the Inc. 500 in 1993 and was the 2nd best
performing IPO on NASDAQ in 1994. All organic growth.
• At Parson, wrote business plan, raised capital and executed a plan that grew from start-up in July of 1995 to a
run rate of $90mm in revenue in 2001. Ranked #1 on Inc. 500 in 2000. All organic growth.
• At Capital H Group, starting from near zero in May of 2003, grew to $45mm in run rate revenue in early 2008.
Combination of organic growth and acquisitions.
• At Caesar’s Entertainment, launched a new business for this enterprise by hiring a team of sales professionals sell
high end, customized packages to non-gamers. Worked for the CMO and CEO.
14