Presentation delivered as a Keynote at The Pinnacle Corporation's Annual Customer Event. Discusses mobile, Internet of Things, 3D Printing, and Collaborative Consumption. Mentions IFTTT, SmartThings, Belkin WeMo, MakerBot, Foursquare among others

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4 Tech Trends

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Tech Trends
ReachLocal
Mike Merrill
@MikeDMerrill

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3
Organizations
Experience
Education
Companies
• Digital Strategy and Demand Generation
• Social Media & Content Marketing
• Sales & Business Development
• Product Marketing & Management
• Operations Management
• Accounting

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Forget About Technology
“It’s all about human needs. We will use
whatever technology that will make it easier to
satisfy our needs, express ourselves online,
connect to others or simplify our lives.”
- David Rowan
Founding Editor, Wired UK

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Mega Trend 1
Mobile

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Smartphone shipments > PCs est. 2012
November 2010

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Smartphone shipments > PCs February 2011
February 2011

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% of Time Spent in Media vs. % of Ad Spend

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Mobile is The First Screen

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Mobile Gas Station Apps
Fuel Finder Gas Buddy RoadNinja RoadAhead Waze

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Local Marketing Fail
45%
are not doing
geo-modified
paid search
40%
are not
managing local
business listings
34%
are not doing
online directory
ads
55%
are not on local
online review
sites

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Local Search: Google+ Local

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Local Search: Foursquare

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Local Search: Facebook

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Local Search: AroundMe

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Future of Mobile?

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Using IFTTT for automation

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IFTTT Recipes for WeMo & Smartthings

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Text to Turn Outlet Off

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Call Me If The Liquor Cabinet Opens

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Mega Trend 3
3D Printing

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Mass customization of
meals based on personal
data in the cloud and rise
of 3D printers

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41. @MikeDMerrillLiberator: First 3D Printed Gun

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UPS offers 3D Printing at their stores

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3D Printer Will Disrupt Industries
• How do we ensure copyright protection?
• How can you regulate an industry such as print on demand guns,
drug making equipment, etc.?
• How will shipping and warehousing companies be affected?
• Will a company be able to manage a recall when replacement parts
are printed on demand?
• Who is liable if a printed on demand part causes negligence?

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6 Key Industries Affected
• Labor: oDesk, Elance, Taskrabbit
• Transportation: Uber, Lyft, RelayRide, Carpooling.com, ZipCar
• Hospitality: AirBnB, HomeExchange
• Office Rental: Liquidspace, OpenDesks, PivotDesk
• Banking: LendingClub, Prosper, Kickstarter
• Products & Apparel: Chegg, Bookcrossing, Rent the Runway,
UseSold.com, Toyswap

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“The Currency of the New Economy is Trust”
- Rachel Botsman

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How to participate
• Provide hybrid/electric charging station – Volt, Tesla, Leaf, etc.
• Host ZipCar rental spots
• UPS / Amazon Lockerbox
• Rent underutilized assets

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1 Understand how economy is driving tech transformation
2 Look at the edges
3 Don’t need to be early adopter but fast follower
4 Relentlessly test, measure and iterate with data

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Questions?
• TWITTER: @MikeDMerrill
• EMAIL: Mike.Merrill@ReachLocal.com
• BLOG: http://blog.reachlocal.com
• WEBSITE: http://www.reachlocal.com
• TWITTER: @ReachLocal