The future of marketing may build itself ~ but if you really want to look where the future is heading, look to wherever people are having the most fun.
How Do To Build an E-Commerce Brand for 2016Jeremy Waite
Built for the Nordic e-commerce Knowledge Conference on 20th May 2014, this presentation covers some of the trends for 2015/16 ~ including how to approach social commerce and more importantly ~ how NOT to.
4 Technology Trends to Watch - Growth of Mobile, Internet of Things, 3D Print...Mike Merrill
Presentation delivered as a Keynote at The Pinnacle Corporation's Annual Customer Event. Discusses mobile, Internet of Things, 3D Printing, and Collaborative Consumption. Mentions IFTTT, SmartThings, Belkin WeMo, MakerBot, Foursquare among others
LIMRA/LOMA Conference Presentation: Rising above the Noise: Facebook’s EdgeRa...Augie Ray
Today, brands focus on likes and fans, but rising above the social media noise has never been more difficult. At the same time, financial services firms face a crisis of trust with consumers — a problem social media is particularly well suited to help resolve. What is the trust gap and how can financial services companies leverage social media to close it? In this presentation, you'll find data from Forrester, Edelman and others that define the trust crisis in insurance, banking and financial services and also provide the basis for the solution--using social media to build trust.
Steal from the Startups: Entrepreneur Style Growth Tactics for Big Brands by ...Search Engine Journal
Accelerated growth and agile marketing tactics aren’t just for startups. Kevin will review examples and how-tos on startup techniques that he’s deployed successfully with enterprise level marketing teams, focusing on funnel improvement and paid advertising.
How Fast is Fast Enough: New research shows how fast companies have to respo...Jay Baer
Customers want an answer, and they want it now! New research from Jay Baer - included in his best-selling book about customer service - Hug Your Haters - shows precisely how fast companies need to respond to consumer questions and complaints on Twitter, Facebook, Instagram and beyond. This presentation and the corresponding research is a must for anyone in customer service, social media, digital marketing, customer success, and all business owners and managers that care about customer service, customer experience, customer retention, and customer satisfaction. For a LOT more on this topic, see HugYourHaters.com
The future of marketing may build itself ~ but if you really want to look where the future is heading, look to wherever people are having the most fun.
How Do To Build an E-Commerce Brand for 2016Jeremy Waite
Built for the Nordic e-commerce Knowledge Conference on 20th May 2014, this presentation covers some of the trends for 2015/16 ~ including how to approach social commerce and more importantly ~ how NOT to.
4 Technology Trends to Watch - Growth of Mobile, Internet of Things, 3D Print...Mike Merrill
Presentation delivered as a Keynote at The Pinnacle Corporation's Annual Customer Event. Discusses mobile, Internet of Things, 3D Printing, and Collaborative Consumption. Mentions IFTTT, SmartThings, Belkin WeMo, MakerBot, Foursquare among others
LIMRA/LOMA Conference Presentation: Rising above the Noise: Facebook’s EdgeRa...Augie Ray
Today, brands focus on likes and fans, but rising above the social media noise has never been more difficult. At the same time, financial services firms face a crisis of trust with consumers — a problem social media is particularly well suited to help resolve. What is the trust gap and how can financial services companies leverage social media to close it? In this presentation, you'll find data from Forrester, Edelman and others that define the trust crisis in insurance, banking and financial services and also provide the basis for the solution--using social media to build trust.
Steal from the Startups: Entrepreneur Style Growth Tactics for Big Brands by ...Search Engine Journal
Accelerated growth and agile marketing tactics aren’t just for startups. Kevin will review examples and how-tos on startup techniques that he’s deployed successfully with enterprise level marketing teams, focusing on funnel improvement and paid advertising.
How Fast is Fast Enough: New research shows how fast companies have to respo...Jay Baer
Customers want an answer, and they want it now! New research from Jay Baer - included in his best-selling book about customer service - Hug Your Haters - shows precisely how fast companies need to respond to consumer questions and complaints on Twitter, Facebook, Instagram and beyond. This presentation and the corresponding research is a must for anyone in customer service, social media, digital marketing, customer success, and all business owners and managers that care about customer service, customer experience, customer retention, and customer satisfaction. For a LOT more on this topic, see HugYourHaters.com
I predict that many CMOs will diminish their support for social media, content and earned media marketing in the next year or two, and when they do, some people's careers will be adversely impacted. If your career relies on Marketing Department support for content or social media marketing, now is the time to take stock of the trends and consider some alternatives to protect your career. You may work at the right sort of company for which social media is well aligned for Marketing Department expectations---that's the "Unless" part of the title--but I believe this is the exception and not the rule.
We entered the social media era suggesting that brands with something to say could use social media to say it; instead, we today have brands with little to say that nonetheless post 4.3 times per day because some consultant told them this was a best practice. Desperate for attention and relevance, these companies continue to invest in content that is neither delivering the scale marketers need nor the content consumers want.
Ironically, even for the best companies, earned media may whither and die in the coming years. In just six months, organic reach on Facebook was halved, and many expect that zero organic reach will soon be the rule on the social network that collects 57% of all social visits. The organic reach game has gotten so tough that Coca-Cola, one of the strongest brands in the world, only earns engagement with 1 in 100,000 of its fans with its Facebook posts. The situation on Twitter is no better; recent Forrester report notes that the average engagement rate with brand posts on Twitter is just 0.03% (that is 75% less than banner ad clickthough rates today!)
Earned media could soon be a thing of the past. What happens to your social media marketing investment if the content you post reaches absolutely no one?
If the prospect of organic reach crumbling to nothing isn't enough to worry about, social media marketing has a variety of other problems marketers must stop ignoring:
- Trust: Forrester's 2014 data reveals that people trust brand social media posts 40% less than they do information on brand websites. Adobe's 2013 research found the same--just 2% of US consumers found company social media page best for credibility compared to 17% for company web sites.
- Acquisition of prospects: Studying data from 86 retailers and 72 million customers, Custora found that Facebook and Twitter deliver essentially zero acquisition. Facebook and Twitter account for just 0.2% and 0.01% respectively.
- Purchase: An IBM study of the online sales generated by 800 retailer websites on Black Friday 2013 and the week prior found that a mere 1% was generated from social media traffic. And Monetate recently published its Q2 Ecommerce Quarterly based on 7 billion online shopping experiences--it found that social delivers an add-to-cart rate of just 0.6% (70% less than search) and a minuscule conversion rate of 0.12% (70% lower than search).
8 Paid Promotion Tactics That Will Get You To Quit Organic TrafficKane Jamison
If your content marketing launches aren't getting the results you want consistently, these paid media tactics will help you show a faster ROI from content marketing.
In his Brands-Only Summit author discussion, Peppers & Rogers Group's Founding Partner, Don Peppers, talks about his book, "Extreme Trust: Honesty as a Competitive Advantage."
He explains how the payoff of generating extreme trust and long-term customer relationships is worth it for all businesses.
Brands and consumers alike love collecting Facebook Likes on their posts, shares, and Pages. Sometimes, though, clicking the Like button is as awkward as leaving your friend’s high five lingering in mid-air. Fortunately, The Social Network recently rolled out Reactions, five new emoticons that give people a wider range of ways to communicate their post responses in a single click. The new Reactions have been a big hit with users, and here’s why brands should love them too.
An overview of dynamic attendee tweets from the recent LIMRA-LOMA Social Media Conference in Boston to help motivate marketers in the insurance industry to break new ground and jumpstart social media in the years to come.
When you think about brand marketing, which social platforms come to mind?
If you said Facebook, Instagram, and Twitter, you’ wouldn't be wrong, however, there’s another platform that’s often overlooked as a powerhouse selling machine: LinkedIn.
Here are four sure-fire ways to make your LinkedIn business networking account do double duty as a brand engagement channel.
How to build a business case: Six steps to advance your social initiative, pr...SocialMedia.org
In her Brands-Only Summit presentation, Forrester Research's Senior Analyst, Kim Celestre, explains how to build a business case that will advance your social marketing initiatives.
Using insights from marketer interviews and surveys, she outlines six steps that will help get you a green light from your CMO.
We have all heard the buzz word of #socialselling but what does it actually mean? I share with you some real life examples of how Social Media will become one of your most important customer engagement channels in 2016. This deck was presented at Social Media Thursday in Szczecin on March 24. Szczecin is awesome <3
The hot topic in sales and marketing is a term called Social Selling; this is a process that is created using the power of social networking. I truly believe that the sales process has completely changed.
If you’re in a sales position, gone are the days of cold calls if you’re able to harness the power of selling via social.
SEJ Summit 2015: Mastering Social Media for Big Brands by Debbie MillerSearch Engine Journal
Presenter: Debbie Miller, Social Media Manager at Search Engine Journal
Event: SEJ Summit 2015 "3Takeaways" Hosted by Searchmetrics- Santa Monica
Debbie breaks down social media success for large brands or companies, via tactics such as crafting personas, creating content and campaigns, to dealing with crises and troublemakers.
SEJ Summit 2015 is a new, boutique marketing conference series for Big Brand marketers. It's happening in Santa Monica, Dallas, Chicago, London, Silicon Valley, New York, Miami.
It's *free* for invited attendees (a tip on how to get an invite is below).
Our day of learning and networking features speakers from Disney, Copyblogger, Taco Bell, AirBnB and Copyblogger to name a few.
Breakfast, lunch and a hosted networking reception are all included. SEJ Summit is hosted by Search Engine Journal and Searchmetrics.
There will be no pitches, no product demos, no sponsored content.
Note that anyone can request an invitation. Due to the room capacity, we can't guarantee everyone will receive one.
*Protip: Big brand marketers will get priority.
Request your invite here: http://www.searchenginejournal.com/sejsummit2015/
"Disruption is no longer disruptive. It's normal". Slides from my keynote in Gothenberg, Sweden, where I discuss the future of customer relationships, marketing technology and domestic robots!
I predict that many CMOs will diminish their support for social media, content and earned media marketing in the next year or two, and when they do, some people's careers will be adversely impacted. If your career relies on Marketing Department support for content or social media marketing, now is the time to take stock of the trends and consider some alternatives to protect your career. You may work at the right sort of company for which social media is well aligned for Marketing Department expectations---that's the "Unless" part of the title--but I believe this is the exception and not the rule.
We entered the social media era suggesting that brands with something to say could use social media to say it; instead, we today have brands with little to say that nonetheless post 4.3 times per day because some consultant told them this was a best practice. Desperate for attention and relevance, these companies continue to invest in content that is neither delivering the scale marketers need nor the content consumers want.
Ironically, even for the best companies, earned media may whither and die in the coming years. In just six months, organic reach on Facebook was halved, and many expect that zero organic reach will soon be the rule on the social network that collects 57% of all social visits. The organic reach game has gotten so tough that Coca-Cola, one of the strongest brands in the world, only earns engagement with 1 in 100,000 of its fans with its Facebook posts. The situation on Twitter is no better; recent Forrester report notes that the average engagement rate with brand posts on Twitter is just 0.03% (that is 75% less than banner ad clickthough rates today!)
Earned media could soon be a thing of the past. What happens to your social media marketing investment if the content you post reaches absolutely no one?
If the prospect of organic reach crumbling to nothing isn't enough to worry about, social media marketing has a variety of other problems marketers must stop ignoring:
- Trust: Forrester's 2014 data reveals that people trust brand social media posts 40% less than they do information on brand websites. Adobe's 2013 research found the same--just 2% of US consumers found company social media page best for credibility compared to 17% for company web sites.
- Acquisition of prospects: Studying data from 86 retailers and 72 million customers, Custora found that Facebook and Twitter deliver essentially zero acquisition. Facebook and Twitter account for just 0.2% and 0.01% respectively.
- Purchase: An IBM study of the online sales generated by 800 retailer websites on Black Friday 2013 and the week prior found that a mere 1% was generated from social media traffic. And Monetate recently published its Q2 Ecommerce Quarterly based on 7 billion online shopping experiences--it found that social delivers an add-to-cart rate of just 0.6% (70% less than search) and a minuscule conversion rate of 0.12% (70% lower than search).
8 Paid Promotion Tactics That Will Get You To Quit Organic TrafficKane Jamison
If your content marketing launches aren't getting the results you want consistently, these paid media tactics will help you show a faster ROI from content marketing.
In his Brands-Only Summit author discussion, Peppers & Rogers Group's Founding Partner, Don Peppers, talks about his book, "Extreme Trust: Honesty as a Competitive Advantage."
He explains how the payoff of generating extreme trust and long-term customer relationships is worth it for all businesses.
Brands and consumers alike love collecting Facebook Likes on their posts, shares, and Pages. Sometimes, though, clicking the Like button is as awkward as leaving your friend’s high five lingering in mid-air. Fortunately, The Social Network recently rolled out Reactions, five new emoticons that give people a wider range of ways to communicate their post responses in a single click. The new Reactions have been a big hit with users, and here’s why brands should love them too.
An overview of dynamic attendee tweets from the recent LIMRA-LOMA Social Media Conference in Boston to help motivate marketers in the insurance industry to break new ground and jumpstart social media in the years to come.
When you think about brand marketing, which social platforms come to mind?
If you said Facebook, Instagram, and Twitter, you’ wouldn't be wrong, however, there’s another platform that’s often overlooked as a powerhouse selling machine: LinkedIn.
Here are four sure-fire ways to make your LinkedIn business networking account do double duty as a brand engagement channel.
How to build a business case: Six steps to advance your social initiative, pr...SocialMedia.org
In her Brands-Only Summit presentation, Forrester Research's Senior Analyst, Kim Celestre, explains how to build a business case that will advance your social marketing initiatives.
Using insights from marketer interviews and surveys, she outlines six steps that will help get you a green light from your CMO.
We have all heard the buzz word of #socialselling but what does it actually mean? I share with you some real life examples of how Social Media will become one of your most important customer engagement channels in 2016. This deck was presented at Social Media Thursday in Szczecin on March 24. Szczecin is awesome <3
The hot topic in sales and marketing is a term called Social Selling; this is a process that is created using the power of social networking. I truly believe that the sales process has completely changed.
If you’re in a sales position, gone are the days of cold calls if you’re able to harness the power of selling via social.
SEJ Summit 2015: Mastering Social Media for Big Brands by Debbie MillerSearch Engine Journal
Presenter: Debbie Miller, Social Media Manager at Search Engine Journal
Event: SEJ Summit 2015 "3Takeaways" Hosted by Searchmetrics- Santa Monica
Debbie breaks down social media success for large brands or companies, via tactics such as crafting personas, creating content and campaigns, to dealing with crises and troublemakers.
SEJ Summit 2015 is a new, boutique marketing conference series for Big Brand marketers. It's happening in Santa Monica, Dallas, Chicago, London, Silicon Valley, New York, Miami.
It's *free* for invited attendees (a tip on how to get an invite is below).
Our day of learning and networking features speakers from Disney, Copyblogger, Taco Bell, AirBnB and Copyblogger to name a few.
Breakfast, lunch and a hosted networking reception are all included. SEJ Summit is hosted by Search Engine Journal and Searchmetrics.
There will be no pitches, no product demos, no sponsored content.
Note that anyone can request an invitation. Due to the room capacity, we can't guarantee everyone will receive one.
*Protip: Big brand marketers will get priority.
Request your invite here: http://www.searchenginejournal.com/sejsummit2015/
"Disruption is no longer disruptive. It's normal". Slides from my keynote in Gothenberg, Sweden, where I discuss the future of customer relationships, marketing technology and domestic robots!
Slides from my keynote w/ Capgemini in Copenhagen - looking at how Microsoft, GE, KLM and Uber use Salesforce Marketing Cloud to innovate, disrupt and build customer relationships faster.
How to Build a Social Strategy (and How NOT to Build One)Jeremy Waite
My presentation from PMIEUR in Berlin on 24th June 2014. How to build a social media strategy - what to do (and what NOT to do)...
Tweet me @JeremyWaite for context or to discuss any part of thispresentation ~ I'd be happy to chat.
"We ask too much of technology and not enough of ourselves".
Discussing the new Salesforce Health Cloud, IoT Cloud, Marketing Cloud and Connected Hospitals.
• IoT Cloud video: https://www.youtube.com/watch?v=OlE5N-wOBWM
• Health Cloud Info: http://www.salesforce.com/industries/healthcare/health-cloud/
• UCSF Children's Hospital: https://www.youtube.com/watch?v=-2NSmkb3Y0o
• 422 South IoT Dataviz: https://www.youtube.com/watch?v=8PuEK855AN4
• Berlin Traffic Dataviz: https://www.youtube.com/watch?v=_bLenYtXnHE
How Google Plus Local Pages Impact Your BusinessRod Watson
How Google Plus Local Pages Impact Your Business - Rod Watson from Watson Marketing Solutions, LLC discusses how Google+ Local Business Pages can positively impact your business and lead to increased sales and more profits.
Working with social brands over the years I've heard some pretty inspirational quotes and received some outstanding advice, from great people working for some impressive brands. So just for fun, here's a bunch of my favourite quotes...
• I've made the PDF downloadable so feel free to print them out and wallpaper your office or stick above your desk •
How To Plan A Successful Social Media CampaignJeremy Waite
It's surprising how complicated many people make social media campaign planning. The most successful campaigns are usually the most simple, and they often follow the same pattern. Einstein once said that "things should be made simpler but not simple".
I've certainly over-simplified these two models, but they work as a good demonstration to show how easily you can build an effective social media campaign.
Beyond Keyword Search with IBM Watson Explorer Webinar DeckMC+A
IBM Watson Explorer provides flexible and powerful cognitive search and content analytics that can support a large variety of business use cases. In this Webinar, we discuss moving beyond keyword and federated search provided by products like the Google Search Appliance and getting ready for what’s next.
Digital channels are 'on' 24/7, a fact that's as true for brands as it is for traditional media. Organizations struggle to keep up, not to mention remain relevant. All marketing organizations must now consider to what degree they will function in real time. New research from Industry Analyst Rebecca Lieb and Senior Researcher Jessica Groopman defines real time marketing (RTM), identifies the six RTM business scenarios, addresses the benefits, executional challenges and best practices of RTM and outlines how companies can move into real time readiness.
Embracing local devolution - two college's intriguing insights into respondin...Jisc
This talk will focus on the pilot project for the College Analytics Lab in the Manchester city region,and discuss how multi-organisation collaboration around common interests can use new technologies to advantage.
Hear how Greater Manchester colleges, Chamber of Commerce and New Economy are working together to match supply and demand to inform devolution skills funding and college planning. By the end of the session you will have a key insight into how two colleges have successfully engaged with partners and ideas for replicating similar activity in your own organisation.
An evolution of Vscene in action - John WilsonJisc
The Jisc Vscene videoconferencing service will be evolving over the coming year with help from our new strategic partner, Ajenta. With this new partnership, there will be improved focus on enhancing the teaching and learning experience.
In this workshop you can discover how, through VScene, students learn through virtual classrooms, e-learning and MOOCS as well as enhanced interoperability with desktop applications and mobile devices.
Teaching and learning has been enhanced for a community of 1200 physicists, academics, research staff and postgraduate students, whilst significantly reducing their annual teaching and collaboration overheads. How? By effective use of VScene.
Perspectives on implementing a vision for developing staff digital capabilityJisc
This talk presents two different approaches to operationalising a strategic vision around the development of staff digital capability, from both higher and further education contexts.
You will be able to hear from one university and one college who will outline their vision for staff digital capability, discuss their approaches and strategies to achieving that vision, and highlight the lessons learnt.
We'll end the workshop with a Q&A and discussion.
Further education colleges use a variety of approaches to track and monitor student engagement and performance.
By integrating these approaches with the national learning records warehouse, we can move from descriptive to predictive analytics, making a significant impact on retention, achievement and successful outcomes for learners through timely, targeted interventions and support.
See how data from Grade Tracker, developed at Bedford College, is being integrated into the Jisc learning analytics architecture.
Hearken - your public's interest - Medientage München 2017Media Lab Bayern
Presentation from Summer Fields from Hearken about how the startup helps newsrooms listening to their audiences better. Held at Medientage München 2017.
Talk given by Chris Klaehn, Partner & Director of Brand Strategy, Corey McPherson Nash at the Association of Fundraising Professionals, Conference on Philanthropy.
When Warren Buffet donated the bulk of his vast fortune to the Gates Foundation, did the Gates Foundation’s donations dry up because people felt the foundation had enough money, and their money would be needed more elsewhere? Nope. The Gates Foundation donor base got bigger. Why? Because people want to be around winners. A wider and deeper donor base is built on the understanding and belief that your organization is a winning brand. Learn how to develop and communicate your 5 Top Winning Attributes and how to use this message framework to engage your audience and grow over time.
Devon Eyer, Director of Corporate Social Media at Johnson & Johnson presents "Reputation Managament in the Age of Social Media" at W2O Groups third annual Social Commerce Summit during SXSW Interactive.
Social Media Use for the CNY Chapter of the Alzheimer's AssociationKnowledgewebb Training
Presentation given by Jared Paventi, Chief Communications Officer of the Central NY Chapter of the Alzheimer's Association.
Session 8 of Social Media Breakfast Syracuse, held on 26 September 2013 and focusing on social media for non-profits.
Building, Growing & Sustaining Social Media Communities Keynote Presentation Pam Moore
Building, Growing & Sustaining Social Media Communities. Pam Moore, CEO /Founder Marketing Nutz, full service social brand, digital marketing, conversion optimization agency & consultancy used this presentation for her closing keynote presentation at the American For the Arts, National Art Project Conference in Portland, Oregon, November, 2013. Pam shares 10 tips to help business leaders birth, grow and sustain communities both on and offline.
http://www.pammarketingnut.com/2013/11/building-growing-sustaining-social-communities-includes-slideshare-presentation
Social Media Summer School - Session 5 (social listening, engaging customers,...Rare Communications
Learn how to listen on social media, how to engage your customers, how to build your community and how deal with negative social media attention aka trolls.
This presentation goes beyond just social media and will include high level strategy as well as low level tactics. It also introduces the importance of engagement in creating and deepening your relationship with brand ambassadors.
Specific case studies are included as well as options for calculating ROI.
Have you been struggling with ambitious crowd-funding, mobilizing your community, or how to sustain your venture in the long-term? The LearnServe Social Action Summit presented topics about how to integrate social media into venture plans.
What defines success in social media? How can you ensure success across different social media platforms, countries and cultures? This document sets out We Are Social's best practice guide to strategic social media marketing, outlining our 10 core steps to enduring brand engagement. It also contains an overview of our 8-step framework for planning powerful social media strategies. This version is fully updated, with the latest stats and thinking for 2014.
10 Secrets of Virtual Storytelling: A Guide For Better Online PresentationsJeremy Waite
To help everyone stuck at home and forced to work on their online presentation skills, I recorded an extended seminar where I share a collection of the best pieces of communications advice I have picked up from some of the best speakers in the world about virtual storytelling. These are the slides. Maybe you'll find them helpful.
Seminar link: https://vimeo.com/398317345 [86 minutes]
It's amazing what you can achieve in 1 year when you put your mind to it. Celebrating Greta's Nobel Peace Prize nomination and her 60th week of striking to raise awareness of the climate crisis, I collected a few powerful images that have inspired me over the past year. Perhaps they will inspire you too.
IBM has won more climate leadership awards than any other company, but hardly anyone knows what we are actually doing to fight climate change. So I wrote a 6,000 word whitepaper to show people what we've been doing.
But then I remembered that people hate whitepapers. So I created a GIF from these slides instead. (I posted an article with all the sources, links and videos on Linkedin article if you're interested).
A webinar I hosted on Thursday 26th October talking about the future of social media and dark data. As more customers switch to private messaging apps, brands are no longer in control.
This creates all kinds of ethical and moral challenges, not to mention the creative ones. Essentially, brands now need to provide more value than they capture. They need to give something useful BEFORE they ask for your personal details.
(85% of B2C consumer conversations in some areas are now on private messaging apps and not visible on public social networks)_.
My keynote slides from CMO Summit, Ascot Racecourse, October 12th.
• Link to HBR CMO article: https://hbr.org/2017/07/the-trouble-with-cmos
• Try the technologies that power Wimbledon: https://www.ibm.com/uk-en/marketplace/wimbledon/
• Personality Insights Twitter demo: https://personality-insights-livedemo.mybluemix.net/
• More info about Watson: www.IBM.com/Watson
• Watson Marketing Assistant demo: https://vimeo.com/216818571
The intro slides I presented before my live demonstration of the new IBM Watson Marketing Assistant at the Figaro Digital Marketing Conference, hosted at the Royal College of Physicians in London on 20th July 2017.
How can marketing technology help to build meaningful relationships and save lives. In this session for #BIsummit I talk about the Salesforce Marketing Cloud and how the thinking behind the way that it was built inspired the new Salesforce Health Cloud.
My personal highlight was talking about how Salesforce has used its profits to help build UCSF Benioff Children's Hospital on the way to creating the world's first connected hospital.
VIDEOS
• Marketing Cloud Demo [Journey Builder]: https://www.youtube.com/watch?v=HpOBGc-PoNI
• BigData Viz Video by 422 South: https://www.youtube.com/watch?v=rJC7B-9ZfhE
• UCSF Benioff Children's Hospital Tour: https://www.youtube.com/watch?v=-2NSmkb3Y0o
Slides from my keynote at the NHS Conference talking about health clouds and marketing clouds, and how digital technology is connecting patients (and customers), keeping people out of hospital and saving lives.
Last week was the world's largest software conference hosted by Salesforce. 160,000 people attended in San Francisco and 10m people watched online. CEOs from Microsoft, Box, Uber and YouTube spoke as well as celebrity activists such as Goldie Hawn, Jessica Alba and Adrian Grenier. Here's a few of my favourite quotes from the conference.
Slides from my keynote today at Performance Insights Conference Berlin, talking about how Coca Cola became the world's most social (and valuable) brand
A significant brand is a rare breed. Not many of them exist in this world, but when you meet one you soon know about it. Becoming one does not require luck, timing or large advertising budgets. Significant brands simply value their customers more than themselves, and they are willing to do the things that other brands don't do.
I didn’t actually create this list of "Significant Brands” to produce a ranking table, but to spark a debate. These brands are significant to me because of what they stand for, not how much money they have made. After all, isn’t that the real purpose of business… To not just make a profit, but to make a profit that has a purpose?
Significant brands are run by companies who's intentions lie beyond profits. They want to make profits with purpose.
Significant brands stand for something larger than themselves. They inspire and add value to the lives of everyone they touch.
So, these are my top 25 most #SignificantBrands. I've tried to include a few stories around why I think they are significant, and a couple of words from one of their founders or executives. I hope you like them. If you don't, even better... create your own list and post it on slideshare ~ because we don't have deep conversations about brand purpose often enough.
What are your most significant brands?
My presentation from Oi15 in Cardiff.
• How to build relationships faster.
• Why you can't purchase loyalty.
• the biggest challenges for a marketer in 2015 and how to deal with them.
Happy to provide more info / context if you tweet me @JeremyWaite
Presentation for Hotel Marketing Association @RadissonBlu Leicester Sq. Making these slides available for download for 24 hours. Feel free to help yourself as long as you reference @Adobe. Thanks to everyone who turned up. Great event.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
6. Watson Customer Engagement
MARKETING“
IS A CONTEST FOR PEOPLES
”
SETHGODIN
* If you wait until there’s a case study in your industry you waited too long”.
ATTENTION.
21. Watson Customer Engagement
“THE DIFFERENCE BETWEEN A
”
@CHRISBROGAN
COMMUNITYAND AN
IS WHICH WAY THE
CHAIRS ARE FACING.
AUDIENCE
22. Watson Customer Engagement IBM Cognitive Engagement:Watson Marketing |Watson Commerce | Watson Supply Chain22
• INCLUSIVITY & COMMITMENT: Members
accept and embrace each other, celebrating their
individuality and transcending their differences.
• REALISM: Members bring together multiple
perspectives to better understand the whole
context of the situation.
• CONTEMPLATION: Members examine
themselves. They are individually and collectively
self-aware of the world outside themselves.
• A SAFE PLACE: Members allow others to share
their vulnerability, heal themselves, and express
who they truly are.
• A LAB FOR PERSONAL DISARMAMENT:
Members experientially discover the rules for
peacemaking and embrace its virtues. They feel
and express compassion and respect for each
other as fellow human beings.
• FIGHT GRACEFULLY: Members resolve
conflicts with wisdom and grace. They listen,
understand and respect each other.
• A GROUP OF LEADERS: Members harness the
"flow of leadership" to make decisions and set a
course of action.
• SPIRIT: The true spirit of community is the spirit
of peace, love, wisdom and power.
CHARACTERISTICS OF A TRUE COMMUNITY
~ M. Scott Peck ~
24. Watson Customer Engagement IBM Cognitive Engagement:Watson Marketing |Watson Commerce | Watson Supply Chain24
Knorr created a Flavor
Profiler in partnership with
IBM that identifies your
flavor profile and serves up
recipes
Research among 12,000 people
in 12 countries, found that 78%
of people are more likely to be
attracted to someone who
enjoys the same flavors.
Unilever updated it’s
biggest brand Knorr that is
sold in 87 countries with a
global campaign that asks
whether flavor can help
you find love
Opportunity Approach Results
Can Flavor Help You Find Love?
myflavour.knorr.com