The document discusses mobile trends, highlighting the growth of mobile phone users and the importance of mobile marketing, with a particular focus on QR codes and text messaging as effective tools. It outlines strategies for successful mobile marketing campaigns, emphasizing the need for instant results and targeted content to engage smartphone users, especially millennials. It also provides examples of companies successfully utilizing these mobile strategies to enhance consumer interaction and sales.

1. Mobile Trends
• Over 6 billion people in the world In 2000, there were
• 3.95 Billion Mobile Phone Users. over 2 million
• 67% of the entire population has payphones in the
a mobile phone United States, today
• 850 million cars that number is
• 1.7 billion PCs (desktop + laptops) around
• 1.2 billion landline telephones 700,000, the major
• 1.3 billion Internet accessors carriers AT&T and
• 1.4 billion televisions Verizon have both
• 1.5 billion credit cards exited the business.

2. Mobile Trends
• Samsung claims it sold more than 300
million mobile handsets in 2011.
• Apple has sold at least 222 million iOS
devices (iPad, iPhone, iPod Touch) to date
• Android continues to grow steadily with half
a million devices activated every day.

3. Mobile Trends

4. • Smartphones and other browser-equipped
phones expected to grow to1.82 billion by
2013, compared to 1.78 billion PCs.

5. Mobile Trends
• Fewer than 6% of businesses are doing any
type of mobile marketing
• The percentage drops to less than .05% for
companies doing less than $10 million per
year

6. Top 5 Mobile Marketing Myths

14. QR What?
• Quick Response Code
• 2D code used to drive people to your
company’s Website
• They link offline to online, and print to
mobile
• QR Codes are capable of handling all types
of data, such as numeric and alphabetic
characters, Kanji, Kana, Hiragana, symbols
, binary, and control codes.
• Up to7,089 characters can be encoded in
one symbol.

20. QR What?
• How are they used in Marketing?
• Direct mail campaign
• On a product or corporate brochure
• Press ads
• Promotional items
• View Videos
• Call Cell Phones
• Write to Email addresses
• Upload Contact Information
• Range in size – ½” to side of building

21. QR What?

22. QR What?
• QR Codes have grown over 1,200% in the
second half of 2010
• Considerations when Planning a QR Code
Campaign

23. QR What?
• 1. Be Everywhere
– Mobile barcodes should be incorporated into all
digital and traditional media so the consumer
has 360-degree exposure to the mobile
marketing campaign.

24. QR What?
• 2. Drive Value and Make it Easy
– Giveaways,
– Discounts
– free tickets
– exclusive access will compel consumers to
interact with and scan your code.

25. QR What?

26. QR What?
• 3. Keep it Simple
– Branded or custom QR codes are certainly
getting some buzz, but it’s also important to
create a code everyone can recognize.
– A simple black and white checkered format will
increase the number of phones and code
readers that can scan it.

27. QR What?
• 4. Build Customer Affinity
– Consumer who has just scanned your code is on
the move.
– She will be viewing the brand content on a
mobile screen - expects instant results.
– Make sure the barcode links through to a
mobile-enabled site rather a PC-designed site.

28. QR What?
• 5. Account for Objectives and Analytics
– Set goals before integrating a mobile barcode
– Monitor the campaign via a barcode
management platform.

29. QR What? Tesco Subway Store
Increased online
sales by 130%
Seoul, South Korea
http://2d-code.co.uk/qr-code-grocery-shopping/

30. QR What? Tesco Subway Store
• Mission: Become #1 without increasing
stores
• Idea: Let the store come to the people
• They created virtual stores in Subways
• While waiting for train, riders could
purchase products with their smartphones
• Purchase would arrive shortly after they got
home

32. 1024px

33. 320px

35. Close Encounters

36. Close Encounters

37. Mobile Websites Encounters

38. Close Encounters

39. Close Encounters

40. Close Encounters

42. Who Are You
• Understanding the Smartphone user
• Users search the internet with a degree of
urgency
• They want results now and if
you can’t give it to them,
they will go somewhere else.
• Must offer highly targeted
content and a strong
call-to-action

43. Close Encounters

44. Who Are You
• The Millennial Generation
– 16-34 — also known as
Gen Y or the WE Generation
— is the new demographic
that businesses compete to
attract.
• This is the generation for whom the PC and
Mac were always a reality. MP3
players, particularly iPods and iPhones, have
been necessities instead of options.

45. Who Are You
• Almost 25% of the US Population
• 200 billion in Direct Spending Power
• 500 billion in indirect spending
• 70% say they are asked for advice
• 68% don’t make a major decision without
discussing it with others
• 70% agree that having their friends’
approval on decisions is important
• Twice as likely to have 200- 500 friends on
Facebook than older generations

46. The place at which independent and often unrelated systems meet and act
on or communicate with each other…
Star Trek IV: The Voyage Home - 1986

47. The Mobile Interface
• Touch-Screen Interface
• Use interactive page elements,
sized appropriately for a
touch-interface.
• submit buttons
• form elements
• links and navigation

48. The Mobile Interface
• Provide an easy way to
connect with your company
• The goal is to get them to
interact
• Sign up for a newsletter
• Connect with your social media
• Purchase your product
• Add an additional incentive for
taking the steps for interacting.

49. The Mobile Interface

50. The Mobile Interface

51. The Mobile Interface

52. The Mobile Interface

53. The Mobile Interface

54. The Mobile Interface

55. The Mobile Interface
• Mobile-Specific Content
• Content should be simplified, easy to digest
– Viewers on mobile devices are scanning for
information,
– They do not spend a lot of time reading
information
– Your content will probably need to be rewritten
for mobile-friendly reading.

57. Text Messaging (SMS)

58. Text Messaging (SMS)

59. Text Messaging (SMS)
• SMS, or a text message, is one of the easiest
ways to start gaining traction in the mobile
marketing world.
• Text messages have a 95% -100% open rate!
• Average open rate of an e-mail is 10%.
• Messages are short, so they are read in full.
• Average time to open is 4 minutes

60. Text Messaging (SMS)
Who is using SMS?
• Coca-Cola – “My Rewards” Code under bottle cap
• American Idol
• MGM – Get Discounts
• Pizza Hut – 2000 consumers opted-in
• Nascar – coupons, in-venue texts for fans at event
• McDonald’s –Return of McRib

61. • Determine your game plan.
• QR Codes great way to get your message
across and get people to your website.
• Build a Mobile website
• Employ an SMS strategy

62. • For more information, contact Rick Clark
• www.clarkwebdesign.com
• 321-805-0588
Call Rick Visit Site