The document discusses the growth of social media and how businesses can leverage social platforms as a business tool. Some key points: - Social media usage is widespread with billions of videos/tweets/blogs daily - Many social media initiatives fail because companies don't understand how to properly utilize the platforms - Successful companies approach social media as a business, not just marketing, and facilitate participation across departments - Examples are given of companies that improved sales, brand awareness, and customer engagement through social media strategies

2. Good Afternoon

5. Basically I ’ m Old

6. There Are None

7. The Secret Formula Will Be At The End

8. The Size Of Social

11. 2 Billion Videos Are Streamed Each Day

12. 500 Million Active Facebook Users

13. 126 Million The # Of Blogs On The Internet

14. 10 Billion+ Tweets Sent on Twitter Since 2006

15. Consequently, Social Networks And Blogs Are Taking Away From The Share Of Time Held By Other Sectors

17. 50% Of Social Initiatives Will Fail

18. “ Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it ’ s finally done there is a surprise it ’ s not better. ” - Avinash Kaushik, Head Of Google Analytics

19. Failure Is The Rule Not The Exception

23. One Of The Biggest Challenges Is Ownership

24. The CEO?

25. Public Relations?

26. The Customer?

27. Everyone At Your Organization Owns Social Media

29. But, There Needs To Be A Facilitator

30. We ’ ve Found That The Marketing Organization Is Often The Best Leader

32. We Keep Calling It Social MEDIA ...

34. It ’ s Not Social Media, It ’ s Social BUSINESS

35. Businesses Started Out As Social

37. Customer Focused

38. Technology Has Gotten In The Way Of Making Communication Personal

40. Seriously ?

41. Celebrating The Wins

42. Product Introduction

43. 25% Of Ford ’ s Marketing Budget Is Spent On Social/Interactive

45. Generated 38%Awareness With Gen Y Without Any Traditional Advertising

46. Ford ’ s “ Fusion ” Doesn ’ t have That Awareness After 2 Years Of Being Out In Production & Hundreds Of Millions Of Dollars In Traditional Marketing Spend

47. eCommerce

48. $6.5 Million Incremental Sales

49. Customer Service

52. Research & Development

53. P&G Connect + Develop

54. R&D Productivity At P&G Has Increased By Nearly 60%

56. Brand Awareness

57. Blendtec

58. Great Products + Weak Branding = Weak Sales

61. This Is Duncan

62. He Sells Fences

63. “ The company supplemented its mailed-out catalog and ads in specialty magazines with a website about five years ago, but the big breakthrough came last December, when Duncan added a blog that he calls The Fence Post . ”

64. Since then, he has had an 850% increase in sales leads.

65. Why?

66. Google Likes Content

67. “ We don't say you should buy this from us. We don't really refer to ourselves at all. It's really important to the whole marketing effort to blog and sort of become known as an authority and a trusted authority on what you're selling. We've been around enough to know the kind of questions people have about products, so we try to explain that in the blog. It's information like that they wouldn't be able to find out easily any other way.''

68. He ’ s Expanded

70. When We Treat Social As A Business Investment We Win

71. There Is No Secret Formula

72. You Can ’ t Afford Not To Learn And Embrace It

75. What Should They Do?

77. These materials, and all ideas, concepts, trademarks, and strategies contained or reflected in these materials, remain the sole property of MARC USA and may not be used or exploited without the express written agreement of MARC USA.