SlideShare a Scribd company logo
What are your buying/shopping habits?
Time magazine declared collaborative 
consumption to be one of its “10 ideas 
that will change the world.”
Economy 2.0 
2013 $35 billion dollar business 
2008 Economy Crisis 
*64% of Britons now use the sharing 
economy 
*$335 billion by 2025 
*Nesta UK and Collaborative Lab 
*PwC
The Drivers of Sharing Economy 
= when a community gets together 
“through organized sharing, swapping, 
bartering, trading, gifting and renting to 
get the same pleasures of ownership 
with reduced personal cost and burden, 
and lower environmental impact.
Web 2.0 + collaborative consumption 
=cultural and economic force 
away from 'hyper-consumption' 
to re-invented economic models 
of sharing, swapping, bartering, 
trading or renting that have 
been enabled by advances in 
social media and peer-to-peer 
online platforms.
People+ Economic/environmental sustainability+easy-to-acces global network
Peer-to-peer (P2P) evolution 
1995 1999 
2008 
2010
Product Service Systems
Redistribution markets
Collaborative Lifestyles
Business concepts
Shareeconomy Essence
Major players 
192Countries 
26.000 Cities 
200.000 Listings 
2,300 cities and 300 airports. 
Share workforce-microtasks Skill exchange
PROs
CONs
What big businesses can learn from 
sharing economy? 
=How do you galvanize your 
clients?,making them part of a 
membership, a club, your brand, your 
ethos? How do you create that loyalty? 
1. Working with clients in collaborative B2C communities 
2. Build a Social exchange place 
3. Trustworthy relation and secure environment 
4. Focusing on Platforms, not products 
5. Clients to participate more in the product/creation creation
Future of ShareEconomy 
How sharable is your city?
Thank You!

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Collaborative consumption

Editor's Notes

  1. 1st pool What are your purchase guidelines? Where and how do you purchase ,goods or services? 2nd Have you ever tried Shared resources?
  2. Do you remember a rental service?