Mobile Marketing

Taking The Mystery Out Of Today’s New Media

Jeff Sawyer
presents

Mobile Marketing

Your Customers are Ready, Are You?
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What Is Mobile Marketing?
• “Any type of communication between a
company or brand and its consumers
via a mobile device.”
• Including:
– Branded Skin for Phone
– Text Message Campaign
– Mobile Website
– Mobile App
– Mobile Advertising



3 Things You Left Your
House With Today

1. Wallet
2. Keys
3. Cell Phone



Did You Know…
• There are 5 Billion Mobile Phone Users
World Wide?
• 286 Million In the USA

= 93%
Population


Mobile vs. Desktop
• Mobile Phones Outnumber PCs 4 to 1
• 2013 – Internet Accessed More by
Mobile Devices Than Desktops



Why Mobile Matters
• 95% of Smartphone Users
Have Searched For Local
Information
• 61% of Users Call The
Business After Searching
• 59% Visit the Location

Source: Google “The Mobile Movement: Understanding Smartphone Users” 2011



Mobile Local Searchers = Buyers

• Actions Taken Resulting
From A Mobile Search
– 77% Contacted the Business
– 44% Made a Purchase




Mobile Local Searchers = Action

• When Is Action Taken?
– 36% Immediately
– 39% Within a Few Hours
– 14% Within a Day




The Mobile Experience
• 60% Expect Site To Load Under 3
Seconds
• 78% Will Try 2X or Less if Site
Doesn’t Load
• 57% Will Not Recommend A
Business With A Bad Mobile Site
• 40% Will Turn To a Competitor if
They Had a Bad Mobile Experience
Source: Compuware, "What Users Want from Mobile," 2011



Mobile “Friendly” Websites
• Second Site
• Redirect Code
• Branding
• No Zooming
• No Scrolling
• Tap To Call
• “App Like”
Link Buttons
• Desktop Link



Other Considerations
• Keep It Light (fast loading)
– Under 6 Pages
– Compressed Images
• Easy To Read
– Use Bullet Points
• Fat Finger Friendly
– Large Buttons
• No Flash


Why Optimize For Mobile?

• The Mobile Experience
– Reduced Bounce Rate
• Listed Twice In Search Engines
• Early Adopters – Rank
– Google already penalizing



SMS - Text Message Marketing

• For More
Information Text
“Word” to 55555



People Want Your Messages
• Text Marketing is 100% Opt-In
– Option to opt-out too
• 67% of Mobile Users Want Offers That
Reward Loyal Patronage
• Over 95% of Messages Read Within 5
Minutes



Who Can Benefit
• Restaurants • Churches
• Retail Stores • Nightclubs
• Realtors • Schools
• Spas/Salons • Auto Shops
• Doctors/Dentists • Almost All
Businesses



What To Send
• Coupons • New Product Arrivals
• Sale Notices • Surveys
• Daily Specials • Voting
• Appt. Reminders • Contests
• Appt. Openings • mCards
• Event Invitations • Email Notifications



Sample Message



Cost For SMS vs. Email
• 3 X More/Message
• 96% Read Rate vs. >20%

Image Source:
http://www.tatango.com
/blog/sms-marketing-
compared-to-email-
marketing/



QR (Quick Response) Codes
• URL
• Tel
• SMS
• Email
• vCard
• Location



Sample QR Code - Restaurant



Retail Window Sign



Real Estate Sign


Mobile Marketing

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