November 2016
Digital customer experience is a river formed out of many streams, all equally important. This presentation is an overview of all the elements that go into building a successful digital customer experience, illuminated with case examples.
A pitch deck from an advertising technology company (ad tech) that helped raise their seed round and won multiple pitching competitions. This deck used the format from the Pitch Deck Master Course from www.dontbealittlepitch.com
Building Customer Success With Enhanced Employee EngagementG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1956171/6FBD87FB123A769E1C9499F4CDC6E922
"Successful retailers recognize that their front-line employees are much more than just shelf-stockers and cashiers: they are absolutely critical to creating the kind of unique, memorable customer experiences that differentiate a retail brand. Unless their employees feel that they are an engaged, vital part of the shopping experience, retailers are finding that it’s nearly impossible for them to execute on customer experience (CX) initiatives.
By tapping into the Voice of the Employee (VoE) — which involves collecting, managing and acting on employee feedback — and by linking it to Voice of the Customer (VoC) programs, retailers can get the data they need to enhance employee engagement. And with Millennials and Gen Z employees entering the workforce, their desire for finding connection and purpose at their jobs increases the necessity and value of such programs.
This Retail TouchPoints Connected Consumer Series webinar, sponsored by Medallia, will use real-world retailer examples to explore how VoE and VoC can be successfully linked, and how retailers can use the data and insights generated by these communication initiatives to build employee engagement, enhance the customer experience and boost the bottom line. Additionally, attendees will learn what’s needed to establish a VoE program; what to look for in a partner; and how best to use the information that the program generates to achieve desired business results."
Designing the brand identity and CX for a startupRezonant Design
Humain is a healthcare brand, a fast growing start-up in the healthcare technology space. Here is how we helped them build their brand and Customer Experience
November 2016
Digital customer experience is a river formed out of many streams, all equally important. This presentation is an overview of all the elements that go into building a successful digital customer experience, illuminated with case examples.
A pitch deck from an advertising technology company (ad tech) that helped raise their seed round and won multiple pitching competitions. This deck used the format from the Pitch Deck Master Course from www.dontbealittlepitch.com
Building Customer Success With Enhanced Employee EngagementG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1956171/6FBD87FB123A769E1C9499F4CDC6E922
"Successful retailers recognize that their front-line employees are much more than just shelf-stockers and cashiers: they are absolutely critical to creating the kind of unique, memorable customer experiences that differentiate a retail brand. Unless their employees feel that they are an engaged, vital part of the shopping experience, retailers are finding that it’s nearly impossible for them to execute on customer experience (CX) initiatives.
By tapping into the Voice of the Employee (VoE) — which involves collecting, managing and acting on employee feedback — and by linking it to Voice of the Customer (VoC) programs, retailers can get the data they need to enhance employee engagement. And with Millennials and Gen Z employees entering the workforce, their desire for finding connection and purpose at their jobs increases the necessity and value of such programs.
This Retail TouchPoints Connected Consumer Series webinar, sponsored by Medallia, will use real-world retailer examples to explore how VoE and VoC can be successfully linked, and how retailers can use the data and insights generated by these communication initiatives to build employee engagement, enhance the customer experience and boost the bottom line. Additionally, attendees will learn what’s needed to establish a VoE program; what to look for in a partner; and how best to use the information that the program generates to achieve desired business results."
Designing the brand identity and CX for a startupRezonant Design
Humain is a healthcare brand, a fast growing start-up in the healthcare technology space. Here is how we helped them build their brand and Customer Experience
Digital Transformation of the Guest Experience by Brian SolisBrian Solis
The digital transformation of the hotel guest experience will be a major competitive advantage for hoteliers according to this new report from Sabre Corporation (NASDAQ: SABR) in cooperation with Brian Solis.
In this new study, we investigate the market challenges facing the industry. We interviewed hotel executives from around the world to better understand the technology, challenges and trends that factor into their guest experience strategy. This report will ultimately guide you in architecting the modern guest experience.
What's Inside:
The modern guest experience blueprint
Behind the scenes + exclusive executive interviews of top hospitality brands
Challenges hospitality brands face + how to overcome them
What separates traditional brands from modern brands
Download this report to learn how you can lead change within your brand and how to overcome common hurdles including legacy systems and technologies, silos, inadequate customer journeys + outdated guest perspectives and UX.
The future of hospitality is clear: Customer experience is the make-or-break factor for hoteliers. Will it be your downfall or your competitive advantage?
Delivering Customer Value & Boosting Retention in Financial Services | Micros...Antony Adelaar
How do we ensure the delivery of value to customers in order to ensure the long-term value of customers?
In March 2021, inQuba and Microsoft co-hosted the webinar ‘Delivering Customer Value & Boosting Retention in Financial Services'. The speakers discussed the following:
• Value of customers versus value for customers
• Value as a multi-dimensional construct
• How to deliver value throughout customers’ journeys
• Case studies and practical examples
• How to take the next step to transform your business
Speakers: Vlad Daljac (Microsoft), Trent Rossini (inQuba), Antony Adelaar (inQuba)
Recording: https://youtu.be/SBovyfoO0oU
BTO 2014
2 e 3 dicembre, a Firenze in Fortezza da Basso
Jean Luc Chretien
Executive Vice President Sales, Distribution and Loyalty Accor
Contrastare le OTA: le strategie delle grandi compagnie di hotellerie
Day TWO | Emirates Hall [VISIONI] | 10.15 - 11.00
http://www.buytourismonline.com/eventi/beat-ota/
Jean Luc Chretien, Executive Vice President of Marketing and Distribution Accor, racconta le politiche di distribuzione del suo gruppo, le strategie, i risultati ottenuti.
Speakers: Ken Morris of Boston Retail Partners & Erik Hoiden of AlfaPeople
The store continues to be the front line for retail purchases. And store associates are the direct link to winning a sale. But today, retailers must be innovative and savvy in order to meet the demands of technology-enabled consumers. That means arming store associates with the tools to deliver the information and services that will drive increased revenue, including upsells and cross-sells.
So what are the best ways to enable store associates to deliver a superior customer experience? This webinar will outline 5 ways retailers can win the battle for brand loyalty and long-term success.
1. Anticipate customers' questions before they ask.
2. Be ready to offer suggestions for upsells and cross-sells.
3. Create an interactive experience throughout the store.
4. Deliver personalized offers and promotions.
5. Execute a seamless checkout experience.
Tnooz Wex Webinar - How TMCs and agents tame the data monster with payments techtnooz
With global business travel steadily on the rise, travel is becoming the second biggest expense for many businesses, just behind people costs.
Efficient yet flexible travel management programs are in high demand, but more options for travelers does not have to mean less control for travel managers.
In this webinar, WEX Travel, a travel payments pioneer, and data professional Grasp Technology team up to present ways to harness data efficiently and use the knowledge gained to improve corporate travel programs.
Learn how better technology and data can help travel managers and agencies shift from expensive gatekeepers to cost-saving consultants.
Anyone in the corporate travel chain will benefit from the discussion. Panelists for the webinar include:
Jim McGowan, US business development, WEX Travel
Dave Lukas, VP/CDO, Grasp Technologies
Gene Quinn, CEO and producer, Tnooz
Sean O'Neill, editor-in-chief and moderator, Tnooz
This FREE webinar took place Thursday 14 July 2016.
Why the Financial Services need simplicitySiegel+Gale
Customer demand for simplified experiences continues to rise and never more has this been so prevalent in the financial services sector. Hardly surprising considering the complexity of lives today and the sheer volume of critical choices that need to be made on a daily basis.
The most successful brands are wise to the reality that to be loved is not the primary objective. What’s more critical is to be truly essential in the ways that matter most. Defined by knowing how to add value rather than complexity. Respected for delivering simple and straightforward products and services that people actually understand and have need for.
Our EMEA Strategy Director, Liana Dinghile provided insights into the leaders and laggards of the global pack of brands vying for that all-important, but alarmingly elusive, customer favour at the Financial Services Forum Annual Member's Conference. Shedding light on the new disruptors who are rewriting the rules of service delivery and elevating customer expectations to a whole new level by:
- Empowering people
- Reimagining the experience
- Removing friction
In a complex world, #SimplicityPays
How Customer Experience is Making the Leap from Brick-and-Mortar to the CloudSogolytics
"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."
- Maya Angelou
Discover why UX & CX are evolving toward Human Experience (HX).
As consumers force brands to become more digital, there is a real need to be authentic, empathetic, and human.
Find out why human-centric thinking is so important and how, with the right approach, it can help build deeper and more meaningful relationships with customers.
Updated to reflect the COVID-19 crisis
The Connected Consumer Journey: Navigating The MeleeAleesha Tully
Pre-digital advertisers just didn’t have to deal with the myriad of channels and touch points that we have today. And if you’re responsible for marketing a brand – this can be pretty overwhelming. This presentation takes a look at how simple, human, thinking can add clarity to consumer journey planning.
Growing existing business with Customer Experience for TelcosStefan Moritz
Short deck introducing a major challenge of the Telco industry: The lost connection with customers and three drivers to move to a people-driven approach in order to unlock innovation and customer value to drive growth of existing business.
Business Innovation by THNK & Collaborne - ArabNet Riyadh 2015ArabNet ME
Speakers:
Mark Vernooij, General Manager, THNK School of Creative Leadership, @mark_vernooij
Moodi Mahmoodi, CEO & Founder, Collaborne, @moodimahmoudi
كلمة: الإبتكار في مجال الأعمال، ثنك وكولابورن
مارك فيرنويج، مدير عام، ثنك @mark_vernooij
مودي محمودي، الرئيس التنفيذي، كولابورن @moodimahmoudi
Mark Vernooij (THNK, School of Creative Leadership) and Moodi Mahmoodi (Collaborne) explain in this presentation how Innovation can be built as a capability within organizations.
Saying you are customer centric is easy, however, delivering a truly outstanding customer experience requires more than marketing fluff. This presentation will explore the topic of Customer Experience and what it means to your customers and your enterprise in today’s competitive landscape.
Hotels724 is real time booking platform for hotel sub-facilities like SPA, Restaurants and Meeting Halls. In hotels724, hotel profile is divided into facility specific sub-profiles which provides access to photos, description, terms of use, service portfolio, service prices, availability and user reviews and reservation of that sub-facility.
Currently hotel SPA facilities are accepted to create and manage their profiles. Hotels724's business model depends on commision fees charged from facilities for each booking done.
Maximize How You Individualize: because the Journey and Outcome Matter Nicholas Kontopoulos
According to research from the Corporate Executive Board, 57% of the buying process is being completed before the first interaction with a sales person.
In recent years, a fundamental sea change has been occurring between buyers and sellers, with the former now ceasing control of the buying process. This paradigm shift has been digitally powered with todays buyers only one touch away from connecting with content or peers that can help guide them on their purchasing journey.
This presentation will explore the challenges that not only lay ahead for todays marketers, but also explore some of the ways in which innovative brands are adapting to this 'New Reality’.
How to Grow Your Auto Body Business and Dominate Your Local Market in a Conso...asTech
How to Grow Your Auto Body Business and Dominate Your Local Market in a Consolidating Industry was presented to several auto body shops in Springfield, MA on October 2, 2014. A special thank you to Sherwin Williams for sponsoring this event.
Digital Transformation of the Guest Experience by Brian SolisBrian Solis
The digital transformation of the hotel guest experience will be a major competitive advantage for hoteliers according to this new report from Sabre Corporation (NASDAQ: SABR) in cooperation with Brian Solis.
In this new study, we investigate the market challenges facing the industry. We interviewed hotel executives from around the world to better understand the technology, challenges and trends that factor into their guest experience strategy. This report will ultimately guide you in architecting the modern guest experience.
What's Inside:
The modern guest experience blueprint
Behind the scenes + exclusive executive interviews of top hospitality brands
Challenges hospitality brands face + how to overcome them
What separates traditional brands from modern brands
Download this report to learn how you can lead change within your brand and how to overcome common hurdles including legacy systems and technologies, silos, inadequate customer journeys + outdated guest perspectives and UX.
The future of hospitality is clear: Customer experience is the make-or-break factor for hoteliers. Will it be your downfall or your competitive advantage?
Delivering Customer Value & Boosting Retention in Financial Services | Micros...Antony Adelaar
How do we ensure the delivery of value to customers in order to ensure the long-term value of customers?
In March 2021, inQuba and Microsoft co-hosted the webinar ‘Delivering Customer Value & Boosting Retention in Financial Services'. The speakers discussed the following:
• Value of customers versus value for customers
• Value as a multi-dimensional construct
• How to deliver value throughout customers’ journeys
• Case studies and practical examples
• How to take the next step to transform your business
Speakers: Vlad Daljac (Microsoft), Trent Rossini (inQuba), Antony Adelaar (inQuba)
Recording: https://youtu.be/SBovyfoO0oU
BTO 2014
2 e 3 dicembre, a Firenze in Fortezza da Basso
Jean Luc Chretien
Executive Vice President Sales, Distribution and Loyalty Accor
Contrastare le OTA: le strategie delle grandi compagnie di hotellerie
Day TWO | Emirates Hall [VISIONI] | 10.15 - 11.00
http://www.buytourismonline.com/eventi/beat-ota/
Jean Luc Chretien, Executive Vice President of Marketing and Distribution Accor, racconta le politiche di distribuzione del suo gruppo, le strategie, i risultati ottenuti.
Speakers: Ken Morris of Boston Retail Partners & Erik Hoiden of AlfaPeople
The store continues to be the front line for retail purchases. And store associates are the direct link to winning a sale. But today, retailers must be innovative and savvy in order to meet the demands of technology-enabled consumers. That means arming store associates with the tools to deliver the information and services that will drive increased revenue, including upsells and cross-sells.
So what are the best ways to enable store associates to deliver a superior customer experience? This webinar will outline 5 ways retailers can win the battle for brand loyalty and long-term success.
1. Anticipate customers' questions before they ask.
2. Be ready to offer suggestions for upsells and cross-sells.
3. Create an interactive experience throughout the store.
4. Deliver personalized offers and promotions.
5. Execute a seamless checkout experience.
Tnooz Wex Webinar - How TMCs and agents tame the data monster with payments techtnooz
With global business travel steadily on the rise, travel is becoming the second biggest expense for many businesses, just behind people costs.
Efficient yet flexible travel management programs are in high demand, but more options for travelers does not have to mean less control for travel managers.
In this webinar, WEX Travel, a travel payments pioneer, and data professional Grasp Technology team up to present ways to harness data efficiently and use the knowledge gained to improve corporate travel programs.
Learn how better technology and data can help travel managers and agencies shift from expensive gatekeepers to cost-saving consultants.
Anyone in the corporate travel chain will benefit from the discussion. Panelists for the webinar include:
Jim McGowan, US business development, WEX Travel
Dave Lukas, VP/CDO, Grasp Technologies
Gene Quinn, CEO and producer, Tnooz
Sean O'Neill, editor-in-chief and moderator, Tnooz
This FREE webinar took place Thursday 14 July 2016.
Why the Financial Services need simplicitySiegel+Gale
Customer demand for simplified experiences continues to rise and never more has this been so prevalent in the financial services sector. Hardly surprising considering the complexity of lives today and the sheer volume of critical choices that need to be made on a daily basis.
The most successful brands are wise to the reality that to be loved is not the primary objective. What’s more critical is to be truly essential in the ways that matter most. Defined by knowing how to add value rather than complexity. Respected for delivering simple and straightforward products and services that people actually understand and have need for.
Our EMEA Strategy Director, Liana Dinghile provided insights into the leaders and laggards of the global pack of brands vying for that all-important, but alarmingly elusive, customer favour at the Financial Services Forum Annual Member's Conference. Shedding light on the new disruptors who are rewriting the rules of service delivery and elevating customer expectations to a whole new level by:
- Empowering people
- Reimagining the experience
- Removing friction
In a complex world, #SimplicityPays
How Customer Experience is Making the Leap from Brick-and-Mortar to the CloudSogolytics
"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."
- Maya Angelou
Discover why UX & CX are evolving toward Human Experience (HX).
As consumers force brands to become more digital, there is a real need to be authentic, empathetic, and human.
Find out why human-centric thinking is so important and how, with the right approach, it can help build deeper and more meaningful relationships with customers.
Updated to reflect the COVID-19 crisis
The Connected Consumer Journey: Navigating The MeleeAleesha Tully
Pre-digital advertisers just didn’t have to deal with the myriad of channels and touch points that we have today. And if you’re responsible for marketing a brand – this can be pretty overwhelming. This presentation takes a look at how simple, human, thinking can add clarity to consumer journey planning.
Growing existing business with Customer Experience for TelcosStefan Moritz
Short deck introducing a major challenge of the Telco industry: The lost connection with customers and three drivers to move to a people-driven approach in order to unlock innovation and customer value to drive growth of existing business.
Business Innovation by THNK & Collaborne - ArabNet Riyadh 2015ArabNet ME
Speakers:
Mark Vernooij, General Manager, THNK School of Creative Leadership, @mark_vernooij
Moodi Mahmoodi, CEO & Founder, Collaborne, @moodimahmoudi
كلمة: الإبتكار في مجال الأعمال، ثنك وكولابورن
مارك فيرنويج، مدير عام، ثنك @mark_vernooij
مودي محمودي، الرئيس التنفيذي، كولابورن @moodimahmoudi
Mark Vernooij (THNK, School of Creative Leadership) and Moodi Mahmoodi (Collaborne) explain in this presentation how Innovation can be built as a capability within organizations.
Saying you are customer centric is easy, however, delivering a truly outstanding customer experience requires more than marketing fluff. This presentation will explore the topic of Customer Experience and what it means to your customers and your enterprise in today’s competitive landscape.
Hotels724 is real time booking platform for hotel sub-facilities like SPA, Restaurants and Meeting Halls. In hotels724, hotel profile is divided into facility specific sub-profiles which provides access to photos, description, terms of use, service portfolio, service prices, availability and user reviews and reservation of that sub-facility.
Currently hotel SPA facilities are accepted to create and manage their profiles. Hotels724's business model depends on commision fees charged from facilities for each booking done.
Maximize How You Individualize: because the Journey and Outcome Matter Nicholas Kontopoulos
According to research from the Corporate Executive Board, 57% of the buying process is being completed before the first interaction with a sales person.
In recent years, a fundamental sea change has been occurring between buyers and sellers, with the former now ceasing control of the buying process. This paradigm shift has been digitally powered with todays buyers only one touch away from connecting with content or peers that can help guide them on their purchasing journey.
This presentation will explore the challenges that not only lay ahead for todays marketers, but also explore some of the ways in which innovative brands are adapting to this 'New Reality’.
How to Grow Your Auto Body Business and Dominate Your Local Market in a Conso...asTech
How to Grow Your Auto Body Business and Dominate Your Local Market in a Consolidating Industry was presented to several auto body shops in Springfield, MA on October 2, 2014. A special thank you to Sherwin Williams for sponsoring this event.
DevDigital Presentation: How Much Are Your Digital Assets Worth?maggiedevdig
Every business is now a digital business and those where the full C-Suite understand the benefits of this are those that will be most successful.Executive leadership teams must recognize that the separation between technology and business has vanished, and that understanding and using technologies is now the key to any long lasting success.
Using Social Media to Measure Economic Development SuccessAtlas Integrated
Find out how economic development organizations can measure/quantify the value of their promotional activities. Through case studies and illustrations of successful EDOs, find out how top performing communities are competing in today's crowded economic development marketplace and where your community ranks among its peers.
Net Group
Kliendid otsivad omale sobivaid teenuseid veebi kaudu ja pool müüki on tehtud enne esimest kohtumist. Kuidas üles leida kliendid, kes veebi kaudu omale partnerit otsivad? Pilvepõhine CRM Online koondab infot kokku sotsiaalvõrgustikest ja ettevõtte veebilehtedelt, et võimalused võimalikult vara tuvastada ning müügijuht näeb kliendi teekonda kogu müügiprotsessi käigus. Raigo räägib, kuidas CRM Online arvestab klientide uue ostukäitumisega ning kuidas on müügijuhtimist mõistlikult korraldada.
Marketing Challenges & Trends. What are the most common challenges facing marketing professionals today, the trends that are fueling these challenges, and recommended approaches to build successful brands.
Digital Marketing = More Customer...More Revenue...More ProfitasTech
This presentation, which was performed on October 10, 2013 at the Sherwin Williams Training center in Dallas, TX outlined how auto body shops can increase their sales and profits through the proper use of digital sales, marketing, communications, customer retention and referral tools, technologies and techniques.
Going Digital helps you in your digital transformation journey.
We simplify the four technology pillars for an organization's digital transformation.
Founded by Sandeep Raut, a top 10 global digital transformation thought leader, influencer, and keynote speaker, GOING DIGITAL offers a wide range of digital transformation consulting services with the necessary tools and practical expertise to help grow your business.
Top 10 Trends of Digital Marketing that are hard to ignore and are very important for the marketing industry during the current economic radical shifts and pandemic crisis of 2020.
Understanding Your Audience by Mike Hagley - Vivid Sydney 2015 #VividideasFresh Egg UK
Fresh Egg's Technical SEO director, Mike Hagley, delivered a talk as part of the Vivid Sydney 2015 event.
Mike’s presentation equipped the audience with the tools and techniques to figure out what their audiences are interested in, what their motivations to buy are, what devices they use, and more. He covered:
• How to identify your customer and audience groups
• What your customer and audience groups search for at different stages of their buying journey and why
• Where and how they search – Which digital marketplaces, social platforms and devices do they use?
Columbia River Customs Brokers and Forwarders Association PresentationScott Case
On October 24, 2013, this presentation was given to the Columbia River Customs Brokers and Forwarders Association about the importance of social media for logistics companies.
The presentation gave the attendees an introduction to the concept of branding, the importance of maintaining communication with customers and prospects and promoting thought leaders within their companies.
It also speaks to the importance of good web design, how to use social media services to promote their company and ways to advertise online to their targeted audiences.
Journey to Fully Integrated Digital Marketing By Gijs van KersenMarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: Juniper Networks' Journey to Integrated Digital Marketing Campaigns. PRESENTATION: Journey To Fully Integrated Digital Marketing - Given by Gijs van Kersen - @gijsvk - Senior Manager Marketing Operations EMEA - Juniper Networks. #MarTech DAY2
How Top Brands Create Killer Omnichannel Customer ExperiencesIO Integration
How Top Brands Leverage DAM Technologies to Create Killer Customer Experiences
In this DAM Master Class, youll see how top brands are transforming their marketing through personalized, real-time, data-driven communications that reach customers at exactly the right moments. Using the latest technologies, GoPro, Red Bull, NFL, Visa, Nike, and BMW have optimized their content marketing supply chains to curate and deliver real-time, high-impact content based on individual customer behaviors. Theyve seen big gains in brand recognition, customer loyalty, and sales and your company can, too. Use your DAM to build relationships that win markets, not just another campaign!
Join IO Integration and censhare to learn how you can:
Build a cutting-edge content acquisition platform for owned, gained, and real-time media just like marketing wunderkind GoPro.
Create a content marketing exchange that simplifies the production and delivery of personalized brand communications just like luxury brand leader BMW.
Get a first look at the censhare 5 enterprise content management platform thats so intuitive you might even trust your marketing people to try it!
Dagmar Schneider, Solution Architect, censhare
Jill Talvensaari, Content Technology Strategist, IO Integration
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Adfo Seminar Social Selling 2015 - The Customer Engagement Lifecyle (CEL)Edwin Korver
What is the relation between social selling and digital marketing?
How did we get from craftmanship to selfi's?
From purpose to purse
Cause-driven
CEL-model
Customer Engagement Lifecycle
Credits to Brian Solis and David Meerman Scott
Everything that can be disrupted will be - Social Media Week 2014Edwin Korver
Presentation on September 24th, 2014 in Rotterdam for Social Media Week. What is disruption? Does technology change us as much as we change technology? What is the influence of technology on the economy? Are businesses cyclical? How does the economy, technology and business influence each other? Can we predict our future?
Photographs of Rotterdam: Courtesy of @zzapback - zzapback.nl - all rights reserved. You can order a poster or canvas on http://zzapback.nl
Social Media Lifecycle - Ondernemersvereniging DrontenEdwin Korver
Ondernemersvereniging Dronten is a businessclub located in the city of Dronten, Netherlands. I was invited to present my Social Media Lifecycle in the broader aspect of what aspects propel the use of social media.
Introduction to the Social Media Lifecycle - NCD HaarlemEdwin Korver
NCD Haarlem is a local division of the NCD association of top level managers, commissioners and board members. I was invited to present my Social Media Lifecycle.
More info: http://socialmedialifecycle.com
The NCD is the largest association in The Netherlands, exclusive for top level management, commissioners and boardmembers. NCD organized a minicongres on Trends in Technlogy - in celebration of heir 60-year anniversary. I spoke on the subject of social business and trends.
Moren info on: http://www.ncd.nl/agenda/evenement/38/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
4. Digital Marketing Definitions
An umbrella term for the targeted, measurable, and interactive marketing of
products or services using digital technologies to reach and convert leads
into customers.
The process of building and maintaining customer relationships through
online activities to facilitate the exchange of ideas, products and services that
satisfy the goals of both parties.
1
2
5. Digital Marketing Activities
Affiliate Marketing Content Automation E-commerce
Display Advertising Behavioral Targeting Blogging, RSS & News Feeds
Email Marketing SMS Marketing Viral Marketing
Search Engine Marketing Online Reputation Management Video Based Marketing
Pay Per Click Community Marketing Re-targeting/re-marketing
Social Marketing Influencer Marketing TV- Radio Advertising
Content Marketing Mobile Marketing App-vertising
Content Optimization Blogging, RSS & News Feed Webdesign (UX)
Compare: inbound vs. outbound.
6. Digital Marketing Objectives
• To increase website traffic
• To reach out to the right audience
• To engage (in a meaningful way) with your audience
• To increase brand awareness
• To acquire a trustworthy reputation
• To drive sales and/or leads
SMART (Specific, Measurable, Actionable, Relevant, Time-bound)
Return on investment (ROI) vs. Return on attention (ROA)
7. Digital Marketing Objectives
Samples of SMART Objectives (by SmartInsights):
Acquisition objective
Acquire 50,000 new online customers this financial year at an average cost per acquisition
(CPA) of 30 € with an average profitability of 5 €.
Conversion objective
Increase the average order value of online sales to 42 € per customer.
Engagement objective
Increase active customers purchasing at least once a quarter to 300,000 in a market.
8. Digital Marketing Facts
• Inbound marketing delivers 54% more leads than outbound
• Videos on landing pages increase conversion by 85%
• Customer testimonials increase the effectiveness of content by 89%
• B2B companies with an active blog gain 67% more leads
• 75% of search users don’t go past the first page of search results
• Organic search produces 35% higher conversion rates than paid search
9. Digital Marketing Facts
• 20% of all searches are related to location
• 95% of mobile phone users use their browser for local search
• 84% of offline shoppers (88% vs. 12%) are influenced online
• 1% more traffic online equals 0,25% more revenue offline
23. Disrupt or be disrupted
•Peter Drucker
•Dynamics: The Long Tail
•Threats (or opportunities)
•Challenges
•PR Smith SOSTAC + CEL
24. Peter Drucker
“Because the purpose of business is to create a customer, the
business enterprise has two – and only two – basic functions:
marketing and innovation.
Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique
function of the business.”
Source: Forbes
26. Threats (or opportunities)
• Tech savvy competitors, entering your market (Google/Apple)
• Top video bloggers with immense influence on buying behaviour
• Reputational damage due to negative reviews/posts
• Price optimization by dominant, aggregating marketplaces
• Disruption by product or businessmodel innovation
• 3D printing, opensource, freemium-model, mobile, culture, ad blockers
28. Case: Volkswagen
• The number of negative tweets involving Volkswagen jumped to 16,070
between Sept. 18-21, compared with just 766 negative tweets in the four days
before Sept. 18, according to Amobee Brand Intelligence, a global marketing
technology company that monitors digital content across more than 600,000
sites.
Source: AdvertisingAge
29. Audi?
• The emissions issue affects the Volkswagen-owned Audi A3 vehicle. But
consumers appear to be giving the Audi brand a pass so far on social
media, according to Amobee.
• Audi's negative tweet sentiment was 8% negative Sept. 18-21, compared with 9% negative Sept. 14-17. Even though
some Audi vehicles use the technology in question, the issue is "primarily being associated by the digital audience with
the parent company," according to Amobee.
33. Case: Volkswagen Lessons
• How do we need to react? Silence? Pro-active? Refrain? ..
• Who’s in the lead? PR? Communications? Board? Joint?
• How long will it take to pass? Volkswagen -/- 40% stockvalue!
• How can we contain the damage? Remove stuff? Repent?
• What about the long tail -the long term- effects?
34. Challenges
• How do I track and respond to intent? The funnel is blown to bits
• How do you meet customers on their terms? CRM is dead
• How do I use data to drive engagement? Big data
• How do I rise above the noise? Big content
• How do I deliver extraordinary branded moments? The Experience Economy
Seth Godin, ‘Purple Cow’: Be remarkable – Be worth talking about!
42. PR Smith SOSTAC®
A framework for digital marketing, based on 6 basic elements:
• Situation Analysis: Where are we now?
• Objectives: Where do we want to be?
• Strategy: How do we get there?
• Tactics: How exactly do we get there?
• Actions: Detailed tactics and who does what and when?
• Control: How do we monitor performance?
44. Where to listen?
• Listen to customer service
• Listen to customer feedback: Reevoo, Feefo and Trust Pilot
• Listen to customer communities: GetSatisfaction (nu Sprinklr), UserVoice and UserEcho
• Listen to local chatter: Twitter, Advanced Twitter search, mentions and messages, via
TweetDeck, Hootsuite, SocialBro, TweetReach, Tweriod and Twilert
45. Where to listen?
• Listen to multiple websites (feed readers)
• Listen to influencers: Newsle.com alerts you when your LinkedIn connections are in the
press. Followerwonk identifies demographics and influence location, language, and gender
of your Twitter followers and also helps measure yourself against competitors and track
followers; Google Alerts, CrowdVu, UberVu and Mention.net
46. Where to listen?
• Listen to the market
• Sentiment analysis
• Social mentions (blogs, comments, bookmarks, events, news, videos)
• BoardReader (forums and boards)
• Google Blog Search
• WhosTalkin.com (mostly free)
• And other mostly paid tools to drill down into a single sentiment, like Radian6, SM2 (was Alterian),
SysomosMAP and Brandwatch.
Source: PRSmith – Social Listening Skills
47.
48.
49.
50. Let’s wrap it up!
• Old marketing techniques fail to reach your audience
• Digital is and will be omnipresent
• Social is our common language with 2 billion native speakers
• Without digital, social would have remained local
• Technology is disrupting every marketplace, sooner or later
• Internet of Things: pretime is near
51. Let’s wrap it up!
• It is not about technology, but about people
• Create remarkable experiences worth sharing (talking about)
• Experiences are all about emotions
• Listen, Learn, Engage, Measure & Adapt
• Data is the new gold
• Beware of your reputation!
52. Let’s wrap it up!
• Become tech savvy: disrupt or be disrupted!
• We’re all unique, talk to us as individuals
• Listen beyond the facade: uncover our desires and wants
• Innovate and bring it to market – permanent beta
• Delight your customers and turn them into loyalist and advocates
53. Cybercrime SME < 250 fte
1. Hacking (40% ~ 520.000)
2. E-fraud (36% ~ 468.000)
3. Computervirus (28% ~ 364.000)
91% of the 1.3 miljoen Dutch SME companies are not
insured against cybercrime.
Bron: ING Economisch Bureau
54. “Social selling is essentially
a transfer of feelings.”
Zig Ziglar
†2012
55. It is not about what your customers need, it is
about what they want.
And what they want is not always logical or rational. Or even good for us.
57. To understand what your customers want, you
need to listen and ask different questions.
Wants are emotions we find hard to talk about. So dig deeper for the emotions
behind the obvious answers.