This document discusses a study measuring the consumer potential of collaborative consumption in Amsterdam. It defines collaborative consumption, identifies stakeholders, and outlines research questions about factors influencing citizens' willingness to participate. A survey of 1,330 Amsterdam residents found substantial willingness to engage in various collaborative consumption activities. Key factors influencing willingness included financial savings, social benefits, environmental attitudes, and personal recommendations. The study concludes collaborative consumption is gaining momentum as a new socioeconomic model and makes recommendations for platforms to promote inclusive growth.
Collaborative consumption Alexandra Penel englishAlexandra Brandt
Along side with the collaborative consomption, come new economic perspectives in a context where production fails to find destinations. Beyond its business virtues, some see the possibility of a new organization of an environmental friendly and fairer society. Collaborative consumption could be the new barrier to individualist liberalism and immoral capitalism. Yes or no, is collaborative consumption the sign of the end of the world as we know it ?
Survey "I SHARE! DO YOU?" La Fing and OuiShareOuiShare
The “I share! Do you?” survey was launched by la Fing and OuiShare under ShaRevolution in order to understand the motivations behind users of collaborative consumption as well as its trajectory. The survey, which was available onlinefor three months, gathered 2150 responses from collaborative "consumers."
Exchange of P2P services in the Collaborative Economy (PhD research-in-progress)Hugo Guyader
Presentation of my work-in-progress on P2P service exchange in the collaborative economy (particularly ridesharing and carsharing); at the PhD-workshop of my division (December 2015).
This article by Kaushal Sarda, Chief Evangelist at Kuliza, was published in issue 06 of Social Technology Quarterly.
Summary: A look at collaborative consumption, a phenomenon that is challenging current methods of consumption and is defining new ways of living.
Collaborative consumption Alexandra Penel englishAlexandra Brandt
Along side with the collaborative consomption, come new economic perspectives in a context where production fails to find destinations. Beyond its business virtues, some see the possibility of a new organization of an environmental friendly and fairer society. Collaborative consumption could be the new barrier to individualist liberalism and immoral capitalism. Yes or no, is collaborative consumption the sign of the end of the world as we know it ?
Survey "I SHARE! DO YOU?" La Fing and OuiShareOuiShare
The “I share! Do you?” survey was launched by la Fing and OuiShare under ShaRevolution in order to understand the motivations behind users of collaborative consumption as well as its trajectory. The survey, which was available onlinefor three months, gathered 2150 responses from collaborative "consumers."
Exchange of P2P services in the Collaborative Economy (PhD research-in-progress)Hugo Guyader
Presentation of my work-in-progress on P2P service exchange in the collaborative economy (particularly ridesharing and carsharing); at the PhD-workshop of my division (December 2015).
This article by Kaushal Sarda, Chief Evangelist at Kuliza, was published in issue 06 of Social Technology Quarterly.
Summary: A look at collaborative consumption, a phenomenon that is challenging current methods of consumption and is defining new ways of living.
This presentation is an updated and diluted version of an earlier slides deck (see http://bit.ly/2pbw2M8).
Is it really "sharing"?
Presentation of the so-called "Sharing" Economy, for a lecture about service innovation at Linköping University (LiU), during a course in Service Management and Marketing.
I talk about Unicorns; collaborative... consumption-production-finance-learning-governance; “platform cooperativism” and my research focus on shared mobility.
Exploring the practice of collaborative consumptionHugo Guyader
Presentation at the 10th AMA SERVSIG Conference: "Opportunities for Services in a Challenging World", 14-16 June 2018, IÉSEG School of Management, Paris.
http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-148918
10 minutes presentation about social and environmental issues in the life cycle of computers and notebooks, further a description of the dream 'Green PC' and evidence that Dutch consumers will buy it.
Presentation held by Niels Oskam of Rank a Brand at August 18th 2010 at Microsoft Netherlands.
Localism and Decentralisation - Moseley Community Development TrustGavin Wray
Presentation by Tony Thapar and Anna Hraboweckyj from Moseley Community Development Trust given at BVSC Third Sector Assembly event in Birmingham, 21st September 2012.
E Volving Reciprocal Relationship E ConomiesLiezl Coetzee
This presentation examines human interaction in the virtual world created by networked communication systems, focusing on the formation of reciprocal networks of information sharing. Mauss’s theory of ‘the gift’ is used to indicate the essentially reciprocal nature of gift giving, which creates an obligation for some form of exchange, although not by means of direct payment as expected in market relations. Free exchange of information based on reciprocal sharing has been central to the development of the Internet. Where commercial interests have come in to enforce copywriting and licensing (notably in proprietary software), Free and Open Source Software movements have sprung up with copyleft licensing to protect the right to free sharing of code and other information. In this way what is referred to as the ‘High-Tech Gift Economy’ is directly challenging its capitalist counterpart in technology development, with the development of free software designed through the co-operation of ‘techies’ across the globe competing with commercial products. The paper argues that despite limitations the world wide web of information sharing does create an environment for giving gifts of information to a global audience. It is furthermore argued that reciprocal exchange of such gifts through generalized exchange with a worldwide network requires a heightened sense of presence in the virtual gift society.
SharingEconomy: The Buzzword of the MomentSimone Cicero
This presentation covers the diversity behind the so called sharingeconomy: a word that lately and increasingly is being used as a buzzword without the necessary understanding of the complexity and meaning that it represents.
This presentation and talk was given in Pisa, during the Internet Festival on October the 10th 2013.
Is it really "sharing"?
Presentation of the so-called "Sharing" Economy, for a lecture about service innovation at Linköping University (LiU), during a course in Service Management and Marketing.
I talk about Unicorns; collaborative... consumption-production-finance-learning-governance; “platform cooperativism” and my research focus on shared mobility.
- First upload: 11 March 2016 (v.2016)
- Update: 20 March 2017 (v.2017)
- Update: 14 March 2018 (v.2018 ~ http://bit.ly/2GtkxIk)
Moving from a Sharing Economy to a Shared EconomyChelsea Rustrum
The sharing economy is great, but how do we integrate sharing into the very fabric of business? How can we build communities that are also companies? How can we distribute value in the form of ownership and governance to users, members, providers, participants, etc.? Using new age finance models, business structures, and current thinking, we can create hybrids that do just that!
EESC-EU Public Hearing about new forms of employment "Consumer's challenges i...Amaya Apesteguía
Consumer's position about new forms of employment in the sharing Economy, for the EESC-EU Public Hearing “The changing nature of employment relationships,
the sharing economy, zero-hour contracts and the living wage”, 31th March 2016, Brussels.
Collaboration or business - EU Consumers Associations studyAlbert Canigueral
Collaborative consumption: From value for users to a society with values. "COLLABORATION OR BUSINESS?
From value for users to a society
with values" is a project
sponsored and developed by four
european consumer organisations
(OCU, Altroconsumo, Deco
Proteste and Test-Achats/Test-
Aankoop) with the aim of raising
European consumers’ awareness
of the impact of collaborative
consumption.
This presentation is an updated and diluted version of an earlier slides deck (see http://bit.ly/2pbw2M8).
Is it really "sharing"?
Presentation of the so-called "Sharing" Economy, for a lecture about service innovation at Linköping University (LiU), during a course in Service Management and Marketing.
I talk about Unicorns; collaborative... consumption-production-finance-learning-governance; “platform cooperativism” and my research focus on shared mobility.
Exploring the practice of collaborative consumptionHugo Guyader
Presentation at the 10th AMA SERVSIG Conference: "Opportunities for Services in a Challenging World", 14-16 June 2018, IÉSEG School of Management, Paris.
http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-148918
10 minutes presentation about social and environmental issues in the life cycle of computers and notebooks, further a description of the dream 'Green PC' and evidence that Dutch consumers will buy it.
Presentation held by Niels Oskam of Rank a Brand at August 18th 2010 at Microsoft Netherlands.
Localism and Decentralisation - Moseley Community Development TrustGavin Wray
Presentation by Tony Thapar and Anna Hraboweckyj from Moseley Community Development Trust given at BVSC Third Sector Assembly event in Birmingham, 21st September 2012.
E Volving Reciprocal Relationship E ConomiesLiezl Coetzee
This presentation examines human interaction in the virtual world created by networked communication systems, focusing on the formation of reciprocal networks of information sharing. Mauss’s theory of ‘the gift’ is used to indicate the essentially reciprocal nature of gift giving, which creates an obligation for some form of exchange, although not by means of direct payment as expected in market relations. Free exchange of information based on reciprocal sharing has been central to the development of the Internet. Where commercial interests have come in to enforce copywriting and licensing (notably in proprietary software), Free and Open Source Software movements have sprung up with copyleft licensing to protect the right to free sharing of code and other information. In this way what is referred to as the ‘High-Tech Gift Economy’ is directly challenging its capitalist counterpart in technology development, with the development of free software designed through the co-operation of ‘techies’ across the globe competing with commercial products. The paper argues that despite limitations the world wide web of information sharing does create an environment for giving gifts of information to a global audience. It is furthermore argued that reciprocal exchange of such gifts through generalized exchange with a worldwide network requires a heightened sense of presence in the virtual gift society.
SharingEconomy: The Buzzword of the MomentSimone Cicero
This presentation covers the diversity behind the so called sharingeconomy: a word that lately and increasingly is being used as a buzzword without the necessary understanding of the complexity and meaning that it represents.
This presentation and talk was given in Pisa, during the Internet Festival on October the 10th 2013.
Is it really "sharing"?
Presentation of the so-called "Sharing" Economy, for a lecture about service innovation at Linköping University (LiU), during a course in Service Management and Marketing.
I talk about Unicorns; collaborative... consumption-production-finance-learning-governance; “platform cooperativism” and my research focus on shared mobility.
- First upload: 11 March 2016 (v.2016)
- Update: 20 March 2017 (v.2017)
- Update: 14 March 2018 (v.2018 ~ http://bit.ly/2GtkxIk)
Moving from a Sharing Economy to a Shared EconomyChelsea Rustrum
The sharing economy is great, but how do we integrate sharing into the very fabric of business? How can we build communities that are also companies? How can we distribute value in the form of ownership and governance to users, members, providers, participants, etc.? Using new age finance models, business structures, and current thinking, we can create hybrids that do just that!
EESC-EU Public Hearing about new forms of employment "Consumer's challenges i...Amaya Apesteguía
Consumer's position about new forms of employment in the sharing Economy, for the EESC-EU Public Hearing “The changing nature of employment relationships,
the sharing economy, zero-hour contracts and the living wage”, 31th March 2016, Brussels.
Collaboration or business - EU Consumers Associations studyAlbert Canigueral
Collaborative consumption: From value for users to a society with values. "COLLABORATION OR BUSINESS?
From value for users to a society
with values" is a project
sponsored and developed by four
european consumer organisations
(OCU, Altroconsumo, Deco
Proteste and Test-Achats/Test-
Aankoop) with the aim of raising
European consumers’ awareness
of the impact of collaborative
consumption.
This is a presentation on collaborative consumption for our course "New Consumer Trends".
Department of Communication, Media and Culture
Instructor: assistant professor Betty Tsakarestou
Team members: Greveniti Panagiota, Kouboura Georgia, Synadinou Elisa, Theodoropoulos Panagiotis, Vergopoulos Giorgos, Xypolitos Nikos
Slides from my lecture at KTH - Royal Institute of Technology in October 2014, http://dm2571-2014.blogspot.se/2014/09/lecture-12-wed-oct-1-10-12-teigland.html
Collaboration or business?. Collaborative consumption. From value for users t...Amaya Apesteguía
“Collaboration or Business?”
Four EU consumers associations – OCU (Spain), Altroconsumo (Italy), DECO-Proteste (Portugal) and Test-Achats/Test Aankoop (Belgium) - in collaboration with Cibersomosaguas Research Group (UCM) and Ouishare Spain, came together to undertake a pioneering research project on the CC phenomenon from the point of view of its effect on consumers and society.
In undertaking this research we set out a series of questions that we thought were important to resolve:
1. Do P2P collaborative consumption platforms add value for individual consumers?
2. Are CC platforms a safe environment for users?
3. Do P2P CC platforms produce the beneficial impacts that some claim they do at economic, social and environmental levels? Are they creating value for society as a whole?
4. Does the CC phenomenon represent a paradigm change or is it just a different way of doing the same business?
The research employed a multi-method design that involved ‘consumers’, ‘platforms’ and ‘experts’. The research included 33 CC experts, over 8,600 consumers (CC users and non-users), and a sample of 70 P2P CC platforms across the four participating countries.
This is a presentation I gave at the First Tuesday event in London on Nov 6th, discussing startup trends for 2013. It sums up a few interesting collaborative consumption startups, several of them based in the UK.
Collaborative Consumption Summit held at Bentley University on September 30, 2010 featuring Rachel Botsman, author of "Whats Mine Is Yours." Moderated by Jeff Bennett, CEO of Swap.com. Panelists included Shelby Clarke, CEO of RelayRides, Tim Hyer, CEO of RentCycle and Aleece Germano, CEO of SWAP Team, John Harthorne, MassChallenge
Denise Cheng for 2014 SHARE closing plenaryDenise Cheng
I was a panelist and plenary speaker at the inaugural SHARE conference on catalyzing the sharing economy. These are slides for my plenary lightening talk, where I urged everyone to make a distinction between "sharing economy" and "peer economy" as well as the gift economy, cooperatives, smart cities, and collaborative consumption.
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The potential for collaborative consumptionOuiShare
Presented at the European Economic and Social Committee event in Madrid on June 25th 2014. What's the potential for collaborative consumption? what are the key factors to scale its impact?
shareNL | Harmen van Sprang | public hearing | European Economic and Social C...Harmen van Sprang
- shareNL
- shareNL founders
- shareNL co-founders
- examples from (my) daily life
research on collaborative consumption (by Pieter van de Glind)
opinion leaders
stakeholders
collaborate
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Citizen participation is often low, but the desire to get things changed is rising. Public Square will explore how to increase democratic engagement beyond elections.
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Presentation by Martin Higgitt of JMP Consultants, to Masters students at the Institute for Transport Studies (ITS) University of Leeds
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1. THE CONSUMER POTENTIAL OF
COLLABORATIVE CONSUMPTION
Identifying (the) motives of Dutch collaborative consumers
&
Measuring the consumer potential of Collaborative Consumption within the
municipality of Amsterdam
Pieter van de Glind
Co-founder: shareNL
Founder: Tuintjedelen(.nl)
Curator: CollaborativeConsumption.com
Contact:
Pieter@sharenl.nl
0637410400
3. Collaborative Consumption?
Traditional sharing, bartering, lending, trading, renting,
gifting, and swapping redefined through technology and
peer communities
Access
over
ownership
Idling capacity
untapped social, economic
and environmental value of
underutilized/idle assets.
6. Stakeholders
The owners of CC-platforms:
“We know the users of our platform
really well!”
“People that are not on our platforms?
No clue about it...”
9. Stakeholders
Mainstream businesses:
“It is all nice this AirBnB thing but
those bastard homeowners should
comply to the same rules as my
hotel. How much market share will
they take anyway?”
10. Stakeholders
Politicians:
“We have heard something about
Collaborative Consumption. Sounds
interesting, but how big will it be-
come? What can we do with it? And
ehh, what about GDP?”
Economic Affairs Amsterdam
Dutch National Government
The European Economic and Social
Committee
11. Advocates
Rachel Botsman:
“Collaborative Consumption is a new
socioeconomic groundswell. It marks
the transition from a 20th century of
hyper consumption towards a 21st
century of Collaborative Consump-
tion.”
12. Transition theory
The transition to a new socioeconomic groundswell?
Jan Rotmans (2012):
“Any transition consists of four pil-
lars: strong landscape signals over
a longer period of time, policy sup-
port, broad consumer support and a
change in consumer behaviour.”
13. Research questions
What is, and which factors explain, the willingness
of Amsterdam citizens to take part in Collaborative
Consumption?
Sub questions:
• What factors have caused current users of CC to start using CC?
• What is the willingness of Amsterdam citizens that are not yet taking
part in CC to start doing so?
• What factors found in sub question (1) relate to the willingness of
Amsterdam citizens that are not taking part in Collaborative Consump-
tion to start doing so?
15. Research questions
What is, and which factors explain, the willingness
of Amsterdam citizens to take part in Collaborative
Consumption?
Sub questions:
• What factors have caused current users of CC to start using CC?
• What is the willingness of Amsterdam citizens that are not yet taking
part in CC to start doing so?
• What factors found in sub question (1) relate to the willingness of
Amsterdam citizens that are not taking part in Collaborative Consump-
tion to start doing so?
16. Extrinsic motives:
• Practical need
• Financial gains
• receiving praise from others
Intrinsic motives:
• Social
• Environmental
Other explanatory factors:
• Online and offline experience
• (Social) media
• Recommendation
Results
17. Research questions
What is, and which factors explain, the willingness
of Amsterdam citizens to take part in Collaborative
Consumption?
Sub questions:
• What factors have caused current users of CC to start using CC?
• What is the willingness of Amsterdam citizens that are not yet taking
part in CC to start doing so?
• What factors found in sub question (1) relate to the willingness of
Amsterdam citizens that are not taking part in Collaborative Consump-
tion to start doing so?
18. Research sample
A large N-survey (online) among 1330 panel members of the Research
and Statistics Department of the municipality of Amsterdam (O+S)
19. Methods
Imagine you temporarily need a car and the possibility exists to
rent a car from a neighbor, how likely is it that you would do this?
Items (What?) Modes of exchange (How?)
Taker Provider
Objects rent / borrow rent out / lent out
Cars rent rent out
Rides rent / receive rent out / give
Meals buy sell
Gardens rent / swap rent out / swap
Accommodation rent rent out
Skills buy / swap sell / swap
21. Results
Dependent variables
• 82% would lend out his power drill
• 84% would at least take part in one of the examples
• No money > money
22. Research questions
What is, and which factors explain, the willingness
of Amsterdam citizens to take part in Collaborative
Consumption?
Sub questions:
• What factors have caused current users of CC to start using CC?
• What is the willingness of Amsterdam citizens that are not yet taking
part in CC to start doing so?
• What factors found in sub question (1) relate to the willingness of
Amsterdam citizens that are not taking part in Collaborative Consump-
tion to start doing so?
24. Results
“Renting out the car? My husband would
be horrified!”
“Youshouldneverlendoutyourwife,your
car and your camera, misery will follow.”
25. Results
Explaining factors
• Saving/making money
• Meeting people
• Contributing to a healthy environment
• Recommendation
• General social attitude
• Social attitude towards the neighbourhood
• Environmental behaviour
• Online and offline experience
Not explaining factors
• Following mainstream media
• Being subscribed and/or active on social media (like Facebook)
• Already taking part in CC
26. Results
Small significant effects found for all demographics:
• Gender: Women slightly more likely than men
• Education level: correlates positively with the dependent
variables
• Income: correlates negatively with meal, skill and garden
exchanges
• Age: correlates negatively with garden and accommodation
• Ethnicity: minority of non-western foreigners most likely to take
part in CC
• Household type: people living alone, or alone with children are
more likely to take part in CC than other household groups
27. Results
Konnektid Peerby Snappcar Thuisafgehaald/
Shareyourmeal
Toogethr
I know this platform and I
have subscribed
0,2 1,1 0,7 3,2 0,3
I know this platform but have
not subscribed
1,1 4,4 7,4 20,2 1,6
I do not know this platform 98,7 94,5 92 76,6 98,1
Do you know these platforms?
28. Research questions
What is, and which factors explain, the willingness
of Amsterdam citizens to take part in Collaborative
Consumption?
Sub questions:
• What factors have caused current users of CC to start using CC?
• What is the willingness of Amsterdam citizens that are not yet taking
part in CC to start doing so?
• What factors found in sub question (1) relate to the willingness of
Amsterdam citizens that are not taking part in Collaborative Consump-
tion to start doing so?
29. Conclusions - I
There is a substantial willingness among Amsterdam
citizens to take part in Collaborative Consumption.
Different people are willing to take part in different
examples of Collaborative Consumption and have dif-
ferent intrinsic and extrinsic motives to do so. There-
fore, it is concluded that Collaborative Consumptions
has a considerable consumer potential.
30. Conclusions - II
From a consumer behaviour
perspective, the findings from
this research indicate that the
transition to a new socioeco-
nomic groundswell of
Collaborative Consumption is
indeed taking place and is likely
to gain even more momentum
over the next years.
31. Recommendations
• Keep promoting all the benefits of your platform
• Reach out to new demographics groups
• Do not just depend on social media
• Be aware that you are part of a (potential) transition
33. Sources
With special thanks to Paperfiction (www.paperfiction.com) for the cartoons used in slides 6, 7,
9, 10 and 11
List of pictures:
Power drill - slide 3 http://www.lastechniekshop.nl/nl/category/boorschroefmachines/
House – slide 4 http://images.fastcompany.com/upload/Collaborative-Consumption-Big.jpg
Global village - slide 4 http://www.pakistankakhudahafiz.com/archive/2012/06/09/global-vil-
lage-under-commotion/#.Ug3h46z-Uw8
What’s mine is yours – slide 5 http://emergentbydesign.com/2010/10/03/the-rise-of-collab-
orative-consumption/
People, Profit, Planet – slide 5 http://winchester.ac.uk/blogs/what-is-responsible-management
Rachel Botsman – slide 12 http://www.amd1510.nl/2013/03/rachel-botsman-the-case-for-col-
laborative-consumption-video-on-ted-com/
Jan Rotmans – slide 13 http://www.drift.eur.nl/?p=5715