Presentation given at DFW Social Media Marketing Meetup 5/18/09 by Mike D. Merrill, Chief Bacon Maker and Marketing Strategist at Bacon Marketing. We Put the Sizzle into your Marketing Strategy.
Crisis Communication & Social Media: Understanding PR 2.0's Role in Crisis Re...Geben Communication
There's a saying: A happy customer tells a few friends ... an unhappy one tells Google. Thanks to social media, news travels lightning fast, so businesses need to develop crisis communication plans that account for online situations and responses. This "Crisis Communication 2.0" presentation was first delivered at the Columbus Chamber of Commerce's Small Business Forum.
With all the new technology, organizations have more ways then ever to communicate and reach donors online. This presentation will help participants sort through the different channels, share examples from leading nonprofits, and assist participants in determining which ways will be most effective for them — depending on their existing online communications, staff capacity, time, and budgets. The most popular social media tools will be highlighted and some of the latest statistics and demographics on social media use will be presented.
Social Media 2.0: Take it to the next levelDarin Reffitt
Presentation from #IASA2015; Take branding yourself on social media to the next level, offering ideas, examples, and case studies of ways to leverage social media to enhance your career at your current company. From social advocacy and demonstrating your expertise on social media trends to piloting social strategies and participating in social policy development, this session will offer a number of ideas on how to use the power of social media to benefit your company and yourself. Topics covered will include personal branding, corporate and personal blogging, policy development and execution, networking strategies, and tools & resources to enhance your own social knowledge and stay abreast of emerging trends and tactics.
Crisis Communication & Social Media: Understanding PR 2.0's Role in Crisis Re...Geben Communication
There's a saying: A happy customer tells a few friends ... an unhappy one tells Google. Thanks to social media, news travels lightning fast, so businesses need to develop crisis communication plans that account for online situations and responses. This "Crisis Communication 2.0" presentation was first delivered at the Columbus Chamber of Commerce's Small Business Forum.
With all the new technology, organizations have more ways then ever to communicate and reach donors online. This presentation will help participants sort through the different channels, share examples from leading nonprofits, and assist participants in determining which ways will be most effective for them — depending on their existing online communications, staff capacity, time, and budgets. The most popular social media tools will be highlighted and some of the latest statistics and demographics on social media use will be presented.
Social Media 2.0: Take it to the next levelDarin Reffitt
Presentation from #IASA2015; Take branding yourself on social media to the next level, offering ideas, examples, and case studies of ways to leverage social media to enhance your career at your current company. From social advocacy and demonstrating your expertise on social media trends to piloting social strategies and participating in social policy development, this session will offer a number of ideas on how to use the power of social media to benefit your company and yourself. Topics covered will include personal branding, corporate and personal blogging, policy development and execution, networking strategies, and tools & resources to enhance your own social knowledge and stay abreast of emerging trends and tactics.
Well cover Twitter for beginners using real-world case studies drawn from the nonprofit and commercial sectors Demonstrating how Twitter can be used to build community, increase engagement, fundraise and much more.
The Power of Like and Social Sharing ToolsDebra Askanase
Facebook plugins (including the Like button) and social sharing tools amplify your content on the web and on Facebook. This presentation comprehensively covers all of the different Facebook plugins, understanding the Open Graph, Facebook NFO (EdgeRank), the ROI of a Like case study, the ROI of social sharing case study, and the primary social sharing widgets.
making sense of social media | strategies that convertLorri Ratzlaff
I’m PASSIONATE about helping business owners and entrepreneurs get results with social media! I’ve been breathing, eating and sleeping social media since 2007 and while some call me an expert, I call myself a student.
Social Media And Engagement Strategies For Online CampaignsDebra Askanase
This presentation was created for the Fundraiser's Forum, a group of nonprofit development professionals. In the presentation, we walk through statistics of how people are using social media for engagement and causes, basics of creating a social media strategy, and examples of how nonprofits are using YouTube, Twitter, Facebook and blogging to support online fundraising campaigns.
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...Nick Kellet
Learn how to visualize 10 key metrics to produce a powerful actionable analysis of your social media landscape.
Where is your social army? Find out.
If this doesn't get you thinking we'll be surprised
What Chamber Professionals Should KnowCheryl Smith
Fortune 500 companies, small businesses and non-profit organizations are successfully using social media and social networking applications like Facebook, Twitter, Ning and You Tube to achieve key business objectives. Brave the "new" frontier and gather tips to help your members do the same.
Is Your Personal Brand Attracting The Right Audience Presented At SouthWired14Diva Marketing (Blog)
For good or bad, your digital footprint or personal brand blurred the lines between your private and professional worlds. Each social network you are involved is a unique eco-system of new followers and fans who have the potential of becoming business associates. How do you navigate this new multimedia world to your advantage? Who has done it well and who has stumbled?
In this session hosted by Toby Bloomberg and Dorothéa Bozicolona-Volpe explore lessons learned and best practices.
Rock Stars & Porn Stars, Effective Social Networking and Fan Engagement Techn...Michael Brandvold
Presentation from the 2011 San Francisco PR Summit, Roc Sstars & Porn Stars, Effective Social Networking and Fan Engagement Techniques, Tricks and Tips. Discussion about what rock stars and porn stars know about social networking.
Simple Steps to Social Media Effectiveness—A @Midwest presentationBrian Huonker
Why is social media so important? More people are using social media through their mobile phones, computers, and tablets than talking, calling, emailing and texting. Do you find this surprising? I know I don’t. Some businesses have gone to the extent of allowing 30 minutes a day for their employees to use social media.
There’s a lot more to engaging in social media marketing than creating a few profiles and posting a few links. Without taking a measured approach to the situation, you’re not going to be able to make the most of what is a very powerful and influential strategy. There are thousands of other companies competing for social media users’ attention, so laying the right groundwork is crucial.
Learn more about the @Midwest Social Media Conference by visiting atMidwest.com.
Western Wake Real Estate Professionals PresentationBobby Carroll
While many real estate professionals have taken the plunge in to social media marketing many are sitting on the sidelines wondering if it really works or is it a monumental waste of time. Consumers are talking about real estate and real estate professionals. The question is are you listening to see if home buyers and sellers are going "wall to wall" with their Facebook friends chatting about you or the market? Watch this presentation see why you can longer afford to sit on the sidelines of social media. It's time you listened, connected and engaged with your audience!
Twitter 101 Workshop for Public Relations and Marketing ProfessionalsSandra Fathi
PRSANY Twitter 101 Workshop for Public Relations & Marketing presented on 6/1/2009 at Bloomberg in NYC. Covers the basic how-to of Twitter for the novice and third-party Twitter tools for efficiency and productivity.
Building Your Personal Brand Online - Career DayKrista Neher
This is a presentation from the Cincinnati Ad Club Career Day - how to build your personal brand online. This presentation is designed for College Graduates and Job Seekers.
Well cover Twitter for beginners using real-world case studies drawn from the nonprofit and commercial sectors Demonstrating how Twitter can be used to build community, increase engagement, fundraise and much more.
The Power of Like and Social Sharing ToolsDebra Askanase
Facebook plugins (including the Like button) and social sharing tools amplify your content on the web and on Facebook. This presentation comprehensively covers all of the different Facebook plugins, understanding the Open Graph, Facebook NFO (EdgeRank), the ROI of a Like case study, the ROI of social sharing case study, and the primary social sharing widgets.
making sense of social media | strategies that convertLorri Ratzlaff
I’m PASSIONATE about helping business owners and entrepreneurs get results with social media! I’ve been breathing, eating and sleeping social media since 2007 and while some call me an expert, I call myself a student.
Social Media And Engagement Strategies For Online CampaignsDebra Askanase
This presentation was created for the Fundraiser's Forum, a group of nonprofit development professionals. In the presentation, we walk through statistics of how people are using social media for engagement and causes, basics of creating a social media strategy, and examples of how nonprofits are using YouTube, Twitter, Facebook and blogging to support online fundraising campaigns.
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...Nick Kellet
Learn how to visualize 10 key metrics to produce a powerful actionable analysis of your social media landscape.
Where is your social army? Find out.
If this doesn't get you thinking we'll be surprised
What Chamber Professionals Should KnowCheryl Smith
Fortune 500 companies, small businesses and non-profit organizations are successfully using social media and social networking applications like Facebook, Twitter, Ning and You Tube to achieve key business objectives. Brave the "new" frontier and gather tips to help your members do the same.
Is Your Personal Brand Attracting The Right Audience Presented At SouthWired14Diva Marketing (Blog)
For good or bad, your digital footprint or personal brand blurred the lines between your private and professional worlds. Each social network you are involved is a unique eco-system of new followers and fans who have the potential of becoming business associates. How do you navigate this new multimedia world to your advantage? Who has done it well and who has stumbled?
In this session hosted by Toby Bloomberg and Dorothéa Bozicolona-Volpe explore lessons learned and best practices.
Rock Stars & Porn Stars, Effective Social Networking and Fan Engagement Techn...Michael Brandvold
Presentation from the 2011 San Francisco PR Summit, Roc Sstars & Porn Stars, Effective Social Networking and Fan Engagement Techniques, Tricks and Tips. Discussion about what rock stars and porn stars know about social networking.
Simple Steps to Social Media Effectiveness—A @Midwest presentationBrian Huonker
Why is social media so important? More people are using social media through their mobile phones, computers, and tablets than talking, calling, emailing and texting. Do you find this surprising? I know I don’t. Some businesses have gone to the extent of allowing 30 minutes a day for their employees to use social media.
There’s a lot more to engaging in social media marketing than creating a few profiles and posting a few links. Without taking a measured approach to the situation, you’re not going to be able to make the most of what is a very powerful and influential strategy. There are thousands of other companies competing for social media users’ attention, so laying the right groundwork is crucial.
Learn more about the @Midwest Social Media Conference by visiting atMidwest.com.
Western Wake Real Estate Professionals PresentationBobby Carroll
While many real estate professionals have taken the plunge in to social media marketing many are sitting on the sidelines wondering if it really works or is it a monumental waste of time. Consumers are talking about real estate and real estate professionals. The question is are you listening to see if home buyers and sellers are going "wall to wall" with their Facebook friends chatting about you or the market? Watch this presentation see why you can longer afford to sit on the sidelines of social media. It's time you listened, connected and engaged with your audience!
Twitter 101 Workshop for Public Relations and Marketing ProfessionalsSandra Fathi
PRSANY Twitter 101 Workshop for Public Relations & Marketing presented on 6/1/2009 at Bloomberg in NYC. Covers the basic how-to of Twitter for the novice and third-party Twitter tools for efficiency and productivity.
Building Your Personal Brand Online - Career DayKrista Neher
This is a presentation from the Cincinnati Ad Club Career Day - how to build your personal brand online. This presentation is designed for College Graduates and Job Seekers.
Les institutions publiques connaissent des restrictions budgétaires sans précédent. La communication doit s’adapter à la diminution des moyens en budget et en personnel. Alors que les attentes sont de plus en plus importantes, comment faire face à ce double défi ? Chercher à faire des économies conduit à repenser les actions existantes ; analyser la valeur de la communication facilite les arbitrages. Décryptage d’expériences concrètes qui ont permis aux institutions de dégager des marges de manœuvre.
Digital technology is transforming just about everything—fast. Yet only a fraction of executives think their HR function is helping them adapt to the digital future. The smartest CLOs are already transforming their approaches to L&D. But evolving to meet the demands of today’s always-on economy takes more than just investing in bite-sized content and the newest technology. What separates the disruptors from the disrupted is how you put those new tools to work.
Find out:
- Why progressive learning leaders are rethinking their strategies
- How innovative L&D professionals are redesigning their toolkits and technology architectures
- What forward-thinking CLOs are doing to re-organize and re-skill their teams
HOW TO Stand Out in the Competitive Job Market - UWM AdClubLaura Gainor
Laura Gainor will be presenting to the UWM AdClub on Wednesday, November 17th. Gainor will speak about how she utilized social media to get hired at Comet Branding and how to develop your personal brand to stand out in the competitive job market.
Amberly Rundell, Digital Marketing Strategist at Mannix Marketing reveals simple tips the big brands use to get more leads using social media marketing. The presentation is geared towards the hotel, restaurant and hospitality industry and includes real case studies from local businesses. A strong emphasis was put on the importance of user generated content, capturing moments, and visual storytelling using videos and images.
Amberly provides one on one Social Media Consultations for businesses who need help with Facebook, Pinterest, Instagram, Google+, Twitter, and LinkedIn. To receive a FREE quote on social media marketing services, please visit us at www.mannixmarketing.com or give us a call today at 518-743-9424.
Striking a Balance Between Staying Connected and Time ManagementNew Marketing Labs
There's Facebook, Twitter, LinkedIn, and YouTube. Then you have the niche social networks that you belong to, Facebook Fan Pages and Groups, and any of the LinkedIn Groups that you've joined. All of these generate a never-ending flow of conversations that each demand your time, attention and response. Sprinkle in your personal and corporate blogs, RSS feeds and hundreds of new emails.
The demand to stay constantly connected can seem like a daunting, overwhelming and all consuming recipe for disaster. But, it doesn't have to be that way.
Striking a Balance Between Staying Connected and Time ManagementJustin Levy
There's Facebook, Twitter, LinkedIn, and YouTube. Then you have the niche social networks that you belong to, Facebook Fan Pages and Groups, and any of the LinkedIn Groups that you've joined. All of these generate a never-ending flow of conversations that each demand your time, attention and response. Sprinkle in your personal and corporate blogs, RSS feeds and hundreds of new emails.
The demand to stay constantly connected can seem like a daunting, overwhelming and all consuming recipe for disaster. But, it doesn't have to be that way.
Do you feel as though you are forever playing catch up to your competition? What do they know that you don't?
We live in a time where technology is advancing at an exponential rate. A few years ago 3d television was a dream.
Here in Australia where your competition has not yet caught on to the potential of Social Media. The US has understood it for years, just look at the Barack Obama presidential campaign.
Do you have what it takes to get ahead of the pack?
15 strategies for Leveraging Social Media As a Tool for Personal BrandingBrian Cliette
15 strategies for Leveraging Social Media As a Tool for Personal Branding
To Learn More Check Out Our Digital Marketing Video Courses Below:
Rock Social Media in 30 Minutes a Day
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
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Click Below For a FREE Course Preview
http://bit.ly/20j5ZBH
Social Media Marketing for the Hotel Industry:
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/1PPZKQM
AAF Amarillo - Growing Your Agency From The Inside OutEd Schipul
The Personal Brand Era: Growing Your Agency From the Inside Out
With new technologies that enable individuals to create their own media enterprises, branding is going personal and many organizations are struggling to adapt. While personal brands can be disruptive to the status quo of many companies, they can create accidental spokespeople within an organization and contribute to profitability.
But what does this new branding landscape look like? How do you balance productivity and billable work with growing your reach and influence online as an army of one?
http://www.aafamarillo.org/the-personal-brand-era1
Utilise the Benefits of LinkedIn (and Social Media) to Grow Your Speaking Business -
Determine your LinkedIn marketing strategy, connect with real engagement, and establish connections with the people that matter. Enhance your reputation. It's your partner to a better speaking future. And if you're not on LinkedIn, you'll be convinced it's worth it for speakers. Can you afford to be without it? No. Can you afford to miss this speech? No. You need it. Your staff need it. Your profit margin needs it. It's time for LinkedIn.
If you would like this presentation at your workplace or event, get in touch with Jo Saunders - 0422 431 039
If you want to 2x your SaaS business, you can't rely on A/B testing (and we tell you why). Copy Hackers presents 19 well-researched techniques for doubling your revenue.
4 Technology Trends to Watch - Growth of Mobile, Internet of Things, 3D Print...Mike Merrill
Presentation delivered as a Keynote at The Pinnacle Corporation's Annual Customer Event. Discusses mobile, Internet of Things, 3D Printing, and Collaborative Consumption. Mentions IFTTT, SmartThings, Belkin WeMo, MakerBot, Foursquare among others
Leveraging Local Influencers - Mike Merrill - Driving Sales Executive SummitMike Merrill
I was fortunate to deliver this talk at the DrivingSales Executive Summit 2012, outlining do it yourself strategies to identify local influencers to reach a new audience.
Baskin-Robbins Ice Cream Social with Facebook, Twitter and FlickrMike Merrill
Presentation outlines integrated social media and in store marketing campaign for 31 Cent Scoop Night on 4/28/10. Includes Facebook application, twitter promo, email marketing, mobile, in store, and flickr. http://www.mikemerrill.com
Presentation on the rise of Personal Branding and the impact on individuals and companies. Includes 10 steps to start building your brand, influence and impact.
KickApps Business Results with Social Media Seminar - ROI, Trends, Social Med...Mike Merrill
This is a presentation I delivered at the KickApps Business Results Seminar in Dallas on 2/25/2010.
Review of Social Media ROI, 4 Trends to Watch and information about the Social Media Club of Dallas
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
4. The New New Reality
“It’s Not What You Know
Or Who you Know
Or Who Knows You
But Who Feels Like they know you”
‐ Carrie Wilkerson
The Barefoot Exec
www.mikemerrill.com 5/19/2009 4
7. What is Personal Branding – A Process
Long Dan Schawbel Wiki Definition:
“Personal Branding describes the process by which
individuals and entrepreneurs differentiate themselves
and stand out from a crowd by identifying and
articulating their unique value proposition, whether
professional or personal, and then leverage it across
platforms with a consistent message and image to
achieve a specific goal. In this way, individuals can
enhance their recognition as experts in their field,
establish reputation and credibility, advance their
careers, and build self‐confidence.”
www.mikemerrill.com 5/19/2009 7
10. Your Brand Tenets – Be Authentic
1. Give to Receive: I give first with no expectation of
return.
2. Provide Value: I share value first.
3. Instill Trust: I honor my commitments and
manage expectations.
4. Be Positive: I have sincere gratitude for what I have
so that I can start each day with hope.
5. Strive for Excellence: I do everything in my power
to deliver my best work.
www.mikemerrill.com 5/19/2009 10
15. 2. Create Profiles and Engage
PROFILE
1. Engage and start conversations. Offer help and answer questions
2. Publish useful content such as articles, etc that your target market
would value
3. Become a student of each platform
4. Add all of your existing friends and contacts to start
5. Join groups
www.mikemerrill.com 5/19/2009 15
16. 3. Start Writing – Drive Google
LinkedIn Questions and Answers
Yahoo Answers
Comment on Blogs
Facebook Notes
Amazon Reviews
www.mikemerrill.com 5/19/2009 16
21. 7. Update Your Status Regularly
• Update your status with unique ways that will induce interaction.
• Promote your blog, let folks know you started a new job or you are
traveling, ask questions.
• Try to do something every day so your name shows up in folks home
page.
www.mikemerrill.com 5/19/2009 21
22. 8. Post Video
Video is the easiest way to convey authenticity
Research shows that average person will complete a
video vs. read a blog or eNewsletter
Click through rate for videos in blogs, newsletters is
2‐3 times higher
Create profile on YouTube
FlipVideo revolutionized ease of uploading to
YouTube
www.mikemerrill.com 5/19/2009 22
23. 9. Speak
Define your signature speech
Start speaking for free to service groups,
meetups, etc.
Facilitate a group at church
Join Toastmasters
National Speakers Association
Certified Speaking Professional
www.mikemerrill.com 5/19/2009 23
27. Final Thoughts
Own your own brand
Perfection is the enemy of the good
The smallest action is far greater than the best
intention
Slides will be posted on slideshare.com
Subscribe to my blog via email and I will send
you the link when posted
www.mikemerrill.com 5/19/2009 27
29. Let’s Connect and Follow Each Other
@mikedmerrill
http://www.linkedin.com/in/mikemerrill
http://profile.to/mikemerrill
mike@mikemerrill.com
http://www.mikemerrill.com
5/19/2009 29