The world is changing quickly. This presentation looks at 8 interactive trends that are changing the business landscape. Technology is changing the way consumers interact with brands and how brands interact with consumers. Buying habits and consumer expectations are rapidly evolving. This is and will continue to have major implications for marketing. Is your business ready to adapt and take full advantage of how these trends are changing the way we do business?

1. 8 INTERACTIVE
TRENDS CHANGING
THE BUSINESS
LANDSCAPE
Tim Sandlund
digital strategist
Wilson

2. digital strategist
Wilson
digital marketing
manager
Timbertech & AZEK
director of marketing
Clark’s Rx Pharmacy
founder
Reach Vitamins

4. THE WORLD IS CHANGING

5. the world’s largest
accommodation provider, owns
no real estate.

6. the world’s
largest taxi
company, owns
no vehicles.

7. the world’s most popular media
owner, creates no content.

9. How can innovation & technology
help my business connect with
customers in a deeper and more
effective way?

10. How can innovation & technology
help my business connect with
customers in a deeper and more
effective way?
connect
How can the big picture ideas behind these interactive trends help you THINK
DIFFERENTLY in how you connect with your customers?
Technology can be cool and fun – but does it fit within your overall business goals? Does
it make sense for your business? How will it help you CONNECT with your customers?

11. How can innovation & technology
help my business connect with
customers in a deeper and more
effective way?
deeper
How can these interactive trends help you create a DEEPER connection with your
customers?
Does it create emotion? Is it interactive? Is it memorable? Will they want to tell others
about it? Does it create trust between your customers and the brand?

12. How can innovation & technology
help my business connect with
customers in a deeper and more
effective way?effective
Are these interactive trends an EFFECTIVE way to connect with your customers?
Every business wants to be innovative, but not every trend is right for them. Innovation
& technology are incredibly effective tools if implemented correctly. Doing it wrong is a
waste of energy and could have a negative effect on your brand.

13. YOUR
BUSINESS
DO THEY LINE UP?
Interactive
trends

14. THE WORLD IS CHANGING

15. innovative data
gathering.
1.

16. 2,500,000,000,
000,000,000

17. 2.5 QUINTILLION
BYTES OF DATA ARE UPLOADED
EVERYDAY
90% of the world’s data has been created in just
the last two years.

19. “Big data makes it cheaper and easier to test
concepts, but marketing is still about coming up
with the big idea. Algorithms are great at
optimization, but terrible at imagination.”
Scott Brinker,
CTO, ION Interactive

20. Visual Data

21. “THE LIVE INTERNET”

22. Business + Marketing
opportunities
• Data-driven business is everything
– Strategy. Marketing, new product/service development,
lead generation.
• Customer information
– Learn who is using your product/service. How they are
using it. When they are using it. Why they are using it.
• Non-Profits
– Create donor confidence. Increase giving. Impact
efficiency.

23. the convenience
lifestyle.
2.

25. Amazon Dash Amazon Dash Button
(Exclusively for amazon fresh)

26. RESEARCH
89%Expect to be able to
get what they want,
when they want
85%Expect customer reviews
provided publicly and ability
to chat with human
79%Expect same-day delivery
will be available for items
typically found on sites like Amazon
Webby awards research by Harvey polls

27. Business + Marketing
Opportunities
• Customers expect convenience
– They want it simple. They want it now.
• New products? New services?
– Look at your business plan and look for new opportunities
– Timbertech & AZEK examples
• Installation and fasteners
• Online tools and apps

28. live-streaming video.
3.

30. Business + Marketing
Opportunities
• Behind the scenes
– Photo shoot, video shoot, live events, conferences, music concerts, plant tour
• Action
– Lifestyle brands filming stunts and events live
• Company culture
– Company activities, co-worker challenges
• Contests
– Get followers to engage by doing a live giveaway

31. Concerns for Brands
• Need people to sign a release
• Be careful of copyrighted songs and
competitor products in shot
• This is live. Be a bit cautious.

32. 3d printing.
4.

33. What is 3D Printing?
3D printers deposit material layer by layer to create a
solid object.
Plastic is the most common “ink”
• Ceramics
• metal
• sand
• sugar
• chocolate

34. • Major implications for the
industrial market
• Ability to manufacture interlocking
parts reducing need for assembly
• Reduces waste by only using the
exact material needed

35. • Encouraged fans to create mini
versions of themselves on the
mobile app
• Winners were chosen and a full
body scan was done
• A “mini me” replica was 3D
printed!

37. Business + Marketing
Opportunities
• Tangible marketing
– Marketing becomes 3 dimensional & change how brands interact with
consumers. Marketing can be felt, held and used.
• Customization
– Ability for customers to alter items or surprise them with personalized gifts
• Vending machines & in-home 3d printers
– Customers have Ability to print items immediately with a simple file. Think
redbox for household items and objects
• 3D printing for good
– Prosthetics. Bones. Everyday items in developing countries.

39. augmented reality.
5.

40. What is
Augmented Reality?
Blending virtual reality
with real life using a
mobile or wearable device

41. VR vs. AR
virtual reality augmented reality
Closed & fully immersive Open & partly immersive
(see through & around it)
Puts users inside virtual
Worlds, immersing them
Puts virtual things into
Users’ real worlds,
Augmenting them

42. VR AR
VIRTUAL REALITY AUGMENTED REALITY
Microsoft
HoloLens
Google
Glass
Samsung
Gear
Facebook
Oculus Rift

43. 150 Billion Dollar
Industry by 2020

47. Starbucks
Topps Trading Cards
Movies
(Spiderman, Batman)
Volvo
IKEA
Land Rover
Lego
Lowes
GE
Mattel (Avatar)
Adidas
Coke Pepsi
Moosejaw
Burberry
AZEK Building Products

48. Business + Marketing
Opportunities
• Create memorable, interactive,
engaging, awe-inspiring connections
with customers
• See the final product
– A deck. A car. A bathroom. A living room.

49. vr web
browsers.
6.

50. Mozilla Firefox &
Google Chrome VR

52. FACEBOOK

53. “Within a year or two consumers will have access
to relatively inexpensive cameras that can shoot
such videos too, before sharing them with friends
and family on Facebook. All the components are
there,”
Mike Schrofpfer
CTO, Facebook

54. Must Wear VR Headset

55. Business + Marketing
Opportunities
• Facebook
– VR Web browsers will come later.
– 360 degree videos.
• In early stages. Keep eyes open for
opportunities

56. wearable
technology.
7.

59. Disney’s Magic
Band
• interactive experience
• key for hotel
• ticket to parks
• fast passes
• pay for food
• pay for souvenirs
• info loaded (birthdays)
• oh, and data collection
• how you walk the park
• crowd control
• everything

60. GOOGLE CARDBOARD

63. Volvo Reality Test Drive

64. • Unique engagement with customers
– In-store events
– Tradeshows and conferences
Business + Marketing
Opportunities

65. iBeacon technology.
8.

66. iBeacon is the name for Apple’s technology, which allows Mobile Apps to
understand their position on a micro-local scale, and deliver hyper-contextual
content to users based on location.
The underlying communication technology is Bluetooth Low Energy.

68. Apple
Macy’s
Virgin Atlantic
Cinemas
Target
Grocery Stores
SXSWCleveland Cavs
American Eagle
Best Buy
American Airlines
Conferences/TradeshowsMLB Stadiums

69. Business + Marketing
Opportunities
• Retail applications
– Welcome to store. Discounts/coupons. Customize shopping.
analytics
• Entertainment (sports & music)
– App engagement during event. Discounts. Sales. Last call.
• Conferences
– Welcome attendees. Reminders for sessions and parties.
Direct communication and alerts

70. THE WORLD IS CHANGING

71. How can innovation & technology
help my business connect with
customers in a deeper and more
effective way?effective
connect
deeper

72. THANK YOU.
TIM SANDLUND
tsandlund@wilsonrebranding.com
twitter @tcsandlund
linkedin /in/timsandlund