Taking your Tourism Social Content Strategy to the Next LevelArik Hanson
In this short presentation Arik Hanson gave at the Explore MN Tourism Conference on Feb. 6, 2019, he talks about tips and strategies tourism organizations can take to move their content game to the next level.
The 2017 State of Social Marketing Report RevealBryan Blackburn
In this live-recorded webinar, we unveil the findings from our 2017 State of Social Marketing Report.
With responses from nearly 2,800 marketers from 111 countries, this is our biggest report yet. You will get a detailed look into the social media industry in 2017 - including:
Challenges and successes of marketers from across the world
Social media budget forecasts through 2020
The rise of influencer marketing
Paid social and its role in business objectives
Presentation given at the Zillow Group's Multifamily conference in Austin, Texas on 9/27/2016. We dive into the changes happening in digital marketing and what YOU (the marketer) must do to survive. It's a scary world out there.
8 Social Media Trends to Watch for the Rest of 2019Arik Hanson
In this short presentation, Arik discusses 8 social media trends to watch for the rest of 2019 backed up with stats and case studies, and ideas on how to best take advantage of these trends in your day-to-day work.
Use these tips to make your social media marketing EVEN better! We interviewed marketers who are in the weeds of social media every day to find their best tips for everything from building a quality social following to posting creative social content.
Taking your Tourism Social Content Strategy to the Next LevelArik Hanson
In this short presentation Arik Hanson gave at the Explore MN Tourism Conference on Feb. 6, 2019, he talks about tips and strategies tourism organizations can take to move their content game to the next level.
The 2017 State of Social Marketing Report RevealBryan Blackburn
In this live-recorded webinar, we unveil the findings from our 2017 State of Social Marketing Report.
With responses from nearly 2,800 marketers from 111 countries, this is our biggest report yet. You will get a detailed look into the social media industry in 2017 - including:
Challenges and successes of marketers from across the world
Social media budget forecasts through 2020
The rise of influencer marketing
Paid social and its role in business objectives
Presentation given at the Zillow Group's Multifamily conference in Austin, Texas on 9/27/2016. We dive into the changes happening in digital marketing and what YOU (the marketer) must do to survive. It's a scary world out there.
8 Social Media Trends to Watch for the Rest of 2019Arik Hanson
In this short presentation, Arik discusses 8 social media trends to watch for the rest of 2019 backed up with stats and case studies, and ideas on how to best take advantage of these trends in your day-to-day work.
Use these tips to make your social media marketing EVEN better! We interviewed marketers who are in the weeds of social media every day to find their best tips for everything from building a quality social following to posting creative social content.
Creating Content for Millennials: Why It Matters + Strategies for SuccssNewsCred
Millennials are the most sought-after — and difficult to understand — demographic for marketers today. With purchasing power expected to hit $1.4 trillion by 2020, it’s imperative that brands connect and engage with this audience through content marketing.
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
The world of recruiting has changed. Now, employers need to take an inbound approach to how they attract and engage with job seekers by using personalized marketing strategies.
For the last eight years brands have invested billions into social media programs and now many are scratching their heads… “What's the ROI of this content?”
In this webinar we break it down for you.
Social Media Strategy Development for Publishers, by ACS InfotechACS Infotech Pvt Ltd
We make Social Media add value to your Publishing House. We have experience of what Social Media activities proved valuable to a range of Publishers. We help you effectively manage your online presence.
Social Media for Nonprofits: What the CSuite Should KnowBryann Alexandros
Nonprofit leaders of the round table: before engaging on social media, plan smarter and strategically first. Myths and blasphemies, as well as sacred realizations before considering social media in your campaigns.
Before you start creating content, you need to build your strategy. We collected such valuable insights from over 40 major brands and thought leaders that we are rereleasing this ebook to help make your content marketing successful.
The Secret To Social Media Success in 10 Easy StepsHeidi Cohen
Here's a super simple social media strategy to help you get big results for your business whether it's B2B, B2C, or not-for-profit.
The key to social media is to show up, be generous in your contributions and pay-it-forward. This holds true regardless the size of your business or its focus.
The reason to use social media is simple: To be part your prospect’s consideration set.
10 Steps of Social Media Marketing Cycle
1. Define your social media strategy
2. Develop your social media positioning
3. Create social media content
4. Optimize your content
5. Build your social media presence
6. Remember the business basics
7. Distribute your social media content
8. Develop relationships
9. Integrate social media across your organization
10. Measure social media results
Many people get frustrated by advertising, but it's often the same few things that frustrate people over and over again. This report shares the findings of some research that We Are Social conducted on behalf of the WFA to identify the things that irritate people most about advertising, and offers a wealth of tips to help marketers avoid those marketing 'sins', and find the path back to redemption. For more information and richer insights into the findings, read our accompanying blog post at http://bit.ly/mktg7sins
How To Crush Content Marketing Through Newsletters, Nurturing, And RetargetingNewsCred
Sixty to seventy percent of marketing content goes completely unused (Sirius Decisions). Companies are regularly creating pieces of content with the idea of interesting consumers, generating leads, and progressing people down the funnel, but then their efforts fall flat when they launch.
Join us as Ansley Sudderth (For Rent Media Solutions™) provides guidance for leveraging, measuring and increasing ROI of your social media marketing. This seminar teaches how to find, post and measure the effectiveness of compelling social media content. Attendees will learn:
-How to determine which sites are the best targets for social media efforts.
-What property managers and onsite teams need to know about SEO.
-What analytical tools are available and how they can be used most effectively used to measure ROI.
-Best practices for developing compelling content.
-Tips for measuring and improving engagement.
-The inside scoop on the value of paid social media advertising.
-The value of blogging and tips for making it easy.
-How and why social sites can be used to promote contests.
For Rent Media Solutions’ Ansley Sudderth is a self-proclaimed social media dabbler and plugged-in Millennial. Ansley has spoken at events across the US, and she is known to have a passion for helping others navigate the dynamic world of social media by offering bite-sized pieces of information that audiences can implement into their own respective marketing strategies.
In this presentation we look at why traditional mass media is in decline and the rise of social media marketing for business. We look at the major benefits of social media marketing and multiple case studies for the top 5 social media channels including Facebook, Twitter, YouTube, LinkedIn and Blogs. We also look at the benefits of Social Media for Search Engine Optimization
http://jeffbullas.com
Chances are your content sucks. Don't fret. In this SlideShare presentation, we will share 10 ways to help your content go viral like BuzzFeed plus real-life examples to get you started. http://www.happymarketer.com/
Creating Content for Millennials: Why It Matters + Strategies for SuccssNewsCred
Millennials are the most sought-after — and difficult to understand — demographic for marketers today. With purchasing power expected to hit $1.4 trillion by 2020, it’s imperative that brands connect and engage with this audience through content marketing.
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
The world of recruiting has changed. Now, employers need to take an inbound approach to how they attract and engage with job seekers by using personalized marketing strategies.
For the last eight years brands have invested billions into social media programs and now many are scratching their heads… “What's the ROI of this content?”
In this webinar we break it down for you.
Social Media Strategy Development for Publishers, by ACS InfotechACS Infotech Pvt Ltd
We make Social Media add value to your Publishing House. We have experience of what Social Media activities proved valuable to a range of Publishers. We help you effectively manage your online presence.
Social Media for Nonprofits: What the CSuite Should KnowBryann Alexandros
Nonprofit leaders of the round table: before engaging on social media, plan smarter and strategically first. Myths and blasphemies, as well as sacred realizations before considering social media in your campaigns.
Before you start creating content, you need to build your strategy. We collected such valuable insights from over 40 major brands and thought leaders that we are rereleasing this ebook to help make your content marketing successful.
The Secret To Social Media Success in 10 Easy StepsHeidi Cohen
Here's a super simple social media strategy to help you get big results for your business whether it's B2B, B2C, or not-for-profit.
The key to social media is to show up, be generous in your contributions and pay-it-forward. This holds true regardless the size of your business or its focus.
The reason to use social media is simple: To be part your prospect’s consideration set.
10 Steps of Social Media Marketing Cycle
1. Define your social media strategy
2. Develop your social media positioning
3. Create social media content
4. Optimize your content
5. Build your social media presence
6. Remember the business basics
7. Distribute your social media content
8. Develop relationships
9. Integrate social media across your organization
10. Measure social media results
Many people get frustrated by advertising, but it's often the same few things that frustrate people over and over again. This report shares the findings of some research that We Are Social conducted on behalf of the WFA to identify the things that irritate people most about advertising, and offers a wealth of tips to help marketers avoid those marketing 'sins', and find the path back to redemption. For more information and richer insights into the findings, read our accompanying blog post at http://bit.ly/mktg7sins
How To Crush Content Marketing Through Newsletters, Nurturing, And RetargetingNewsCred
Sixty to seventy percent of marketing content goes completely unused (Sirius Decisions). Companies are regularly creating pieces of content with the idea of interesting consumers, generating leads, and progressing people down the funnel, but then their efforts fall flat when they launch.
Join us as Ansley Sudderth (For Rent Media Solutions™) provides guidance for leveraging, measuring and increasing ROI of your social media marketing. This seminar teaches how to find, post and measure the effectiveness of compelling social media content. Attendees will learn:
-How to determine which sites are the best targets for social media efforts.
-What property managers and onsite teams need to know about SEO.
-What analytical tools are available and how they can be used most effectively used to measure ROI.
-Best practices for developing compelling content.
-Tips for measuring and improving engagement.
-The inside scoop on the value of paid social media advertising.
-The value of blogging and tips for making it easy.
-How and why social sites can be used to promote contests.
For Rent Media Solutions’ Ansley Sudderth is a self-proclaimed social media dabbler and plugged-in Millennial. Ansley has spoken at events across the US, and she is known to have a passion for helping others navigate the dynamic world of social media by offering bite-sized pieces of information that audiences can implement into their own respective marketing strategies.
In this presentation we look at why traditional mass media is in decline and the rise of social media marketing for business. We look at the major benefits of social media marketing and multiple case studies for the top 5 social media channels including Facebook, Twitter, YouTube, LinkedIn and Blogs. We also look at the benefits of Social Media for Search Engine Optimization
http://jeffbullas.com
Chances are your content sucks. Don't fret. In this SlideShare presentation, we will share 10 ways to help your content go viral like BuzzFeed plus real-life examples to get you started. http://www.happymarketer.com/
Building a Social Media Strategy Beyond FacebookChris Snider
Presentation for the Iowa School Public Relations Association Conference - Oct. 12, 2018. Find out more about future presentations on my website: https://chrissniderdesign.com/
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
• How to create great content for any social network
• How to create content that is native to Instagram
• How to use Stories on Instagram, Snapchat, Messenger and/or Facebook
• How to plan and build a Messenger bot
• The top 10 alternatives to Facebook for reaching your customers
• How to extend your reach and get more interactions on Facebook
• What my students are doing on social media - VSCO and Finstagram accounts
This presentation is one of the 9 part series "digital marketing in a nutshell" covering the essential business owners needs to understand about social media marketing.
A look at what all the big platforms such as Facebook, Twitter, Instagram, YouTube are currently doing, what changes they are making and what marketers will be seeing more of in 2015 from the social media space.
Authors:
Carla Gontier
@GrumpyGont
Tyrone Nell
In this presentation, Arik talks about nine trends EVERYONE is talking about. Followed by 9 trends fewer people are talking about--but trends that may end up completely reshaping the PR and marketing industries.
Why should I care Social Media?
What’s wrong with Traditional marketing?
Market research
Top 10 social media questions Marketers ask
The benefits of Social Media Marketing
What should I do?
The rules of Social Media Marketing
Social media marketing strategies
Key points to success
How do I run a social media campaign?
How to measure success?
During a recent presentation to Dallas Social Media Club, Chuck Hemann outlined the ten trends in digital analytics today. This comes from his work with clients as part of W2O Group, as well as extensive research that was done to write his new book, Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World.
Join Matt Lynch, the General Manager of Vorian Agency - Perth based technical marketing agency, with an educational walk through of how Pinterest works for Social Media Marketing, and how businesses can leverage Pinterest as part of their content marketing activities. #voriantraining
This seminar will explore the widely popular social media image scrapbooking website Pinterest as part of an integrated digital marketing strategy for your business to create brand awareness drive incidental traffic and create additional inbound links through to your website.
Things you can learn include:
consistent branding for account name
optimised biography and account information
Understanding Twitter Terminology
setting up boards and their descriptions
positioning the sequence of boards for optimal visibility
keyword strategy for content and file naming
filling your boards with pins
visual content marketing strategy
follower building strategy
cross pollination between your social media accounts
choosing good images to pin for viral distribution
Updated slides show 2012 research on social media network usage as a marketing tool among North American small to medium-sized business and industrial companies.
In this presentation I gave at Social Media Breakfast-Minneapolis/St. Paul, I take on glut of "social media trend" posts we see each year, and instead offer up more realistic social trends you can actually ACT on in 2017.
Similar to 8 Social Media Trends to Watch in 2019 (20)
Social Media Marketing Trends to Follow in 2023Arik Hanson
“What social media trends should I keep my eye on in the coming year?” It’s a question on all our minds heading into 2023. In this 50+ minute presentation, Arik shares 10 social media trends he thinks will emerge—based on research, data and real-world examples. Now in his 6th year of giving this presentation, this prezo will give you some fresh ideas and approaches to chew on that you can integrate into your plans for 2023.
How to Build and Nurture an Effective Employer BrandArik Hanson
In this presentation Arik gave at Social Media Breakfast-Minneapolis/St Paul, he talks about how to build and maintain a strong Employer Brand using case studies as examples, including work Arik has done directly with Sleep Number over the last five years to build their Employer Brand through social media channels and content.
In this presentation, which I gave at the Minnesota Blogger Conference as the keynote on Oct. 14, 2017, I discuss the real benefits to growing your blog (and they have nothing to do with money or income).
8 Golden Rules for Sure-Fire Success with Facebook AdsArik Hanson
In this presentation, Arik Hanson, ACH Communications, and Danny Olson, Weber Shandwick, review 8 simple--but effective--tips to see real success using Facebook ads through real-life examples and client case studies they have managed in the past.
How to Stay On Top of Social Media in 30 Minutes a DayArik Hanson
In this short presentation, Arik Hanson, ACH Communications, talks about tools and processes for keeping up with social media each day--in 30 minutes or less.
8 Golden Rules For Sure-Fire Success with Facebook AdsArik Hanson
This presentation, from the Solo PR Summit 2014, focuses on guidelines and best practices shared by Arik Hanson, principal, ACH Communications, around Facebook advertising.
In this short presentation, Arik Hanson, principal of ACH Communications, discusses the 10 skills tomorrow's PR pro will need to succeed. Among the the must-have skills: advertising copywriting skills, analytics and video editing.
9 Digital Strategies to tell your CSR storyArik Hanson
In this presentation, I talk about 9 digital communications strategies to help tell your company's corporate social responsibility story more effectively.
Likable Content: 33 Actionable Tips to Create Content that gets ClicksArik Hanson
How do community managers create content that gets likes, comments, shares and clicks? In this presentation I gave to a room full of aspiring community managers, I lay out tips and best practices I've gleaned through my blog (arikhanson.com) and through working with clients like Sleep Number, Starkey, Allina Health and others.
Influencer Outreach Best Practices - BlogWorld LA 2011Arik Hanson
In this BlogWorld LA 2011 presentation, Greg Swan (vice president of digital strategy at Weber Shandwick) and I talk about 10 best practices and tips for influencer outreach.
Blogs, Bribes and Blasphemy: 10 best practices for Influencer OutreachArik Hanson
In this presentation, Greg Swan (VP of Digital Strategy at Weber Shandwick) and I talk about influencer outreach and 10 specific best practices and tips for brands looking to integrate this tactic into their marketing efforts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
6. ACHACH
Instead, today we will:
• Discuss 8 pragmatic social media trends for 2019.
• Talk about how those trends might impact YOU!
• Ideas on action steps to take as a result
9. ACHACH
Numbers tell the story.
• Instagram just surpassed 1 billion users. The only
other platform not named Facebook to do it.
• 71% of U.S. business now use Instagram
• Instagram is THE platform for influencers–80%
prefer the platform for brand collaborations
• 59% of 18-29 year-olds use Instagram
11. ACHACH
Meanwhile, over on Facebook…
• Facebook saw a 5.6 percent decline in
users between 12 and 17 years old.
• They also saw a 5.8 percent decline in
users between 18 and 24 years old. This is the first
time Facebook has seen a decrease in users since
its inception.
• Facebook usage dropped–for the first time ever–
from 67% to 62% among Americans 12+ years
of age.
12. ACHACH
Numbers don’t tell the whole story:
• Facebook is an increasingly toxic place for many
users. #DeleteFacebook is real.
• Facebook took a beating in the media in 2018.
• Facebook has completely lost it’s “cool” factor
(and guess who’s gained it!).
17. ACHACH
For now:
• Review your Facebook and Instagram numbers—
where are you seeing the most “bang for your
buck?”
• Consider experimenting with Instagram ads
(including Stories), if you haven’t already.
• Consider shifting more time/energy to Instagram—
but remember who’s spending time there.
20. ACHACH
Consider the numbers:
• By last count, Instagram Stories now has 400 million
daily active users. That’s more users than Reddit,
Twitter, and Pinterest.
• Stories have also reportedly increased the time
users spend on Instagram, with an average of 32
minutes per day for those users under 25 years old,
and 24 minutes for users 25 and older.
21. ACHACH
And, Insta continues to invest:
• “Story Highlights” – create branded graphics for your
page and save your stories permanently by
category.
• “Swipe up” – for verified business accounts with
10,000 or more followers. Gives brands the ability to
drive traffic to owned web properties and sites.
• Enhanced metrics – Host of in-app metrics for
Stories including impressions, engagements, taps
forward, taps back and exits.
23. ACHACH
The challenges for brands:
• Staffing and resource challenges.
• Brand governance processes don’t allow for fast
posting.
• “Engagement” looks different on Stories.
37. ACHACH
For now:
• Evaluate your social media KPIs for 2019—do they
still make sense? Is engagement a part of that mix?
• Define engagement more succinctly—is it all about
customer service? Are video view metrics inflating
your results?
• Consider what you can do to capture more lead-
focused metrics—actions on site, e-newsletter
signups from social, lead form completions.
43. ACHACH
Other signals
• Instagram investing more in its direct messaging
capabilities
o Video chat
o Poll functionality
o 250,000+ active users (as of 2017)
• Facebook testing the notion of deleting the
SHARE button
• Private and secret groups seemed to gain
momentum on Facebook in 2018.
46. ACHACH
For now, ask yourself these questions:
• Do I start to adjust expectations with internal
stakeholders re: engagements? Should engagements
be a key metric in 2019?
• Should I explore the possibility of using more
automation to respond to more inbound private
messages? Should I look at chatbots more closely?
• What do I do about organic social media? Do I care?
Does this impact my content strategy and
generation?
48. ACHACH
The “Big Four” still dominate, but…
• Quora
o 190M users
o 400,000 topics now exist on Quora
• Pinterest
o 250M active users
o 175B+ pins
o 1 in 2 millennials use Pinterest every day
• Reddit “Front page of the internet”
o 300M users
o Average visit: 15 minutes, 47 seconds
53. ACHACH
For now:
• Don’t over-rely on the major social networks—
constantly explore new networks where your
audiences may be spending time.
• If you’re not already, start using these niche
networks yourself (yes, I’m talking about lip-syncing
on Tik Tok!)
55. ACHACH
Survey says:
• A BRANDFog survey found that 78% of people
prefer to work for a company whose leadership is
active on social media.
• The 2018 Edelman Trust Barometer found that
business is more trusted than government and 64%
of people believe CEOs should take the lead on
change rather than waiting for government to
impose it.
56. ACHACH
Survey also says:
• Further, 56% have no respect for CEOs who remain
silent on important issues.
• According to TheSocialCEO.org, only 20% of CEOs
have a social network account today.
64. ACHACH
For now:
• Start with the basics—make sure executive LinkedIn
profiles are updated.
• Don’t boil the executive ocean—start with one
person and build out from there.
• Make sure your plan is airtight and buttoned up
before approaching execs—you can’t afford to
position this as an “experiment”
67. ACHACH
Call it an (educated) hunch
• Brand messages are re-shared 24 times more
frequently when distributed by employees’ vs the
brand (MSLGroup)
• Content shared by employees receives 8X more
engagement than content shared by brand
channels (Social Media Today)
• CEOs, board of directors and government officials
saw biggest jumps in trust levels (2018 Edelman
Trust Barometer)
• Engagement levels nosediving—as much as 50%
drop in some cases
73. ACHACH
Consider:
• Do your research: Do you have a Cameron Potts in
your organization? Work with these people to make
sure they have social content opportunities for your
brand.
• Take it to the next level: What about a more formal
employee advocacy program? Start by
experimenting with a small group of employees.
79. ACHACH
#1: From Insta/YouTube to a more
holistic approach
• Existing primary channels: Instagram, YouTube
• Future state: Brands will consider using influencers
more holistically:
o As speakers on webinars and at trade shows
o As guest authors on your corporate blog
o As featured speakers at employee events
o As an author making posts on LinkedIn (think B2B)
o As a spokesperson with media and in TV spots
80. ACHACH
#2: From celebrity and macro-influencers
to more credible influencers
• Existing focus: Celebrities, macro-influencers
• Future state: Brands will start using more credible
influencers across the board:
o People who comment regularly on your Facebook
or Instagram posts
o Employees who see above-average engagement
on their Facebook, Instagram and LinkedIn posts
o People in specific geographic areas with smaller to
mid-level follower counts, but with big engagement
numbers (think: Erin Good).
81. ACHACH
#3: From episodic use to a long-term
approach
• Current state: Campaign focus, short duration
• Future state: Brands will more broadly engage
influencers in long-term contracts and work as key
partners (and employ tiered approaches):
o Annual contracts will become the norm.
o Influencers will become more like brand advocates
vs. assets to be used and quickly discarded.
o Influencers will start to take on different roles—
spokesperson, speaker at employee meetings,
interviewee for media placements.
83. ACHACH
For now:
• Are you doing all you can to leverage your
influencer partnerships beyond just social?
• Are you looking at all types of influencers? As trust
wanes, working with those outside the “celebrity
influencer” bucket may make the MOST sense.
• Are you thinking about influencers as key partners—
or merely tactics—in your 2019 plans?
91. ACHACH
For now:
• Are you posting too much? 8-12 times a month is
more than enough for most organizations.
• Could you identify your employee content producers
and curate content for social platforms?
• Native video on LinkedIn—have you experimented
yet?
• Could you supplement coverage of live events more
with Instagram Stories?
92. ACHACH
8 (and a half) Social Media Trends
• #1: Instagram will take over as brands’ social home base
• #1.5: Instagram will become all about stories
• #2: Engagement, as a metric, begins to fade
• #3: Private social media will start to impact 2019 plans
• #4: More focus on overlooked & niche social media sites
• #5: 2019 may (finally) be the year of the Social CEO
• #6: Employees will drive more engagement than brand
channels
• #7: Influencer marketing grows up
• #8: Organic reach is dead (or IS it?)