A comprehensive look at the 2016 social media trends in business and how you can utilize them. A sneak peak into 2017 and how to prepare the marketplace using social media.
CTAA - Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Since its inception over a decade ago, social media has grown from a ‘fad’ to one of the most defining movements of our generation.
So what 8 trends can we expect to see in 2016?
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
This PowerPoint presentation looks at social media and network statistics and predicts the trends relevant for users, consumers, and marketers in 2015.
See what’s new, what’s hot, and what’s been improved across your favorite social platforms during Q3. Our latest Social Media Trends Report covers it all.
CTAA - Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Since its inception over a decade ago, social media has grown from a ‘fad’ to one of the most defining movements of our generation.
So what 8 trends can we expect to see in 2016?
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
This PowerPoint presentation looks at social media and network statistics and predicts the trends relevant for users, consumers, and marketers in 2015.
See what’s new, what’s hot, and what’s been improved across your favorite social platforms during Q3. Our latest Social Media Trends Report covers it all.
State of the Media: Social Media Report Q3
Social media's popularity continues to grow, connecting people with just about everything they watch and buy.
The latest Nielsen insights provide some answers on exactly how powerful this influence is on consumer behavior, both online and off.
The value of the time consumers spend online and on social networks and blogs continues to grow, most visible through the influence on purchase decisions. For instance, 60 percent of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site.
As the influence of social media – and those using social media – continues to grow, it’s crucial for traditional media, retailers, brands and advertisers to understand how different consumer segments use and share content. Nielsen’s “State of the Media: The Social Media Report – Q3 2011” presents a snapshot of the current social media landscape and audiences in the U.S. and other major markets.
This report sums up what we think will be the key digital trends in 2017 when it comes to #tech #innovation #culture & #communication. The report was presented at a breakfast seminar in Stockholm, December 2016.
The Internet has fundamentally transformed the way people discover, share, connect and shop. It's time for marketers to transform the way they raise awareness and generate leads as well. Enjoy this eye-opening look at how search engines, social media, and mobile technology are transforming our lives—and how companies can embrace and utilize these tools to transform costly, low-yield marketing programs into finely-tuned lead-generation machines.
The social media landscape is changing so fast that most marketers struggle to keep up. To make things easier, we've distilled the many conversations we've been having with clients in recent months into 10 key trends you need to understand in order to improve your social ROI. To read our extensive write-up to accompany these slides, please visit http://bit.ly/wasfs10
2017 projects to be a year where social and content marketing make a major leap forward. Social is swiftly moving into the center of marketing plans for brands in China.
In 2016, there were a number of important developments that inform the year ahead, including; the rapid emergence of live video, further integration social with ecommerce, and increased investments into social ads and KOLs.
In this social marketing preview of 2017, we have highlighted 10 trends that will prove to be critical for marketers. The trends represent the most current conversations taking place with brands and agencies in China.
These trends are placed in the context of China as a digital-first market - with hot competition between Alibaba and Tencent for dominance.
Da Viral is next generation agency that sits at the intersection of media, content and technology. We are obsessed with the customer's purchase journey and is what connects our mission directly to our client’s business challenges by 4.0 technology platforms.
We are now looking for business partnership opportunities.
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...Taly Weiss
"2010 Social Media Influencers" is the first report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
Second wave creators are leading the online video industry and generating more buzz than ever!
You’ll learn about what the biggest creators and influencers are up to, the importance of super fans, best practices, and what Facebook and YouTube can bring to the table.
It was definitely an exciting year at VidCon so don't miss out!
Cision Study: Gig Economy Media Reporting Disconnected from Worker RealityCision
Media coverage of America’s independent workers leans more positively than the conversation that actual workers have on social media, a new media analysis by Cision has found. The analysis found that while the media discusses growth in the independent workforce and its benefits for employers, workers discuss the difficulty in finding work, fears about their retirement and even loneliness.
To learn more about Cision software, visit Cision.com.
Find out what the hottest topics for Digital Marketing are in the year ahead and beyond. Anything from 360 video, to social influencers and the role of big data.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Freeman Web Meeting event on 9/29/16.
Social Media Marketing For SMBs In 2016: The NumbersSEOReseller.com
Social media continues to grow at a tremendous rate. Here’s an infographic compiling the most important stats every SMB should know in 2016.
Read the blog post about this infographic: https://goo.gl/EeV1PL
Welcome to the 11th episode of the Digital Trends and the very first for the year 2021.
Here is the layout,
* Recent Ads
* Trending Hashtags
* Topical Trends
* Tech Trends
* Social Media Marketing Trends
Find out which trends will be ruling social media platforms in 2018, and how capitalizing on these trends will allow brands to create relationships with consumers.
Wave is the world’s largest and longest running social media study. Covering 65 countries with Wave 7 it represents the views, needs and behaviors of more than a billion of the world’s most influential internet & social media users.
Please go to http://wave.umww.com for further insights where you to do your own Wave analysis about the social media topics you are interested in.
Go in depth on Social Networks such as Linkedin, Facebook, Twitter and Freelance sites such as Thumbtack for the Northern Virgina Black Chamber of Commerce. Learn how to minimize or eliminate marketing cost by leveraging digital media, which in turn will increase your bottom line.
Understanding how to effectively use social media is a crucial skill in today’s workplace. When done well, social media activities can lead to new connections, professional opportunities, and more. This presentation will identify best practices for using LinkedIn, Twitter, Facebook, and Instagram to help you take your professional and personal brands to the next level.
State of the Media: Social Media Report Q3
Social media's popularity continues to grow, connecting people with just about everything they watch and buy.
The latest Nielsen insights provide some answers on exactly how powerful this influence is on consumer behavior, both online and off.
The value of the time consumers spend online and on social networks and blogs continues to grow, most visible through the influence on purchase decisions. For instance, 60 percent of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site.
As the influence of social media – and those using social media – continues to grow, it’s crucial for traditional media, retailers, brands and advertisers to understand how different consumer segments use and share content. Nielsen’s “State of the Media: The Social Media Report – Q3 2011” presents a snapshot of the current social media landscape and audiences in the U.S. and other major markets.
This report sums up what we think will be the key digital trends in 2017 when it comes to #tech #innovation #culture & #communication. The report was presented at a breakfast seminar in Stockholm, December 2016.
The Internet has fundamentally transformed the way people discover, share, connect and shop. It's time for marketers to transform the way they raise awareness and generate leads as well. Enjoy this eye-opening look at how search engines, social media, and mobile technology are transforming our lives—and how companies can embrace and utilize these tools to transform costly, low-yield marketing programs into finely-tuned lead-generation machines.
The social media landscape is changing so fast that most marketers struggle to keep up. To make things easier, we've distilled the many conversations we've been having with clients in recent months into 10 key trends you need to understand in order to improve your social ROI. To read our extensive write-up to accompany these slides, please visit http://bit.ly/wasfs10
2017 projects to be a year where social and content marketing make a major leap forward. Social is swiftly moving into the center of marketing plans for brands in China.
In 2016, there were a number of important developments that inform the year ahead, including; the rapid emergence of live video, further integration social with ecommerce, and increased investments into social ads and KOLs.
In this social marketing preview of 2017, we have highlighted 10 trends that will prove to be critical for marketers. The trends represent the most current conversations taking place with brands and agencies in China.
These trends are placed in the context of China as a digital-first market - with hot competition between Alibaba and Tencent for dominance.
Da Viral is next generation agency that sits at the intersection of media, content and technology. We are obsessed with the customer's purchase journey and is what connects our mission directly to our client’s business challenges by 4.0 technology platforms.
We are now looking for business partnership opportunities.
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...Taly Weiss
"2010 Social Media Influencers" is the first report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
Second wave creators are leading the online video industry and generating more buzz than ever!
You’ll learn about what the biggest creators and influencers are up to, the importance of super fans, best practices, and what Facebook and YouTube can bring to the table.
It was definitely an exciting year at VidCon so don't miss out!
Cision Study: Gig Economy Media Reporting Disconnected from Worker RealityCision
Media coverage of America’s independent workers leans more positively than the conversation that actual workers have on social media, a new media analysis by Cision has found. The analysis found that while the media discusses growth in the independent workforce and its benefits for employers, workers discuss the difficulty in finding work, fears about their retirement and even loneliness.
To learn more about Cision software, visit Cision.com.
Find out what the hottest topics for Digital Marketing are in the year ahead and beyond. Anything from 360 video, to social influencers and the role of big data.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Freeman Web Meeting event on 9/29/16.
Social Media Marketing For SMBs In 2016: The NumbersSEOReseller.com
Social media continues to grow at a tremendous rate. Here’s an infographic compiling the most important stats every SMB should know in 2016.
Read the blog post about this infographic: https://goo.gl/EeV1PL
Welcome to the 11th episode of the Digital Trends and the very first for the year 2021.
Here is the layout,
* Recent Ads
* Trending Hashtags
* Topical Trends
* Tech Trends
* Social Media Marketing Trends
Find out which trends will be ruling social media platforms in 2018, and how capitalizing on these trends will allow brands to create relationships with consumers.
Wave is the world’s largest and longest running social media study. Covering 65 countries with Wave 7 it represents the views, needs and behaviors of more than a billion of the world’s most influential internet & social media users.
Please go to http://wave.umww.com for further insights where you to do your own Wave analysis about the social media topics you are interested in.
Go in depth on Social Networks such as Linkedin, Facebook, Twitter and Freelance sites such as Thumbtack for the Northern Virgina Black Chamber of Commerce. Learn how to minimize or eliminate marketing cost by leveraging digital media, which in turn will increase your bottom line.
Understanding how to effectively use social media is a crucial skill in today’s workplace. When done well, social media activities can lead to new connections, professional opportunities, and more. This presentation will identify best practices for using LinkedIn, Twitter, Facebook, and Instagram to help you take your professional and personal brands to the next level.
You can't truly build your own brand – or your client’s for that matter – unless you include Twitter in your social mix. Even if your goal is not to reach all 330 million active users, on some level you need to engage in conversations – and learn valuable information – by mastering the ins and outs of the Twitterverse. At the October 6 IPRA lunch, you will learn from Rachel Adler, a master social media strategist with the Fairfax County Economic Development Authority, on how to use Twitter to define your digital persona and improve your professional reputation in PR, as well as brand yourself, communicate & reach the right audience.
How to use Twitter to optimize your business and learn how to #HugYourHaters in the process.
Learn how to leverage this powerful social media tool for customer service.
The Value of Personal Branding, Networking, Social Media & E-PortfoliosRad Integrated Media
Do you want to advance your career but are not sure how to communicate with upper management or network between departments? Networking is the key to exposure and opportunities! This training will introduce you to various professional networking sites such as LinkedIn, Twitter, Facebook and discuss the best practices for launching an exceptional electronic portfolio!
How the underutilization of your professional social network and your LinkedIn profile are hurting your business. A 15 minute a day plan to get your profile looking sharp and how to use your company page as a public relations powerhouse. You’ll learn how to maintain powerful connections, get your profile in tip top shape, and get the best use out of the most underrated network.
Are you interested in engaging with your online networks to support the long-term growth of your business? Facebook is one of the most recognizable social media platforms. It can be used to build a profile, connect with consumers and promote businesses. These Facebook connections can act as a gateway to further potential consumers and audiences for your own business. LinkedIn gives entrepreneurs an excellent opportunity to demonstrate their expertise and thought leadership. To grow your business further, ensure that you have a completed profile, personalize your connection invitation and keep building your connections.
We’ve created a full color, beautifully designed magazine that serves as the ultimate ICYMI for last quarter’s content. We talked about the social perspective on big data, Dark Social, the World Series, music, TV and more. Click the button below to get yours.
Paul Berney (@paulbmobile), Managing Partner and Co-Founder of mCordis (www.mcordis.com) joins Syniverse’s Mobile Engagement specialists, Rob Hammond (@tech2dollars) and Jessica Lee (@jessicanl) to discuss the top trends mobile marketers should be paying attention to as they map out their 2016 mobile engagement strategies.
We kick off the summit with a look back on the 15 digital marketing trends of 2020. We're going back a year to see how we did - were they a hit or a miss? This time around, that’s not an exercise for the faint-hearted – a global pandemic, enforced lockdowns and the deepest recession in living memory were not exactly high on the marketing world’s agenda when we published the 2020 Digital Marketing Trends. However, there is only one constant for marketers these days: everything changes.
How Digital Marketers Engage on Social MediaLeadtail
Digital marketers come in many flavors – from digital media to social media to loyalty marketing. The one thing they have in common? They are leaders and innovators in embracing social media to engage in conversations, share what interests them, and to do their jobs. These influential marketers also shape the daily perceptions of millions of consumers and businesses regarding what an online experience really means.
With that in mind, we developed this report: “How Digital Marketers Engage on Twitter”, using Leadtail’s Social Media Insights technology to analyze data from Twitter. This report is a follow up to our 2013 benchmark report about digital marketers.
The goal of this special report is to help you answer questions such as:
How do digital marketers describe themselves on the Social Web?
What topics are they talking about?
Which content sources are these media savvy marketers consuming and sharing?
Who are the most influential publications and people with digital marketers?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing digital marketing professionals, and getting them to take the actions you care about most.
Sundance Marketing is a leading choice for Digital Marketing in Rochester NY. It specializes in traditional advertising, branding, Internet marketing to help promote businesses effectively.
Social Media’s Return On Investment – When Will We Get Buy-in?Donald Schwartz
Presentation Slides: NYC Social Media Club 6/17 Meeting w/Josh Chasin, Chief Research Officer, comScore, Inc. & David Binkowski, Director of Word of Mouth Marketing at MS&L. Moderated by: Donald Schwartz, Imagelink Productions
Companies are making the best of social technologies. In issue 09, we examine what value social technologies add to the identity of brands and the growing enthusiasm for measuring their social value.
Digital Marketing for Financial Services Companies: New Mantras, New MediaWilson Cleveland
An overview of the digital media marketing landscape. New principles and strategies. Examples taken from financial services companies (as this was the audience for this particular presentation). Contact me at wcleveland@cjpcom.com for more information.
THE CONSUMER AND ADVERTISING LANDSCAPES IN INDIA EVOLVE QUICKLY AND OMG IS CONSTANTLY THINKING ABOUT HOW TO KEEP UP WITH THAT RATE OF CHANGE IN ORDER TO HELP BUILD BRANDS AND DELIVER GROWTH.
Digiral marketing bibners guid Book By ankit mohapatraAnkit Mohapatra
Here Ankit Mohapatra One of the great digital marketer in India having 8years of experience want to help new Starter to learn digital marketing and have some basic knowledge before going to advance digital marketing or entering to digital era.
Linkedin 2021 Workshop for The Phyllis B. Frank Pride Center of Rockland CountyRad Integrated Media
Are you going to make the most of LinkedIn in 2021?
It is a New Year and a New LinkedIn!
How to get the most out of your network from networking to a new job.
The Phyllis B. Frank Pride Center of Rockland County would like to invite you to a workshop on LinkedIn - where you will learn practical skills and strategies that you can put to use in your digital communications featuring guest speaker: Rachel A. Adler of Arch Street Communications.
Learn how to leverage LinkedIn to enhance your visibility as an individual or for your company in this interactive online webinar. We will discuss different tools and how to utilize each of them during this time best. Additionally, we will talk about the importance of messaging during a time of COVID-19.
Learn about digital media and trends in 2021-2022, how to find the right channels and how to use them for marketing.
Learn how to get the most out of your LinkedIn whether you are working from home or looking for a new job.
Interact virtually to get new business
Share, connect and grow your network
This will be an interactive class so come prepared with questions and your LinkedIn profile open and ready to learn. This is for all age groups and is a free webinar.
Learn how to leverage LinkedIn to enhance your visibility as an individual or for your company in this interactive online webinar. We will discuss different tools and how to utilize each of them during this time best. Additionally, we will talk about the importance of messaging during a time of COVID-19.
LinkedIn reinvented itself, and the changes will impact how you communicate on the platform moving forward. Here's guidance from #ASC's #socialmedia experts to help you map strategies ahead.
Learn how to leverage social media to enhance your visibility as an individual or for your company in this interactive online webinar. We will discuss different social media platforms and how to utilize each of them during this time best. Additionally, we will talk about the importance of messaging during a time of COVID-19.
Learn about digital media and trends in 2020-2021, how to find the right channels, and how to use them for marketing.
Presenter: Rachel A. Adler, Senior Account Manager, and Digital Lead, Arch Street Communications
A forward-thinking and certified digital marketing specialist, branding professional, and unique storyteller, bringing more than ten years of experience to ASC clients, including managing ASC's work on the New York Power Authority's ReCharge NY marketing initiative. Rachel directs digital and earned media strategies for Metropolitan Washington Council of Governments' Commuter Connections and is the social media strategist on ASC community engagement projects, including Clean Energy Communities with the New York State Energy and Research Development Authority, and the Westchester County Airport Master Plan. In her previous position as Business Development Manager for Digital and 5G Telecomm Businesses for the Fairfax County Economic Development Authority in Virginia, she established the first Social Media Week Fairfax event and programs to attract and retain businesses to Fairfax County. Rachel also worked in public affairs at the New York State Empire State Development, supporting economic development events and campaigns with the Regional Economic Development Councils and StartUp NY.
This event is brought to you by CCNY Engineering School Alumni, sponsored by Arch Communications featuring Guest Speaker: Rachel Adler
Join us for this insightful, informative, practical workshop to help you maximize digital marketing on various social networks.
In this workshop, you'll learn practical skills, techniques, and strategies you can put to use in your digital communications.
- Understand the importance of communicating about engineering projects to various audiences
- Empowers students with tools/resources to improve communication skills, and expand their professional network
Sponsor:
Arch Street Communications (ASC) develops and delivers public awareness and outreach programs to inform Americans about important issues related to transportation, energy, and the environment. A New York State women-owned and disadvantaged (W/DBE) strategic communications and public engagement company with a federal GSA Advertising and Integrated Marketing Schedule (AIMS 541). ASC has worked at the intersection of energy, transportation, and economic development for all of its 27 years in operation, delivering shoulder-to-shoulder support to the public and private sectors, including New York State authorities as well as federal and state agencies. ASC's smart solution is not to think big, but think right—no matter how complicated a problem may appear, we search for the "simple truth" solution—and we find it. We seek out meaningful work: that changes, saves, and improves lives.
Speaker:
Rachel A. Adler, Senior Project Manager, and Digital Strategy Lead at Arch Street Communications will share expert analysis and guidelines on the significant changes and trends on LinkedIn and more and offer insight on how the public and private sector can take advantage of the most significant online opportunities in 2020.
Are you going to make the most of LinkedIn in 2020?
Hosted in partnership with Arch Street Communications and presented by Rachel Anna Adler, WTS Greater New York Chapter would like to invite you to a workshop on LinkedIn - where you will learn practical skills and strategies that you can put to use in your digital communications.
#wtsgny #linkedintips #workshop
We all know how to open social media accounts and most of us have figured out how to post. But now what?
Are you leveraging social media for professional development? Do colleagues and potential business partners know where to find you? Does your profile accurately reflect your personal brand? Spend an hour with us to learn to maximize social media (LinkedIn) to generate the best impressions, get positive attention, and attract the right audience.
Facilitators: Nora Madonick, Founder and CEO, Arch Street Communications
Arch Street Communications
Experienced in a changing world.
Contact us
31 Mamaroneck Avenue, Suite 400
White Plains, New York 10601
Tel: 914-821-5100
www.asc-pr.com
Event: http://events.r20.constantcontact.com/register/event?oeidk=a07efzdeuay4184024b&llr=r8ii9feab
Rachel A. Adler Resume. Forward-thinking senior digital marketing manager, branding expert, unique storyteller and business advocate with 10+ years of experience in events, planning, developing and executing.
FUTURIST AND DIGITAL NATIVE: DRIVING CORPORATE MARKETING, BRANDING & MESSAGING ACROSS DIGITAL AND PHYSICAL PLATFORMS
Forward-thinking senior digital marketing manager, branding expert, unique storyteller and business advocate with 6+ years
of experience planning, developing and executing effective and pragmatic marketing campaigns and strategies. Consistently
drive end user interest, expand outreach, and capture additional visibility and exposure through solutions-oriented marketing
plans policy development for up to 500 business accounts. Methodical senior marketing professional with social media
engagement experience, as well as partnering with different cultures and adapting to gain buy-in and drive change while
raising the bar, and educating and growing marketing teams at a local level.
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Vienna Business Association (http://viennabusiness.org/) VBA BREAKFAST MEETING on March 9, 2018 - LinkedIn For Professional Development
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Falls Church Chamber of Commerce for Chamber Networking Luncheon for a presentation on a timely topic of interest to the local business community and the Falls Church area. Bring anyone who you think might be interested in learning more!
SMWi Fairfax is an independent Social Media Week taking place September 14, 2017, Capital One Headquarters, McLean, Virginia. Proudly Presented by the Fairfax County Economic Development Authority | #SMWiFX #SMWiFairfax
Presenting at the #SBW2017 - Build It With #FairfaxEDA.
Will go in depth over Linkedin, Facebook, Twitter and freelance sites such as Thumbtack. How to minimize or eliminate marketing cost by leveraging social media, which in turn will increase your bottom line. Briefly, go over other Social Media Platforms. How to maintain a good social media presence as a small business owner.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
3. What is Social Media?
Social Media is the future of communication, a countless array of internet based tools and
platforms that increase and enhance the sharing of information. This new form of media makes
the transfer of text, photos, audio, video, and information in general increasingly fluid among
internet users. Social Media has relevance not only for regular internet users, but business as
well.
@FairfaxEDA #FCEDA
4. Where is Social Media?
Platforms like twitter, Facebook, and Linkedin have created online communities where people can share as much
or as little personal information as they desire with other members. The result is an enormous amount of
information that can be easily shared, searched, promoted, disputed, and created.
Social Bookmarking tools and news sites such as Digg, Delicious, reddit, and countless others make finding
specific information, images, or websites increasingly simple by assigning or “tagging” individual sites with
searchable key words.
Applications that have developed within and around these platforms, websites, and tools are endless in number
and functionality, but all make online sharing and searching easier in some fashion, regardless of their niche. As
nearly every type of business has an association in the non-digital world, so too does the internet offer an endless
number of niche social communities where members can gather around a common topic. Topics both general and
specific now have living homes on the internet; anything from colon and digestive health to security and
compliance can and do have active social media communities.
The key question now being addressed by an ever growing number of social media “experts” is how to best utilize
the unlimited amount of information available from social media sites for business advertising, social good, and
who knows what else. One thing is for certain; personal data from social media usage will continue to be tracked
and logged for the benefit of any business willing to pay for it, and any company that doesn’t invest in social
media now will be playing catch-up in the near future.
@FairfaxEDA
#FCEDA
5.
6.
7. Categories of marketing technology
• Marketing Experiences — more specialized technologies that directly
affect prospects and customers across their lifecycle, such as advertising,
email, social media, SEO, content marketing, A/B testing, marketing apps
— the “front-office” of modern marketing.
• Marketing Operations — the tools and data for managing the “back-
office” of marketing, such as analytics, MRM, DAM, and agile marketing
management.
• Marketing Middleware such as DMPs, CDPs, tag management, cloud
connectors, user management, and API services.
• Marketing Backbone Platforms such as CRM, marketing automation,
content management, and e-commerce engines. [These are quite
different in their application, so need to be reviewed separately].
• Infrastructure services such as databases, big data management, cloud
computing, and software development tools.
• Internet services such as Facebook, Google, and Twitter that underlie
today’s marketing environment. [How you integrate with these key
platforms]
@FairfaxEDA
#FCEDA
10. A Short Review of Last Year 2015
The Attention web
(death to) Clickbait
Storytelling
Crowdfunding Content
The rebirth of podcasting
Video
Measurement/ROI
Mobile
B2B
Design
@FairfaxEDA #FCEDA
11.
12. Social Media Trends 2016
Video will become the native advertising platform of choice.
◦ Social marketers embrace video
◦ 2016 is the year of live video
Facebook:
◦ Many marketers are unsure about their Facebook traffic
◦ Marketers will increase their Facebook marketing in 2016
◦ Facebook is still the most important social platform
◦ Facebook will Dominate However Their Audience Will be Older
Exposure is the top benefit of social media for business
User privacy concerns will hit an all-time high
Word-of-mouth gains traction
Real Real-Time Engagement
Marketing automation gets social
Mobile messaging apps will become an increasingly popular space for customer
interaction.
Pay to play is here to stay
Snapchat is rapidly rising
Business gets personal
eCommerce becomes surprisingly viable
Mobile First Will Become the Norm
There Will be a Focus Shift in SEO to Social Media
Data-Driven Decisions
Digital Marketing Efforts will Increase on Newer Social Media Sites
New Options for Publishing Content Online Will Open up Thanks to Instant Articles
User Expectations for Content Quality Will Soar
Oculus Rift will Change The Way That Marketers Design the Customer Experience
◦ Virtual reality will continue to be a buzz-worthy platform, but don't expect it to have a
great ROI.
@FairfaxEDA
#FCEDA
13. What’s Happening Now in 2016
Professional Services are finally waking up
◦ Legal, insurance, account, real estate &
middle office.
◦ Business processes are being disrupted.
@FairfaxEDA
#FCEDA
14. Facebook
Facebook is constantly evolving and
expanding. Now reaching over 1.65 billion
monthly active users per month, 1.5 billion of
them via mobile device, the equivalent of
more than 20,000 users is active on Facebook
every second.
Facebook is, by far, the biggest social network
operating today, and a valuable website for
marketers, whether they're promoting a
product or service or conducting market
research.
@FairfaxEDA
#FCEDA
15. VISUAL MARKETING
Drive Interest and Clicks With Simple Imagery
Sustain Viewer Interest With a Variety of
Visuals
Spark Engagement With Fan Photos
Create Relevancy With Trends, Events, and
Holidays
@FairfaxEDA
#FCEDA
16. Mobile First Will Become the Norm
This forecast shows the number of smartphone users in
the U.S. from 2010 to 2018. For 2016, the number of
smartphone users in the United States is estimated to
reach 198.5 million. Source
More mobile users than ever, are using their devices to:
◦ Browse Social Media
◦ Access News and Entertainment
◦ Research Products and Make Purchases
◦ Use Navigational Apps
◦ Communicate with Others
◦ View Visual Content Including Videos
◦ Post Comments and Reviews
This will only increase in 2016, making it a near
impossibility for marketing strategists to avoid focusing on
mobile next year, especially touchscreen.
◦ http://impress1.com/feel/infographic/entry/mobile-
marketing-infographic
@FairfaxEDA
#FCEDA
17. What’s Happening Now in 2016
Messaging Apps (at the core of social, is
messaging)
◦ 3 billion users & counting
◦ Some of the messaging services:
◦ What’s App
◦ FB Messenger
◦ WeChat (large in Asian Pacific regions)
◦ Viber (large in Middle East & Europe)
◦ Line
◦ Kik
@FairfaxEDA
#FCEDA
18. Mobile? What does this mean for
Marketers?
Mobile devices—especially smartphones,
tablets and smartwatches—should be a big
part of your focus.
This is crucial if you’re targeting millennials, of
which 87% admittedt o never being without
their smartphone.
More importantly, 14% wouldn’t do business
with a company that doesn’t have a mobile
site or app.
@FairfaxEDA
#FCEDA
19. Mobile
Lower income and smartphone-dependent
users rely especially heavily on their
smartphones for job and employment
resources
Nearly one-in-three smartphone owners
frequently use their phone for navigation or
turn-by-turn driving directions; one-in-ten
use it frequently for public transit information
Younger adults use their smartphones to
access a wide range of services and content
@FairfaxEDA
#FCEDA
20. SNAPCHAT
Snapchat is a mobile photo/video app that
allows user to share “snaps” for up to 10 seconds
before it get deleted forever.
“Stories” was introduced in Fall 2013 & consists
of a series of Snaps. These stores can be viewed
for up to 24 hours.
Discover was launched in late 2015 and feature
brands like ESPN, Buzzfeed, CNN, Vox and more
to feature news stories relevant to their fields.
Live allows you to follow along with major event
by locations or bid price.
Geofilter: Whether it's for a house party or
wedding, a coffee shop or campus-wide event,
Geofilters make it easy for Snapchatters who are
there to send your message to friends.
@FairfaxEDA
#FCEDA
21. Snapchat & Advertising
How brands have been purchasing
Three product sectors—activewear, CPGs and
consumer electronics—have accounted for 57
percent of all ads L2 observed on Snapchat Discover, its
channel for publishers, from Jan. 15 through Feb. 15.
More specifically, the leading brands in each vertical
owned the majority—57 percent—of the
advertisements L2 saw in Discover.
Here's how they break down sector by sector:
◦ Nike (20 percent) led activewear.
◦ Little Debbie (7 percent) was tops among CPGs.
◦ GE Appliances (14 percent) was No. 1 among consumer
electronics.
◦ Pepsico (7 percent) stood out in front among beverages.
◦ TRESemme (9 percent) was beauty's frontrunner.
@FairfaxEDA
#FCEDA
22. Snapchat & businesses
How SnapChat Converts to Sales:
◦ relationship building
◦ behind the scenes
◦ live events
◦ limited time offers
Fun Fact: Cosmo gets 3MM viewers a day via
Snapchat
25. What’s Happening
Now in 2016
On demand/subscription services
◦ Content consumption is not going away, it is evolving.
◦ Podcasting continue to grows
◦ Streaming Music
◦ iTunes
◦ Pandora
◦ Spotify
◦ Google Play
◦ Amazon
◦ 8Track
◦ Last.FM
◦ Streaming video on-demand (SVOD) subscriptions
◦ Hulu
◦ Roku
◦ Amazon TV
◦ Apple TV
◦ Sling TV
◦ Chromecast (Google/Alphabet)
@FairfaxEDA
#FCEDA
$-
$2
$4
$6
$8
$10
$12
$14
2014 2015E 2016E 2017E 2018E 2019E
Billions
Year
Streaming Video Subscription Revenue (US)
26. Real Real-Time Engagement
Social media thrives on real-time engagement,
but each year the window for response becomes
smaller and smaller.
According to Search Engine Watch, 70% of
Twitter users expect a response from brands
they reach out to, and 53% want a response in
less than an hour.
That number jumps to 72% when they’re issuing
a complaint.
In 2014, consumers complained about
brands 879 million times on social media.
What’s worse is that in 2015, brands still weren’t
responding as 7 in 8 messages to them went
unanswered within 72 hours.
@FairfaxEDA
#FCEDA
27. Social Commerce
The more engaged your customers are, the
better your sales. Over the last couple of
years, we’ve seen social media play a crucial
role in this area.
In fact, in 2014, total US sales that could be
tracked to social media reached $3.3 billion.
More recently, research found social
influences more shoppers’ buying
decisions than retail websites.
Compelling stats like the one above has led to
the creation of more commerce-focused
features for marketers and advertisers.
For example, in 2015:
◦ Facebook introduced 360 Ads for immersive
experiences.
◦ YouTube added 360 Ads for more impactful
visuals.
◦ Instagram rolled out its action-oriented ad
format.
◦ Pinterest announced the limited rollout of its
Buyable Pins.
◦ Twitter continued testing its Buy button.
@FairfaxEDA
#FCEDA
28. Live Streaming Video
Social media allows for communication between brands and customers,
but live stream goes a step further, revealing a much more authentic
side of your business. It’s unedited, unfiltered and shows that you’re
not just reading off of a cue card.
People spend 3x longer watching video which is Live compared to
video which is no longer Live
Periscope:
◦ Owned by Twitter
◦ Available on iOS and Android
◦ 2 million daily active users
◦ 40 years worth of live video is watched daily
◦ Available in 25 languages
Facebook Live:
◦ Owned by Facebook
◦ Available on iOS and Android
◦ The number of videos posted per person increased by users increased by
75% in 2015
◦ Video posts have 135% greater organic reach than photo posts
◦ Facebook generates 8 billion video views on average per day
Meerkat:
◦ Available on iOS and Android
◦ 2 million registered users
◦ More than 100,000 videos streamed
◦ Available in one language
@FairfaxEDA
#FCEDA
29. The Internet of Things & Wearables
Connecting Everything
Connected Home:
◦ The Rise of AI (Artificial Intelligence):
◦ Death of Siri
◦ Google Assistant & Amazon’s Alexa battle to take over your
living room
@FairfaxEDA
#FCEDA
Wearable Technology:
◦ AR (Augmented Reality)
◦ VR (Virtual Reality)
◦ Fashion
◦ Health
◦ Enterprise
30. What’s Happening Now in 2016
Just in time learning:
◦ Microlearning
◦ MOOCs
◦ Lynda.com (LinkedIn)
◦ Mozilla OpenBadges
◦ Coursera
◦ Udacity
◦ AppAcademy
◦ edX
◦ Make School
◦ General Assembly
◦ Accreditation
◦ Future earnings tuition
◦ Knowledge-of-demand
◦ Axonify
◦ OpenTable
◦ SkillShare
@FairfaxEDA
#FCEDA
31. What’s Happening Now in 2016
Ad Blocking
◦ 45MM average monthly active users in the US
(Q2 2015)
Tracking & Privacy
◦ $28.1B ad revenue blocked (Technology Review)
◦ Google bends to European pressure on right to
be forgotten rule http://on.wsj.com/1KeKTx6 via
@WSJ
@FairfaxEDA
#FCEDA
32. What’s Happening Now in 2016
Photo sharing:
◦ Storytelling at it’s finest
◦ Flickr
◦ Canva
◦ Instagram
◦ SnapChat
◦ FB Messenger/FB Status
◦ Google Photos
◦ Post-literate society
◦ 360 Degree Video
◦ Ties into geolocation and service layers
◦ “A fuller storytelling experience” – Facebook
◦ Virtual Reality
◦ It’s coming, but is still years away from being anything but
niche. Niche community means niche design, diversity is an
imperative if mass adoption is sought
◦ Google Goggles (Virtual Reality)
◦ Google Field Trip (Augmented Reality)
◦ Virtual Reality & Simulation
◦ Gaming
◦ Content Creator
◦ Military
◦ Architecture
◦ Emergency Response
PSA: Virtual Reality ≠ Augmented Reality
@FairfaxEDA
#FCEDA
33. 2017 Digital
Marketing Trends
1. Brands Will Shift Focus Towards
Messaging Apps (Goolge’s Allo &
Duo) | Automation & ChatBots
2. Live Video: Facebook Live Goes
Mainstream; Periscope &
SnapChat lead the way
3. Instagram Will Never Be the
Same; Instagram Ads Catch Up to
Facebook and Twitter
4. Increasing Pressure on Social
Marketers to Prove ROI
5. Niche Marketing
6. VR/AR – Daydream (Google) &
Smasung
7. The Rise of Artificial Intelligence
& virtual assistants.
@FairfaxEDA
#FCEDA Image from Nic Newman of The Reuters Institute
34. 2017 Big Trend: Artificial Intelligence
Google Home and Assistant will kick Amazon and Apple
to the curb.
◦ Death of Siri (#ByeFelicia)
◦ Amazon Echo & Alexa will struggle
◦ Say hello to Google Home – already will be integrated with
Nest and other products. Synced with phone & google
accounts.
WHAT COMPANY DO YOU TRUST MOST TO ALWAYS BE
LISTENING INSIDE YOUR HOME?
◦ MICROSOFT
◦ APPLE
◦ SAMSUNG
◦ SONOS
◦ GOOGLE
◦ AMAZON
◦ NOBODY
@FairfaxEDA
#FCEDA
Editor's Notes
Long-running landscape is produced by Scott Brinker of ChiefMartec and chair of our MarTech event. It began in 2011 with 150 companies listed. Last year, it had grown to 2,000. This year, it nearly doubled from that to the 3,500 mark, spread among these six major categories:
Advertising & Promotion
Content & Experience
Social & Relationships
Commerce & Sales
Data
Management
http://marketingland.com/infographic-marketing-technology-landscape-113956
http://www.smartinsights.com/managing-digital-marketing/marketing-innovation/marketing-technology-2014/
Media, Entertainment Marketers Ramp Up Digital Efforts - eMarketer https://shar.es/1dcEdk via @eMarketer
Interactive Content
Engaging with your audience is the most important thing to look after in 2016. Some say that the content is already engaging enough, however that is not true. Most of the content does not get that high number of shares or replies, which means that a more interactive content will have to be created. People’s hunger for high quality useful content is ever growing, and if you do not find a way of giving them what they want, they might as well switch to another business or channel. So think about videos, quizzes, surveys, calculators, contests, anything that will get their attention.
Competition is Rising
If you thought that 2015 was a tough year, wait to see this one. With more brands shifting right on the horizon, getting and reaching your target audience will be tougher than ever. More and more people will bid for the same words in the Google search, and the channel’s efficiency will be driven down. Facebook is no difference, for thousands of people advertise their products and services, and all are competing for the front page.
With this in mind, you will have to come up with a better way of reaching your target audience, and avoid the competition in the process.
The Year of Personalisation
Now that you have more information about your customers, you can start personalizing your emails, newsletter content, homepages and even imagery. The whole point is to dial a true message, one that will convey your meaning and in the same time reach your customer and make them feel special.
Those copy-pasted emails will not be enough to satisfy their needs in 2016, and as a marketing sleuth, you will have to work harder and dedicate a bit more time to satisfying each and every need of your customers. If you are lacking ideas on how to do it, seek help at customer.io and find a way of personalizing your content.
Customer Data Segmentation
Collecting all that data throughout 2015 was not enough, for now it is time to sit down and analyze all that has been collected. Marketers will have a huge responsibility of going through each and every segment in hope of finding something that will uncover new trends and ways of satisfying your customer’s needs. This requires valid and improved data segmentation and analysis tools, which never came cheap. In case you do not know how to use it, learning straight away will bring you a huge advantage over your competition.
Automation has Started
Basically, automation will allow you to segment and personalize your marketing content and tactics at scale. Automation will also connect all parts of a single corporation, making them learn from each other. Start automating slowly, and automate only those marketing tasks that look promising. Do not spend your resources on a non-essential marketing task.
Content Distribution
Having all those written content does not make it sell. In fact, if it is everything you are offering, it might just not be enough. It is probably a fact that you do not have a large community of followers to support your amplification. So in 2016, it is your job to create a paid distribution plan to make sure you are still in the game. The only way of doing it is by testing millions different amplification channels until you find the right one. Once you do, you can rank them by their efficiency and spend your money accordingly.
Mobile World
As many of you have notices, more and more websites are optimizing their content for mobile users, and more and more businesses are creating their own apps. Having an app is very important for the business, for you can easily contact and engage your customers with it. If your business does not have one, now would be the perfect moment to create it. By using an online mobile app builder, you can create one without any technical knowledge.
Once it is created, simply put it out there and promote it in any way you can. Make sure you let all your current customers know that you now have an app, and build yourself a community. When you achieve that, you will use your app for communication with your customers, sale of products and special promotions.
Video ads
In 2016, Google search might start indexing and search. This will be a major thing for all of you out there who are paying decent amount of money for video ads. This is one way of marketing that will continue to grow and expand to the unknown. Static ads are a thing of history, and video ads are outperforming almost any other type of promotion. But, optimizing videos for your business promotion is not an easy task, and learning how to do it might require some time. However, hiring an expert in this area might just do the trick.
Hybrid Advertising
More and more successful companies started creating hybrid ads with an engaging content. Having this in mind, the only way to compete with such competition is to start doing it yourself. Media sites are getting content in such rates that they are constantly working on putting it out there. It is a flourishing business, one that has to be seized while it has not become trend. Start creating hybrid ads, and engage your customers in a way never seen before.
Buy Button
Believe it or not, but it is estimated that in 2016, the “buy button” will receive more clicks than ever before. Putting them on social media sites like Faceboom, Pinterest and Twitter will be the right thing to do. Once you give your customers the ability to buy something straight away, they will give it a try. It serves to prolong the communication between you and your customers. Do not be skeptical about using it, this is the right time to do it, and 2017 might already be over it.
Many digital marketing trends will evolve, many will (re)appear out of nowhere; it is your job as a marketer to seize the opportunity and beat your competition before the race has even begun.
Average revenue per user usually abbreviated to ARPU
In the battle for digital relevance, three brick-and-mortar department stores are leading the way, according to a new report from L2.
Nordstrom, Macy's and Sears achieved "genius status," the highest of five rankings in the report. Also performing well, in the second-highest "gifted" category, were Marks & Spencer, JCPenney, Bloomingdale’s, Kohl’s, Saks Fifth Avenue, John Lewis, Nieman Marcus, House of Fraser, Debenhams and Net-a-Porter.
The research firm studied how top department stores stack up in terms of e-commerce, mobile and social media and found digital performance varies widely among stores. It analyzed brands based on more than 850 data points, including loyalty programs, merchandising, search, social media following, and mobile app functionality. The brands were ranked on a five-point scale, falling into five categories: feeble, challenged, average, gifted and genius.
Stores in the middle of the pack—with an "average" ranking—include Lord & Taylor, Harrods, Hudson’s Bay, Barney’s New York, Dillard’s and Bergdorf Goodman. Bon-Ton, Myer, Intermix, Shinsegae, Century 21, Von Maur, and The Galleria are among the "challenged" brands. At the bottom of the list are Brown Thomas, Hyundai, Fenwick, Daslu, Rym, and Liverpool, among others.
Department stores are expected to grow 22 percent globally over the next five years, and one key to success is enhancing traditional retail campaigns with effective digital marketing strategies, per the findings.
In terms of mobile, most department store chains seem to at least have a consistently-updated app. Seventy-seven percent of the brands analyzed have an iPhone app while 46 percent have an Android version. About three-fourths of the iPhone apps are set up for shopping and 49 percent list product reviews. Eighty-two percent of iPhone apps include social sharing and 76 percent use push notifications.
1 million active mobile social users are added every day
One of the key strategies marketers need to implement in 2016 is faster response times. Thanks to advances made to social listening andautomation tools, if you’re not quick to respond one of your competitors might be. Social media is moving fast, and if your business has a presence on any of the platforms then you’re expected to keep up.
In 2016, you’ll want to explore more ways how you can integrate these features into your social media and content strategies. For inspiration, keep an eye out this holiday season to see how businesses use them.
VR Intelligence conference had 500 attendees. Not huge for a conference, but that will certainly grow in the next few years.
http://vr-intelligence.com/vrxusa/conference-attendees.php
http://qz.com/192874/is-the-oculus-rift-designed-to-be-sexist/
http://www.danah.org/papers/sexvision.pdf
As advertisers continue to double-down on social, more and more users are retreating from these networks and moving to messenger apps. The rise of Facebook Messenger, Slack, and WhatsApp speaks to this transition.
Live video has been a player on social for some time now. We know about the Blabs, the Periscopes, the Meerkats… but none of them have emerged as the go-to live-streaming provider. However, Facebook Live is here and ready to claim that title. We’re already seeing brands wade into the waters of Facebook Live (The Cut is just one of the brands to get in on the action at the Met Ball this past weekend).
A flick of my best friend’s new doodle-puppy smashed between Drake’s album artwork and the newest line of Glassybabys? No longer.
Instagram is changing their feed, doing away with the old chronological model and adopting a new algorithm that prioritizes content based on its relevance to the user’s interests. We can expect a massive push from brands as they aim to crack the code on this photo feed.
Social media is growing up, and executives are growing tired of metrics like impressions and engagement. In fact, according to the 2015 CMO Survey, only 15% of CMOs say they can prove the quantitative impact of social media.
Facebook and Twitter still hold the majority of digital marketers’ dollars, with 84% and 65% of companies creating ads on each platform.
Source: eMarketer However, according to eMarketer, the percentage of companies investing in Instagram Ads is expected to jump from 32% to 48%, meaning Instagram will surpass Twitter.
https://www.emarketer.com/public_media/docs/eMarketer_Social_Network_Usage_StatPack_2016.pdf
http://on.emarketer.com/StatPack-20160512-Social-Network-Usage-thankyou.html?aliId=323061407
http://simplymeasured.com/blog/these-5-things-will-happen-to-social-marketing-by-2017
I want privacy. Deep down I know it’s important, so much so that on my home continent of Europe it’s a fundamental right. I’m just not very good at safeguarding it.
A year ago, right after Google I/O 2015, I was struggling with the idea of migrating to the just-announced Google Photos in exchange for “free” unlimited storage. I use scare quotes because I’m fully aware that I’m the product in this transaction. Nevertheless, I tested it for a few months, slowly adding more and more photos until I eventually pulled the trigger and committed to the service — as have 200 million other people.
Now, thanks to Google I/O 2016, I’m faced with a new conundrum: Google Home.
Do I really trust Google enough to place its data-gathering appliance in my living room, where it’ll always be on and always be listening?
THE RISK IS THEORETICAL, THE BENEFIT IS REALI still have my reservations with Google Photos, but the service is so damn good compared to everything else in its class that I’m willing to risk exposure in exchange for the value I receive. After all, the risk is theoretical, but the benefit of using the service is real. It’s just that now I’m at Google’s mercy to secure my photos from hacks, and to not use them, or the data it gleans, in nefarious ways. I'm sure I'll rationalize the purchase of an AI-driven personal assistant in the same way.
You may argue that Android and iOS phones are already listening, patiently waiting for an "Okay, Google" or "Hey, Siri" to kick into action. But phones are personal and not equipped with powerful microphone arrays and far-field voice recognition technology. While my phone can pick up my voice when it’s nearby and not inside my pocket or bag, Google Home, or Amazon’s Echo for that matter, can pick up conversations from anywhere in the room, even with my wife and kids. And once hooked, the companies want us to place their mics in every room of the house. It all sounds so ominous.
Right now it’s only Amazon and Google who've built such sophisticated personal assistants for the home. But Microsoft’s Kinect is also listening, as are Samsung TVs. And how long before Apple and Microsoft offer their own personal assistants for Siri and Cortana? Hell, even Sonos is looking to get in on the action.
Personally, I think I'll wait to see what Apple and Sonos do since I'm already living inside that ecosystem. But what about you? When the day comes that you willingly place internet-attached microphones into every room of the house? Which company will you trust with the responsibility?