The document presents a comprehensive pitch deck template aimed at corporate entrepreneurs, designed to assist in creating engaging and effective corporate venture pitches. It includes detailed sections on how to structure a pitch, define problems and solutions, and present desirability evidence, along with practical tips and tools to enhance the pitch process. Additionally, the document emphasizes understanding the audience and crafting a compelling narrative to secure funding and resources for innovative concepts.

1. Template by
The proven pitch
deck template.
For corporate entrepreneurs.
Template by

2. Pitching to corporate
leadership requires a
nuanced approach.
This handy pitch deck template was designed to help
fellow innovators just like you to create engaging,
convincing, and compelling corporate venture pitches
that truly highlight the potential of your new concept.
Having helped numerous innovation teams build
successful pitches to corporate leadership in the past,
we’ve discovered and fine-tuned the structure, tools, and
tactics that work best.
We understand the importance of getting it right the first
time, and so this template aims to help you tell the right
story to unlock the funding and resources that will take
your venture to the next level.
Be sure to check out our explainer article for additional
tips, and if you have any questions, get in touch!
Leyash Pillay
Head of Content
LINKEDIN
EMAIL
Arthur Le Boudec
Venture Hub Lead
LINKEDIN
EMAIL
Sterre Bevers
Venture Architect
LINKEDIN
EMAIL

3. 50+ pitches delivered.
Over €10,000,000 funded.
Bundl is a venture development firm that leverages corporate assets to
rapidly build new businesses into future revenue streams.
Learn more about Bundl

4. Before we start.
Make sure to familiarise
yourself with the logics of
pitching by reading the
introductory article on our
blog.
Read the article
1 2 3
Ask yourself: Who will be
sitting in front of you? What
perspectives will they have?
What do they want to
achieve?
Start from the end, by filling in
‘the ask’ first (slide 73). This
might seem counterintuitive,
but it will keep you focused.

5. Let’s start building your
Corporate Venture Pitch!

6. How to use this template.
Slide 0
Cover slide
Cover slides help capture the interest of your
audience. It’s the one that gets projected while
people are entering the room or before your
conference call starts.
Black slides and black
boxes: you can remove!
Black slides and boxes provide
guidance and tips. Once you’ve read
them, simply delete and use the slide as
a template.

7. 7
8
Right to win
Roadmap
The ask
9
What unfair advantage gives you an edge over the competition?
How are you planning further growth and development?
The most important part: What is your call-to-action?
1
2
3
4
5
6
The problem
The solution
Desirability
Feasibility
Viability
Go to market
What is the problem or need that you are trying to solve?
What solution can you offer?
What proof do you have that customers want or need your solution?
What proof do you have that you can make this venture happen?
What proof do you have that this venture is profitable?
How do you get to your first 100 customers?
The nine
sections of
a pitch.

8. 8 Roadmap
The ask
9
1
2
3
4
5
6
7
The problem
The solution
Desirability
Feasibility
Viability
Go to market
Right to win
1 The problem
First things first: What’s the problem you’re
trying to solve? This section is about getting
your audience to empathise with your end-
user, providing them a glimpse of a world
without your solution.
The problem

9. 8 Roadmap
The ask
9
1
2
3
4
5
6
7
The problem
The solution
Desirability
Feasibility
Viability
Go to market
Right to win
Trends.vc - Reports on market trends and
ideas.
1 The problem
Checklist:
Traps:
Wins:
ResearchGate - Perfect for in depth
research, papers, data and stats.
Not properly backing your problem can make
it seem implausible or unrealistic.
Avoid this problem by always using reliable
and up to date sources.
Use both qualitative and quantitative
data to support your problem.
Quantitative facts
and figures, numbers,
stats
Qualitative quotes
and testimonials
Increases
understanding and
empathy for your target
audience
Increases the perceived
thoroughness and scale
of the opportunity
The Future Laboratory - Trend
forecasting and consumer insights.
Trendwatching - Consumer trends,
insights and related hands-on business ideas.
Tools:
World Bank Data - Open access global
development data.
Medium - Free expert articles on various
topics.
Define the problem and its
opportunities.
Define who your audience is and the
market share they represent.
Know your customer pain points and
how they might evolve in the future.
Explain why we should seize this
opportunity now rather than later.
Answer The Public - Discover what
people are asking about.

10. Template by
The name of your concept
Date — Place
T I P
Choose a triggering
slogan like ‘Our way
forward’ or ‘The next
big thing in (industry)’
or ‘(industry) through a
new lens’. But only if it
adds value or intrigues
your audience.
Slide 1.1
Create a cover slide.
Cover slides capture the interest of your
audience. It’s the one that gets projected while
people are entering the room or before the
conference call starts.
Short, eye-catching tagline (optional)

11. Template by
The way we do … (insert your
business) … is flawed.
Houston we have a problem
T I P
Dare to be outspoken
and cut right to it.
This is the moment to
capture their attention.
Slide 1.2
Define the problem.
Start clean and minimal: Tell your audience what the
problem is. We usually start with a very simple, strong
statement.

12. Template by
Describe the pain
points caused by
the problem.
Houston we have a problem
T I P
You can find loads of
royalty-free images on
unsplash.com or
pexels.com.
Extra karma points if
you credit the author.
Image that
illustrates the
problem
Image
illustrat
prob
Image that
illustrates the
Slide 1.3
Provide some context.
Use strong images to help the audience
empathise with the problem. Add concrete pain
points using multiple slides, if necessary.

13. Template by
Sources:
T I P
Make sure to always
site your source.
Slide 1.4
Back the problem.
Gain secondary insights via credible institutes,
like: Newspapers, trend reports, academic
journals, etc.
“
On 13 February 2018 Dubai gold trader Regal RA
DMCC became the first company in the Middle East
to get a license to trade cryptocurrencies.
- The Dubai Multi Commodities Centre

14. Template by
82% of people reported
having troubles with…
Template by
Slide 1.5
Show the extent of the problem.
Show the scale of the opportunity using percentages or
data points, preferably something that indicates the size
of the stakeholder group.
Graphic element to clearly illustrate the numbers

15. Template by
Template by
Slide 1.6
Illustrate relevance: Why now?
Showcase news coverage, forecasts or recent
scientific articles to illustrate the need for swift
action sooner rather than later.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
Nullam feugiat, turpis at pulvinar vulputate, erat libero tristique
tellus, nec bibendum odio risus sit amet ante.
Aliquam erat volutpat. Nunc auctor. Mauris pretium quam et urna.
Fusce nibh. Duis risus. Curabitur sagittis hendrerit ante. Aliquam erat
volutpat. Vestibulum erat nulla, ullamcorper nec, rutrum non,
nonummy ac, erat. Duis condimentum augue id magna semper
rutrum. Nullam justo enim, consectetuer nec, ullamcorper ac,
vestibulum in, elit. Proin pede metus, vulputate nec, fermentum
fringilla, vehicula vitae, justo. Fusce consectetuer risus a nunc.
Aliquam ornare wisi eu metus. Integer pellentesque quam vel velit.
Duis pulvinar.
Report on the growing
importance of …
T I P
Use quotes or highlight
important sentences to
catch the eye.

16. 1 The problem
Examples
Zuroa pitch deck example
Bundl pitch deck example Bundl pitch deck example

17. 8 Roadmap
The ask
9
1
2
3
4
5
6
7
The problem
The solution
Desirability
Feasibility
Viability
Go to market
Right to win
2 The solution
Now that your audience understands
the problem and is feeling a sense of
urgency, it’s time to introduce your
solution.
The solution

18. 8 Roadmap
The ask
9
1
2
3
4
5
6
7
The problem
The solution
Desirability
Feasibility
Viability
Go to market
Right to win
Artboard Studio - Generate beautiful
mockups of products and packaging.
Checklist: Tools:
Present the value your solution brings to your
target audience (i.e. the Value Proposition).
Provide a clear and concrete overview
of the concept - make sure to include
the USP and the key features.
Define the concept’s benefits and link them
back to the pain points they address.
Wins:
Ensure your
solution is
memorable and
really sticks by
following these
three principles:
Be concrete,
keep it simple.
Don’t overwhelm your
audience and make sure
everyone understands
your massage in a
similar way.
Say something
unexpected.
If it's common sense,
why bother explaining it?
Instead, focus on what's
different, what's new.
Focus on the uncommon
aspects of your concept.
Tell a story.
Good stories are
concrete, tangible
examples that trigger
emotion in your
audience.
01 02 03
Unsplash - Beautiful, high resolution
pictures.
The Noun Project - Icons and photos to
spice up your pitch.
Humaaans - Create user scenarios and
customer journeys with this infinite amount of
customisable figurines.
Blush - Create and customise illustrations to
tell your story with ease.
Coolors - Explore and pic a colour palette to
tie your pitch together.
Present your customer journey: How
does the concept work? Make it visual,
bring your concept to life!
Figma - Online vector graphics editor and
prototyping tool with collaboration options.
2 The solution

19. Template by
Slide 2.1
Talk about your Value Proposition (VP).
What value will your venture deliver to your clients?
Introduce your solution by outlining its value to stakeholders
and your target audience in a concrete, convincing statement
or sentence. Use images and/or text to show the change and/
or impact of your solution.
Your concrete value proposition here
Here: problem you’ve just presented in one sentence
Image that
illustrates the
improved situation /
happy customer
Image that
illustrates the
improved situation /
happy customer
T I P
Summarise the current
context / problem once
again…
T I P
…and connect your VP,
illustrating the improved
situation.

20. Template by
Title of the concept
that you’re pitching.
Here you can add a short
description of the USP.
Add a visual of the concept
you’re pitching.
T I P
Make it concrete: no
fluffy stock pictures.
Rather, make a
mockup of how the
service would work.
Slide 2.2
Create a concept overview.
Now it’s time to showcase your solution.
The first slide should summarise your concept’s main
Unique Selling Proposition (USP)*. Remember to be
concise and straight to the point.
*Unique Selling Proposition - the unique benefit exhibited by your
venture that enables it to stand out from competitors.
T I P
Make it brief and
concrete, and link
directly to the problem
(e.g. “Online shopping,
without the
guesswork”.

21. Template by
Repeat Unique
Selling Proposition
here.
Add a visual of the concept
you’re pitching.
Slide 2.3
Showcase your key features*.
What features are essential to the solution? Don’t
emphasise the obvious, just the things that
contribute to the USP you just presented.
*Key features are the essential core traits of your concept.
Without them, your concept would be totally different or
wouldn’t work.
List or describe your key features
here while pointing them out on a
visual or mockup.
More detail on key
feature #1
More detail on key
feature #2
More detail on key
feature #3

22. Template by
T I P
Think about the key
user benefits, not key
features. Your solution
should be a necessity,
not a nice to have.
01 Benefit #1
Explain this benefit in a
bit more detail: What
pain point(s) does it
solve?
Add a visual that helps
explain this key benefit
T I P
Make it concrete (no
fluffy stock pictures).
Rather, make a
mockup of how the
service would work.
You can
add an
icon here
Slide 2.4
Link the benefits to the pain
points.
Elaborate on how your concept addresses validated
customer needs. Reiterate each pain point and link it
back to the key benefits of your concept.

23. Template by
02 Benefit #2
Explain this benefit in a
bit more detail: What
pain point(s) does it
solve?
Add a visual that helps
explain this key benefit
You can
add an
icon here

24. Template by
03 Benefit #3
Explain this benefit in a
bit more detail: What
pain point(s) does it
solve?
Add a visual that helps
explain this key benefit
You can
add an
icon here

25. Template by
Slide 2.5
Explain how it works.
Break your concept down into three to five points.
This will help make your pitch light and easy to
understand while still communicating everything your
audience needs to know.
Client
registers on
platform z
Client books
service x
Brandname
rep. arrives
at client
Service x is
carried out
by rep.
Client rates
experience
on platform
z
Client books
service x
Brandname
rep. arrives
at client
You can
add a
picture,
app frame
or website
landing
page here.
You can
add a
picture,
app frame
or website
landing
page here.
You can
add a
picture,
app frame
or website
landing
page here.
You can
add a
picture,
app frame
or website
landing
page here.
You can
add a
picture,
app frame
or website
landing
page here.

26. 2 The solution
AirBnB pitch deck example
Airbnb pitch deck example Buffer pitch deck example
Examples

27. 8 Roadmap
The ask
9
1
2
3
4
5
6
7
The problem
The solution
Desirability
Feasibility
Viability
Go to market
Right to win
3 Desirability
What proof do you have that customers
want or need your solution?
Desirability

28. 8 Roadmap
The ask
9
1
2
3
4
5
6
7
The problem
The solution
Desirability
Feasibility
Viability
Go to market
Right to win
Checklist: Tools:
Present the assumptions you had before
validation.
Showcase your experiments (e.g.
smoke tests, interviews, surveys), how
they were set up and who / how many
respondents participated.
Finish with your key insights and link
back to your assumptions.
3 Desirability
Survey Monkey - Online survey tool to
validate your assumptions with your target
audience.
Hotjar - Creates website heatmaps and
analyses visitor behaviour.
Typeform - People-friendly forms and
surveys.
OTranscribe - Transcription tool for in depth
interviews.
WIX - Website builder with visual editor for
creating the perfect smoke test.
Interesting reads:
03 Testing Business
Ideas
Book - Strategyzer
02 50+ Lean validation
experiments
Report - Bundl
01 The smoke test
Techniques - Bundl

29. Template by
Slide 3.1
Explain your assumptions*.
Present each assumption you’ve tested in order
to make sure your solution works and will be a
guaranteed hit with your target audience.
*Assumptions are the expectations or presumptions you have
about your venture concept. To confirm or deny these, you
have to conduct a validation track.
Customers show interest in
our product and confirm it
answers their pain points.
We have a compelling CVP
that customers are willing
to pay for it today.
Our target audience
understands how our service
works and they love our
approach.
There were a few
assumptions we
wanted to test
01
02
03
You can choose to
go over all your
assumptions at once
and present the
experiments after, or
tackle each
assumption with its
correlating set of
experiments before
moving on to the
next assumption.
T I P

30. Template by
Slide 3.2
Showcase your experiments.
What kind of experiments did you set up to test
the value of the concept? Make sure to highlight
things like which tests you used, any important
sources, the number of respondents you
interviewed, etc.
Customers show interest in
our product and confirm it
addresses their pain
points.
We have a compelling CVP
that customers are willing
to pay for it today.
01
02
03
Online survey
542 respondents
Smoke test
Landing page and
advertisements
In depth interviews
20 participants
Our target audience
understands how our service
works and they love our
approach.
T I P
Take a look at our
50+ Lean validation
experiments report
to decide which ones
fit your venture
validation track best.

31. W
Present your key insights.
3.3 How to
As explained in our 50+ Lean validation experiments
report, there are many ways to test desirability and
communicate key insights. We’ll show you some
options in the following slides.
3 Desirability
The key insights that shaped your concept into what it is today.
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If your company conducts transactions
strictly with other companies, then you
fall under the Business-to-Business
(B2B) model.
Perfect for B2B
Great for B2C
If your company conducts transactions
with individuals, then you fall under the
Business-to-Consumer (B2B) model.

32. Template by
Users are interested
in our solution.
You can
add a
visual
here.
T I P
Start with a strong
statement that convinces
your audience your
solution has proven
desirability.
How to:
Start strong.
Present your key insights: Were
your assumptions correct? What are
the most important things to keep in
mind moving forward?
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33. Template by
Preferred brand
identity #3
86%
T I P
466 out of 542 survey respondents
Always mention how you
got to the results you’re
presenting.
How to:
Showcase survey insights.
Pick the most relevant or impactful results
you’ve collected and make sure to clarify why
they’re relevant.
Were you measuring the desirability of the
general concept or were you looking for other
specific insights?
Brand
identity #1
Brand
identity #2
Brand
identity #3
Brand
identity #4
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T I P
This technique can be
used in B2B
validation if you send
your survey to
specific professional
profiles (e.g. using
LinkedIn) or business
contacts.

34. Template by
Show your complete smoke test funnel to illustrate
interest, desirability, buyer intention and valuable
end-user. feedback.
*Smoke tests enable you to gather real-world, purchase intent
data on your product or service idea as if it was ready for launch.
Advertising
Display
Search
318
Unique visits
307
Unique visits
578
Unique visits
0.55%
179K
Impressions
0.3%*
0.73% 0.46%*
14.83% 3.17%*
1167
Unique visits
289
78
BUY NOW
JOIN WAITLIST
Click Through
Rates
Conversions
367
CTA clicks
Acquisition cost
Smart Survey
56
Email addresses
3
Email addresses
38
Email addresses
34,8 EUR
76 EUR
41 EUR
97
Email addresses
Hi!
45
Responses
100% 31,5% 8,3% 3,8%
* INDUSTRY BENCHMARKS
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How to:
Showcase smoke
test* insights.

35. Template by
How to:
Showcase user flow
insights.
While carrying out tests with (digital)
mockups, ask potential customers
about:
-Their first impression
-Their opinion on the offer
-The clarity of the info provided
- Any missing elements
This will enable you to get practical
insights about your mockup and
detailed feedback about its
desirability.
Users could navigate intuitively and
quickly find the desired info on the
mockup
P
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36. Template by
Image that
illustrates your
interviewee
I like the way this
solution will keep in
mind that …
Woman, age 35, BEL
How to:
Showcase customer
interviews
Present the valuable qualitative
feedback you’ve gathered through
customer interviews.
I would love to
subscribe, I think it
would help me
with…
Man, age 27,
DE
If you would add this
type of extra service, I’d
be sold.
Man, age 38, FR
Image that
illustrates your
interviewee
Image that
illustrates your
interviewee
Image that
illustrates your
interviewee
Image that
illustrates your
interviewee Image that
illustrates your
interviewee
Image that
illustrates you
interviewee
I haven’t seen this before, it’s
like the perfect combo
between…
Woman, age 24, FR
I like that I can search
for x while keeping an
eye on y.
Man, age 31, BEL
Yes, I’d look into this. In fact,
I’m pretty sure I would pay
even more if I needed to.
Man, age 29, DE
imagine how much time
I’d save if I don’t have to
check…
Woman, age 38, BE
P
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H
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A picture of your
interviewee is a nice,
personal touch.
Make sure you have
permission to use it
though!
T I P
T I P
Use interview quotes to
communicate emotions
and how your target
audience feels about
your solution.

37. Template by
Yes, this setup would be
feasible. Nevertheless,
it is an innovation in this
area of work that we
would be interested in.
Managing partner - Health
Good thinking - you’re
approaching a classic
bottleneck in an
innovative way.
CEO - Health
From an HR perspective,
this would be an
improvement. It would fit
our current workflow
perfectly.
Head of HR - Bank and Insurance
These interviews are great for B2B
validation because they enable you to:
-Get valuable feedback from experts
-Scout for possible partners
This would benefit us
and our clients, you can
contact us again for a
follow up.
Supplier - Health
T I P
This peaks my
interest. When are
you planning on
starting a pilot?
Head of Procurement - Logistics
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How to:
Showcase partner and
supplier interviews.
T I P
Focus on comments
about feasibility and
expressed interest in
the solution or a
partnership.
Indicate title
and area of
work.

38. Template by
These
corporations are
up for joining us.
How to:
Showcase letters of
intent.
When conducting interviews with
potential partners or suppliers ask if
they’re up to sign a letter of intent.
Letters of intent are the most
convincing way to show your
venture concept has potential and
backing.
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Letter of intent

39. 3 Desirability
Zero pitch deck example
Bundl pitch deck example Buffer pitch deck example
Examples

40. Trusted by leading
organisations.
We’ve successfully completed 200+
innovation tracks in the past 12 years
and continue to build a pipeline of
ventures for our long-term partners.
See our cases

41. 8 Roadmap
The ask
9
1
2
3
4
5
6
7
The problem
The solution
Desirability
Feasibility
Viability
Go to market
Right to win
4 Feasibility
What proof do you have that you can
make this venture happen?
Feasibility

42. 8 Roadmap
The ask
9
1
2
3
4
5
6
7
The problem
The solution
Desirability
Feasibility
Viability
Go to market
Right to win
Checklist: Tools:
List the internal and external capabilities
(technology, financial, branding,
customer service, partnerships, etc.)
that can be leveraged.
4 Feasibility
Outline any operational and technological
gaps and highlight how you will address
them.
Provide an overview of the front and back
end actions and how they work.
Monday - Keep track of projects and an overview on
your ‘Yet-to-be-Developed’ items.
Webflow - No code website builder for a
feasible proof of concept.
Feasibility testing looks at
every aspect of a venture (e.g.,
legal, economic, technical,
logistic and operational, etc.)
to determine if it’s possible to
launch and grow it
successfully.
Interesting reads:
Usabilityhub - Remote user-testing and
research platform.
What’s more important:
Your product or proof-of-
concept?
Article - Forbes
Lucidchart - Intelligent diagramming application
with e.g. service blueprints and a supporting blog.
Why your business
needs to build a service
blueprint.
Article - Corrall Design

43. Template by
Slide 4.1
Provide a feasibility overview.
What elements do we need to cover before we go
live? For this section of the pitch, you can mix
and match different components, according to
what is needed for your solution.
Resources
Items to be developed
External
Internal
Element
Element
Element
Element
Element
Element
Element
Element
Element
Element
Element

44. Template by
Slide 4.2
Provide a front and back end timeline.
Visualise your concept flow and the associated back and front
end components you presented on slide 4.1.
Development by partner name
Customer
actions
Front end
Back end
Client
Awareness
Client registers on
platform z
Client books
service x
Service x is carried
out by rep.
Client rates
experience
Client books
service x
Touchpoints
Element
Element
Element
Element
Element
Element
Element
Element
Element
Element
Element Element
Element
Element
Element
Element
Element
Element
Element
Element
Element
Element
Element
Element
Element
Element
Element
Support page Service app Email Service overview Timeline and planning Rating
T I P
Use a (simplified
version) of your service
blueprint, this will create
a comprehensive
overview of all
necessary actions and
components.

45. 4 Feasibility
Uber pitch deck examples
Spotify pitch deck example Uber pitch deck examples
Examples

46. 8 Roadmap
The ask
9
1
2
3
4
5
6
7
The problem
The solution
Desirability
Feasibility
Viability
Go to market
Right to win
5 Viability Let’s talk numbers. We’ve already
covered desirability and feasibility, now
let’s showcase your venture’s profit
potential.
Viability

47. 8 Roadmap
The ask
9
1
2
3
4
5
6
7
The problem
The solution
Desirability
Feasibility
Viability
Go to market
Right to win
Checklist: Tools:
Visualise your market opportunity using
TAM, SAM and SOM.
5 Viability
Explain your business model and
revenue streams.
Show your projected revenue (3Y) as
well as your expected profits and losses.
Present the investments you’ll need and
tie them to milestones in your growth
process.
CB Insights - In need of some inspiration or market
intelligence? Get lost on CB insights.
The Market Opportunity Navigator -
Worksheets and extra resources from Where to Play.
Business Model Navigator - Interactive add-on
to the book: The Business Model Navigator.
Dun & Bradstreet - Business intelligence,
finance reports and risk-management tools.
Interesting reads:
01
The Business
Model
Navigator
Book - Oliver
Gassmann 02
Innovation - The
launchpad out of
the crisis
Article -
McKinsey 03 Book - Gruber
and Tal
Where to Play -
The Market
Opportunity
Navigator

48. Template by
Market size
Slide 5.1
Highlight the size of your
market.
To get a better idea of the size your market,
calculate the:
-Total Addressable Market (TAM)
-Serviceable Addressable Market (SAM)
-Serviceable Obtainable Market (SOM)
5.75M
SMEs in the UK
3.8M
UK SMEs who call for support
on accounting tasks
1M
SMEs who use
accounting software
Describe the market
share for your solution.
TAM
SAM
SOM
T I P
Calculating your TAM,
SAM, and SOM will enable
you to more accurately
assess the risks associated
with your launch.

49. Template by
Slide 5.2
Explain your business model
and revenue streams.
Showcase your business model mechanics by
visualising interactions and revenue streams. If
relevant, you can also show how you’ll be
interacting with partners.
Leads
Fees
Products and services
Pay per use
Partners
You can
add an
icon here. Add your
logo here
Target
audience
You can
add an
icon here.
Production
You can
add a
logo here.
Resources Product
Resources
T I P
Keep it clean and
simple. You can
address details in
upcoming slides.

50. Template by
Slide 5.3
Highlight any business model
assumptions.
Perform a few back of the envelope calculations
to present the assumed numbers that come with
the business model you’ve just presented.
Assumptions
behind the model
Describe any assumed
revenues, profits, losses,
and funding linked to the
business model.
Validated
Analysed
Average price
per use
Consumer
age
Client
acquisition
cost
Consumer drop
out
Churn rate Retargeting
cost
Logistics
cost
Payment
cost
€X - €Z 24 - 36y €
€
x% x% €
€
€/unit x%
T I P
Make sure to indicate
which numbers are
validated and which
are the result of
analysis.

51. Template by
3.400.000
2.600.000
2.000.000
1.200.000
1.100.000
700.000
290.000
190.000
90.000
0
0
0
Slide 5.4
Visualise your projected revenue.
Limit yourself to the first three years; you want to keep
this realistic. Stay away from a bland hockey stick figure
as it adds nothing substantial to your presentation.
Launch in xx
Development Y1 Y2
Partnership with xx
Launch in xx
Revenue in (currency)
Y3
T I P
Include milestones, investments,
or growth steps that would
account for expected jumps or
drops in the numbers.

52. Template by
2021 2022 2023 2024
Net Sales 2.872 9.529 17.571 21.798
COGS 1.308 4.219 7.686 9.443
Gross Margin % 54,47% 55,72% 56,26% 56,68%
Logistics Cost (Shipping)
72 238 439 545
Logistics Cost (Shipping) % 2,50% 2,50% 2,50% 2,50%
Marketing
Marketing 1.409 3.364 5.163 5.382
Marketing Spent %
49,06% 35,30% 29,38% 24,69%
GE - Staffing 645 1.083 1.188 1.148
GE - Staffing % 22,48% 11,37% 6,76% 5,27%
EBITDA -821 -233 1.514 3.318
In % of net sales
-28,58% -2,45% 8,62% 15,22%
Cash Flow -1004 -283 1.470 3.304
Reached Consumers (cum) 18785 63635 132470 204230
Items Sold 95.457 318.839 589.632 733.235
Team Size 13 27 38 41
Slide 5.5
Provide a detailed business
plan.
Keep this slide as ‘clean’ as possible and make
sure to guide your audience by pointing out
relevant details and important numbers.
9.443
56,68%
T I P
Guide the focus of your
audience by circling or
highlighting the part
you are talking about.

53. 5 Viability
Uber pitch deck example
Airbnb pitch deck example Tinder pitch deck example
Examples

54. 8 Roadmap
The ask
9
1
2
3
4
5
6
7
The problem
The solution
Desirability
Feasibility
Viability
Go to market
Right to win
6 Go to market
You’ve covered all the numbers and
explained your market strategy. Now
let’s tell them how you’ll reach your first
100 customers.
Go to market

55. 8 Roadmap
The ask
9
1
2
3
4
5
6
7
The problem
The solution
Desirability
Feasibility
Viability
Go to market
Right to win
Checklist: Tools:
Explain your strategy: How will you
gradually conquer this market?
Describe your plan to reach the first x
number of customers (e.g. partnerships,
online-only, influencer campaigns, etc.).
Present when and how you are planning
on scaling your business.
6 Go to market
First100users - Blog filled with tools to help you
reach your first 100 users.
Interesting reads:
01 Superhuman’s Product/Market
fit
Article - First Round Review
Expandi.io - Growth hacking tool for B2B
LinkedIn loving marketers.
02 WTF is GTMF + PLG?
Article - Blackbird
03 Idea to paying customer in 7 weeks
Blogpost - Buffer
Supermetrics - Automatically pull all the data
you need from your favourite marketing platforms.
Upviral - Get more traffic, leads and sales to grow
your business.
Phantom Buster - Chain actions and data
extraction on the web to generate overall growth.

56. Template by
Slide 6.1
Reaching your first 100 customers.
Explain your go to market strategy: What are your first
steps; how will you reach the first customers? Depending
on your topic, you’ll have one or more options. Make sure
you clarify which one would be more interesting and why.
How can we open
this honeypot?
Online
marketing
Through existing
channels in x
Link offering to
customers of y
Explain relevant
topics like context,
strategy or
benefits.
Explain relevant
topics like context,
strategy or
benefits.
Explain relevant
topics like context,
strategy or
benefits.

57. Template by
Slide 6.2
Showcase your expansion strategy.
Outline your plans for geographical expansion: Will you
start in one country, maybe two? Which year will you
start the rollout to other horizons?
Expanding our horizons
Start in France, learn and adapt,
then expand to Italy and the UK.

58. 6 Go to market
Uber pitch deck example
Airbnb pitch deck example Uber pitch deck example
Examples

59. 8 Roadmap
The ask
9
1
2
3
4
5
6
7
The problem
The solution
Desirability
Feasibility
Viability
Go to market
Right to win
7 Right to win
What unfair advantage gives you an
edge over the competition?
Right to win

60. 8 Roadmap
The ask
9
1
2
3
4
5
6
7
The problem
The solution
Desirability
Feasibility
Viability
Go to market
Right to win
Checklist: Tools:
Create an overview of your market
landscape and competitors.
How will your unfair advantage evolve in
the future?
Present your unfair advantage: What
differentiates you from your competitors?
Product Hunt - Discover the latest products and
services.
Crunchbase - Innovative companies and the
people behind them.
Owler - Find and look into competitor data and
track interesting opportunities.
Trendhunter - An impressive collection of
innovation content and cutting edge ideas.
7 Right to win
Right to win example cases:
How Heineken disrupted the
craft beer market without
brewing a new drink
Case - Bundl
0
1
Wonolo, a Coca-Cola-backed
startup, provides hundreds of
jobs every day
Case - Bundl
02
ABN AMRO’s New10: A fully
digital approach to business
lending
Case - Bundl
03

61. Template by
Key feature 2
Slide 7.1
Describe your market landscape
and competition.
Visualise interesting or important competitor
brands with the same or similar key features. You
can use a grid to show how your solution
differentiates itself from other brands.
Let’s take a look
at the existing
landscape.
Medium
High
Low
Medium High
Low
Key
feature
1
Add your logo here
T I P
High focus on benefit x Extend your
competition matrix
by adding highlights
or colour coding.

62. Template by
Slide 7.2
Highlight any unfair
advantages.
What factors make you better than your
competitors? Why will your audience choose you
over other brands?Outline any assets, benefits,
experiences or existing partnerships that will
facilitate your brand’s entry to the proposed
market segment.
Add logo
here
Access to network of experts in x
Experience with developing y
Established player in z
Strong position in adjacent
segment
Add icon
here
Add icon
here
Add icon
here
Add icon
here
Add icon
representing new
market segment
here
The perfect package to
enter

63. 7 Right to win
Airbnb pitch deck example
Examples

64. 8 Roadmap
The ask
9
1
2
3
4
5
6
7
The problem
The solution
Desirability
Feasibility
Viability
Go to market
Right to win
8 Roadmap
Show the road ahead: What plans do
you have for development and growth?
Roadmap

65. 8 Roadmap
The ask
9
1
2
3
4
5
6
7
The problem
The solution
Desirability
Feasibility
Viability
Go to market
Right to win
Checklist: Tools:
Plan your expenses: What resources will
each step require?
Indicate who is involved and/or responsible
for each stage in your roadmap. This could
be partners or specific people if you already
have a team structure.
Visualise when you plan on starting and
finish each step or stage in your
development, launch and growth.
8 Roadmap
Venture Roadmap Canvas - Map out the
development of your venture.
Asana - Organises work so teams know what to
do, why it matters, and how to get it done.
Roadmunk - Roadmapping tool for building and
communicate your product strategy.
Miro - Multifunctional whiteboard universe with
several roadmapping templates.
Interesting read:
Design
Roadmapping
Book - Lianne Simonse
In the mood for a more in-depth
read? This handy guidebook is filled
with practical exercises, inspiring
ideas and great insights on long term
design roadmapping.
Roadmapping enables
organisations and
designers to outline
creative responses to
future strategic
challenges.

66. Template by
Slide 8.1
Present a detailed roadmap.
Make sure it includes your venture’s future
development phases and growth milestones.
Each phase should be broken down into smaller
goals that link back to your service blueprint
when possible.
Milestone a
Phase 1 Phase 2 Phase 3
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Step Step
Milestone c
Milestone b
We’ve got some plans.
Step
Step
Step
Step
Step Step
Step
Step
Step
Milestone d
You can add terms and conditions for
finishing or starting certain steps
Summarise the essence of phase 1 here and/or
add some notes on specific steps or expected
bottlenecks.
Summarise the essence of phase 2 here and/or add some notes on specific steps
or expected bottlenecks.
Summarise the essence of phase 3 here and/or add some notes on specific
steps or expected bottlenecks.
T I P

67. Template by
5.000
3.600
2.200
1.500
800
400
100
85
25
Slide 8.2
Showcase your expected
customer growth.
Make it as visual as possible and link each
milestone back to your roadmap. This will make
your plans crystal clear and increase the impact
on your audience.
Phase 1 Phase 2 Phase 3
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Step Step
We’ve got some plans.
Step
Step
Step
Step
Step Step
Step
Step
Step
First 100
customers!

68. Template by
Slide 8.3
Introduce your team or planned
team structure.
Who’s going to help you take your project from
concept to launch (and beyond)? Introduce any
existing team members and describe the profiles
you plan to hire next. Make sure to explain their
role and how their skill set will strengthen your
venture.
Present your team.
Add team
member
portrait
Add team
member
portrait
Add team
member
portrait
Add team
member
portrait
Add team
member
portrait
Add team
member
portrait
Add team
member
portrait
Add team
member
portrait
Add team
member
portrait
If your ask includes
(additional) team
members or special
profiles, include their
job descriptions and
skills.
T I P
Who will be working on
this project and what
are their strengths?

69. Template by
Slide 8.4
Present your budget and resource
projections.
Use your roadmap as a starting point to detail the funding and
resources you’ll need for each step.
Phase 1 Phase 2 Phase 3
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Step Step
Step
Step
Step
Step
Step Step
Step
Step
Step
Add some notes
on specific costs,
expenses or
detailed budget
planning.
X.XX K
Add some notes on
specific costs,
expenses or detailed
budget planning.
X.XX K
Add some notes
on specific costs,
expenses or
detailed budget
planning.
X.XX K
Add some notes
on specific costs,
expenses or
detailed budget
planning.
X.XX K
Add some notes on
specific costs,
expenses or
detailed budget
planning.
X.XX K
Add some notes on
specific costs,
expenses or detailed
budget planning.
X.XX K
Add some
notes on
specific costs,
expenses or
detailed
budget
planning.
X.XX K
Add some notes on
specific costs,
expenses or
detailed budget
planning.
X.XX K

70. 8 Roadmap
Bundl pitch deck examples Bundl pitch deck examples
Examples

71. 8 Roadmap
The ask
9
1
2
3
4
5
6
7
The problem
The solution
Desirability
Feasibility
Viability
Go to market
Right to win
The ask
9
It’s the call-to-action you’ve been
building up to this whole time. Building
your pitch up from here will help keep
your eye on the prize, resulting in a
sharper, focused presentation.
The ask

72. 8 Roadmap
The ask
9
1
2
3
4
5
6
7
The problem
The solution
Desirability
Feasibility
Viability
Go to market
Right to win
Checklist:
Make your ask concrete (e.g. funding,
time, partnerships, infrastructure, etc.).
The ask
9
Learn from the best:
01 Zuora
Legendary sales deck. It has an
enthralling story, and a poignant
way of laying out the problem area.
02 Airbnb
The pitch deck that raised $500K.
the business case is a thing of
wonder, and it focuses on the
simplicity of the solution.
03 Buffer
A pitch deck with a gripping intro
skipping over the problem and
going straight to the solution.
Link back to your roadmap - Provide an
estimate of how many FTEs you’ll need
to reach your goals.
This is the general structure of pitch deck for a
corporate venture.
Dependent on the concept and expectations of
leadership, cherry pick the slides you need, leave out
what you don’t, and twist and turn it to suit your
narrative.
To end this pitch deck we leave you with some
examples from companies that simply nailed it, gaining
their ask and the subsequent growth.

73. Template by
What we ask of you:
In order to get to
this point, we
would need…
xx.xK to build the MVP
Slide 9.1
Pitch your ask to management.
Here we are, the ask. Be concise, be concrete
and make sure you can get a clear yes or no
answer.
Make your ask as specific
as possible. What exactly
are you asking for:
Funding? More time? A
bigger team? A green light
for your approach?
T I P

74. Template by
Slide 9.2
How we would tackle the future.
Tie back to your roadmap: this is the moment to
present concrete plans ahead. Use this slide to
illustrate your ask, “If you give me this, I’ll be able
to do the following.”
Phase 1 Phase 2 Phase 3
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Step Step
Step
Step
Step
Step
Step Step
Step
Step
Step
Add team
member
portrait
Add team
member
portrait
Add team
member
portrait
Name
0.2 FTE
Name
0.8 FTE
Add team
member
portrait
Name
0.2 FTE
Name
0.1 FTE
Add team
member
portrait
Name
0.2 FTE
Name
0.8 FTE
Add team
member
portrait
Name
0.2 FTE
Add team
member
portrait
Add team
member
portrait
Name
0.2 FTE
Add team
member
portrait
Name
0.2 FTE
Add team
member
portrait
Name
0.3 FTE
Add team
member
portrait
Name
0.3 FTE
Add team
member
portrait
Name
0.2 FTE
Add team
member
portrait
Name
0.2 FTE
Add team
member
portrait
Name
0.2 FTE
Add team
member
portrait
Name
0.4 FTE
Add team
member
portrait
Name
0.3 FTE
External
You

75. Bundl pitch deck examples Bundl pitch deck examples
9 The ask
Examples

76. We can guide you through the
process and help your corporate
venture get what you’re asking for.
Feel free to reach out and
start the conversation.
Feeling inspired
but unsure if
your pitch is
going to hit the
right notes?
Thomas Van Halewyck
Founding partner of Bundl
LINKEDIN
EMAIL

77. Looking for more corporate
entrepreneurship insights?
Head over to our Knowledge Hub for articles on the latest trends and techniques,
reports that dive deep into a wide range of venturing topics, and tools to help you
bring your concept to life.
Go to Knowledge Hub