This document discusses challenges in analyzing transcriptome data from non-model organisms. It begins by outlining the problems with lamprey, a distant vertebrate, including its large and complex genome with significant genomic variation. It then introduces the concept of digital normalization as a computational method for coping with massive transcriptome datasets by normalizing coverage and removing redundant reads. The document applies this method to analyze lamprey and ascidian transcriptomes. It finds that digital normalization enables assembly and analysis that would otherwise be impossible due to limitations of computational resources. The document advocates for open sharing of genomic and transcriptomic data to help characterize understudied lineages.